Latest news with #CokeStudioBharat
News18
12-05-2025
- Entertainment
- News18
Music, Memes, and Maha Moments: How India's Summer Was Reimagined
Last Updated: In a summer of soaring heat, these stories prove that refreshment today isn't just about what's in the bottle—it's about the world the brand creates around it. As the temperatures rise, so does the energy in India's beverage industry. This summer, Coca-Cola India and PepsiCo India are stepping beyond thirst-quenching to deliver immersive cultural experiences, tech-forward storytelling, and hyperlocal engagement. From spiritual gatherings to cricket stadiums, meme culture to musical heritage, their campaigns are tuned into the heartbeat of modern India. From the sacred ghats of the Maha Kumbh to the pulsating beats of Coke Studio Bharat, Coca-Cola India's summer strategy is rooted in storytelling that reflects the soul of the country. The brand's calendar is a robust celebration of India's diversity, regional pride, and contemporary voice. Coke Studio Bharat: Music That Moves Generations Now in its third season, Coke Studio Bharat continues to bridge traditional folk with contemporary rhythm. This year's standout tracks—'Holi Aayi Re," 'Holo Lolo," and 'Punjab Vekh Ke"—are not just songs, but multisensory journeys through India's cultural heartlands. 'Holi Aayi Re", featuring Malini Awasthi, Vishal Mishra, and Prateeksha Srivastava, draws inspiration from the spirited Holi traditions of Mathura and Vrindavan. It blends the lyrical richness of Awadhi folk with modern arrangements, celebrating festivity, tradition, and the emotional resonance of Indian music. 'Holo Lolo," performed by Shankuraj Konwar and Shalmali Kholgade, explores the bond between a phandi (elephant trainer) and his elephant companion, combining Assamese folklore with Hindi lyrics in a rhythmic ode to companionship and culture. 'Punjab Vekh Ke", voiced by Jassa Dhillon, Gulab Sidhu, Raaginder, and Thiarajxtt, pays tribute to the unbreakable spirit of Punjab and its everyday heroes—its lok. 'This season of Coke Studio Bharat is rooted in the idea of bridging the traditional with the contemporary, bringing India's cultural legacy into today's soundscape," said Shantanu Gangane, IMX Lead, Coca-Cola India. 'By providing a platform to artists like Gulab Sidhu and Jassa Dhillon, we're enabling a new wave of voices to reinterpret heritage in a way that speaks to the next generation." The song 'Holi Aayi Re" also found a national stage during the Coke Halftime Show at the ICC Men's Champions Trophy 2025, where India's victory over New Zealand was punctuated by a celebratory performance that turned halftime into a festival of its own. Maha Kumbh 2025: Localization in Every Drop In an unprecedented move, Coca-Cola India localized its branding by releasing a Devanagari-scripted Coca-Cola label exclusively for the Maha Kumbh 2025. The packaging resonated deeply with attendees, emphasizing community and tradition. On-ground, Coca-Cola offered experiential activations—hydration carts, 3D OOH displays, cooler walls, selfie zones, and vibrant food court partnerships—merging the sacred with the contemporary. 'Joke in a Bottle': Laughter with a Local Flavour Another standout from Coca-Cola India is the return of Sprite's 'Joke in a Bottle' campaign, now in its third season. This campaign taps into India's meme culture and regional humor, offering pincode-specific comedic content and AR-powered experiences. Partnering with content creator Yashraj Mukhate, Sprite brings humor to life through musical punchlines, laugh tracks, and beat drops—blending refreshment with entertainment. 'Sprite's 'Joke in a Bottle' is a seamless fusion of Gen Z subcultures, offering a witty and fun perspective on the daily routines of youth," said Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and Southwest Asia. 'Through Yashraj's creative brilliance, we have transformed content into a sensory experience—one that transcends traditional viewing, allowing consumers to feel and share it through a unique audible." PepsiCo India: Making Waves with Big Names and Bold Moves While Coca-Cola India dials into culture, PepsiCo India is taking a bold, celebrity-driven, and innovation-focused approach. Its flagship brands—including Pepsi, 7UP, Mirinda, Mountain Dew, Sting, Slice, Nimbooz, Gatorade, Tropicana, and Aquafina—are backed by high-decibel campaigns designed to dominate every summer moment. 'With summer around the corner, PepsiCo India is all set to quench the nation's thirst with its powerhouse beverage portfolio," said a PepsiCo India spokesperson. 'We're doubling down on innovation activations and consumer engagement… from Mountain Dew's latest TVC with Salman Khan and Hrithik Roshan to Mirinda's vibrant Holi film and the buzzworthy Pepsi 'Anytime' campaign." The 'Anytime' campaign has captured digital and social attention with its disruptive storytelling and pop-culture appeal, aligning Pepsi's brand ethos with youth spontaneity and anytime refreshment. PepsiCo also emphasized its operational readiness: 'We are geared with a robust supply chain and expanded production to ensure seamless availability," the spokesperson added. 'This summer will be packed with high-energy activations, digital-first storytelling, and strategic partnerships to maximize impact and connect with consumers." Conclusion: More Than Just Refreshment top videos View all This summer, Coca-Cola and PepsiCo India aren't just selling beverages—they're curating moments, memories, and movements. Whether it's a Coke Studio song echoing through a cricket stadium or a regional meme delivered through a Sprite bottle, or Pepsi's cinematic punch in digital campaigns, these brands are speaking directly to India's evolving, expressive, and hyper-connected consumers. In a summer of soaring heat, these stories prove that refreshment today isn't just about what's in the bottle—it's about the world the brand creates around it. First Published: May 12, 2025, 08:49 IST News lifestyle Music, Memes, and Maha Moments: How India's Summer Was Reimagined
