Latest news with #ChulalongkornBusinessSchool
Bangkok Post
16-07-2025
- Business
- Bangkok Post
Applications open for a groundbreaking leadership course at Chula's 'SoftEx 2025'
From today until July 31, applications are open for "SoftEx 2025"-- an exclusive executive training programme where the Creative Economy Agency (CEA), in collaboration with Chulalongkorn Business School (CBS), invites visionary leaders, policymakers and entrepreneurs to take part in reshaping Thailand's future through creativity and culture. This groundbreaking course -- the first of its kind in the country -- is designed to elevate Thai leadership by equipping participants with the tools needed to drive the creative economy and leverage soft power as strategic assets for national development. As the world shifts towards ideas, culture and innovation, creative economy and soft power have become essential engines for global influence. Countries like South Korea and Japan have demonstrated how storytelling, music, food and identity can redefine national brands and generate real economic value. Thailand already holds vast cultural capital -- from rich traditions and culinary excellence to music, design and the arts -- but lacks a unified, strategic mechanism to amplify these strengths. "SoftEx 2025" aims to fill that gap by building a new generation of leaders who can translate cultural potential into long-term, sustainable growth. Developed with input from top thinkers and global experts, "SoftEx 2025" offers a dynamic curriculum that blends theory with hands-on experience. The programme is anchored in two key areas: understanding the foundations of creative economy and soft power and crafting long-term strategies for sustainability. Through in-depth case studies, collaborative workshops and interactive lectures, participants will explore how to turn cultural identity into global influence, build effective brand narratives and integrate creative policy into public and private sector agendas. Participants will also gain first-hand experience through site visits to Thailand's leading creative cities and organisations that have successfully implemented soft power. Among the distinguished speakers and facilitators are names such as Dr Surapong Suebwonglee, Prof Dr Wilert Puriwat, Dr Chakrit Pichayangkul, Benjamin Webb and Assoc Prof Dr Wiriya Techarungroj. Together with international experts and creative pioneers, they will share real-world insights and strategies that participants can directly apply within their own contexts -- whether in business, government, or civic innovation. The course is also designed to foster dialogue and connection through panel discussions and networking opportunities to create a space for collaboration that extends well beyond the classroom. "SoftEx 2025" will run from August to September, with a total programme fee of 129,000 baht (inclusive of VAT and exclusive site visits). Graduates will receive a certificate from Chulalongkorn University, signifying not just completion of the course, but readiness to lead transformative change in the creative economy space. Beyond education, participants gain access to a powerful network of senior leaders across sectors -- an invaluable asset in advancing national initiatives and cross-sector collaborations rooted in culture and innovation.
Korea Herald
09-04-2025
- Business
- Korea Herald
Chula Partners with MIT LGO to Launch Chula-LGO A Master's Program in Engineering and Business
Creating a New Generation of Leaders with Technical Knowledge and Business Management Skills BANGKOK, April 9, 2025 /PRNewswire/ -- Chulalongkorn University, through its Faculty of Engineering and Chulalongkorn Business School (CBS), has announced a collaboration with the Massachusetts Institute of Technology's Leaders for Global Operations (MIT LGO) program. This partnership was unveiled at the 31st Chula the Impact academic seminar, organized by Chulalongkorn University Communications Center. The new Chula-LGO program aims to cultivate leaders equipped with both technical expertise in engineering and business acumen, addressing the evolving demands of industries in the digital era and the global economy. The signing ceremony between Chulalongkorn University and MIT LGO featured remarks from Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, who emphasized the significance of the program: "Chula-LGO is more than just another master's program; it is a transformative step in advancing Thai education to meet international standards. Through our collaboration with MIT LGO, students will gain cutting-edge knowledge, engage with real-world industries, and be equipped to take on leadership roles in the global economy." Chula-LGO: An Integrated Program for the Future Chula-LGO is a two-year master's program offering an interdisciplinary learning experience. Students will earn a Master of Engineering degree from Chulalongkorn University and an MBA from Chulalongkorn Business School. The curriculum combines rigorous academic coursework with practical experience, including a two-week study period at MIT LGO and a six-month research and internship project within the industrial sector. This structure ensures that graduates are well-prepared to tackle real-world challenges. Assoc. Prof. Dr. Witaya Wannasuphoprasit, Dean of the Faculty of Engineering, Chulalongkorn University, further elaborated on the program's strengths and interdisciplinary approach: "Engineering today is not just about designing and developing technology– it must also integrate effectively with business management and operations. Chula-LGO answers the needs of future industry leaders, providing deep skills in technical expertise, innovation, and management." Assoc. Prof. Dr. Tartat Mokkhamakkul, Dean of the Chulalongkorn Business School, highlighted the business perspective: "Modern businesses rely on technology and efficient supply chain management to maintain a competitive edge. Chula-LGO develops strategic thinkers capable of making data-driven decisions using advanced technology. This is a key factor in creating a competitive advantage for organizations." Industry Support and Economic Impact The Chula-LGO program has garnered support from leading industry organizations. Dr. Kobsak Pootrakool, Executive Vice President of Bangkok Bank Public Company Limited, discussed the role of the business sector in supporting this program: "Today's industries require professionals who possess both technical expertise and organizational management skills. The Chula-LGO program bridges the gap between academia and business, developing talent capable of competing in the global market and propelling Thailand's economy forward." "MIT LGO is excited to collaborate with Chulalongkorn University on this initiative. This partnership will not only enhance the curriculum but also foster joint research, faculty, researcher, and student exchanges, contributing to the advancement of Thailand's industries to meet global standards." Chula-LGO is poised to play a pivotal role in Thailand's human resource development, especially as Digital Transformation, Artificial Intelligence, and Industry 4.0 technologies reshape the global landscape. The program aims to cultivate a network of leaders capable of steering organizations to success on the international stage. About Chula-LGO Chula-LGO is a collaborative program developed by the Faculty of Engineering and the Chulalongkorn Business School at Chulalongkorn University, in partnership with MIT Leaders for Global Operations (MIT LGO). The program's mission is to produce leaders who can drive industries and businesses in the digital era through integrated education in engineering, technology, and business management. For more information on the program and admissions, visit the Faculty of Engineering or Chulalongkorn Business School websites: or About Chulalongkorn University Chulalongkorn University has made the world's top 50 university list for employment outcomes, which reflects both the high employment rate and work ability of Chula graduates. The university is also listed as the best in Thailand for the 15th Consecutive Year (since 2009), according to the newly released QS World University Rankings 2024, putting Chula at 211th in the world, up from 244th last year.
