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Bybit Partners with Careem to Drive Crypto Adoption in MENA
Bybit Partners with Careem to Drive Crypto Adoption in MENA

Fintech News ME

time21 hours ago

  • Business
  • Fintech News ME

Bybit Partners with Careem to Drive Crypto Adoption in MENA

Bybit, currently the world's second largest cryptocurrency exchange by trading volume, is expanding its presence in MENA through a series of partnerships aimed at bridging Web2 and Web3 applications. Based in Dubai, the company is rolling out a campaign that integrates cryptocurrency into everyday services. In this initiative, crypto is being introduced across a range of sectors including gaming, entertainment, sports, dining, and transportation. Bybit is collaborating with local businesses and platforms to enable payments and benefits through its ecosystem, aiming to make the use of digital assets as practical and accessible as conventional methods. As part of the campaign launched in June, users in the MENA region are beginning to encounter Bybit branding within Careem, a widely used regional super app. These promotions encourage both existing and potential users to explore offers available on Bybit's platform, which can be accessed through its app and website. The company seeks to demonstrate how crypto services can be integrated into daily routines during the summer period and beyond. The Careem collaboration joins a number of other initiatives developed by Bybit. In Dubai, cardholders can access discounts of up to 30 percent on services and accommodation at the Grand Millennium Dubai. The company also maintains a long-standing relationship with the Dubai Multi Commodities Centre, supporting blockchain education and innovation. Additional benefits linked to the Bybit Card include access to airport lounges and digital service subscriptions. Claudia Wang, Head of Marketing at Bybit, said, 'The campaign is rooted in aligning with user behaviour rather than focusing solely on conventional or Web3 marketing tactics. The goal is to ensure the brand remains present and relevant across diverse consumer settings.' The partnership model currently piloted in the MENA region is expected to expand to other locations. With a user base exceeding 70 million, Bybit aims to offer a broad suite of crypto-related services encompassing trading, custody, wealth management, payments, and exclusive platform rewards. The current effort in MENA represents a step towards encouraging broader adoption of digital finance through local engagement and use-case driven integration.

Bybit Launches ETH Trading Competition With 100,000 USDT Prize Pool
Bybit Launches ETH Trading Competition With 100,000 USDT Prize Pool

Cision Canada

time2 days ago

  • Business
  • Cision Canada

Bybit Launches ETH Trading Competition With 100,000 USDT Prize Pool

DUBAI, UAE, July 29, 2025 /CNW/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is marking the 10th anniversary of Ethereum with a limited-time ETH Trading Competition, offering a prize pool of 100,000 USDT. Ethereum, launched on July 30, 2015, is a decentralized blockchain platform that introduced the concept of smart contracts — self-executing agreements coded directly onto the blockchain. As the second-largest cryptocurrency by market capitalization, Ethereum has become a foundational infrastructure for decentralized applications (dApps), powering key innovations across DeFi (decentralized finance), NFTs (non-fungible tokens), and DAOs (decentralized autonomous organizations). Its flexible, open-source architecture has positioned it at the center of Web3 development over the past decade. "Ethereum has reshaped the digital world over the past decade," said Claudia Wang, Head of Marketing at Bybit."We're proud to celebrate this industry milestone with our community through an engaging and rewarding trading competition." The event will run through August 5, commemorating a decade since the blockchain platform first went live in 2015. Participants who trade ETH on Bybit's Spot or Derivatives markets during the event window will compete for leaderboard positions, with rewards distributed based on trading volume. The leaderboard extends to the 20,000th place, making it easy for a large number of users to get rewarded. A minimum trading volume of just 100 USDT is enough to be eligible for a chance to rank. The prize pool of 100, 000 USDT includes airdrops ranging from 1 USDT to 200 USDT. #Bybit / #TheCryptoArk About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at

