10-08-2025
- Automotive
- The Herald Scotland
Luxury watchmaking giant opens first store in Scotland
Christoph Grainger-Herr unveiled the ambitions of IWC Schaffhausen to open stores in cities outside the Scottish capital as the brand rides a wave of 'regionalisation' in the luxury goods market that it is now seeing across Europe.
IWC Schaffhausen has launched a new range inspired by a timepiece worn by Brad Pitt in the film F1. (Image: Getty Images) His comments came as the watchmaker, which was founded in 1868, opened a boutique on Princes Street in partnership with Scottish jeweller Chisholm Hunter.
The new boutique is currently displaying the watch with the green dial worn by Brad Pitt in the film F1.
