Latest news with #Claude
Geeky Gadgets
an hour ago
- Geeky Gadgets
Anthropic's Claude Code Workflow Explained : From Chaos to Clarity
What if your development process could feel less like a juggling act and more like a well-orchestrated symphony? For solo developers, the challenge of managing everything—from brainstorming and coding to debugging and documentation—can often feel overwhelming. Enter Anthropic's Claude, an AI assistant designed to transform how developers approach their workflows. Acting as a tireless collaborator, Claude doesn't just automate repetitive tasks; it enhances code quality, streamlines project management, and helps you stay focused on what truly matters: solving complex problems and creating innovative solutions. With the right tools and strategies, even solo developers can achieve the efficiency of a full team. Solo Swift Crafter more insights into the fantastic potential of integrating Claude into your development process. From creating a centralized ` file to automating tedious tasks like debugging and documentation, you'll discover how Claude can serve as your virtual co-developer, optimizing every stage of your workflow. You'll also explore how Claude's capabilities extend beyond coding, offering insights into design, accessibility, and security. Whether you're looking to maintain focus, enhance productivity, or simply make solo development less isolating, this guide will provide actionable strategies to help you unlock a smarter, more sustainable way of working. After all, innovation thrives when you can focus on the big picture. Boosting Solo Development Efficiency Centralizing Workflows with A powerful way to integrate Claude into your projects is by creating and maintaining a dedicated file, such as ` This file serves as a centralized hub for your workflows, preferences, and project-specific details. Acting as a living document, it evolves alongside your development process, offering several benefits: Quick Onboarding: Use it as a personal guide to reacquaint yourself with a project after a break. Use it as a personal guide to reacquaint yourself with a project after a break. Comprehensive Reference: Combine global notes with project-specific insights for a dynamic resource. Combine global notes with project-specific insights for a dynamic resource. Streamlined Collaboration: Even as a solo developer, this file can help you organize thoughts and tasks more effectively. By maintaining a well-structured ` file, you create a reliable reference point that simplifies project management and enhances long-term productivity. AI-Assisted Development: A Smarter Workflow Claude can act as a junior developer, assisting with a variety of tasks to optimize your workflow. Its capabilities include: Code Drafting: Generate initial drafts of code or boilerplate structures, saving time on repetitive coding tasks. Generate initial drafts of code or boilerplate structures, saving time on repetitive coding tasks. Debugging: Analyze code for potential errors and suggest fixes to streamline the debugging process. Analyze code for potential errors and suggest fixes to streamline the debugging process. Code Reviews: Identify accessibility gaps, stylistic inconsistencies, and security risks to ensure high-quality code. Identify accessibility gaps, stylistic inconsistencies, and security risks to ensure high-quality code. Task Automation: Draft commit messages, prepare pull requests, and handle other routine tasks efficiently. By automating these repetitive and time-consuming tasks, Claude allows you to focus on higher-level challenges, such as designing innovative solutions and solving complex problems. Anthropic's Claude Code Workflow 2025 Watch this video on YouTube. Find more information on Claude Code by browsing our extensive range of articles, guides and tutorials. Streamlining Debugging and Troubleshooting Debugging is often one of the most time-intensive aspects of software development. Claude simplifies this process by analyzing error logs, identifying crash causes, and suggesting actionable debugging steps. Acting as a pair programming assistant, Claude collaborates with you to troubleshoot complex issues. To ensure safe experimentation, consider using controlled environments such as development containers. These isolated environments allow you to test changes without risking unintended consequences, making debugging more efficient and secure. Maintaining Focus and Developer Flow Staying in the zone is critical for productivity, especially when working solo. Claude helps you maintain focus by generating checklists and roadmaps for tasks like feature implementation, refactoring, or testing. Additionally, you can use