Latest news with #CiniDirtySoda
Fast Company
20-05-2025
- Business
- Fast Company
Papa Johns turned its food into a rebrand and its rebrand back into food
Of all of its ingredients, it's perhaps the signature pepperoncini at Papa Johns that most differentiates the pizza chain from its competitors. Papa Johns places one of its Mediterranean-grown pepperoncinis in every pizza box along with complimentary garlic dipping sauce. Like fortune cookies at a Chinese restaurant or Andes mints at Olive Garden, these freebies are a bit of hospitality meant to delight customers and build loyalty in a notably unfaithful fast-food category. Now Papa Johns is taking the pepperoncini a step further by placing it right into your drink: 'Cini Dirty Soda' is citrus soda with a zesty, pepper kick. How Papa Johns went all in on a pepper brand The brand expansion is happening at a time when Papa Johns is investing $25 million more in marketing this year to improve on its 1% year-over-year revenue growth. While such shocking food collabs are nothing new, in this case the pizza chain has been working pepperoncini deeper into its brand for a while now. Papa Johns released a new brand identity last year that includes a pepperoncini yellow-green in its color palette alongside colors like reds that evoke sauces and pepperonis. Coupled with a doughy custom font called Pappy, it's a brand that's designed to remind you of pizza with a free side of pepper. Now the pepperoncini has become the inspiration behind a limited-edition drink with Mountain Dew. Rather than selling the drink in its stores, Papa Johns made it as a limited-edition, do-it-yourself kit available only online. The Papa Johns recipe calls for 8 ounces of Mountain Dew and a quarter ounce of pepperoncini brine with a pepperoncini-brine-and-Italian-seasoning rim and a pepperoncini for garnish. It already sold out, and Papa Johns says it was one of the most engaged sweepstakes the chain has ever done. 'The dirty-soda trend is on the rise, and with our revamped approach we thought it was the perfect opportunity to infiltrate culture with our iconic fan-favorite garnish,' Papa Johns CMO Jenna Bromberg tells Fast Company. 'Our quality ingredients are our point of differentiation, which is where we're focusing as a brand.' The 'Cini Dirty Soda' taps into the dirty-soda craze of shops like Swig and Sodalicious while embracing the trend toward adventurous flavor profiles for products like the pickle soda Popeyes released last month. It also links the pizza chain to Mountain Dew, a soda brand that recently overhauled its visual identity and is making investments in becoming more.
Hypebeast
17-05-2025
- Entertainment
- Hypebeast
Papa Johns and Mountain Dew Release Limited-Edition "Cini Dirty Soda" Kit
Summary Papa JohnsandMountain Dewhave teamed up for one of the summer's most unexpected beverage mashups: the 'Cini Dirty Soda.' Inspired by the viral dirty soda trend, the new concoction combines Mountain Dew's signature citrus zing with the spicy-sour punch of Papa Johns' famous pepperoncini for a tangy twist on the soda craze. Released as a DIY kit, the limited-edition drop includes everything fans need to recreate the fizzy, peppery blend at home. Each insulated kit bag comes stocked with all the ingredients, and quantities are limited. Kits are available exclusively online, while Papa Rewards members can enter for a chance to win one for free. Dirty sodas — fizzy drinks mixed with syrups, juices, or cream — surged in popularity last year, and now, Papa Johns and Mountain Dew are putting their bold spin on the trend, delivering a drink that blurs the line between pizza pairing and guilty pleasure. While not available for purchase in stores, fans will have a chance to win the Cini Dirty Soada Kit for a limited time via Papa Johns'official site.
