Latest news with #Color
Yahoo
4 days ago
- Business
- Yahoo
/C O R R E C T I O N -- Color Health/
In the news release, Color Health Presents Findings on National Telehealth-Based Cancer Screening Programs at ASCO 2025, issued June 2, 2025 by Color Health over PR Newswire, we are advised by a representative of the company that the first bullet should read "Colorectal Cancer (CRC) Screening Program: Launched in June 2024..." rather than "...Launched in June 2025..." as originally issued inadvertently. The complete, corrected release follows: Programs were designed in collaboration with the American Cancer Society CHICAGO, June 2, 2025 /PRNewswire/ -- Yesterday at the American Society of Clinical Oncology (ASCO) 2025 Annual Meeting, Color Health presented new findings on the effectiveness of two nation-wide, virtual-first screening programs for colorectal and lung cancer. These programs were designed to expand access to cancer screening and were developed in collaboration with the American Cancer Society. Aligned with the conference theme of "Driving Knowledge to Action: Building a Better Future," Color's Virtual Cancer Clinic is dedicated to delivering center of excellence cancer care to all patients, from screening to survivorship care. The research presented today at ASCO reflects a commitment to access and rigorous evaluation. Titled "Improving Access to Cancer Screening Through National Telehealth-Based Lung and Colorectal Cancer Screening Programs," the research highlights preliminary results from two initiatives aimed at reducing inequities in early cancer detection using a virtual-first model. "Despite strong evidence supporting the efficacy of cancer screening, many patients - particularly those in healthcare deserts - face logistical, financial, and systemic barriers," said senior author William L. Dahut, MD, Chief Scientific Officer for the American Cancer Society. "The programs demonstrate that telehealth can be a powerful tool to deliver equitable, scalable cancer screening." Program Highlights The Color free cancer screening programs based on ACS screening guidelines and analyzed by Color utilize a centralized digital interface for cancer risk assessments, patient education, home-based testing, and appointment scheduling. Color, through its physician-led team implementing the program, personalized recommendations and managed follow-up on results.1 Colorectal Cancer (CRC) Screening Program: Launched in June 2024, Color drives CRC testing through a closed-loop virtual clinical program. At-home fecal immunochemical tests (FIT) are distributed to eligible adults (ages 45–75) via community partners such as federally qualified health centers and libraries. Lung Cancer Screening Program: Initiated in November 2023, Color evaluates eligibility of individuals seeking lung cancer screening, enables low-dose CT scan scheduling, and ensures appropriate clinical follow-up of results through its virtual platform. Research Focus Determine patient-initiated interest and final eligibility for cancer screening Evaluate success of community partnerships and virtual care navigation to enable rapid, accessible cancer screening Determine outcomes of closed-loop, physician-led virtual cancer screening clinical management "This work demonstrates how we can reimagine cancer care as a service that meets people where they are - at home and in their communities," said co-author Rebecca Miksad, MD, MPH, Chief Medical Officer at Color Health. "By integrating virtual care with personalized support, we can bridge persistent gaps in access and bring evidence-based preventive care to those who need it most." "We believe we've shown what's possible when technology, public health, and community infrastructure come together to remove long-standing barriers to cancer prevention," said Miksad. "We are proud to work with the ACS to support innovative models that help ensure equitable access to life-saving cancer care delivery." The data demonstrate that telehealth-driven, community-based models can meaningfully deliver access to cancer screening. By reducing logistical barriers and offering personalized, virtual support and medical care, these programs represent a scalable strategy to close screening gaps nationwide. Poster Details Title: Improving access to cancer screening through national telehealth-based lung and colorectal cancer screening programs Abstract: 1549 Poster Board Number: 315 About Color Health Color Health is changing the way patients