multiple Claude sessions to manage different aspects of your project, such as: UI design Backend logic Testing and debugging If a session becomes cluttered or unfocused, resetting it ensures clarity and allows you to regain momentum. This structured approach helps you stay organized and productive throughout the development process. Design and Accessibility Enhancements Claude is a valuable tool for bridging the gap between design and development. For example, it can convert Figma exports into SwiftUI layouts or HTML/CSS frameworks, saving time on manual coding. Beyond design translation, Claude offers actionable suggestions to improve accessibility, such as: Optimizing Color Palettes: Ensure color contrast meets accessibility standards. Ensure color contrast meets accessibility standards. Adding ARIA Labels: Enhance screen reader compatibility for better inclusivity. Enhance screen reader compatibility for better inclusivity. Improving UI Flow: Provide feedback on user interface navigation and microcopy. These features not only enhance the user experience but also ensure your projects adhere to modern accessibility standards, making them more inclusive and user-friendly. Enhancing Security and Risk Management Security is a critical aspect of software development, and Claude can assist in identifying vulnerabilities within your code. By auditing scripts and commits, it helps you detect potential risks early. To further enhance security, consider running experimental scripts in sandboxed environments. This approach allows you to test new ideas without compromising your system. Additionally, maintaining a log of permissions and best practices in your ` file ensures that security remains a priority throughout your development process. Automating Repetitive Tasks Repetitive tasks can drain your productivity, but Claude enables you to automate many of these processes. For instance, you can: Create Custom Commands: Automate tasks like labeling GitHub issues or running tests through your CLI. Automate tasks like labeling GitHub issues or running tests through your CLI. Background Task Management: Script Claude to handle data parsing, report generation, or other routine operations. By automating these tasks, you free up mental bandwidth to focus on strategic and creative aspects of your projects, ultimately boosting efficiency and reducing burnout. Continuous Improvement Through Retrospectives Claude supports retrospectives, helping you analyze past projects to identify areas for improvement. By experimenting with different workflows and approaches, you can refine your processes over time. This iterative mindset fosters continuous improvement, making solo development more sustainable and enjoyable. Regularly reviewing your workflows with Claude ensures that you remain adaptable and efficient in the face of new challenges. Key Takeaways for Solo Developers To maximize the benefits of Claude AI, consider adopting the following strategies: Structured Workflow: Emphasize planning, coding, and review to maintain organization and focus. Emphasize planning, coding, and review to maintain organization and focus. Task Automation: Use Claude to handle repetitive tasks, freeing up time for creative problem-solving. Use Claude to handle repetitive tasks, freeing up time for creative problem-solving. Collaborative Mindset: Treat Claude as a teammate, using its insights and capabilities to enhance your development process. By integrating Claude into your workflow, you can transform solo development into a more efficient, productive, and less isolating experience. This allows you to focus on building innovative solutions while using AI to handle routine tasks and provide valuable insights. Media Credit: Solo Swift Crafter Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Bloomberg
3 hours ago
- Business
- Bloomberg
Is AI Killing Entry-Level Jobs? Here's What We Know
When a disruptive new technology comes along, it can make millions of jobs redundant while creating roles that are sometimes more interesting and rewarding than those they displaced. What this optimistic reading overlooks is that some of those displaced routine jobs function as steppingstones to careers. These are the roles filled by less experienced workers who can't yet be entrusted with too much responsibility but need exposure to their chosen industry to progress. Entry-level jobs appear uniquely vulnerable to getting hit by the new generation of artificial intelligence tools. These roles are disproportionately focused on the kinds of straightforward, low-stakes tasks—summarizing documents, collating data and basic coding—that ChatGPT, Claude, Gemini or other platforms can do in seconds.
