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Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'
Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'

The Wire

time16-07-2025

  • Health
  • The Wire

Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'

MUMBAI, India, July 16, 2025 /PRNewswire/ -- Cipla Health, a leading player in the wellness category, announced the launch of Astaberry, its beauty and personal care brand's latest campaign - 'Get the Rich Look'. Rich look stands for the rich texture of skin that glows naturally without the use of any make up or filters thereby boosting confidence in everyday situations. Rooted in nature and designed for the women of Bharat, the campaign celebrates radiant, healthy skin that shines naturally, empowering women to step forward with confidence in every walk of life. Drawing inspiration from real stories shared by our consumers, the film highlights how Astaberry's simple, effective skincare solutions can help women achieve a naturally radiant 'Rich Look'. The film charmingly highlights relatable scenarios with a light-hearted and authentic tone where a subtle beauty upgrade transforms how the world perceives a woman, whether it's meeting someone new, preparing for an important occasion, or stepping into a professional setting. Commenting on the campaign, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. said, "At Cipla Health, we are committed to bringing solutions that are effective, accessible, and seamlessly fit into the lives of our consumers. This campaign is deeply rooted in real consumer insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India." Astaberry*, with a legacy of over 16 years, offers a comprehensive skincare portfolio across more than 10 categories and 250 products. From hair removal creams and face washes to serums, sun protection, and facial kits, each product is infused with nature-based ingredients like papaya, red grapes, strawberry, licorice, mulberry, and rose. The formulations are thoughtfully crafted for all skin types, offering affordable and effective skincare that aligns with the needs of today's aspirational consumers. *The second-largest player in the hair removal cream category and the fastest-growing brand among the top five. Agency Credits : Agency: The Womb Founding Partner: Kawal Shoor and Navin Talreja COO: Dhaval Jadwani CCO: Suyash Khabya Creative: Sohil Wadhwania, Shiv Parashar, Komal Sharma, Anshu Gupta Planner: Gaurav Joshi, Jasmin Tripathy Account Management: Rajat Pandey, Deepshikha Dutta Production House: Creature Film Company Director: Joyeeta Patpatia Producer : Ramel George Watch the films here Facial kit : HRC : About Cipla Health Limited: Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India. Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20 brands with most key brands being No. 1 or No. 2 in their respective categories. The portfolio includes products in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials, Astaberry). Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).

Cipla Health takes a humorous spin on real life stories with Astaberry's campaign
Cipla Health takes a humorous spin on real life stories with Astaberry's campaign

Time of India

time16-07-2025

  • Health
  • Time of India

Cipla Health takes a humorous spin on real life stories with Astaberry's campaign

Cipla Health , a player in the wellness category , has announced the launch of Astaberry , its beauty and personal care brand's latest campaign - 'Get the Rich Look'. Rich look stands for the rich texture of skin that glows naturally without the use of any make up or filters thereby boosting confidence in everyday situations, the press note stated. Rooted in nature and designed for the women of Bharat, the campaign celebrates radiant, healthy skin that shines naturally, empowering women to step forward with confidence in every walk of life, it added. Drawing inspiration from real stories shared by our consumers, the film highlights how Astaberry's simple, effective skincare solutions can help women achieve a naturally radiant 'Rich Look'. The film highlights relatable scenarios with a light-hearted and authentic tone where a subtle beauty upgrade transforms how the world perceives a woman, whether it's meeting someone new, preparing for an important occasion, or stepping into a professional setting. Shivam Puri, managing director and chief executive officer , Cipla Health said, 'This campaign is deeply rooted in real consumer insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India.' Watch the videos here:

Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'
Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'

Business Standard

time16-07-2025

  • Health
  • Business Standard

Cipla Health takes a humorous spin on real life stories with Astaberry's campaign 'Get the Rich Look'

PRNewswire Mumbai (Maharashtra) [India], July 16: Cipla Health, a leading player in the wellness category, announced the launch of Astaberry, its beauty and personal care brand's latest campaign - 'Get the Rich Look'. Rich look stands for the rich texture of skin that glows naturally without the use of any make up or filters thereby boosting confidence in everyday situations. Rooted in nature and designed for the women of Bharat, the campaign celebrates radiant, healthy skin that shines naturally, empowering women to step forward with confidence in every walk of life. Drawing inspiration from real stories shared by our consumers, the film highlights how Astaberry's simple, effective skincare solutions can help women achieve a naturally radiant 'Rich Look'. The film charmingly highlights relatable scenarios with a light-hearted and authentic tone where a subtle beauty upgrade transforms how the world perceives a woman, whether it's meeting someone new, preparing for an important occasion, or stepping into a professional setting. Commenting on the campaign, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. said, "At Cipla Health, we are committed to bringing solutions that are effective, accessible, and seamlessly fit into the lives of our consumers. This campaign is deeply rooted in real consumer insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India." Astaberry*, with a legacy of over 16 years, offers a comprehensive skincare portfolio across more than 10 categories and 250+ products. From hair removal creams and face washes to serums, sun protection, and facial kits, each product is infused with nature-based ingredients like papaya, red grapes, strawberry, licorice, mulberry, and rose. The formulations are thoughtfully crafted for all skin types, offering affordable and effective skincare that aligns with the needs of today's aspirational consumers. *The second-largest player in the hair removal cream category and the fastest-growing brand among the top five. Agency Credits : Agency: The Womb COO: Dhaval Jadwani CCO: Suyash Khabya Creative: Sohil Wadhwania, Shiv Parashar, Komal Sharma, Anshu Gupta Planner: Gaurav Joshi, Jasmin Tripathy Account Management: Rajat Pandey, Deepshikha Dutta Production House: Creature Film Company Director: Joyeeta Patpatia Producer : Ramel George Watch the films here Facial kit : HRC : About Cipla Health Limited: Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India. Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20+ brands with most key brands being No. 1 or No. 2 in their respective categories. The portfolio includes products in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials, Astaberry).