access cancer care through a first-of-its-kind, vertically integrated, and fully owned Virtual Cancer Clinic. Powered by a 50-state oncologist-led team of clinical experts, Color provides proactive, evidence-based care that is accessible to anyone, anytime, and at every step of the cancer journey. We partner with employers, health plans, unions, and government agencies to improve accessibility of early interventions, timely diagnosis, oncology care management, and survivorship care. Connect with Color on Twitter, LinkedIn, Facebook and 1 ACS does not provide clinical care. ACS does not endorse any product, service, or providers. Media ContactAndy Lily Peskincolor@ View original content: SOURCE Color Health
Chicago Tribune
28-05-2025
- General
- Chicago Tribune
Best long-wear lipstick
Lipstick is usually the makeup item that requires the most touch-ups throughout the day. Every time you eat or drink, your lip color can smear or fade — unless you have long-wear lipstick in your makeup bag. Long-wear lipstick is formulated to provide full, vibrant color all day. Traditional lipstick typically only lasts for a few hours before fading and smearing become an issue. On the other hand, a long-wear lipstick can last anywhere from six to 24 hours without requiring a touch-up. If you're looking for a comfortable, long-wear matte lipstick, the Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color is the top choice. Formula You can find long-wear lipsticks in several different formulas. However, the wear time usually differs depending on the type. Liquid lipstick is the most common formula for long-wear lipstick. It typically offers the best wear time, too, because it has a thin, wet consistency that dries down to a nearly budge-proof matte finish. These long-wear lipsticks are also incredibly pigmented. On the other hand, they can dry out your lips, though, so some people find them fairly uncomfortable to wear. Some long-wear lipsticks come in bullet form, which resembles traditional lipsticks in a twist-up tube. The long-wear formulas generally have a matte finish that dries down slightly to help the color stay in place. You won't get as long a wear time as you would with liquid lipstick, but many people find long-wear bullet lipstick more comfortable to wear. Additionally, some long-wear lipsticks come in crayon or pencil formulas. They have a similar texture and consistency to long-wear bullet lipstick, though their packaging is thinner and longer. Some crayons and pencils can be twisted up, while others require sharpening. These long-wear lipsticks are highly pigmented and have a matte finish, but they don't wear as long as a liquid lipstick. They are still somewhat drying, though. Finish For a lipstick to offer a long wear time, it usually has a matte finish. Cream or shine formulas contain more moisture, making them more easily absorbed by the lips and prone to fading quickly. On the other hand, a matte lipstick dries down, allowing it to last on the lips for hours. You can find some long-wear lipsticks with a metallic or satin finish. These are generally liquid lipsticks, though they typically don't last as long as matte liquid lipsticks. Wear time Many long-wear lipsticks include specific wear time claims in their advertising. The majority of formulas usually boast 12 hours, which is generally sufficient to prevent touch-ups throughout the average work or school day. Others claim to last as long as 24 hours on the lips. In most cases, they don't actually wear a full day, but they can work well if you're out of the house for extended periods or just don't have much free time throughout the day to touch up your makeup. Shades Like traditional lipsticks, long-wear lipsticks are typically available in a wide range of colors. Most brands typically offer at least 10 shades, including everything from flattering nudes to bold reds. Some formulas are available in as many as 40 shades. Generally, the more shade options a formula offers, the easier it will be to find one that perfectly suits your coloring or complements a particular makeup look. While some may want a long-wear lipstick in a basic neutral color for an everyday look, it can also be a good idea to pick up a second shade in a bolder, richer color for special occasions. Applicator Long-wear liquid lipsticks typically have either a sponge-tip or brush-tip applicator. While both make it fairly easy to apply lip color, some users find that a brush tip offers more precision. Topcoat