India Today
4 hours ago
- India Today
Is AI fluency the new English? Why prompt skills matter more now
The term 'AI fluency' does not mean the language of coding or building robots. It is actually about learning how to interact with AI tools like Chatgpt, Claude and other language this time, people who know how to prompt well, know how to ask for clear responses and can give structured instructions are now at an advantage at workspaces, academic institutions and creative SPEAKING AI MIGHT MATTER MORE THAN SPEAKING ENGLISHFor decades, being fluent in English has meant you have more opportunities to yourself as compared to non-English-speaking people. English language fluency is not only about grammar or vocabulary, it is a method of expressing your thoughts in clear words and true in today's era, a completely new kind of language is replacing English, which was known to be the sole key for expression and opportunity. The median of communication which is less about perfect syntax and more about knowing how to communicate with shows that we are shifting towards the rise of AI fluency, and a subtle but meaningful change in the ways we write, work or express ourselves. People who know how to 'prompt' well are now at an advantage at workspaces. A SHIFT FROM SELF-EXPRESSION TO OUTPUTThe problem of conveying a thought to other people through the AI language is not only about how the tone will reflect on the perceiver. It is also about the interpretation of one's intention as in a traditional language is a way to express your thoughts more vividly. It was like the identity of the person.A reader can make out what the writer wants them to understand through the nowadays, this interpretation has been reduced to straightforward outputs rather than creative mindwork thanks to prompts like:'Write an email.''Summarise this article.''Give me ideas for a caption.'This way of writing has reduced human work to only a 2-step process, which is a prompt given to a machine which results in an output. And the work is way of working is efficient as it saves time, but it also results in fewer people who are actually engaging in writing and being efficient, but it also means writing is no longer a tool of getting answers, but we may be losing STILL MATTERS, BUT IN A WAYEven as fluency in AI increases, English is still at the centre of the way that these systems function. The majority of AI systems are trained on huge amounts of data that are largely still the default language for communication, instructions, and yes, English is still a fundamental skill. But what's shifting is the way that it's utilised. It's less about writing to let you show yourself through words, and more about writing to instruct an change is subtle, but profound, and it's doing more than rewriting the way we write. It's rewriting what writing is for. AI fluency is emerging as a new essential skill beyond traditional English mastery. THE LOSS OF VOICES: WHEN EVERYTHING SOUNDS LIKE CHATGPTWriting in past years used to be like fingerprints. Maybe your sentences wandered a little, maybe you mixed up tenses or used strange punctuation. Perhaps your English was broken, or the flow was it was ChatGPT and AI assistance are handling and doing much of your work. The personal touch is starting to fade. People now input their raw ideas and thoughts, and receive something well-written, formatted and well-versed language in the process of converting an original thought into an understandable language that others can understand is now being from online forums have called this problem out publicly:Overuse of em dashes(—), once a beloved quirk of expressive writers, has become a signature ChatGPT like 'it's not just X, it's Y' or the excessive use of double quotes around ordinary words now scream people are even editing out their own natural voice to avoid sounding like they copied ChatGPT even when they didn' user put it bluntly on socia media: 'Sucks for those of us who actually used these words. Now we just sound like ChatGPT.'THE PROBLEM FOR SCHOOLS (AND THE OPPURTUNITIES)The old school teachings still emphasise the traditional teaching of writing skills, which are -- the essay type, structured answers, clarity in grammar, tenses and punctuations. But the majority of schools are not taking the initiative to teach their students about working with AI as a the supervision of an adult, either the child is not using AI as they think it's not right to cheat, or they are totally relying on it, which is making their work alienate to themselves only, because authenticity is not actual solution to this is to provide knowledge for both ways,-:How to ask AI well without losing your voiceHow to utilise AI without becoming AIAi giving output in humanised language Provide knowledge for both ways Educating these methods is about teaching students how to communicate with AI assistants, without losing communication IS AI FLUENCY REPLACING ENGLISH FLUENCY?Partly, but it's definitely redefining what mean by 'fluent.'In an era dominated by language models, those who can work with these machines and know how to make words navigate machines are more likely to job applicants, creatives, and entrepreneurs all need to learn how to 'speak AI' in order to people are also facing a new challenge which is slowly rising:How to keep the human touch alive in writings, when AI can do it for you in just one prompt. Machines have learned to imitate writings more efficiently than humans can imitate maybe the next fluency test won't be merely one of good grammar or prompt engineering, but of being able to distinguish between a person's voice and a machine's shadow.- Article written by Yashika Pawar- Ends
Martechvibe
6 hours ago
