Latest news with #Cloudzone
Elle
4 days ago
- Entertainment
- Elle
Zendaya And Law Roach Reunite For An On Collaboration – Shop Their Cult New Trainer Now
Zendaya has unveiled her first shoe co-designed with stylist and self-proclaimed 'image architect' Law Roach in her ongoing partnership with On. The actor, 28, has been a partner of the Swiss sportswear brand since June 2024, and has now enlisted her trusted and longtime creative partner Roach to collaborate on the Cloudzone Moon, a new take on the original Cloudzone trainer style co-designed by Zendaya last year. With a mesh upper, supportive heel and added forefoot padding to cushion every step, the Cloudzone Moon typifies the brand's high performance, innovative range of footwear that has quickly amassed a cult following since its launch in 2010. While the new style boasts the flexibility and stability of On's fastest running shoes, its soft and stable feel makes it ideal for all-day athleisure wear. It's one to choose if your daily routine is more moderate 10k step count than intensive marathon training. The new shoe takes centre stage in the 'Be Every You' campaign in which Zendaya models On's AW25 apparel range, with each look styled by Roach. 'Movement has always been a part of how I connect with myself, and movement looks different for everyone,' Zendaya shares. 'This story felt personal... we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are. To me, it's about embracing every little bit of ourselves, and being present in every version of yourself'. The Challengers and Dune star first fronted the 'Dream Together' campaign last summer, and for AW25 she models hero pieces from the 45-item collection including a structured bomber jacket, a sleek beige zip-up bodysuit, and a chic white track jacket with matching shorts standing against a dream-like backdrop of moonlit landscapes. The multiyear deal has proved particularly lucrative to the brand, with its announcement generating $3.5 million in media impact value according to Launchmetrics. Multi-hyphenate Zendaya had previously been seen wearing On trainers on set, travelling and walking her dog in South West London long before she was signed as an ambassador. A second footwear collaboration with Zendaya and Roach – the Cloudtilt Moon – will launch on 2 October. This one is described as 'softer in design and function and built for recovery and all-day ease', with a sock-like knitted upper. Esther Coombes is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing luxury shopping content across fashion, beauty, travel and homes. She graduated from London College of Fashion with a First Class BA in Fashion Journalism in 2010, and has since worked at Marie-Claire, Easy Living, GLAMOUR and Women's Health. She held positions as Senior Fashion and Beauty Executive, Senior Lifestyle Executive and Content Lead during her nine years at HELLO! and HELLO! Fashion, creating editorial and branded content across the lifestyle sector and interviewing talent and experts including Lisa Eldridge, Jo Malone and Katie Jane Hughes for print and digital features. With exacting standards and a critical eye for editing new launches, she enjoys recommending readers best in class products and experiences, be that a glow-giving skin tint, a boutique hotel stay or the perfect slingback stiletto. In her spare time you can find her at a spin or reformer class or streaming the latest zeitgeisty podcast or television drama. You can follow Esther on Instagram at @esthercoombes.
Express Tribune
5 days ago
- Entertainment
- Express Tribune
Zendaya drops new sneaker with Law Roach for On's fall campaign
Zendaya is stepping into a new fashion phase and this time, it's moonlit and meticulously styled. The Emmy-winning actress has officially co-created her first sneaker with longtime collaborator Law Roach for Swiss brand On's Fall 2025 drop, debuting the Cloudzone Moon to major fanfare. In a surprise twist, the campaign pairs athleticism with sensuality, blending On's technical precision with Zendaya's signature elegance. Directed by Bardia Zeinali and lensed by Emily Lipson, the 'Be Every You' campaign sees Zendaya posing across four moonlit set builds, each evoking a different facet of her persona. Whether draped in a sleek bomber or a body-hugging track set, she moves like she owns every shadow. The Cloudzone Moon itself is an updated take on the original Cloudzone, which Zendaya previously helped design for Spring 2024. This new version boasts a breathable mesh upper, sculpted midsole with next-gen CloudTec cushioning, and supportive heel and forefoot padding. The look is futuristic, feminine, and built for both performance and presence. 'Movement has always been how I connect with myself,' Zendaya said in a statement. 'To me, it's about embracing every little bit of ourselves, and being present in every version of yourself.' Roach not only co-designed the shoe, but styled the full shoot, wrapping Zendaya in On's Fall 2025 apparel. His visual direction leans into duality, blending the athlete with the actress, the performer with the persona. This is Law Roach's first official sneaker design credit, and it shows. Zendaya signed a multi-year deal with On in 2024, and her influence has already been immense, her Spring 2024 partnership generated over $3.5 million in media impact value within days. With a second shoe, the Cloudtilt Moon, set for release in October, Zendaya's fashion orbit is only expanding.
Yahoo
10-05-2025
- Entertainment
- Yahoo
Zendaya Is Nearly Unrecognizable in New Space-Themed Campaign
No matter what role she takes on, actress Zendaya, 28, always makes a statement and turns heads. She's no stranger to major style switch-ups, and her latest campaign with activewear brand, On, has people doing a double take. The campaign, called "Zone Dreamers," is space-themed, which has Zendaya channeling her inner Star Trek by wearing prosthetic ears and showing off a bold pixie cut hairdo. Check out this short film that's part of the campaign, where she gets ready to jet off to space. Zendaya told Women's Wear Daily, "Zone Dreamers was such a joy to create. I've loved working with On to bring something so creative and unexpected to life... This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new." As PEOPLE reports, the film intros two new pieces of apparel from the On brand, the Studio Knit Bodysuit, and a new sneaker called Cloudzone. You can check out the entire Zendaya edit line on the On website. In February, Zendaya shared a photo from another major brand deal, Louis Vuitton. This particular drop left people's jaws on the floor, with one commenter simply declaring, "WHOA 🌸🩷" Fans were also delighted to see the post since she hadn't shared anything on Instagram since October, 2024. Plenty of people voiced being thrilled over her social media return. One follower summed it up best, saying, "We missed you, queen!"