While you may love how long these products last, you likely won't enjoy the drying effect they can have on your lips. Some long-wear formulas come with a lip balm or gloss meant to serve as a topcoat for the lipstick. Not only do these add a bit of shine, but they also help make the lipstick more comfortable by adding some moisture. Long-wear lipsticks usually cost between $3 and $60. Buyers can find drugstore formulas that are pretty drying for $3-$10, but higher-quality, more comfortable long-wear lipsticks typically cost between $10-$25. If you want a luxury formula with the highest-quality ingredients and the most comfortable feeling on the lips, though, expect to pay between $25 and $60. Are long-wear lipsticks transfer-resistant? A. Many long-wear lipsticks are fairly budge-proof, so you won't leave smudges behind when you kiss someone. Liquid lipsticks are generally the most transfer-resistant, but you might not have as much luck with bullet or crayon lipsticks. Even with a liquid formula, though, you must let it dry completely before it's fully transfer-resistant. How do I take off a long-wear lipstick? A. If you're having trouble removing a long-wear liquid lipstick, an oil-based makeup remover can usually do the trick, though you may need to go over your lips more than once to get all the lipstick off. If your lips are still stained afterward, a lip scrub can usually take care of the color that's left behind. Top long-wear lipstick Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color What you need to know: This lightweight liquid lipstick is so comfortable that it feels weightless on the lips while still offering hours of wear. What you'll love: It offers a soft matte finish, so it isn't as drying as other liquid lipsticks. It comes in nine shades that work well on all skin tones. Its wand has a precision tip to make it easy to define the lips during application. The formula is cruelty-free. What you should consider: It can take some time to dry completely and isn't fully kissproof. Top long-wear lipstick for the money Maybelline SuperStay 24 What you need to know: This affordable liquid lipstick is one of the easiest to use and offers truly bold, rich color. What you'll love: This set includes a liquid lipstick and a gloss topcoat, providing up to 24 hours of wear. It doesn't dry out the lips or cause flaking. The topcoat helps provide hydration throughout the day. It's available in 39 shades. What you should consider: The formula isn't cruelty-free. Worth checking out Rimmel Lasting Finish Lipstick by Kate What you need to know: This simple, easy-to-use formula stays on your lips all day long. What you'll love: This long-lasting formula lasts for up to eight hours. It's soft, creamy and comes in a wide variety of shades. It doesn't feather, and it feels weightless on your lips. What you should consider: While it does last a long time, some people say this lipstick doesn't quite last eight hours. BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers. BestReviews and its newspaper partners may earn a commission if you purchase a product through one of our links. Distributed by Tribune Content Agency, LLC.
Forbes
29-04-2025
- Entertainment
- Forbes
The 34 Top Spring 2025 Makeup Launches
Sisley Paris Cloud Color A new season is a good excuse to refresh your makeup bag. While there are always classics like new mascaras, blushes and bases, spring 2025 makeup is all about lips. The category is flooded with new hybrid options that straddle the line between skincare and makeup. Think lip masks that deliver color too, lipgloss and lip oil combos and balms that go beyond nourishment with mega-watt shine and color. These are the best new makeup launches for spring 2025. YSL Loveshine Plumping Lip Oil Gloss Think big—a bigger tube, a bigger wand and bigger lips. This plumping gloss delivers fuller looking lips with spicy ginger oil and hyaluronic acid to hydrate. Lips are left extra juicy, soft, smooth and a little shimmery. $40, Burberry Beyond Wear Setting & Refining Powder Burberry Makeup makes its stateside return with its Beyond Wear collection that spans face, eye and lip products and pays homage to gabardine, the famous fabric of the Burberry trench coat. Trench Protect Technology is infused in every product to deliver antioxidant and antipollution ingredients that protect from weather while making it comfortable to wear. The Beyond Wear Setting & Refining Powder is a pressed powder that keeps skin