Yahoo
09-04-2025
- Business
- Yahoo
Chula Partners with MIT LGO to Launch Chula-LGO A Master's Program in Engineering and Business
Creating a New Generation of Leaders with Technical Knowledge and Business Management Skills BANGKOK, April 9, 2025 /PRNewswire/ -- Chulalongkorn University, through its Faculty of Engineering and Chulalongkorn Business School (CBS), has announced a collaboration with the Massachusetts Institute of Technology's Leaders for Global Operations (MIT LGO) program. This partnership was unveiled at the 31st Chula the Impact academic seminar, organized by Chulalongkorn University Communications Center. The new Chula-LGO program aims to cultivate leaders equipped with both technical expertise in engineering and business acumen, addressing the evolving demands of industries in the digital era and the global economy. The signing ceremony between Chulalongkorn University and MIT LGO featured remarks from Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, who emphasized the significance of the program: "Chula-LGO is more than just another master's program; it is a transformative step in advancing Thai education to meet international standards. Through our collaboration with MIT LGO, students will gain cutting-edge knowledge, engage with real-world industries, and be equipped to take on leadership roles in the global economy." Chula-LGO: An Integrated Program for the Future Chula-LGO is a two-year master's program offering an interdisciplinary learning experience. Students will earn a Master of Engineering degree from Chulalongkorn University and an MBA from Chulalongkorn Business School. The curriculum combines rigorous academic coursework with practical experience, including a two-week study period at MIT LGO and a six-month research and internship project within the industrial sector. This structure ensures that graduates are well-prepared to tackle real-world challenges. Assoc. Prof. Dr. Witaya Wannasuphoprasit, Dean of the Faculty of Engineering, Chulalongkorn University, further elaborated on the program's strengths and interdisciplinary approach: "Engineering today is not just about designing and developing technology– it must also integrate effectively with business management and operations. Chula-LGO answers the needs of future industry leaders, providing deep skills in technical expertise, innovation, and management." Assoc. Prof. Dr. Tartat Mokkhamakkul, Dean of the Chulalongkorn Business School, highlighted the business perspective: "Modern businesses rely on technology and efficient supply chain management to maintain a competitive edge. Chula-LGO develops strategic thinkers capable of making data-driven decisions using advanced technology. This is a key factor in creating a competitive advantage for organizations." Industry Support and Economic ImpactThe Chula-LGO program has garnered support from leading industry organizations. Dr. Kobsak Pootrakool, Executive Vice President of Bangkok Bank Public Company Limited, discussed the role of the business sector in supporting this program: "Today's industries require professionals who possess both technical expertise and organizational management skills. The Chula-LGO program bridges the gap between academia and business, developing talent capable of competing in the global market and propelling Thailand's economy forward." "MIT LGO is excited to collaborate with Chulalongkorn University on this initiative. This partnership will not only enhance the curriculum but also foster joint research, faculty, researcher, and student exchanges, contributing to the advancement of Thailand's industries to meet global standards." Chula-LGO is poised to play a pivotal role in Thailand's human resource development, especially as Digital Transformation, Artificial Intelligence, and Industry 4.0 technologies reshape the global landscape. The program aims to cultivate a network of leaders capable of steering organizations to success on the international stage. About Chula-LGO Chula-LGO is a collaborative program developed by the Faculty of Engineering and the Chulalongkorn Business School at Chulalongkorn University, in partnership with MIT Leaders for Global Operations (MIT LGO). The program's mission is to produce leaders who can drive industries and businesses in the digital era through integrated education in engineering, technology, and business management. For more information on the program and admissions, visit the Faculty of Engineering or Chulalongkorn Business School websites: or Read the full article at About Chulalongkorn UniversityChulalongkorn University has made the world's top 50 university list for employment outcomes, which reflects both the high employment rate and work ability of Chula graduates. The university is also listed as the best in Thailand for the 15th Consecutive Year (since 2009), according to the newly released QS World University Rankings 2024, putting Chula at 211th in the world, up from 244th last year. Social Media:Facebook: Linkedin: View original content to download multimedia: SOURCE Chulalongkorn University Sign in to access your portfolio
