Latest news with #CobraGolf
New York Times
3 days ago
- Business
- New York Times
Max Homa is using a Chipotle burrito wrapper head cover at the Memorial
Spotting Max Homa's golf bag as he makes his way around Muirfield Village Golf Club in Dublin, OH, for the Memorial Tournament this week might make you hungry. The six-time PGA Tour winner is using a new Chipotle head cover made to look like a foil-wrapped burrito. The limited-edition head cover, made as a collaboration between Homa, Cobra Golf, and Chipotle, were briefly sold for $90 each on Cobra's website Tuesday, along with a $90 Chipotle shag bag. Both items sold out shortly after being listed. The head covers have since sold for between $200 and $250 each on eBay. 'Partnering with Cobra and Chipotle to bring my two favorite things together has been a lot of fun,' Homa said in a press release. 'We wanted to create something that speaks to golf's new generation: entertaining, bold and personal.' Homa gave away 250 of the Chipotle head covers to fans through his Instagram account on Tuesday and gave others to tournament volunteers and a high school golf team local to Muirfield Village. In April, Chipotle made another golf connection when it wrapped burritos in green foil at its Augusta, GA location during the week of The Masters. It was there that Homa demonstrated his poor burrito wrapping skills. A post shared by Max Homa (@maxhoma) 'During the week of an event, it's common to see various players at the closest Chipotle because we've become a go-to meal for pro golfers,' Chris Brandt, Chipotle's Chief Brand Officer said in April. The golfer with the most particular Chipotle order is likely to be Scottie Scheffler, though. In 2022, Scheffler's wife Meredith explained her husband's highly specific order: The Masters champ's go-to Chipotle order. 👀 — Golf Digest (@GolfDigest) April 11, 2022 The key stipulation there for Scheffler: eating it with a Chipotle plastic spoon. Not a fork and not cutlery from any other source or else it 'doesn't taste the same.' It's worth noting, however that not even Scottie Scheffler, who has more than $82.3 million in career earnings on the tour, is paying an extra $2.95 for guacamole on his burrito bowl. The Athletic maintains full editorial independence in all our coverage. When you click or make purchases through our links, we may earn a commission.
USA Today
5 days ago
- Entertainment
- USA Today
Max Homa and Cobra Golf team with Chipotle on head cover, shag bag at Memorial
Max Homa and Cobra Golf team with Chipotle on head cover, shag bag at Memorial Max Homa loves burritos and burrito bowls, so the collaboration between Cobra and Chiptole is his dream come true. We love a good taco or burrito, but Golfweek does not recommend putting guacamole on your driver or fairway woods. To the best of our knowledge, Max Homa has never done that, but he loves fast-foot chain Chipotle so much that he has his own burrito bowl – white rice, black beans, chicken, fresh tomato salsa, roasted chili-corn salsa and guacamole. This week at The Memorial, it might look like Homa has taken his love for Mexican food to another level, because his Cobra driver will be covered by a new Cobra x Chipotle foil-wrapped burrito head cover, a collaboration between the two brands. 'Cobra has always been a leader in making the game of golf more approachable, and this collaboration is no different,' Homa said in a media release. 'Partnering with Cobra and Chipotle to bring my two favorite things together has been a lot of fun. We wanted to create something that speaks to golf's new generation: entertaining, bold and personal.' In addition to the driver head cover, Cobra and Chipotle teamed up to offer a shag bag. Fans can purchase the limited-edition head cover and golf ball shag bag exclusively at Homa also will give away 250 free burrito head covers via his Instagram account to his fans Tuesday, May 27.
USA Today
04-04-2025
- Entertainment
- USA Today
Cobra releases limited-edition 'Season Opener' DS-Adapt drivers
Cobra releases limited-edition 'Season Opener' DS-Adapt drivers In celebration of the 2025 Masters, Cobra has created special DS-Adapt drivers that are right at home on Magnolia Lane. Show Caption Hide Caption Cobra DS-Adapt X, DS-Adapt LS, DS-Adapt Max-K, DS-Adapt Max-D drivers Cobra made the DS-Adapt drivers more aerodynamic for a wide range of golfers. Cobra Golf has released limited-edition drivers inspired by Augusta National and the Masters Tournament. The drivers feature floral designs, green accents, and "The Garden City of the South" inscribed on the toe. Aside from the aesthetics, the drivers have the same technology as the original DS-Adapt drivers released in December. The limited-edition drivers are available in three models: DS-Adapt LS, X, and Max-K, each catering to different player preferences. At this time of year, everyone in the golf world has Georgia on their mind, but with the help of Cobra Golf, you can now have a little piece of Georgia in your golf bag. The company's new, limited-edition 'Season Opener' DS-Adapt LS, X and Max-K drivers feature a colorful assortment of flowers on the sole, green weights and are inscribed with 'The Garden City of the South' on the toe in homage to Augusta National and the Masters, the first major championship of the year. The brand's name appears on the sole in a typeface that is reminiscent of postcards from days gone by, the Project X HZRDUS Black shaft has a floral graphic and the headcover features a peach on one side and 'Greetings from Cobra' stitched on the other side. While the styling of the 'Season Opener' DS-Adapt LS, X and Max-K drivers would be right at home on Magnolia Lane, its technologies and features are identical to the original DS-Adapt drivers that were released last December. All three drivers have large carbon fiber crowns, aerodynamic shapes and forged titanium faces to help golfers generate more ball speed and distance. They also come with a 33-position FutureFit33 adjustable hosel to help players and fitters create the ideal launch conditions. The DS-Adapt LS is the lowest-spinning option, while the X should provide a blend of ball speed and forgiveness that works well for most golfers. For players who want the maximum level of stability and forgiveness, Cobra offers the Max-K, a driver that has a combined moment of inertia (MOI) of over 10,000 g/cm2. All three limited-edition 'Season Opener' DS-Adapt will be sold at and select retailers for $649 each.