matte for up to 24 hours and has a soft-focus effect to blur. Bamboo extract zaps excess oil and the light coverage is buildable; it can be worn solo or to lock in foundation. It comes in four flexible shades to cover all the bases. $58, Westman Atelier Sun Tone Bronzing Drops No tan? No problem. Get beautifully bronzed sans any skin damage with this liquid bronzer that delivers just a tint of color. Born to be blended, it can be layered over makeup and has a hydrated matte finish without any shimmer. Available in four shades, it moisturizes too, with carrot oil and a prebiotic moisturizing complex. $58, Sisley Paris Cloud Color Whether you wear it on your lips or cheeks—or both for a monochromatic effect—this velvety mousse indeed feels like a cloud on skin. Go soft and subtle or build it up to a pop of bold color with all three shades with a matte powder finish: Tawny, a deep nude; Rosy, a fresh pink; and Berry, a raspberry. $66, Valentino Puffer Gloss If a lipgloss and a lip oil had a baby, it would be this new Valentino hybrid. Blending the best of both worlds, it features the proprietary Valentino Puffer Complex to immediately plump lips in all seven shades. Hyaluronic acid, ceramides and vitamin E provide major moisture. $38, Hermés Rouge Brilliant Silky Lipstick Gregoris Pyrpylis, the creative director of Hermès Beauty, looked to the luster of the brand's famous silk scarves for inspiration for their latest lipstick. Each shade leaves a veil of shimmering color behind and the palette features beiges, reds and pinks that are all buildable from sheer to bold. Pierre Hardy, creative director of Hermès Beauty objects, designed the striking refillable tube. $77, Charlotte Tilbury Pillow Talk Beauty Soulmates Face Palette The jewel-adorned heart-shaped palette is incredibly charming—and so is what's inside. There's a color correcting shade of the popular Airbrush Flawless Finish Setting Powder and a Pillow Talk Powder Blush. Available in two shades—a pink and a peach—it'll help you ace your base. Use the Airbrush Flawless Finish powder under the eyes and anywhere else you'd like to lift, brighten and color correct, then apply the blush to the apples of the cheeks up along the cheekbones. $52, Trinny London Trinity Quite the jet-setter herself, Trinny knows the importance of multitasking beauty products that travel well. Trinity will be the MVP of your carry-on. The dual-ended stick has a glowy shade on one side and a complimentary creamy matte on the other and can be used on lips, eyes and cheeks. Easy as can be to apply, it blends and builds in three shades inspired by destinations that are close to Trinny: New York, Venice and Mustique. $46, Tarte Cosmetics Shape Tape Concealer Stick The absurdly popular concealer is now available in stick format, making it easy to take on-the-go. Its diamond-cut tip makes precise application a cinch. Available in 24 shades, it has medium coverage and a natural matte finish. Infused with a diamond powder to catches and reflect light, there's also hyaluronic acid to hydrate and avocado, shea and mango butters to smooth. $29, Lisa Eldridge The Burnt Umber Kitten Lash Mascara Celebrity makeup artist Lisa Eldridge listened to her fans and created a brown version of her award-winning Kitten Lash Mascara. The long-wearing, smudge-proof, water-resistant formula is the same, but now in a rich, warm brown. The buildable formula can go from looking natural to majorly full lashes, courtesy of the brush's micro-bristles that coat every single lash. The nourishing formula is made with three soft waxes: Organic olive tree derived wax to condition and boost lash growth, carnauba wax to hold the curl and jojoba to soften. $36, Victoria Beckham Eye Wardrobe Victoria Beckham recently introduced the Eye Wardrobe, an eyeshadow palette in an array of finishes, and now she's adding a new colorway with the Bordeaux Collection. Made up of four hues seen on the Autumn/Winter 2025 runway, the Eye Wardrobe is refillable. It's joined by Future Lash in Bordeaux, a lifting and conditioning mascara in matte burgundy, as well as the Satin Kajal Liner in Bordeaux, a rich matte burgundy waterproof kajal eyeliner. Wear them all together for a monochromatic moment. $75, Dibs Glowbounce Highlighter Don't let the color fool you—it goes on very subtle, nearly clear, for a super shimmery highlighter that gives skin radiance. Formulated for the eyes and cheeks, it transforms from a powder to a cream and nourishes skin with