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Korea Herald

Coldplay pop-up store to open alongside concerts

Part of proceeds will be donated to local non-profit organization that supports hearing-impaired Britpop band Coldplay is set to offer fans a range of special experiences with its highly anticipated concerts in Korea and a dedicated pop-up store. According to Warner Music Korea, the 'Coldplay Moon Music Seoul Pop-up' will run from April 10 to 27 at The Hyundai Seoul in Yeouido. The pop-up celebrates Coldplay's long-awaited return to Korea — eight years after its first concert in the country in 2017 — and the release of the band's latest album "Moon Music,' which dropped in October. Official merchandise will be sold at the pop-up, including limited-edition T-shirts and tour posters exclusive to the event, as well as the album itself. Korea's largest music streaming platform Melon is also participating in the pop-up store, offering a listening experience zone and a photo wall, among other interactive events. A portion of the proceeds will be donated to "The Snail of Love," a local non-profit organization that supports hearing-impaired individuals with surgery costs. Coldplay will perform six shows at Goyang Sports Complex -- April 16, 18, 19, 22, 24, and 25. K-pop group Twice will join as a special guest on all six dates. Singer-songwriter Hanroro will appear April 24 and 25, while Elyanna will perform April 16, 18, 19, and 22. Advance reservations for the 18-day pop-up store can be made via the link in Warner Music Korea's Instagram bio.