Latest news with #ClubcardChallenges
Techday NZ
02-07-2025
- Business
- Techday NZ
APAC retailers are missing out on the benefits of personalisation technology
The tech exists, the business case is proven, and early adopters are already seeing results. Why shouldn't retail be personal? It feels like, once upon a time, it was; a local shopkeeper knew your name, preferences, and even your shopping patterns. That connection made interactions relevant and valuable. Somewhere along the way, we lost that relevance and value – I think it's time to bring it back. At Eagle Eye, we're passionate about helping retailers across Asia-Pacific rediscover the power of personalisation, but now at a scale that would have been unimaginable to that corner shop owner. The convergence of market pressures, consumer expectations, and breakthrough technology has created the perfect conditions for a personalisation revolution, and APAC retailers are well positioned to lead it. Several powerful forces are set to reshape retail across Asia-Pacific, creating challenges and significant opportunities for forward-thinking retailers. Market pressures, for one, are intensifying. Amidst a cost of living crisis, loyalty has the opportunity to ease pressures for consumers while providing retailers with an advantage, should they choose to adopt it, to maintain customer relationships and drive growth. We also know that consumer expectations have fundamentally shifted. McKinsey research reports that 71% of consumers now expect companies to deliver personalised interactions. If you think about Spotify's weekly playlists or Netflix's viewing recommendations, customers now expect that same level of "made for me" experience wherever and whenever they shop, whether that's online, in-store, or through mobile apps. Meanwhile, we find ourselves in the middle of a new wave of technological transformation, where AI, data, and cloud-driven platforms and architectures can be powerful enablers of new ways to shop and save money. The tools to deliver true 1:1 personalisation at scale are no longer just the domain of tech giants, they're accessible to retailers of all sizes. The magic of omnichannel personalisation At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalisation. We explained that when these are done right, they should feel almost magical. Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects. This isn't just about being nice to customers (though that matters enormously). The business case for personalisation has never been stronger. Boston Consulting Group's latest research is striking: "Over the next five years, US$2 trillion in revenue will shift to companies that create personalised experiences and communications." The most compelling evidence for personalisation's power comes from those already making it work. Take Tesco's recent success with their Clubcard Challenges. As CEO Ken Murphy shared in January 2025: "We introduced personalisation and gamification through Clubcard Challenges to over 10 million customers, and that had a great effect. There was a really, really strong response to that." Clubcard Challenges effectively reward participants who meet shopping or purchasing goals presented via the Tesco app. These might manifest as a big points boost for purchasing a particular item or category of product from certain brands in a given period. When Tesco targeted 10 million Clubcard members with these challenges, 76% of distinct visitors to the Clubcard Challenges pages converted to players, and 62% of players became winners by reaching their first reward. These aren't just impressive engagement metrics – they represent real customer value and business impact. EagleAI models make over 190 intelligent decisions to assign each individual a single personalised challenge, ensuring that targeted products, categories, spend thresholds, and rewards are perfectly tailored for each participant. Each challenge is designed to reward incremental spending, creating benefits for the customer, retailer, and participating suppliers. Our analysis of personalised loyalty leaders shows consistent patterns, sales growth, and digital customer satisfaction scores. People often ask about the technology that powers intelligent loyalty solutions like this. At Eagle Eye, we've built our entire platform on Google Cloud, using services like BigQuery, Looker, Kubernetes, and to deliver real-time personalisation at scale. Kubernetes handles promotion execution in real time, processing thousands of API calls per second; BigQuery serves as our data lake for billions of weekly offers; Looker enables retailers to analyse and optimise campaigns in real time; and powers our personalisation algorithms that tailor offers to individual customers. These components represent an effort to orchestrate technology in the service of customer experience. When customers interact with retailers using our platform, they feel recognised and rewarded in real time, see offers perfectly tailored to their needs and preferences, and experience programs that keep getting better over time. The profitability possibility for APAC organisations We know that personalisation will become a key driver of profitability, and we know of the growth experienced by early and sophisticated players, as analysts have told us, and we have observed it firsthand. For example, we've seen that it's much more effective to be personally relevant than to rely on broad-brush discounts. We have observed scenarios wherein a generic 25% discount might only achieve a 5% redemption rate, wasting promotional spend on 95% of recipients. However, a personalised 13% discount, offered to customers who want that product, can achieve a 60% redemption rate. Retailers could spend less on the discount but achieve dramatically higher engagement and sales impact. The potential for personalisation extends far beyond traditional offers and promotions. We're seeing early innovations in personalised cooking programs, health and wellbeing tracking, charitable giving options, and sustainability initiatives. The goal isn't just to sell products but to create genuine value for customers. We expect that predictive and generative AI will accelerate this expansion dramatically. Whether you're a regional chain in Australia, a growing retailer in Southeast Asia, or an established brand expanding across multiple markets, the technology and expertise needed for personalisation success are now accessible. Personalisation will reshape retail, and the only question is whether your business leads or follows. This transformation works across our client base, from Woolworths to Carrefour, and Morrisons to Loblaws. The technology exists, the business case is proven, and customers expect it. Shopping used to be personal. Now retailers can bring that relevance back at scale.