mango, murumuru, tucuma and kokum butters. Nab the limited-edition product while you can! $28, Armani Beauty Vertigo Lift Mascara Bring major length, drama and definition to your lashes without any clumping. The volumizing effects last for up to 24 hours, while arginine amino acids leaves lashes soft and flexible. $32, Benefit Cosmetics HOOLA Wave Bronzing Balm Benefit's OG Hoola Powder Bronzer has a had a cult following for years, and now it's available in a creamy balm version. Lightweight and buildable, the waterproof and sweatproof formula boasts 12 hours of wear, while jojoba oil, avocado oil and shea butter nourish skin. Apply all five shades with the matching Wavemaker Brush whose dense bristles are designed for the job. $35, Estee Lauder Pure Color Melt-On Glosstick Somewhere between a lipgloss and a lipstick, this innovative formula delivers the perks of both with major shine and color, plus a plumping effect. Available in eight shades with buildable sheer to medium coverage, each is formulated with 41% conditioning oils for major hydration. $38, Tower 28 GetSet Blur + Set Matte Powder Blush Blending a setting powder with blush, this combo delivers color packed with pigment while blurring skin. Boasting 12-hour wear that won't fade, the clean formula in seven shades is also sweat-proof and helps zap excess shine. $22, LAWLESS Forget the Filler Lip-Plumping Gloss This lippie does it all: it plumps, adds shine, softens and hydrates. Clinically proven to deliver fuller-looking lips, it also smooths the appearance of lines. The new strawberry sugar collection comes in three shades: Strawberry Milkshake, a milky soft pink with a strawberry sugar flavor; Strawberry Popsicle, a sheer pink with a strawberry sugar flavor; and Strawberry Shortcake, a pearly pink with a strawberry sugar flavor. $26, Anastasia Beverly Hills Smooth Blur Contour It's fitting that 'smooth' is in the name of this contour stick that glides right on and blends like a dream. The gel-like, cream formula easily defines and sculpts, leaving subtle definition and a dewy finish. Available in four cool-toned shades, it's spiked with vitamin E to hydrate and provide comfortable wear. It can be worn solo or layered over makeup. $32, The Outset Lip Oasis Glossy Treatment After The Outset Lip Oasis Glossy Treatment made a splash and sold out seven times, the clear lippie is expanding with three universal shades that deliver the same plumping perks and hydration, courtesy of shea butter, peptides, squalane and the brand's Hyaluroset Complex, their plant alternative to hyaluronic acid that smooths fine lines and wrinkles and boosts the skin barrier after two weeks. The three shades include Sun Kiss, a sheer orange red; Mirage, a sheer plum; and Dune, a sheer nude. $28, Jones Road Just Enough Tinted Moisturizer True to its name, this tinted moisturizer offers just enough coverage to even out skin tone and camouflage any redness. Light and breathable, the no makeup-makeup base comes in 16 shades and hydrates skin while safeguarding its moisture barrier. $44, Saie SuperSuede Baked Powder Blush With the hand-whipped and baked formula that taps old Italian techniques, Saie takes blush to a new level. All six shades are long-wearing and breathable, plus infused with plant-derived squalane, hyaluronic acid and glycerin to hydrate. $28, e.l.f. Glow Reviver Melting Lip Balm Accurately named, these buttery tinted lip balms melt right in. Deliciously hydrating thanks to 2% shea butter, 5% mango butter, 3% cocoa butter and 1% hyaluronic acid blend, they glide right on. They come in six yummy scents: Vanilla Toffee, Blackberry Sorbet, Yummy Gummy, Strawberry Shortcake, Java Chip and Wild Cherry. $9, Hourglass Illusion Priming Moisturizer Set the stage for makeup with this priming moisturizer that helps skin hold onto hydration while helping foundation stay put. The brand's Hyaluronic Rose Complex includes Damascus rosewater and 11 types of hyaluronic acid to nourish skin, as well as niacinamide, working to improve the appearance of skin texture and minimize pores, plus plump and firm. $58, YSE Beauty Like A Gloss Hydrating Lip Tint A triple threat, this mask/balm/gloss hybrid feels delightfully buttery on lips. Deeply hydrating, the restorative formula includes antioxidant vitamin E, hyaluronic acid, shea butter, jojoba oil and coconut oil. All four universal shades—Life of the Party, a pale peach; Class Act, a warm berry; Fashionably Late, a rosy taupe; and Chief of Everything, a