Latest news with #ClubcardChallenges
Cision Canada
3 days ago
- Business
- Cision Canada
Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards
LONDON, May 28, 2025 /CNW/ -- Tesco's Clubcard Challenges, powered by Eagle Eye's Personalised Challenges solution, has been named the Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards. The award celebrates standout new loyalty initiatives launched in the past 12 months, from around the world, that combine innovation, creativity, and measurable impact - criteria that Clubcard Challenges met and exceeded amid tough competition. Launched in May 2024, the Clubcard Challenges initiative invited Tesco Clubcard members to complete personalised challenges over a six-week period to unlock up to £50 in points. The challenge thresholds, created by Eagle Eye's AI-driven personalisation engine, were tailored to each participant to maximise engagement. Tesco ran four campaigns, with the latest campaign being targeted to 10 million customers across the UK. "This award is testament to the teams at both Tesco and Eagle Eye," said Tim Mason, CEO, Eagle Eye. "It's a clear demonstration of how smart technology, paired with a bold retailer vision, can transform loyalty from a transactional experience into something truly engaging - and commercially powerful. Personalisation is the key." Clubcard Challenges was met with strong customer engagement and enthusiasm. As the judges noted, "Clubcard Challenges stands out by transforming routine purchases into a fun, engaging experience where customers earn Clubcard points through gamified missions and digital progress tracking. Tesco has achieved remarkable results by leveraging advanced AI personalisation and data-driven insights." As evidenced by its success powering the Clubcard Challenges initiative, Eagle Eye's Personalised Challenges solution has proved itself as an effective next-generation marketing and engagement tool for the grocery sector. While the International Loyalty Awards assessed only the proscribed implementation period of Clubcard Challenges, Eagle Eye remains Tesco's trusted technology partner, and similar initiatives are likely to manifest in the near future. "We're proud of our ongoing relationship with Tesco and of this joint award in particular," added Mason. "We look forward to building on this success in the months ahead." See the Tesco Clubcard Challenges case study here. Media Contact: Vanessa Horwell at [email protected] About Eagle Eye Eagle Eye is a leading SaaS and AI technology company that enables retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities at scale. Eagle Eye AIR is a cloud-based platform that provides the most flexible and scalable loyalty and promotions capability in the world. More than 1 billion personalized offers are executed through the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses worldwide. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical point-of-sale (POS) locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits, and more. The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses worldwide, including Loblaws, Southeastern Grocers, Giant Eagle, Rite Aid, Tesco, Asda, Morrisons, Waitrose, John Lewis & Partners, JD Sports, Pret a Manger and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, which is already being used by leading retailers worldwide, including Tesco, Pattison Food Group, Carrefour and Auchan. Visit to learn more.
Scottish Sun
01-05-2025
- Business
- Scottish Sun
Millions of Tesco shoppers can get BONUS Clubcard points worth up to £50 within days
Tesco shoppers can earn big rewards, but are the challenges worth it? POINT IT OUT Millions of Tesco shoppers can get BONUS Clubcard points worth up to £50 within days MILLIONS of Tesco shoppers across the UK have the chance to earn up to £50 worth of bonus Clubcard points in just a few weeks. The offer, available until June 15, is part of Tesco's latest promotional push to reward loyal customers. 3 Tesco shoppers can also use their Clubcard to access discounts Credit: Facebook/@extremecouponingandbargains 3 The offer is tailored to individual needs, and for some, the challenges align perfectly with their typical shopping list Credit: Reuters The bonus points are part of Tesco's popular "Clubcard Challenges" game, which allows eligible customers to collect extra points by completing 20 personalised challenges. Shoppers have received invitations through emails or banners on their Clubcard app to participate in the scheme, with the chance to earn extra points based on their shopping habits. The offer is tailored to individual needs, and for some, the challenges align perfectly with their typical shopping list. However, not all customers are finding the rewards worth their time. One shopper shared on Facebook: "I got the last one and earned £33 in points, but don't seem to have it this time." Another commented: "I managed to get £32 in the one that just