Yahoo
14-05-2025
- Entertainment
- Yahoo
Papa Johns, Mountain Dew collab on new tangy, limited-time beverage: How to get it
Papa Johns and Mountain Dew have teamed up on a new twist to a dirty soda ahead of the Season 2 premiere of Hulu's "The Secret Lives of Mormon Wives." The 'Cini Dirty Soda blends Mountain Dew's citrus flavor with the kick of a Papa Johns pepperoncini, culminating in a "fizzy, tangy concoction," the pizza restaurant chain said in a news release. Beginning May 14, and for a limited time, Papa Rewards members can enter for a chance to get a limited-edition 'Cini Dirty Soda kit at no purchase necessary. The kit comes complete with a sleek insulated bag and all the ingredients fans need to whip up the beverage. If you're not able to get a kit, Papa Johns said it will spill the "dirty (soda) secrets" on its Instagram page soon. Dirty soda typically involves mixing carbonated soda with a splash of coffee creamer, and sometimes fruits and flavored syrups. The origins of "dirty soda" are unknown, but the trend began to pick up in 2010 when Swig, dubbed the "home of 'dirty' soda," opened up in St. George, Utah. The soda business grew in popularity in a predominant Mormon area, according to the New York Times, as the church prohibits drinks that are hot caffeinated like tea and coffee. The drink gained nationwide popularity in December 2021 when singer Olivia Rodrigo posted a picture of herself holding a Swig cup on Instagram. Eater reported in April 2022 that there were over 700,000 mentions of #dirtysoda on TikTok following Rodrigo's post. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@ This article originally appeared on USA TODAY: Papa Johns, Mountain Dew collab on new limited-time drink
USA Today
14-05-2025
- Entertainment
- USA Today
Papa Johns, Mountain Dew collab on new tangy, limited-time beverage: How to get it
Papa Johns and Mountain Dew have teamed up on a new twist to a dirty soda ahead of the Season 2 premiere of Hulu's "The Secret Lives of Mormon Wives." The 'Cini Dirty Soda blends Mountain Dew's citrus flavor with the kick of a Papa Johns pepperoncini, culminating in a "fizzy, tangy concoction," the pizza restaurant chain said in a news release. Beginning May 14, and for a limited time, Papa Rewards members can enter for a chance to get a limited-edition 'Cini Dirty Soda kit at no purchase necessary. The kit comes complete with a sleek insulated bag and all the ingredients fans need to whip up the beverage. If you're not able to get a kit, Papa Johns said it will spill the "dirty (soda) secrets" on its Instagram page soon. What is dirty soda? Dirty soda typically involves mixing carbonated soda with a splash of coffee creamer, and sometimes fruits and flavored syrups. Need a break? Play the USA TODAY Daily Crossword Puzzle. The origins of "dirty soda" are unknown, but the trend began to pick up in 2010 when Swig, dubbed the "home of 'dirty' soda," opened up in St. George, Utah. The soda business grew in popularity in a predominant Mormon area, according to the New York Times, as the church prohibits drinks that are hot caffeinated like tea and coffee. The drink gained nationwide popularity in December 2021 when singer Olivia Rodrigo posted a picture of herself holding a Swig cup on Instagram. Eater reported in April 2022 that there were over 700,000 mentions of #dirtysoda on TikTok following Rodrigo's post. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Miami Herald
14-05-2025
- Entertainment
- Miami Herald
Mountain Dew and Papa Johns Drop ‘Tangy' New Limited-Edition Collab
Whoever said nothing good ever came from reality TV, Papa Johns would like a word. Thanks partly to Hulu'sSecret Lives of Mormon Wives, "Dirty Sodas" are everywhere, launching at Sonic Drive-In, at Taco Bell and even influencing creamer selections at grocery stores. Now, Papa Johns is joining in on the trend, teaming up with the team over at Mountain Dew on an exclusive new release just in time for the Season 2 premiere of the reality series. On Wednesday, the popular pizza chain announced it would be working with the fan-favorite soda brand to get a limited number of fans their own 'Cini Dirty Soda (or a Peppericini Mountain Dew mocktail). Related: Summery New Mountain Dew Flavor Is Reportedly Heading to Taco Bell Soon The "bold" new recipe blends "Mountain Dew's vibrant citrus flavor with Papa Johns' signature pepperoncini kick, culminating in a fizzy, tangy concoction," the brand promises to be "as addictive as your latest binge-watching obsession." It will only be available as a limited-edition collector's kit, but according to a spokesperson, the kit comes with "everything fans need to whip up the crave-worthy creation at home," including an insulated bag and all the "unexpectedly delicious" ingredients. Those superfans looking to test out the drink will have to act fast, as it will only be available for a limited time. Papa Rewards members can enter for a chance to win the 'Cini Dirty Soda kit at starting on May 14, no purchase necessary. Next: Dairy Queen's 'Scrumptious' New Limited-Edition Blizzard Flavor Finally Gets Release Date Copyright 2025 The Arena Group, Inc. All Rights Reserved