Bybit launches MENA Marketing Campaign
Bybit launches MENA Marketing Campaign

Tahawul Tech

time6 days ago

  • Business
  • Tahawul Tech

Bybit launches MENA Marketing Campaign

Bybit, the world's second-largest cryptocurrency exchange by trading volume, continues to deliver on the promise of borderless crypto lifestyle in a massive wave of Web2 partnerships. Starting in MENA, where its Dubai headquarters is based, Bybit is connecting the dots between Web2 and Web3 with a variety of local partners. The campaign seamlessly integrates crypto into real-world experiences. From gaming lounges to concert venues, sports stadiums to restaurants, and ride-sharing services, Bybit is creating an ecosystem where as accessible as—and potentially more rewarding than, traditional payment methods. These partnerships span entertainment, music, culture, sports, dining, and transportation, allowing crypto assets to empower lifestyle choices. Starting in June, MENA users are introduced to the Bybit brand through advertisements within Careem, the region's most-loved super app. These coordinated ads invite current Bybit users and potential new joiners to discover exclusive deals and offers available directly through Bybit's platform. Bybit's crypto-native services and payment solutions can be accessed via Bybit's app and website, encouraging users to explore how digital assets can enhance their everyday experiences throughout an exciting summer. Powered by Bybit: Crypto as a Lifestyle Leading in financial innovation, Bybit has been committed to shaping the future of crypto to the needs of its customers. It has evolved beyond a marketplace for crypto trading into a lifestyle choice. The partnership with Careem is the latest addition to Bybit's global footprint in collaborations: in Dubai, Bybit Card holders enjoy up to 30% off in services and room rates at the Grand Millennium Dubai; the golden city's Dubai Multi Commodities Centre (DMCC) is a long-term partner of Bybit in innovation and blockchain education. The Bybit Card also unlocks perks everywhere for its users from airport lounges to AI co-pilot subscriptions. 'Our local partners represent some of the most popular lifestyle choices in each community', said Claudia Wang, Head of Marketing at Bybit. 'We are grounded in customer-centricity: there is no real boundary in 'old-school' and Web3 marketing. We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points', she shared on the philosophy of the campaign. The range of partnerships and local promotions are expected to cover more regions in the coming months. Over 70 millions of Bybit users possess first-mover advantage as early investors of 'smart money', and the onchain economy stands to provide them a path to financial freedom and elevated way of life. Whatever their needs, their crypto goals are achievable on Bybit's versatile platform for trading, custody, wealth management, payments, and Bybit-only rewards. The new campaign represents Bybit's commitment to making crypto adoption effortless and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance. Image Credit: Bybit

Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign
Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign

Business Insider

time7 days ago

  • Business
  • Business Insider

Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign

Dubai, United Arab Emirates, July 24th, 2025, Chainwire Bybit, the world's second-largest cryptocurrency exchange by trading volume, continues to deliver on the promise of borderless crypto lifestyle in a massive wave of Web2 partnerships. Starting in MENA, where its Dubai headquarters is based, Bybit is connecting the dots between Web2 and Web3 with a variety of local partners. The campaign seamlessly integrates crypto into real-world experiences. From gaming lounges to concert venues, sports stadiums to restaurants, and ride-sharing services, Bybit is creating an ecosystem where as accessible as—and potentially more rewarding than, traditional payment methods. These partnerships span entertainment, music, culture, sports, dining, and transportation, allowing crypto assets to empower lifestyle choices. Starting in June, MENA users are introduced to the Bybit brand through advertisements within Careem, the region's most-loved super app. These coordinated ads invite current Bybit users and potential new joiners to discover exclusive deals and offers available directly through Bybit's platform. Bybit's crypto-native services and payment solutions can be accessed via Bybit's app and website, encouraging users to explore how digital assets can enhance their everyday experiences throughout an exciting summer. Powered by Bybit: Crypto as a Lifestyle Leading in financial innovation, Bybit has been committed to shaping the future of crypto to the needs of its customers. It has evolved beyond a marketplace for crypto trading into a lifestyle choice. The partnership with Careem is the latest addition to Bybit's global footprint in collaborations: in Dubai, Bybit Card holders enjoy up to 30% off in services and room rates at the Grand Millennium Dubai; the golden city's Dubai Multi Commodities Centre (DMCC) is a long-term partner of Bybit in innovation and blockchain education. The Bybit Card also unlocks perks everywhere for its users from airport lounges to AI co-pilot subscriptions. 'Our local partners represent some of the most popular lifestyle choices in each community,' said Claudia Wang, Head of Marketing at Bybit. 'We are grounded in customer-centricity: there is no real boundary in 'old-school' and Web3 marketing. We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points,' she shared on the philosophy of the campaign. The range of partnerships and local promotions are expected to cover more regions in the coming months. Over 70 millions of Bybit users possess first-mover advantage as early investors of 'smart money', and the onchain economy stands to provide them a path to financial freedom and elevated way of life. Whatever their needs, their crypto goals are achievable on Bybit's versatile platform for trading, custody, wealth management, payments, and Bybit-only rewards. The new campaign represents Bybit's commitment to making crypto adoption effortless and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance. #Bybit / #TheCryptoArk About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Contact Head of PR Bybit