USA Today
11-03-2025
- Automotive
- USA Today
Cobra releases limited-edition DS-Adapt PTC drivers
AI-assisted summary Cobra Golf has released limited-edition DS-Adapt PTC drivers in collaboration with DJ Kygo and Palm Tree Crew. The drivers feature "Neon Nights" colorways and graphics, with performance similar to the standard DS-Adapt drivers. Cobra's FutureFit33 adjustable hosel system allows for 33 different loft and lie angle settings. On the eve of the PGA Tour's crown-jewel event, Cobra Golf has released a set of limited-edition drivers that will make any golf lover feel serious Florida vibes. Collaborating with DJ Kygo and Palm Tree Crew, the DS-Adapt PTC drivers will perform like the standard DS-Adapt drivers that were released last December, but these unique DS-Adapt X, DS-Adapt LS and DS-Adapt Max-K drivers ($640 each) feature 'Neon Nights' colorways and graphics on the sole and navy blue carbon fiber crowns. Each of the DS-Adapt drivers features a titanium chassis with carbon fiber crowns and large carbon fiber sole plates. Cobra has also added an internal weight inside the heads of the DS-Adapt drivers, but the weight locations are different based on the loft of the clubs. Why? Golfers with different playing styles and needs typically buy different drivers, so Cobra customizes each club and encourages players to work with fitters to find the model that suits their swing. The DS-Adapt PTC drivers also have H.O.T Face technology. The acronym stands for Highly Optimized Topology, and it blends thick and thin areas that enlarge the sweet spot and protect ball speed on mishits. Finally, each of the DS-Adapt PTC drivers has Cobra's excited new FutureFit33 adjustable hosel system. It lets players and fitters set the driver into 33 different positions to find the ideal loft and lie angle.
USA Today
29-01-2025
- Business
- USA Today
Q&A: Cobra president Dan Ladd on Max Homa, 3D printing and the future of golf
Q&A: Cobra president Dan Ladd on Max Homa, 3D printing and the future of golf Learn why Cobra has been waiting to sign Max Homa, how it plans to bring 3D printed irons to the masses and why it supports the PGA Merchandise Show. Show Caption Hide Caption Cobra DS-Adapt X, DS-Adapt LS, DS-Adapt Max-K, DS-Adapt Max-D drivers Cobra made the DS-Adapt drivers more aerodynamic for a wide range of golfers. As the president of Cobra-Puma Golf, Dan Ladd oversees a pair of brands that have high visibility on the PGA and LPGA tours. The golf equipment arm of the company, Cobra, was founded in 1973, and the brand's first impactful club was a wooden hybrid called The Baffler that had 23 degrees of loft and a pair of rails on the sole that helped it skim through the turf. Trusty Rusty wedges soon followed, and in 1991, Greg Norman signed an endorsement deal with the company and obtained a 12 percent ownership in the brand. In 1993, Norman won the British Open at Royal St. George's, giving Cobra its first major win. In the years that followed, stars like Hale Irwin and Ben Crenshaw also played in Cobra gear. They were followed by 2006 U.S. Open winner Geoff Ogilvy, Ryder Cup star Ian Poulter and Camilo Villegas. Today, Rickie Fowler and newly signed star Max Homa are the faces of Cobra Golf, a brand that is one of the most innovative in the industry. So it felt right for Golfweek to sit down with Ladd last week at the PGA Merchandise Show in Orlando, Florida, to discuss the show, Cobra's innovations and the company's plans for the future. GWK: So why is Cobra at an event like this, and what do you try to get out of the PGA Merchandise Show? Dan Ladd: Yeah, I mean, we love getting with our customers, right? The golf professionals, media people like you, and getting face to face and talking about our brand and our products, our partnerships, and sometimes finding opportunities to solve issues when they're there out there. There's nothing like it. We like to showcase what we have. I think it's also that we like being around the competition, and a lot of it is here. We think we stand up really well against the competition, so we like those moments where we kind of share a stage and show how we can perform. GWK: The PGA Show was canceled in 2021, and in '22, many companies opted not to come. Are you surprised that it seems like the PGA Show built momentum in 2024 and now in 2025? DL: I would have anticipated that, and that may be a little bit of a surprise for people, but I think there's energy. I still think there are a lot of things that we need to do, as an industry, to stay strong and stay positive. We need to keep saying how do we make it better, how do we make it more efficient, right? GWK: For 2025, what will be one or two things Cobra Golf needs to achieve to be successful? DL: We've got a lot of different innovation stories. Certainly, what we're doing around the future of fitting in our FutureFit (hosel). We think