My First Win with Cipla Health's Shivam Puri
My First Win with Cipla Health's Shivam Puri

Time of India

time03-07-2025

  • Business
  • Time of India

My First Win with Cipla Health's Shivam Puri

HighlightsShivam Puri, Managing Director and Chief Executive Officer of Cipla Health, recalls his first professional achievement as an Area Sales Manager at Hindustan Unilever Limited, where he transformed a declining area into one of the best-performing units. The foundational experience taught Shivam Puri the importance of a positive mindset and teamwork, which became central to his leadership philosophy and approach to overcoming challenges. Puri emphasizes the significance of instilling a winning mindset among his team, highlighting that creating a proactive attitude remains a top priority for him to this day. It's not everyday you hear about the foundational victories that set India's most prominent business personalities on their path. In our special feature, 'My First Win,' we turn back the clock with CEOs to discover the cherished awards and recognitions that truly mattered. These early honors, whether a student accolade or a surprising industry nod, did more than just enhance their CVs; they left an indelible mark on their mindset, fueled their ambition, and sculpted their leadership style. Today, we present the story of Shivam Puri , MD and CEO of Cipla Health . Puri vividly recalls his inaugural professional triumph , a formative experience during his tenure at Hindustan Unilever Limited . 'My first win is very clearly etched in my memory. It was as the Area Sales Manager at Hindustan Unilever Limited for erstwhile Andhra Pradesh,' Puri recounts. He describes inheriting a challenging situation: 'At that time, I inherited a declining area and a disheartened team.' The transformation that followed was remarkable. 'The same team within two years became one of the best-performing units within the branch,' he states with evident pride. Puri pinpoints the core of this success: 'The biggest change that helped drive this was a mindset shift.' That pivotal experience left an indelible mark on his leadership philosophy. 'That experience taught me to see challenges as opportunities and the criticality of team mindset in shaping victories,' he explains. This lesson became a guiding principle, transforming his approach to obstacles. 'Every hurdle hence becomes a chance to create upside.' To this day, instilling a positive and proactive attitude remains paramount for Puri. 'To this date, creating a winning mindset amongst the team always tops the agenda for me,' he concludes, underscoring the enduring impact of that first significant professional win. Puri was part of the Grand Jury for the 7th edition of the ET Shark Awards.

Cipla Health reinforces importance of Self-Care This Season Through Its Range of Wellness Products
Cipla Health reinforces importance of Self-Care This Season Through Its Range of Wellness Products

The Wire

time01-07-2025

  • Health
  • The Wire

Cipla Health reinforces importance of Self-Care This Season Through Its Range of Wellness Products

With a rise in COVID cases and seasonal flu, Cipla Health's trusted portfolio empowers everyday health decisions for Indian families MUMBAI, India, July 1, 2025 /PRNewswire/ -- Common flu, seasonal throat infections, and fevers are on the rise in India, making it imperative to practice every day self-care and community protection. Leading the charge, Cipla Health Ltd., one of India's most trusted fast-moving wellness goods (FMWG) companies, through its thoughtful and medically backed range of products, offers holistic support to navigate the ongoing seasonal challenges that have also seen a resurgence in respiratory illnesses like COVID-19. Cipla Health's house of brands, including Cofsils, Cipladine, Prolyte ORS, Paracip, and Maxirich offers reliable solutions for Indian households to better manage these symptoms and maintain wellness. • Cofsils Lozenges offer fast relief from sore throat pain—starting in just 5 minutes. With a triple-action formula that fights viruses, bacteria and soothing effects, they're a handy companion when you're out and about. • Cipladine Gargles target throat infections right at the source. With povidone-iodine, a trusted ingredient for throat hygiene, it soothes symptoms like sore throat and tonsillitis and helps reduce the spread of viruses. It's also effective for on-demand oral care during seasonal illness. • Prolyte ORS is the go-to rehydration solution when one is feeling drained from fever or illness. Its WHO-recommended formula helps restore lost fluids and electrolytes, so they can bounce back quicker and stay balanced. • Paracip is Cipla Health's reliable paracetamol that helps ease common seasonal discomforts like body aches, headaches, and chills • Maxirich Daily Multivitamin helps keeping the energy up and immunity strong. Packed with over 13 essential vitamins and minerals, it supports everyone's daily health needs. Commenting on this, Mr. Shivam Puri, MD & CEO, Cipla Health Limited, said, "At Cipla Health, our focus is to bring dependable preventive wellness solutions to every Indian household. With the weather shifting and instances of seasonal flu, respiratory illnesses on the rise, it is imperative to have access to simple yet effective care solutions. Our product portfolio has been thoughtfully designed to support families in staying prepared and protected." By offering solutions rooted in science, Cipla Health continues to fulfil its mission of making wellness accessible, proactive, and holistic for all. Whether it's the common seasonal flu or an unseen viral wave, being prepared with the right care tools can go a long way in staying safe. About Cipla Health Limited: Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India. Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20 brands with most key brands being No. 1 or No. 2 in their respective categories. The portfolio includes products in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials). Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).

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