Scottish Sun
26-06-2025
- Business
- Scottish Sun
Millions of Tesco shoppers can get extra Clubcard points worth up to £50 but you need to be quick
Tesco shoppers can get some big rewards POINT IT OUT Millions of Tesco shoppers can get extra Clubcard points worth up to £50 but you need to be quick Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MILLIONS of Tesco shoppers can get their hands on extra Clubcard points worth up to £50 but you need to be quick. The offer, available up until August 3, is part of Tesco's latest promotional push to reward their loyal customers. Sign up for Scottish Sun newsletter Sign up 1 The latest round of Clubcard Challenges could bag you up to £50 Credit: Reuters The bonus points are part of Tesco's popular "Clubcard Challenges" loyalty scheme. Clubcard members are offered specific spending targets, or challenges, to complete within a set time frame to earn the extra points. The latest round of Clubcard Challenges will run until Sunday, August 3. Customers have now been selected for the challenges and have been notified with the latest round going live on Monday, June 23. The offer is tailored to an individual's needs and can align perfectly with some people's typical shopping list. One shopper shared on Facebook: "This will be my second time, I got the full £50 back today just from buying what I usually buy." Another added: "I managed to get £32 in the latest one!" Many shoppers have embraced the scheme and see it as a simple way to stack up points on their everyday purchases. How does Tesco's Clubcard work? Tesco's Clubcard scheme allows shoppers to earn points as they shop, these points can then be turned into vouchers for money off food or other reward partner schemes. When you spend £1 in-store or online, you get one point when you scan your card or app at the checkout. Drivers using Clubcards now get one point for every two litres spent on fuel. You can also double their worth when you swap them for discounts with "reward partners". For example, you can turn your vouchers into a 3 month Disney+ Standard With Ads subscription. To do this, select £7.50 of Clubcard vouchers to get a 3 month Standard With Ads Disney+ subscription. Tesco fans are set to love the latest items in stores for 25 per cent off when you use clubcard Tesco shoppers can also get Clubcard prices when they have the loyalty card. While the bonuses and discounts are appealing, consumer groups have advised caution. Such schemes, though tempting, can encourage shoppers to overspend in pursuit of rewards. Experts warn that it's important for customers to be mindful of their spending habits and not let the lure of extra points push them beyond their budget.
