Max Homa is using a Chipotle burrito wrapper head cover at the Memorial
Spotting Max Homa's golf bag as he makes his way around Muirfield Village Golf Club in Dublin, OH, for the Memorial Tournament this week might make you hungry.
The six-time PGA Tour winner is using a new Chipotle head cover made to look like a foil-wrapped burrito. The limited-edition head cover, made as a collaboration between Homa, Cobra Golf, and Chipotle, were briefly sold for $90 each on Cobra's website Tuesday, along with a $90 Chipotle shag bag. Both items sold out shortly after being listed. The head covers have since sold for between $200 and $250 each on eBay.
'Partnering with Cobra and Chipotle to bring my two favorite things together has been a lot of fun,' Homa said in a press release. 'We wanted to create something that speaks to golf's new generation: entertaining, bold and personal.'
Homa gave away 250 of the Chipotle head covers to fans through his Instagram account on Tuesday and gave others to tournament volunteers and a high school golf team local to Muirfield Village.
In April, Chipotle made another golf connection when it wrapped burritos in green foil at its Augusta, GA location during the week of The Masters. It was there that Homa demonstrated his poor burrito wrapping skills.
A post shared by Max Homa (@maxhoma)
'During the week of an event, it's common to see various players at the closest Chipotle because we've become a go-to meal for pro golfers,' Chris Brandt, Chipotle's Chief Brand Officer said in April. The golfer with the most particular Chipotle order is likely to be Scottie Scheffler, though.
In 2022, Scheffler's wife Meredith explained her husband's highly specific order:
The Masters champ's go-to Chipotle order. 👀 pic.twitter.com/hE9ZkDgX2i
— Golf Digest (@GolfDigest) April 11, 2022
The key stipulation there for Scheffler: eating it with a Chipotle plastic spoon. Not a fork and not cutlery from any other source or else it 'doesn't taste the same.'
It's worth noting, however that not even Scottie Scheffler, who has more than $82.3 million in career earnings on the tour, is paying an extra $2.95 for guacamole on his burrito bowl.
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