it's a game-changer. We think it's gonna help a lot of golfers or all golfers. So, we're excited to get that in the market and we're excited to deliver better products. You know, we're commercialized 3D printing. We brought out a limited number, as you know, 500, and it was a great success. We're now going to commercialize that in a big way. The response to that over the last few days has been crazy. People were intrigued, and then when they tried it and they performed better, they were kind of amazed. GWK: Tell me about when the R&D team came to and said, 'We want to make 3D printed irons, and they're probably going cost about $3,000 a set.' What was what was your initial take on that? DL: As usual, sometimes when those guys come to me, I think they're crazy, but they're very smart. Our team has been working on 3D printing for eight years. What that is, what it can be. We've got a lot of intellectual property and work around that as well. What we were able to do with Max (Homa), getting him into new product as quickly as we did, which was exactly what he wanted or better than what he wanted. It's been a journey. It hasn't been easy. It's been a huge investment for us, but many times, when people wanted us to give up, our team wouldn't give up. We felt we had something, and now it's coming to life. It's really fun, honestly. It's fulfilling. GWK: You started with 500 sets of the original line at $3,000 last spring, which sold out, and then Cobra had a second release. As many technologies mature, the prices come down, and now a new iron has come out, and the price is about $500 less. Do you anticipate that in the next five to seven years, Cobra will have a 3D set of irons that breaks below $1,700 or $2,000? DL: The work that's going on with the teams right now, and that's not only innovation but our development team, our sourcing team, it's not gonna be that long. It's not gonna be five years. It's not gonna be seven years. It's not gonna be three years. I'm pushing for sooner rather than later. But we're not by cheapening anything. It has to perform. It has to perform better, or we're not going to bring it out, but we are doing a lot of things there. So, will it be this time next year? Will you see it? It's not a goal that we're not trying to go after. GWK: Several advancements changed the world of equipment, like the introduction of multi-layer solid core golf balls, metal drivers, then 460cc drivers, adjustable drivers and moveable weights. Do you think that 3D printing will become something like that? DL: I think it could be a historic innovation. I think it can be game-changing. I think it can make its mark on the game. As you said, all these different historical moments that came in and changed the game in a way and now has a space in the retail world that is pretty strong. We believe this could be that. I believe it will be on the calendar as something that helped change the game. GWK: You mentioned Max Homa before. Obviously, he was the marquee signing for this offseason. How did that partnership come about? Explain the process of getting a new player signed. Who talks to who? DL: We're not a company that is trying to win counts or have the most players, right? So, it's always finding the right people that work within our brands. We've been looking at the list of players through the years, and Max was always at the top of the list. He was always a guy like, wow, he'd be a great fit, a great player, a great ball striker, a great ambassador. He was always on that list but not available. So, all of a sudden, when he had the opportunity to become a free agent, and we started to discussions with his with his agents, and he knows our tour van and the people like Ben Schomin in it, those discussions started. And as a free agent, he wanted to test everything and get to know the people, and that was very important for him. It's a process, a six-month-plus process. We think that for us, he's someone who could move the needle again. GWK: What are the priorities when you're looking at professional athletes that you might want to sign to endorsement deals? DL: We look at two things. Certainly, we want someone to help us grow our brands, right, and get exposure to our brands. And that's no secret. What we say to them, and I think we have a history of it, is we want to talk about their brands and how we can help them grow their brand. I think, historically, what we've done with a Lexi (Thompson) or Rickie (Fowler) or Gary (Woodland), that's important for us. We feel like they deserve that and a company that wants to help build their brand and make them as great as they could be. So, you know, Max is a perfect example. He's got an amazing identity and an amazing brand. One of the things we told him is that we want to help him build that more. We want to amplify that for him, and at the same time, that's going to help us.
