Latest news with #ColeGahagan
Yahoo
22-05-2025
- Business
- Yahoo
College Athletes' Controversial NIL Deals
In 2021, College Sports changed forever when the NCAA allowed student athletes to make money using their name, image and likeness - known as NIL. According to one study - the total NIL market is projected to reach nearly $1.7B this year. Bloomberg Open Interest takes a deep dive into the controversial sponsorships with Learfield CEO Cole Gahagan. Learfield is a sports marketing company which represents over 200 division 1 colleges and and has helped over 2,000 athletes secure NIL sponsorships Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Bloomberg
20-05-2025
- Business
- Bloomberg
College Athletes' Controversial NIL Deals
In 2021, College Sports changed forever when the NCAA allowed student athletes to make money using their name, image and likeness - known as NIL. According to one study - the total NIL market is projected to reach nearly $1.7B this year. Bloomberg Open Interest takes a deep dive into the controversial sponsorships with Learfield CEO Cole Gahagan. Learfield is a sports marketing company which represents over 200 division 1 colleges and and has helped over 2,000 athletes secure NIL sponsorships (Source: Bloomberg)