- Business
- Martechvibe
HubSpot Launches CRM Connector for Anthropic's Claude
The new connector allows HubSpot users to interact with Claude using plain-language prompts, generate charts and summaries, and act on insights, bringing real-time CRM context into AI-powered decision-making. HubSpot has launched a CRM connector for Claude , Anthropic's conversational AI platform, aiming to bring customer-specific context into everyday AI workflows. As more go-to-market teams adopt multiple AI tools to increase efficiency, the lack of real-time customer data often limits their effectiveness. With the new connector, customers can integrate their unique HubSpot CRM data directly into Claude. This enables teams to ask plain-language questions, generate visualisations such as charts and graphs, and take action on insights without leaving the HubSpot environment. 'The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business,' said Karen Ng, EVP and Head of Product at HubSpot. 'It's a simple, powerful way to get insights you can trust, wherever you work. And it's another step in making advanced AI accessible to every business.' ALSO READ: Hightouch, Databricks Launch Self-Service Audience Management Solution Now, teams can use Claude to get answers that help them work smarter and stay focused on what matters most, with visualisations tailored to their needs: Marketing teams can ask Claude to find contacts who opened a recent email campaign but didn't click through, and generate a pie chart to support follow-up segmentation. Sales teams can ask for a summary of active deals organised by name, amount, and stage, and sorted by closing date to help prioritise the week. Support reps can ask for all open tickets assigned to them, sorted by priority and creation date. Customer success teams can ask Claude to compare resolution approaches and outcomes across support channels to drive consistency and quality. 'Claude is designed to reason through complex questions and deliver thoughtful, conversational answers,' said Scott White, Head of Product, 'With the HubSpot connector, customers can bring their real-time CRM context into Claude—making it more valuable for HubSpot-powered teams looking to gain insight and take action.' HubSpot confirmed that the connector respects existing user permissions, meaning individual users can only access CRM data they are authorised to see. Anthropic does not use HubSpot data to train its models unless a customer explicitly opts in or provides feedback under agreed terms. ALSO READ: HubSpot App Surpasses 1,000 Integrations Demonstrating Growth The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
India Today
8 hours ago
- Business
- India Today
Meta says it is okay for applicants to use AI during job interview but there is a catch
Meta is testing a new way of conducting coding interviews, where some candidates will be allowed to use AI tools during the process, according to 404 Media. This new approach is still in the trial stage and will only be available to a limited set of applicants for now. The idea behind the move is to make interviews more realistic by allowing candidates to use the same tools they might use once they join the part of this experiment, Meta has also asked its own employees to participate in mock interviews. These test rounds will help the company finalise the format and questions before it's rolled out more widely. An internal post on Meta's message board mentioned, 'Meta is developing a new type of coding interview in which candidates have access to an AI assistant. This is more representative of the developer environment that our future employees will work in.'The company believes that by allowing AI support during interviews, it can assess how well a candidate can work in an environment where AI is part of daily tasks. The format is still under development, and Meta has asked volunteers to help test it and give feedback. CEO Mark Zuckerberg has already made it clear in public statements that he sees AI playing a major role in the company's future. He said earlier this year, 'I think this year, probably in 2025, we are going to have an AI that can effectively be a midlevel engineer.' He also added that over time, much of the code powering Meta's platforms could be written by AI instead of repeated this idea in another interview, where he predicted that 'sometime in the next 12 to 18 months, we'll reach the point where most of the code that's going towards [AI] efforts is written by AI.'While many tech companies encourage their engineers to use AI for everyday work, very few allow candidates to use such tools during interviews. Some companies, like Anthropic (which makes the Claude AI chatbot) even have strict rules banning AI usage in the hiring process. There are also tools online that help candidates secretly use AI during coding rounds, sparking concern in the developers feel that relying too much on AI could lead to a new kind of software engineer, someone who depends more on prompting AI than writing or understanding code from scratch. This has raised questions about how well such candidates can handle real-world problems, especially when AI-generated code needs fixing.A Meta spokesperson told 404 Media, 'We are obviously focused on using AI to help engineers with their day-to-day work, so it should be no surprise that we are testing how to provide these tools to applicants during interviews.'For now, the AI-supported interviews are being tested internally, and it's not clear when or if Meta will expand this to all job applicants. But the move clearly shows the company is now interested in hiring engineers who are comfortable using AI as part of their workflow. - Ends
