Latest news with #Clearcast
Scottish Sun
2 days ago
- Automotive
- Scottish Sun
Twix ad BANNED from TV after being branded ‘dangerous'
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other like a Twix. Sign up for the Entertainment newsletter Sign up 4 A Twix advert has been banned after being branded "dangerous" Credit: Getty 4 A watchdog said the ad "must not appear again in its current form." Credit: BBC 4 The advert featured two caramel coloured cars sandwiched together Credit: TWIX However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving" and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot "driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." The final scene showed a Twix bar falling through the sunroofs of the two still attached cars. This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad has been banned from screens. TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces.
The Sun
2 days ago
- Automotive
- The Sun
Twix ad BANNED from TV after being branded ‘dangerous'
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other like a Twix. 4 4 However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving" and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot "driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." The final scene showed a Twix bar falling through the sunroofs of the two still attached cars. This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad has been banned from screens. TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces. 4
The Irish Sun
2 days ago
- Automotive
- The Irish Sun
Twix ad BANNED from TV after being branded ‘dangerous'
AN ad for chocolate bar Twix that was branded 'dangerous' has been BANNED from TV. The advertisement depicts a car chase between two identical caramel coloured vehicles - ending with one sandwiched on the other 4 A Twix advert has been banned after being branded "dangerous" Credit: Getty 4 A watchdog said the ad "must not appear again in its current form." Credit: BBC 4 The advert featured two caramel coloured cars sandwiched together Credit: TWIX However, five complaints have been made against the clip, saying that it highlighted dangerous driving and was irresponsible. Mars-Wrigley, who own the Twix brand, highlighted that the advert featured a "cinematic presentation". They continued by saying it took place in a "world that was absurd, fantastical and removed from reality" This view was echoed by Clearcast, the non-governmental organisation that approves adverts prior to broadcast. Read more on TV ads Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving " and "must not appear again" in its current iteration. Although the ASA acknowledged the fantastical aspect of the ad, it stated the video's first half showed driving "that appeared likely to breach the legal requirements of the Highway Code". The watchdog said there was an "emphasis on speed", in addition to "fast paced beat and music" in the car chase and "visible skid marks" left on the road. Mars defended the advert, having said both cars were shot " driving at lawful speeds and any emulation would only reflect the legal and safe driving presented." Most read in News TV The final scene showed a Twix bar falling through the sunroofs of the two still attached cars . This was also accompanied by the tagline "two is more than one". Original '90s TV ad for N64 game Super Mario 64 now worth thousands Clearcast told the ASA that the advert's style made it clear that it was not meant to be emulated, nor did it suggest "safe driving was boring". The ASA's ruling concluded: "We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." It's not the first time that a TV ad TV architect George Clarke was paid by Scottish Power to star in their television advert. It was taken off air by the Advertising Standards Agency for breaching their guidlines. The watchdog said it misled viewers into thinking they were watching George's Channel 4 hit Amazing Spaces. 4 The advert ended with the tagline "Two is more than one". Credit: Twix
The Independent
2 days ago
- Automotive
- The Independent
Twix ad that shows dramatic car chase banned for encouraging unsafe driving
A TV advert for chocolate bar Twix featuring a car chase has been banned for encouraging unsafe driving. The ad, which depicts a shows a pursuit involving two identical caramel-coloured cars, ends with a crash resulting in one sandwiched on top of the other, like a Twix. But five complaints were made against the advert saying it encourage dangerous driving and was irresponsible. Mars Wringley, who own Twix, insisted the it had a 'cinematic presentation' and was set in a 'absurd' and 'fantastical' world which was removed from reality. The confectionary company argued the advert was split into two parts. The first part had a good versus bad theme, reminiscent of classic films. The cars were shot driving at lawful speeds and any emulation would only reflect the legal and safe driving presented, the explained. They said they had removed identifiers of the real world from the road scenes, including vehicles, pedestrians, or road signage, to distance the setting from reality. The second part of the ad, a dual car performing a stunt that defied physics, depicted a scenario that was clearly exaggerated and not possible in reality. This argument was also echoed by Clearcast, the non-governmental organisation that approves adverts. However, the watchdog the Advertising Standards Authority (ASA) ruled the ad "condoned unsafe driving' and 'must not appear again' in its current form. Although the ASA acknowledged the fantastical nature of the advert, it said the first half of the video showed driving "that appeared likely to breach the legal requirements of the Highway Code". It added there was an 'emphasis on speed' in the car chase, it had "fast paced beat and music" and showed "visible skid marks" left on the road. The ASA said: 'The driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway.' The final scene of the advert shows a Twix bar falling through the sunroofs of the two cars which are sandwiched together, before driving off still attached, with the tagline 'two is more than one'. For this part of the advert Clearcast told the ASA that the style of the video made it clear it wasn't meant to be emulated, nor did it suggest "safe driving was boring." The advertising watchdog concluded: 'The ads must not appear again in their current form. 'We told Mars Wrigley Confectionery UK Ltd not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads.'
Yahoo
2 days ago
- General
- Yahoo
Lake Contrary weed treatment begins
ST. JOSEPH, Mo. (News-Press NOW) — After a 24-hour delay, a Buchanan County contractor was able to take on the task of spraying weeds at Lake Contrary. A helicopter pilot sprayed Clearcast Aquatic Herbicide, an EPA-approved product, on more than 300 acres of land. High winds delayed the two-day project that was supposed to start on Monday and turned it into a one-day job on Tuesday. I believe that he wanted a drone photo of it sometime last week just to kind of see where the green was and all that stuff because there are certain areas where certain types of vegetation need a little bit more (Clearcast)," Buchanan County Presiding Commissioner Scott Nelson said. A product overview on its website says the growth of sensitive plants will stop 24 hours after application. Nelson estimates that it will be six weeks before the aquatic herbicide kills the vegetation. "I think this takes a little while for it just because it's got to get absorbed, and then it's got to move down the root stem to the root ball, and then it starts to work on the root ball," he said. "I'm assuming that we're going to see the color changes and that sort of thing." The Missouri Office of Administration told the Buchanan County commissioners last October that taking care of the lake was their responsibility once it dried up. Nelson said removing the weeds is primarily to remove fire hazards. "This is the first step since we've been mandated by the state to maintain it," Nelson said. "So this is what we're doing to maintain it." Buchanan County received a permit from the Missouri Department of Natural Resources on Friday to allow weed spraying, but the county still has not received a permit from the Army Corps of Engineers to dredge the lake. "Other things have kind of crept up and overtaken it on the to-do list," Nelson said. "The big one being the (juvenile) detention center." Nelson said the weed spraying on Tuesday is the largest effort to remove vegetation at Lake Contrary that he can think of. Now, the county commission will observe the results over the next couple of months. "This is 300 acres that we want to get beat down and basically see how it does and then how long it lasts, Nelson said.