poppy red—have a gentle white tea scent. $30, Rare Beauty Soft Pinch Matte Bouncy Blush Get the best of both worlds with this cream-to-powder blush that melts onto skin and builds up like a cream but has the blurring effect of a powder. Water-, sweat- and humidity-resistant, it has impressive staying power and a natural matte finish in all seven shades. Cacao seed, pomegranate oil, papaya seed oil and rosehip oils keep skin moisturized so it doesn't settle into creases or crack. $27, Cocokind Ceramide Lip Blur Balm Get all the goodness of a lip balm—ceramides, glycerin and peptides hydrate, blur, plump and smooth fine lines—plus the shine and tint of a gloss. Designed with sensitive skin in mind, this lippie is free from fragrance, essential oils, flavor and other common irritants. Available in five sheer shades, including a clear, the clever cap has a built-in ring for charms. $12, Thrive Causemetics Liquid Brow Lamination Lifting Brow Gel Lamination Lock Technology puts brows in their place and keeps them there for 24 hours. The dual-sided brush separates and sculpts while the flake-free gel doesn't leave a white cast. $26, IT Cosmetics Do IT All Radiant Concealer True to the IT Cosmetics ethos, this concealer blends skincare with makeup, serving as a multivitamin serum while camouflaging all day sans creases or cracks. The click-and-pump wand makes for easy medium coverage anytime, anywhere. $30, Clinique Even Better Clinical Vitamin Makeup SPF 45 Though foundation should never be a substitute for SPF, this foundation includes some to give your skin extra protection. Available in 28 flexible shades with light, buildable coverage, the vitamin-based formula with 4% vitamin B3 and five forms of vitamin C also safeguards skin from environmental aggressors, pollution and blue light. Made to last all day long, it's waterproof, sweat- and humidity-resistant and has a radiant finish. $48, Westman Atelier Baby Cheeks Powder Blush Duo Two shades make this blush palette twice as nice. Each of the three carefully paired color combos can be used to define cheekbones and add dimension. Plant-based squalane makes the long-wear comfy, plus adds blendability. $75, Iconic London Glow All Over Balm Take this slim bronze solid oil stick with you on-the-go for a bronzed glow whenever you need it—it even has a built-in buffing brush on the other end. Super fine golden pearls give a gorgeous gleam while coconut, avocado and argan oils, plus squalane and vitamin E nourish skin and add radiance. $30, Makeup By Mario Master Mascara Mario Dedivanovic finally introduces his first mascara and it was worth the wait. Designed to deliver buildable volume and definition, the long-wear formula doesn't smudge and has an innovative conical brush to coat every lash without clumping. Bonus: Provitamin B5 and castor oil improve lash health. $28, Polite Society Cabana Club Blurring Bronzer Quite the twofer, this compact offers bronzing and blurring, leaving skin with a soft-focused, filtered effect. The demi-matte bronzer has self-blending pigments so you don't have to worry about streaks. The whipped, buttery texture feels weightless on skin and has buildable color. $34, Tarte Cosmetics Maracuja Juicy Melt Mask A cross between a lip balm and a mask, you can swipe it on during the day or wear it overnight to pamper your pucker while you snooze. Made with 15 oils and 11 superfruits—including watermelon, goji and passionfruit—it glides right on with its custom lip scoop cushion tip and has a yummy salted caramel flavor. It comes in three shades, including clear. $27,
Hindustan Times
27-04-2025
- Lifestyle
- Hindustan Times
Nail polishes to give your nails a poppy touch; Our top 8 picks for you from Myntra fwd
Come summers, and it's time to flaunt your poppy and pastel nails with full swing. Be it your daily manicured touch or for your nail art, nail polishes do bring the glamorous side of your nails. And, here we have listed our top 8 picks of nail polishes from Myntra fwd that will add a stylish and glam look to your appearance. Nail polish is the smallest canvas for the boldest self-expression. From the shimmer of a champagne nude that whispers elegance to the fire of a crimson red that shouts confidence, each bottle holds a mood, a statement, a story. So, have a look at our top picks and pick as per your choice to give your nails a manicured touch. Give your nails that salon-like finish from the comfort of your home—fun, fab, and totally fabulous! Add a pop of