Latest news with #CohesityAces
Channel Post MEA
8 hours ago
- Business
- Channel Post MEA
Cohesity Unveils New Partner Program
Cohesity has introduced the Cohesity Aspire Partner Program, a new, unified framework built for the modern partner landscape. Aspire aims to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training. 'The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed,' said Mike Walkey, senior vice president, Global Partner Sales, Cohesity. 'We've taken a future-forward approach. This empowers faster growth, profitability, and opportunities to stand out in today's competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model. Just as important, we've intentionally designed Aspire with customers in mind to ensure they have complete confidence in knowing their solution is being provided by a proven and trusted Cohesity partner.' The Cohesity partner ecosystem encompasses all partner types including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Aspire participants can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. The umbrella program also features an authorized distributor component geared towards bringing more value to Cohesity resellers. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal that serves as the gateway to resources and enablement tools. Underscoring Cohesity's commitment to accelerating partner success, the program represents an investment in partners across three dimensions: Profitable growth – offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources. Technical strength – facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognizes top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more. Differentiation – provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner. 'We help customers navigate a complex landscape of data security and cyber resilience challenges,' said Raphael Meyerowitz, vice president, Partner Go to Market, Presidio. 'As a longstanding partner, the Cohesity Aspire Partner Program makes it even easier for us to offer comprehensive solutions from across Cohesity's entire portfolio. The flexible, streamlined model supports how we deliver the right solution for each unique environment and positions us for continued growth.' 'The Cohesity Aspire Partner Program is purpose built to provide a clear path for partners to engage with Cohesity's full range of solutions. We see it as a key accelerator for all partners, especially those that are shifting to subscription-based offerings or looking to expand their services,' said Mike Heintzelman, senior vice president, Advanced Solutions Vendor Management, TD SYNNEX. 'Serving as a critical global distributor for Cohesity, we've made focused investments closely aligned with the program and are ready to ensure partners can take solutions to market as quickly as possible.'
Techday NZ
4 days ago
- Business
- Techday NZ
Cohesity launches Aspire Partner Programme to boost data security
Cohesity has introduced its Aspire Partner Programme, a new global framework designed to support partners in delivering data security solutions amid growing complexity in the technology landscape. The Aspire Partner Programme offers a flexible and scalable structure, aiming to simplify how partners with varied business models and market strategies can collaborate with Cohesity. This includes partners involved in reselling, managed service provision (MSPs), and participation via cloud marketplaces. The initiative aligns with broader industry trends, such as the shift to subscription-based payment models, the increasing demand for cyber resilience, and the need for integrated data management across hybrid IT environments. Supporting partners According to the company, the Aspire programme seeks to enhance profitability for partners and provides access to a unified portal which acts as a central resource for enablement tools, training, and certifications. The programme encompasses all partner types, including resell, manage, integrate, distribute, OEM hardware, embedded OEM, technology partners, and cloud marketplace participants. Within the Aspire Partner Programme, participants can achieve Premier, Preferred, or Associate tier levels, each designed to offer corresponding benefits. The programme also includes an authorised distributor component to support resellers further. "Organisations across Australia and New Zealand - from mid-sized enterprises to large government and commercial sectors - are rapidly modernising their IT environments while facing a sharp rise in cyber threats. Our partner ecosystem plays a vital role in helping customers enhance their cyber resilience, and our new Aspire Partner Program reflects Cohesity's strong and growing commitment to our partners across ANZ and the wider region. Aspire delivers the tools, flexibility, and future-ready framework partners need to grow, respond to evolving customer demands, and harness technologies like AI - all while delivering trusted, secure solutions our customers can rely on," said Peter Hanna, VP Channel and Alliances APJ, Cohesity. Programme features The company states that the Aspire programme focuses on three main areas to bolster partner success. First, on profitable growth, it offers competitive margins and provides rewards for partner-sourced deals alongside performance-based incentives throughout the sales cycle. This support includes jointly executed go-to-market activities, co-selling, co-branding, pipeline sharing, and access to marketing resources. For technical strength, Aspire facilitates role-based training opportunities with access to Cohesity Accreditations and multiple certifications. These are designed to enable technical staff to demonstrate proficiency in Cohesity's data management technologies. In addition, a designated Cohesity Aces programme recognises top technical achievers among partners, inviting them to join dedicated innovation activities and giving them privileged access to new solutions and virtual labs. Regarding differentiation, Aspire aims to create new revenue streams for partners. These include routes such as delivering Cohesity services, obtaining authorised training certifications, or introducing new offerings to the market in conjunction with Cohesity as either a Professional-level or Elite-level Technology Partner. Partner perspectives Graham Lowbridge, National Sales Manager at Accucom, commented on the refreshed programme: "We're excited to see Cohesity's continued investment in its partner ecosystem. The upcoming enhancements to the Partner Program signal a strong commitment to deeper collaboration and shared growth. We're looking forward to what's ahead and the opportunities this will unlock for both our team," Mike Heintzelman, Senior Vice President for Advanced Solutions Vendor Management at TD SYNNEX, remarked: "The Cohesity Aspire Partner Program is purpose-built to provide a clear path for partners to engage with Cohesity's full range of solutions. We see it as a key accelerator for all partners, especially those that are shifting to subscription-based offerings or looking to expand their services. Serving as a critical global distributor for Cohesity, we've made focused investments closely aligned with the program and are ready to ensure partners can take solutions to market as quickly as possible." Cohesity reports that over 13,600 enterprise customers, including upwards of 85 Fortune 100 companies and nearly 70% of the Global 500, rely on its solutions for securing and protecting data on-premises, in the cloud, and at the edge. The Aspire Partner Programme is framed as a step towards addressing growing security concerns and supporting partner-driven delivery of data resilience solutions across the market.
