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Forbes
5 days ago
- Entertainment
- Forbes
Frances Tiafoe On Energizing His Way Through Long Matches And Business Relationships
Frances Tiafoe makes it through matches one nibble at a time. As the American tennis star continues his run with Clif Bar, he's partnered with the brand on a new Caffeinated Collection that features a line of products bearing his face on the package. But the Tiafoe-Clif connection is about more than his smile. 'I was heavily involved in it,' he tells me about the development of the line. 'They had an idea and direction they wanted to go, and I was excited about it.' He was excited because he uses the product every day. 'I'm a pretty energized and outgoing guy,' he says. 'I give so much energy when I am playing and with long matches, especially in the majors, I nibble on bars on every changeover when I'm playing. It is helping me to keep my energy up and lasting through the match. I'm not a big caffeine guy [off the court], but this has been the right thing for me.' He uses the new caffeinated bars 'super strategically,' opting for a spike near the end of matches to keep his energy levels going strong. Tiafoe, who says he's enjoyed the white chocolate macadamia nut and crunchy peanut butter bars in the past, has his face on the new vanilla almond caffeinated variety, something that he started taste-testing in December. 'I bit into a lot,' he says about the process. 'I tasted a lot. I want to like it. I am going to be nibbling at it, no telling how much, I am going to be biting into it a bunch of times. I definitely need to like it. Hopefully the world likes it, but more importantly I need to like it.' Throughout the process, Tiafoe was along for testing the caffeine usage and levels, the flavor profiles and even the bar's packaging. The new collection features Tiafoe supporting vanilla almond and WNBA star Breanna Stewart backing the caramel chocolate chip flavor. Each bar contains 10 grams of plant-based protein and about 65 milligrams of organic caffeine, the equivalent of one espresso shot. He says he's honored any brand would want so much of his input and wants to focus his business-geared time on creating deeper relationships with brands instead of having transactional relationships. 'I am really blessed, highly favored,' he says. 'I really believe in that. They could have chosen anyone, but they chose me. I appreciate it and don't take anything for granted.' Tiafoe approaches business relationships like he approaches life, believing that putting out good energy means he will get that in return. By building relationships—and not being transactional—with a brand breeds longevity. 'I don't want to do something for a short stint,' he says, 'I want to do it for a real long time. I am glad everybody on the team wants to be part of my journey and see how far I go. That builds me as an individual.' MORE: Frances Tiafoe Switches To Lululemon Tennis Apparel The process becomes easier as relationships form, and you work with great people. 'Everyone on Clif Bar, from the bottom all the way to the top, is amazing,' he says. 'They are asking my opinions. It is an easy dialogue. Everyone wants to see me win and it helps when we are trying to go in one direction.' That's what drives Tiafoe in business. 'Every partner I have, I have great relationships with,' he says. 'It's not a numbers thing. It is does it fit with who I am and what I believe in and what I want to do? I gotta keep tennis the main thing but if it makes sense for me and them, let's make it rock, and let's do it for a long time. There are only so many hours in the day, so I just try to be me and ultimately that takes you a long way.' Tiafoe says focusing on trying to be a 'great individual every day' while doing his best on the court to make the investment worth it for a brand has been his aim. 'People see the authenticity you have, and I am lucky to have people around me who want to be part of that,' he says, adding that folks can see when you're trying to be someone you're not. 'It is truly humbling. It could be anyone, but I'm glad they chose me. It has been awesome. I can't complain.' Mixing the Clif Bar into his on-court routine is part of maturing, Tiafoe says. Early in his career he wouldn't eat anything and would drink any random sports drink put in front of him. 'It didn't matter,' he remembers thinking at the time, 'I didn't think it was a big deal.' Then his coach encouraged him to eat while on the court, especially as he started playing longer matches. Now, at age 27, he admits he can't just walk up and play without planning. He needs to be more regimented in his nutrition, locking in daily routines to maintain his fitness. 'Clif Bar is really helping me, and it has been great,' Tiafoe says. 'It made a big difference in my play and not having dips and being one of the fitter guys.' As Tiafoe nibbles away on bars during matches, it's all part of a maturing nutritional stance. The face on the package? That's part of a relationship.
Yahoo
17-05-2025
- Business
- Yahoo
If You Ever Bought Wheat Thins, You Could Receive $20 In A New Settlement
It's no secret that consumers love to buy food they feel good about eating. Food brands know this, and often try to draw in customers by printing their products' most compelling nutrition highlights on the packaging. Sometimes, however, those claims land the company in the spotlight for the wrong reasons. Last year, Clif Bar and Wahlburgers were faced with multi-million dollar lawsuits after their products' packaging claims were called into question. Earlier this year, Deep River Snacks paid into a $4 million settlement after it was accused of labeling its potato chips as 'Non-GMO' without proper certification. Now, a popular snack cracker is at the center of a new lawsuit. Wheat Thins is accused of misleading customers with its nutrition claims. Mondelez International Inc. has been accused of misrepresenting the ingredients in Wheat Thins. According to Top Class Actions, the Nabisco-owned brand claims to use 100 percent whole grains in its crackers. The lawsuit alleges that the snack is not made from 100 percent whole grain wheat, but instead uses refined grains. Refined grains are those that have the fibrous and nutrient-filled bran and germ layers removed. In contrast, whole grains keep those layers intact. Though Mondelez International Inc. has denied any wrongdoing, and the plaintiff has not yet proved any allegations in court, the company has created a $10 million settlement fund from which class members may receive reimbursement. Those 18 and older who purchased any of the products listed below between Oct. 13, 2018, and May 9, 2025, may be eligible for reimbursement. Original Wheat Thins Reduced Fat Wheat Thins Sundried Tomato & Basil Wheat Thins Big Wheat Thins Ranch Wheat Thins Hint of Salt Wheat Thins Cracked Pepper & Olive Oil Wheat Thins Spicy Sweet Chili Wheat Thins Other Wheat Thins products that claim to be 100 percent whole grain If you purchased any of these products, you have two options to file a claim: Valid claim with proof of purchase: Class members who have proof of purchase, such as a receipt, can receive between $8 and $20 per household, depending on the number of products purchased. Valid claim without proof of purchase: Those without a receipt can receive $4.50 per household. Those who wish to submit a valid claim may do so through the mail or using the online claim form. All documents must be submitted online or postmarked by July 7 to be included in the settlement. And if you can't find your receipts, be sure to check your grocery store apps for digital copies. Read the original article on ALLRECIPES Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