colour to your nails with Elle18 Nail Pops Nail Color! With its playful, vibrant shades and smooth application, this nail polish is perfect for daily wear or special outings. Go bold, classic, or quirky, there's a shade for every mood. Moreover, it is quick-drying and gives a glossy finish that lasts. Turn every nail moment into a statement with MARS Euro Quick Drying Nail Lacquer. This gel-finish formula delivers rich, high-impact colour with a glossy touch that mimics a salon gel manicure. This nail polish dries quickly, and is perfect for those on-the-go glam sessions. Its brush gives even, streak-free coverage, making DIY manicures a breeze. Go bold, go glossy, and elevate your nail game effortlessly with MARS Euro! Let your nails shine bright with FACES CANADA Ultime Pro Splash Luxe Nail Enamel. Designed for the modern diva, this nail paint delivers a high-shine finish with a quick-dry formula that keeps up with your pace. Its rich pigmentation ensures vibrant colour payoff in one stroke, while its chip-resistant formula keeps your manicure fresh. Make a lasting impression with SUGAR POP Quick Drying Nail Lacquer. Its ultra-long wear formula ensures your nails stay flawless for days, while the glossy finish gives them a fresh, high-shine look. Moreover, its smooth brush glides effortlessly, delivering full coverage in just a couple of strokes. Be it for college or a coffee date, this nail polish has your back. Ditch the dull and embrace the bold with the Lakme's chrome range. Step into the spotlight with Lakme Ultimate Glam Chrome Nail Polish. Its reflective chrome finish delivers a futuristic, dazzling shine that turns heads instantly. This nail polish is perfect for parties and glam nights, and bring professional-quality nails home. A 3-in-1 nail polish that gives rich payoff, strengthen base and acts as a top coat, the Plum Color Affair 3-in-1 Nail Polish is here for all your nail care! This one is your go-to for a healthier, longer-lasting manicure. Use it under your favourite polish for a smooth base, or over it to seal in colour and add glossy shine. This nail polish is infused with love and is 100% vegan and cruelty-free. Your nails will look great and feel even better—because beauty should be kind. Say yes to color and no to toxins with Insight Cosmetics Crystal Nail Polish! This long-lasting formula delivers intense color payoff with a sparkling, crystal-like finish. It's 5-free, meaning it skips the harsh chemicals and keeps your nails happy and healthy. Quick to dry and easy to apply, this nail polish is perfect for those who want safe beauty with serious impact. From muted tones to bold brights, every shade feels like a gem. Bring home the ultimate nail polish set with BAD COMPANY's No Toxin Nail Lacquer pack! Featuring five bold, chic shades, this collection is a must-have for every nail art enthusiast. These nail polishes are free from harmful chemicals, dries quickly, and delivers a smooth, glossy finish. They are perfect for gifting or treating yourself, it's all about expression with protection. This set lets you mix, match, and make a statement without compromising on nail health. Mini perfumes: Your signature scent on the go; Top 8 travel-friendly miniature bottles for you L'Oreal Paris matte lipsticks: Lipsticks that stays for hours; Top 8 picks for a long and transfer proof stay Huda Beauty makeup kit: From matte to metallic-lipsticks, foundations, and more to ace the glam look Price drop on Jaguar perfumes: Get the luxurious scent at up to 60% off on Myntra Nail polish typically lasts 3–7 days without chipping, depending on the formula, application, and your daily activities. Using a base coat and top coat can significantly extend wear time. Use a gentle, acetone-free remover when possible, and moisturize your nails and cuticles afterward. Avoid scraping or peeling off the polish. Bubbling can happen if you shake the bottle too hard or apply thick coats. Streaking often results from old polish or not using a base coat. Yes! Most polishes are good for about 2 years after opening. If it's thick, separates, or smells strange, it's time to replace it. This can happen with frequent use of dark colors. Use a base coat to prevent it, and try soaking your nails in lemon juice or using a nail whitening pencil to help restore their color. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
New York Times
14-04-2025
- Business
- New York Times
What if Mark Zuckerberg Had Not Bought Instagram and WhatsApp?