finished." Many users expressed excitement, saying that the past challenges have earned them significant amounts, with some having already accumulated over £250 towards their Christmas shopping. However, the scheme hasn't been without its critics. Some customers have taken to social media to complain that the challenges often don't match their regular shopping habits. One user wrote: "Most of the items are things I never buy. Tesco shoppers rave about 'bloomin' amazing' bargain that can keep you warm this winter without turning the heating on "I thought the challenges were supposed to be based on what I usually purchase." The issue appears to be a common frustration. Another customer also said: "I just looked at mine, and all the challenges are for products I don't normally buy. "It's pointless for me." This concern is shared by many, who feel that the system should be more accurately tailored to their shopping history, making it easier to collect points on purchases they were already planning to make. Without the right match between challenges and regular shopping habits, the scheme can feel like a wasted effort. Despite these complaints, many shoppers have embraced the scheme, seeing it as a simple way to stack up points on everyday purchases. For those keen to maximize their rewards, there are other ways to earn points, such as through partnerships with Ovo Energy, Vauxhall, and Inkjet Recycling. How does Tesco's Clubcard work? Tesco's Clubcard scheme allows shoppers to earn points as they shop, these points can then be turned into vouchers for money off food or other reward partner schemes. When you spend £1 in-store or online, you get one point when you scan your card or app at the checkout. Drivers using Clubcards now get one point for every two litres spent on fuel. You can also double their worth when you swap them for discounts with "reward partners". For example, you can turn your vouchers into a 3 month Disney+ Standard With Ads subscription. To do this, select £7.50 of Clubcard vouchers to get a 3 month Standard With Ads Disney+ subscription. Tesco shoppers can also get Clubcard prices when they have the loyalty card. While the bonuses and discounts are appealing, consumer groups have advised caution. Such schemes, though tempting, can encourage shoppers to overspend in pursuit of rewards. Experts warn that it's important for customers to be mindful of their spending habits and not let the lure of extra points push them beyond their budget. RECLAIM LOST CLUBCARD POINTS MANY people lose or forget to use their Tesco vouchers, but there's an easy way to claw back the last two years of unused vouchers. Here's exactly how to find out if you have any unused vouchers. The first step is to log into your Tesco Clubcard account on or via the Clubcard app. You'll need your name, email address and Clubcard number to hand. Once you've logged in, navigate to "My Clubcard Account" and then click on "Vouchers" to see a full list of any vouchers you still have to spend. You can use the code included in your voucher to spend online. If you want to redeem them in-store, you'll need to print them off and take them with you.
The Sun
01-05-2025
- Business
- The Sun
Millions of Tesco shoppers can get BONUS Clubcard points worth up to £50 within days
MILLIONS of Tesco shoppers across the UK have the chance to earn up to £50 worth of bonus Clubcard points in just a few weeks. The offer, available until June 15, is part of Tesco's latest promotional push to reward loyal customers. 3 The bonus points are part of Tesco's popular " Clubcard Challenges" game, which allows eligible customers to collect extra points by completing 20 personalised challenges. Shoppers have received invitations through emails or banners on their Clubcard app to participate in the scheme, with the chance to earn extra points based on their shopping habits. The offer is tailored to individual needs, and for some, the challenges align perfectly with their typical shopping list. However, not all customers are finding the rewards worth their time. One shopper shared on Facebook: "I got the last one and earned £33 in points, but don't seem to have it this time." Another commented: "I managed to get £32 in the one that just finished." Many users expressed excitement, saying that the past challenges have earned them significant amounts, with some having already accumulated over £250 towards their Christmas shopping. However, the scheme hasn't been without its critics. Some customers have taken to social media to complain that the challenges often don't match their regular shopping habits. One user wrote: "Most of the items are things I never buy. Tesco shoppers rave about 'bloomin' amazing' bargain that can keep you warm this winter without turning the heating on "I thought the challenges were supposed to be based on what I usually purchase." The issue appears to be a common frustration. Another customer also said: "I