The Sun
26-06-2025
- Business
- The Sun
Millions of Tesco shoppers can get extra Clubcard points worth up to £50 but you need to be quick
MILLIONS of Tesco shoppers can get their hands on extra Clubcard points worth up to £50 but you need to be quick. The offer, available up until August 3, is part of Tesco's latest promotional push to reward their loyal customers. 1 The bonus points are part of Tesco's popular "Clubcard Challenges" loyalty scheme. Clubcard members are offered specific spending targets, or challenges, to complete within a set time frame to earn the extra points. The latest round of Clubcard Challenges will run until Sunday, August 3. Customers have now been selected for the challenges and have been notified with the latest round going live on Monday, June 23. The offer is tailored to an individual's needs and can align perfectly with some people's typical shopping list. One shopper shared on Facebook: "This will be my second time, I got the full £50 back today just from buying what I usually buy." Many shoppers have embraced the scheme and see it as a simple way to stack up points on their everyday purchases. How does Tesco's Clubcard work? Tesco's Clubcard scheme allows shoppers to earn points as they shop, these points can then be turned into vouchers for money off food or other reward partner schemes. When you spend £1 in-store or online, you get one point when you scan your card or app at the checkout. Drivers using Clubcards now get one point for every two litres spent on fuel. You can also double their worth when you swap them for discounts with "reward partners". For example, you can turn your vouchers into a 3 month Disney+ Standard With Ads subscription. To do this, select £7.50 of Clubcard vouchers to get a 3 month Standard With Ads Disney+ subscription. Tesco fans are set to love the latest items in stores for 25 per cent off when you use clubcard Tesco shoppers can also get Clubcard prices when they have the loyalty card. While the bonuses and discounts are appealing, consumer groups have advised caution. Such schemes, though tempting, can encourage shoppers to overspend in pursuit of rewards. Experts warn that it's important for customers to be mindful of their spending habits and not let the lure of extra points push them beyond their budget.
Techday NZ
10-06-2025
- Business
- Techday NZ
AI, loyalty and ANZ grocery retailers: What's new
How grocery retailers can drive profits, increase engagement and consolidate customers in 2025/2026 In recent times, the Australian and New Zealand grocery marketplace has faced its fair share of ups and downs, challenges and opportunities. In this region we've seen supply chain interruptions, shortages, increasing costs, consumer price sensitivities and regulatory scrutiny against the backdrop of global market uncertainty and rapid advancements in digital technologies, particularly concerning AI and automation. As discussed in Eagle Eye's latest grocers' ebook, Loyalty Lessons That Will Shape 2025, there are now a number of exemplary grocery loyalty programs that have set themselves apart from others. These programs master the fundamentals of loyalty with forward-thinking approaches and advanced, purposebuilt technology, along with the latest AI innovations. Personalisation and AI delivering striking results Personalisation has been an enduring goal for grocers, and for good reason. It's a path to delighting customers, encouraging engagement, and driving financial performance. Personalisation also allows grocers to allocate their marketing and promotional spending more efficiently, only presenting discounts on certain items to those customers most likely to be motivated by that discount. This kind of targeting represents a level of precision that mass marketing can't achieve. Grocery retailers have a unique advantage here, given the vast amount of data generated by the extensive volume of SKUs in their inventory and the frequency of customer visits. And if they have a loyalty program, they have all the data they need to tailor offers to customers at the individual level. Boston Consulting Group (BCG) estimates that personalisation leaders will experience US$570 billion in global growth by 2030. However, the impact of personalisation is not limited to projections; several well-recognised grocers are seeing significant financial returns from advanced personalisation strategies. UK supermarket chain Tesco delivers personalised customer experiences through its massively popular Clubcard program. Tesco's latest trading statement reports that there are more than 23 million Clubcard households in the UK and that Clubcard sales penetration was 82% in the UK and 87% in Central Europe. There are also 16.3 million Tesco app users, with visits to the app increasing year-over-year. This volume of digitally connected customers allowed Tesco to launch a high performing, high-engagement personalisation initiative driven by gamification: Clubcard Challenges. This program offers customer personalised, goal-oriented challenges over six week campaigns, with points rewards offered for completing challenges like spending £20 on certain line or range of products over the period. Clubcard Challenges uses AI to create bespoke thresholds for each participant, drawn from insights into that customer's past purchase history and preferences, which are then analysed and processed by predictive AI algorithms. The campaign's performance results are striking. During the final, Christmas-themed Challenges campaign of 2024, 10 million customers received their own personalised set of Clubcard Challenges. Of all customers who visited the Clubcard Challenges site or pages, 76% converted into players. Sixty-two percent of all players reached the first reward threshold, becoming winners. Those