News18
11-05-2025
- Entertainment
- News18
Refresh, Remix, Repeat: The Gen Z Summer Playlist You Can Sip
Last Updated: This summer isn't just about staying hydrated, it's about staying in tune with what matters: mood, style, and self-expression Summer for Gen Z isn't just a season – it's a mood board. It is that golden hour selfie glow, the poolside aesthetic, the spontaneous road trip, and yes, the perfect playlist that makes every moment feel like a music video. And what's a great summer without the ultimate refreshment in hand? Let's sip on the go-to summer beverage came with its own vibe and had background music that fits well. Maaza Maaza isn't just a summer favourite – it's a celebration in every sip. Crafted with the goodness of real, juicy Alphonso mangoes, Maaza brings India's most loved fruit to life, no matter the season. As the mercury rises, this iconic drink naturally becomes a go-to for mango lovers, offering a mess-free way to enjoy the king of fruits. But Maaza is more than seasonal refreshment, it's about savouring special moments, from sun-soaked picnics to everyday family time. This summer, join the wave of mango lovers saying #MaazaHoJaaye and experience timeless indulgence with a twist of tropical joy. Vibe Check: Feels like 'Sunday Best" by Surfaces—chill, sunny, and effortlessly feel-good. Sprite Sprite's crisp lemon-lime flavor is made to cut through the summer heat with instant refreshment. Cool, soothing, and sharp from the first sip, Sprite is the top pick for those who like their chill uncomplicated. Whether you are pairing it with spicy street food, heading out on an adventure, or just trying to beat the heat – Sprite fits right in. And if you are just chilling with friends and in the mood for a good laugh, just scan the bottle for a joke that hits as hard as the fizz. This summer, Sprite is not just a drink – it's your shortcut to staying cool and having fun. For the Gen-Zers who love the cool, crisp taste of Coca-Cola but want to keep things light, Coke Zero is the ultimate refreshment. No sugar, no compromise, just the iconic flavor of Coke in its most refreshing form. Whether you are hitting the gym, crushing your goals, or just enjoying a chill day with friends, Coke Zero is the drink that brings balance to the party. It's the perfect beverage to sip on as you turn up your favorite playlist, keep it light, and stay true to your vibe. Vibe Check: 'Khalasi" – Coke Studio Bharat ft. Achint & Aditya Gadhvi Fanta Fanta is all things playful, colourful, and absolutely delicious. With its bold orange fizz and vibrant personality, it's the drink that adds cheer to every moment – whether you're catching up with friends, lighting up your feed, or just enjoying a carefree break. This summer, Fanta is trending for its lively spirit and burst of fruity goodness that feels almost like a dessert in a bottle. From festive vibes to sunny hangouts, Fanta is the flavour of fun. Limca When the summer heat is relentless, Limca is your ultimate thirst quencher. Its sharp, lemony fizz and unique cloudy look give it a refreshing edge that's perfect for any adventure. This season, Limca is trending for those exploring the city, discovering new hotspots, or just enjoying a sunny day out. Whether you're traveling, working out, or on the move, Limca's zesty kick is the must-have cooler to keep you refreshed and energized. #TravelWithLimca and make every moment a refreshing journey. Vibe Check: 'Can't Stop the Feeling!" by Justin Timberlake—pure fun and dance-floor energy. Honest Tea For Gen Zers craving calm in the chaos, Honest Tea is the ultimate chill track in a bottle. This organic green tea-based wellness drink brings a refreshing pause to the heat and hustle. With flavors like Lemon-Tulsi and Mango, brewed from premium Makaibari tea leaves, it's your go-to for those solo rooftop journaling sessions, mindful midday resets, or zen beach strolls. Honest Tea isn't just a drink- it's a vibe. Vibe Check: 'Hey Jude" – The Beatles Minute Maid Minute Maid is all about pulpy refreshment. With juicy favorites leading the way, it's the perfect pick for Gen Z looking to stay refreshed while keeping it wholesome. Made with Indian fruits and packed with a deliciously pulpy texture, Minute Maid turns everyday hydration into a flavourful experience. Whether you are chilling with friends or taking a break under the sun, Minute Maid brings a pulpy burst of nature to every summer moment. Vibe Check: 'Golden" by Harry Styles—natural, smooth, and radiating good vibes. This summer isn't just about staying hydrated, it's about staying in tune with what matters: mood, style, and self-expression. Each of the above drinks are part of the ultimate Gen Z Starter Pack, seamlessly woven into their summer soundtrack. So, take a sip, hit play, and let the soundtrack of your summer begin. Watch CNN-News18 here. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : lifestyle summer summer drinks Location : New Delhi, India, India First Published: May 11, 2025, 15:37 IST