In 2012, when Facebook chief executive Mark Zuckerberg cut a $1 billion check to buy the photo-sharing app Instagram, most people thought he had lost his marbles. 'A billion dollars of money?' joked Jon Stewart, then the host of The Daily Show. 'For a thing that kind of ruins your pictures?' Mr. Stewart called the decision 'really lame.' His audience — and much of the rest of the world — agreed that Mr. Zuckerberg had overpaid for an app that highlighted a bunch of photo filters. Two years later, Mr. Zuckerberg opened his wallet again when Facebook agreed to buy WhatsApp for $19 billion. Many Americans had never heard of the messaging app, which was popular internationally but was not well known in the United States. No one knew how these deals would turn out. But hindsight, it seems, is 20/20. On Monday, the government argued in a landmark antitrust trial that both acquisitions — now considered among the greatest in Silicon Valley history — were the actions of a monopolist guarding his turf. Mr. Zuckerberg, in turn, was set to contend that were it not for these deals, his company — which has been renamed Meta — would just be an afterthought in the social media landscape. But the case, which could bring about the breakup of one of tech's most powerful companies, largely deals in hypotheticals. Neither the government nor Mr. Zuckerberg could have predicted how technology would progress since his $1 billion check for Instagram, or what would have happened if regulators had not approved the purchases. That makes Meta's antitrust case one of the most slippery in a tech industry that has long been defined by unpredictability. 'It was a very, very different time in Silicon Valley,' said Margaret O'Mara, a tech historian at the University of Washington, about Facebook's acquisitions. 'There was a vibe of 'Oh wow, Facebook really is just a bunch of kids spending extravagantly!'' I happened to have a front-row seat into Facebook's deal making at the time, especially with Instagram. As a reporter for Wired Magazine, my office in San Francisco was next to Instagram's headquarters. I frequented the kimchi burrito place across the street near South Park Commons — a slice of green in the city — and ate on a bench outside Instagram's office. Kevin Systrom, Instagram's six-foot-five co-founder, was then 28. He often walked laps around the wood-and-iron swing set in South Park Commons while taking calls or talking product ideas with employees. Jack Dorsey, a co-founder of Twitter who identified as more of an art kid than a techie, also hung out at the same South Park playground and mused to friends about ideas that eventually became his social media app. This was still the era in which social apps were dismissed as playthings, for posting latte art or telling people what you were having for breakfast. WhatsApp, which was growing quickly internationally, was a text messaging app without a business model. And clones of these apps were plentiful, such as Color, Flickr and VSCO in photo sharing, and Kik, Skype and Viber in messaging. Even Facebook faced questions then about whether it was a viable business. Two months after the Silicon Valley company announced it was buying Instagram, it held one of the most disastrous tech initial public offerings since the late 1990s dot-com era. By the time Mr. Systrom testified three months later to the California Department of Corporations — a condition of closing the deal with Facebook — shares of Facebook had fallen by nearly half from their I.P.O. price. But in Silicon Valley, fortunes rise and fall quickly. Companies go from frivolous fancies to juggernauts in just a few years. And what may look like a shrewd business move by an executive one moment can be quickly ridiculed as a misstep the next. (Half of the aforementioned apps are dead, dying or were sold for parts long ago. My favorite kimchi burrito place is also no longer around.) At the time, Mr. Systrom gave a positive spin on the Instagram deal as the future looked increasingly grim for Facebook. 'I've been taught throughout my life that there's upside and downside in all public markets,' he said at the California Department of Corporations hearing in August 2012, which I attended on the sixth floor of the department in downtown San Francisco. 'I still believe firmly in the long-term value of Facebook.' He turned out to be right. Today, Instagram and WhatsApp are two of the most important parts of Meta's business. Posts, videos and communications on the platforms regularly drive global conversations for sports, news, politics and culture. The apps have billions of users. In some ways, the antitrust trial will be about competing versions of what tech history could have been. What would have happened if, say, Mr. Zuckerberg had lost the bid for Instagram to Mr. Dorsey, who was also trying to buy the photo-sharing app for Twitter? What if WhatsApp had sold to Google, which was champing at the bit to add the messaging app to its own portfolio? What if other competitors had created superior photo-sharing apps that could have thrived if Facebook hadn't used Instagram to crush them? And what if Facebook had screwed up both deals, or could not keep up with competing apps and fell behind even after buying Instagram and WhatsApp? These are unknowable and can only be answered by someone with a time machine. Each side will argue their version of what would have occurred if Meta's acquisitions had never been approved. On the same Daily Show segment from 2012, Jessica Williams, the senior youth correspondent, said — tongue fully in cheek — that Facebook's purchase of Instagram made perfect sense. 'Before Instagram, if I wanted my pictures to look like they were taken in the '60s, I'd have to invent a time machine and travel back 50 years,' she said. 'You know how much a time machine would cost to build?' 'Easily a billion dollars.'