winners collected over half a billion extra Clubcard points over the campaign period. During 2024, Tesco's H1 24/25 overall adjusted operating profit increased 15.6% over 2023 to £1.649 billion. ANZ grocery retailers needs to adapt, innovate and embrace AI The ANZ grocery sector's tight competition and changing conditions require retailers to constantly adapt their approach. What worked last year may not succeed today. Companies must take learnings from recent challenges in supply chains, stock management, pricing structures, customer price sensitivity and regulatory oversight to navigate 2025 effectively. While modern, AI-driven personalisation, gamification and omnichannel engagement are transforming grocery loyalty globally, these approaches represent somewhat untapped opportunities in the Australian and New Zealand markets. While the true-personalisation sector is still young, ANZ retailers that implement such strategies could create a compelling advantage. In addition to reflecting on the ebb and flow of challenges and opportunities that retailers have already experienced over the past several years, the key messages grocery retailers need to pay attention to concern the profitability of personalisation when backed with robust data and smart execution. The execution of loyalty in modern ANZ retail combines data, personalisation and strategy in increasingly sophisticated ways. Grocery brands with a solid grasp on these elements can widen the gap between themselves and competitors who haven't evolved their approach. The best grocery loyalty programs today understand that personalisation is now an engine of bottom-line results. They know that gamification as an end to itself has diminishing returns, but when executed with a purpose, it can be an incredibly valuable and ROI-delivering tool. The top players also recognise that the impact of any omnichannel loyalty initiative is directly proportionate to the volume of customers that participate in its digital channels. More eyeballs equals more engagement, bigger baskets and bigger media opportunity. Australian and New Zealand grocery brands that apply these lessons across 2025/2026 could make a real difference. Success, as ever, will rest on focusing on programs that customers find valuable, practical, engaging and effective. Read more insights in Eagle Eye's latest grocers' ebook, Loyalty Lessons That Will Shape 2025.
Cision Canada
28-05-2025
- Business
- Cision Canada
Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards
LONDON, May 28, 2025 /CNW/ -- Tesco's Clubcard Challenges, powered by Eagle Eye's Personalised Challenges solution, has been named the Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards. The award celebrates standout new loyalty initiatives launched in the past 12 months, from around the world, that combine innovation, creativity, and measurable impact - criteria that Clubcard Challenges met and exceeded amid tough competition. Launched in May 2024, the Clubcard Challenges initiative invited Tesco Clubcard members to complete personalised challenges over a six-week period to unlock up to £50 in points. The challenge thresholds, created by Eagle Eye's AI-driven personalisation engine, were tailored to each participant to maximise engagement. Tesco ran four campaigns, with the latest campaign being targeted to 10 million customers across the UK. "This award is testament to the teams at both Tesco and Eagle Eye," said Tim Mason, CEO, Eagle Eye. "It's a clear demonstration of how smart technology, paired with a bold retailer vision, can transform loyalty from a transactional experience into something truly engaging - and commercially powerful. Personalisation is the key." Clubcard Challenges was met with strong customer engagement and enthusiasm. As the judges noted, "Clubcard Challenges stands out by transforming routine purchases into a fun, engaging experience where customers earn Clubcard points through gamified missions and digital progress tracking. Tesco has achieved remarkable results by leveraging advanced AI personalisation and data-driven insights." As evidenced by its success powering the Clubcard Challenges initiative, Eagle Eye's Personalised Challenges solution has proved itself as an effective next-generation marketing and engagement tool for the grocery sector. While the International Loyalty Awards assessed only the proscribed implementation period of Clubcard Challenges, Eagle Eye remains Tesco's trusted technology partner, and similar initiatives are likely to manifest in the near future. "We're proud of our ongoing relationship with Tesco and of this joint award in particular," added Mason. "We look forward to building on this success in the months ahead." See the Tesco Clubcard Challenges case study here. Media Contact: Vanessa Horwell at [email protected] About Eagle Eye Eagle Eye is a leading SaaS and AI technology company that enables retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities at scale. Eagle Eye AIR is a cloud-based platform that provides the most flexible and scalable loyalty and promotions capability in the world. More than 1 billion personalized offers are executed through the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses worldwide. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical point-of-sale (POS) locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits, and more. The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses worldwide, including Loblaws, Southeastern Grocers, Giant Eagle, Rite Aid, Tesco, Asda, Morrisons, Waitrose, John Lewis & Partners, JD Sports, Pret a Manger and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, which is already being used by leading retailers worldwide, including Tesco, Pattison Food Group, Carrefour and Auchan. Visit to learn more.