just looked at mine, and all the challenges are for products I don't normally buy. "It's pointless for me." This concern is shared by many, who feel that the system should be more accurately tailored to their shopping history, making it easier to collect points on purchases they were already planning to make. Without the right match between challenges and regular shopping habits, the scheme can feel like a wasted effort. Despite these complaints, many shoppers have embraced the scheme, seeing it as a simple way to stack up points on everyday purchases. For those keen to maximize their rewards, there are other ways to earn points, such as through partnerships with Ovo Energy, Vauxhall, and Inkjet Recycling. How does Tesco's Clubcard work? Tesco's Clubcard scheme allows shoppers to earn points as they shop, these points can then be turned into vouchers for money off food or other reward partner schemes. When you spend £1 in-store or online, you get one point when you scan your card or app at the checkout. Drivers using Clubcards now get one point for every two litres spent on fuel. You can also double their worth when you swap them for discounts with "reward partners". For example, you can turn your vouchers into a 3 month Disney+ Standard With Ads subscription. To do this, select £7.50 of Clubcard vouchers to get a 3 month Standard With Ads Disney+ subscription. Tesco shoppers can also get Clubcard prices when they have the loyalty card. While the bonuses and discounts are appealing, consumer groups have advised caution. Such schemes, though tempting, can encourage shoppers to overspend in pursuit of rewards. Experts warn that it's important for customers to be mindful of their spending habits and not let the lure of extra points push them beyond their budget. RECLAIM LOST CLUBCARD POINTS MANY people lose or forget to use their Tesco vouchers, but there's an easy way to claw back the last two years of unused vouchers. Here's exactly how to find out if you have any unused vouchers. The first step is to log into your Tesco Clubcard account on or via the Clubcard app. You'll need your name, email address and Clubcard number to hand. Once you've logged in, navigate to "My Clubcard Account" and then click on "Vouchers" to see a full list of any vouchers you still have to spend. You can use the code included in your voucher to spend online. If you want to redeem them in-store, you'll need to print them off and take them with you. 3
The Independent
06-02-2025
- Business
- The Independent
Tesco trials major Clubcard change to boost discounts – but there's a catch
Tesco has revealed it is beginning a trial which could massively change the way its Clubcard works for shoppers. The UK-based supermarket giant will begin giving certain customers personalised offers, with tailored prices on products they more regularly purchase. Called the 'Your Clubcard Prices' programme, the trial will see shoppers sent new offers every Wednesday – on top of all their other deals. These multi-use discounts will be valid for seven days after they are received. Tesco bosses have not made clear how many people will be able to participate in the trial, nor how long it will last. It also comes with a catch that will affect many shoppers: the discounts will not be eligible for use at Express locations. A Tesco spokesperson said: 'We are constantly looking for ways to make Clubcard work harder for our customers. And with Clubcard Prices on thousands of products, it is already saving customers up to £385 on the annual cost of their groceries. 'We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.' The programme follows from a similar initiative from the supermarket last year, when they partnered with AI technology company Eagle Eye. Under that scheme, customers were invited to take part in the Clubcard Challenges campaign and given a chance to win £50 for taking part in personalised shopping challenges. Last year, rival supermarket Morrisons launched a permanent personalised loyalty scheme called My Points Boosters. This allows its More Card holders to select up to ten popular brands from a personalised list of their favourite items. Both schemes follow from a scheme pioneered by supermarket Waitrose. Launched in 2015, the supermarket's Pick Your Own Offers scheme became the first personalised loyalty offer on the market. The news comes as UK grocery inflation slowed for the first time in six months in January. Retailer promotions are thought to be amongst the top reasons for the decline, as supermarkets work to attract budget-conscious shoppers. Market research from Kantar said just over a quarter of sales in the four weeks to 26 January had been items on promotion – the highest level in four years. Fraser McKevitt, the head of retail and consumer insight at Kantar, said: 'Supermarkets were dishing out the discounts this new year, and consumers responded. Spending on promotions rose year on year by £274m.'