Bybit Launches Global Merch Ambassador Program — Be the Face of #IMakeIt
Bybit Launches Global Merch Ambassador Program — Be the Face of #IMakeIt

Business Insider

time11-07-2025

  • Business
  • Business Insider

Bybit Launches Global Merch Ambassador Program — Be the Face of #IMakeIt

Dubai, United Arab Emirates, July 11th, 2025, Chainwire Fresh off the heels of a bold rebrand, Bybit, the world's second-largest cryptocurrency exchange by trading volume, is inviting its global community to take center stage. Today, Bybit unveils the Merch Ambassador Program, a worldwide campaign designed to spotlight 200 crypto believers—100 Web3 builders and 100 student pioneers—as brand ambassadors of its iconic new identity: #IMakeIt. A call to those shaping the future of finance and those just beginning their journey. It's a chance to wear belief, embody the spirit of possibility, and be featured as the global faces of one of the largest branding campaigns in crypto history. 'The #IMakeIt campaign is about individuals taking ownership of what's possible,' said Claudia Wang, Head of Marketing at Bybit. 'With this ambassador program, we're turning the spotlight on our community—those who build, learn, lead, and inspire. It's a celebration of identity, and a powerful way to amplify real voices from around the world.' What's in It for Ambassadors? Participants will receive: Full-set Official Bybit Merch Kit – designed to make a statement Global Exposure – be featured on Bybit's social media, emails, app, and more Recognition – join an exclusive circle of community leaders Opportunities for Future Collaboration – grow alongside Bybit's mission to reshape finance Who Can Apply? ByBUIDLers - For crypto founders, developers, and Web3 builders who are innovating every day. Students - For university leaders, blockchain club members, or crypto-curious minds starting out. How to Join? Application Period: Now – September 30, 2025 (12AM UTC) Click here to join now. A Campaign Aligned with Bybit's Rebrand This initiative echoes Bybit's recent brand transformation, which centers around the empowering message of 'I Make It'—a redefinition of what's possible in finance, driven by innovation, identity, and intention. The Merch Ambassador Program transforms our rebrand from message to movement—putting real faces at the forefront of the story. It shows that the future of finance isn't just engineered by platforms; it's driven by the passion, creativity, and courage of everyday users across the globe. Join the Movement. Be the Face of What's Possible. With only 200 exclusive spots available, this is your moment to stand alongside the trailblazers shaping the future of finance. As a Bybit Merch Ambassador, you're not just wearing merch—you're wearing a mindset. You'll represent a movement that believes in bold ideas, breakthrough technology, and the power of individuals to change the game. Because the future isn't something we wait for—it's something we build, together. So step forward. Stand tall. And show the world: #IMakeItPossible. Please visit the announcement page for more details: #Bybit / #TheCryptoArk / #IMakeIt /#IMakeItPossible About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Contact Bybit

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