Latest news with #Commence
New York Times
16 hours ago
- Entertainment
- New York Times
Brooke Shields on the ‘Freedom' of Being 60 — and the Everyday Essentials That Help Her Feel Her Best
'When I was a kid, if I heard the word 'sixty,' that just sounded like an old-lady grandma with dentures,' Brooke Shields told me over Zoom one morning. 'It sounded so terrifying to me, like, 'Ew, that's old.' And to be here now and feel the freedom of it, it's kind of amazing.' Shields, who turned 60 just a couple of weeks before our call, should know. After a literal lifetime in the public eye — she landed her first gig, an Ivory soap ad, at 11 months old — the actress, author, model, podcaster, and current president of Actors' Equity Association is arguably busier than ever. She launched Commence, a hair-care line for women over 40, in June 2024. Her latest book, Brooke Shields Is Not Allowed to Get Old: Thoughts on Aging as a Woman, came out this past January. And to celebrate the big 6-0, she posed — some might say fearlessly, but she might say joyfully — in a bikini on Instagram. 'It's a lot more positive than people anticipate it being,' she said about her current phase of life. 'It's so much more of a celebration than it is to be feared.' It's also a bit easier, of course, when you have a few tricks up your sleeve that help keep you looking and feeling your best. So I asked Shields about her daily must-haves for pulling it all off.
Yahoo
26-07-2025
- Entertainment
- Yahoo
Brooke Shields' DIY Attempt at Hailey Bieber's Phone Case Leaves Fans in Stitches
Brooke Shields' DIY Attempt at Hailey Bieber's Phone Case Leaves Fans in Stitches originally appeared on Parade. Brooke Shields knew how to entertain her followers as she brought some fun while promoting her haircare brand. Beyond her notable characters and her long list of achievements, the iconic actress showcased her humorous side by featuring a funny take on Hailey Bieber's signature phone case. On Instagram, the 60-year-old posted a video of her looking stunning as ever with her voluminous hair and minimal makeup. But what caught her followers' attention the most was the bright red phone case, complete with a hair product from her brand, Commence, clipped to the back, a playful nod to the model's viral Rhode phone case. And just to take the joke a step further, Shields added Justin Bieber's song Go Baby, featuring the lyric: 'That's my baby, she's iconic, iPhone, keys, lip gloss on it.' The comments section was full of fans losing it over the hilarious moment. 'Hahaha, well played, Brooke!' a follower noted. 'This was hilarious,' a fan said. 'I'm cryinggggggg,' another chimed in, expressing just how hilarious the commenter found the moment. 'Anything can be iconic when it's Brooke Shields,' a fourth commenter wrote. With all the laughing and heart emojis, others couldn't help but notice The Blue Lagoon star jumping on the Bieber bandwagon. 'THEEEEE Brooke mf Shields joining in on Bieber feverrr,' a fan remarked. The Mother of the Bride star launched her brand Commence in 2024. While fellow celebrities focused on makeup and skincare lines, Shields introduced a haircare brand designed for women over 40. Just recently, she celebrated the brand's first anniversary with a collaboration with Clare V, owned by her close friend and fashion designer Clare Shields' DIY Attempt at Hailey Bieber's Phone Case Leaves Fans in Stitches first appeared on Parade on Jul 24, 2025 This story was originally reported by Parade on Jul 24, 2025, where it first appeared. Solve the daily Crossword
Yahoo
23-07-2025
- Business
- Yahoo
Commence introduces Amplify for health data management
Healthcare solutions provider Commence has introduced Amplify, a modular platform designed to streamline the way healthcare organisations analyse, access, and comprehend health data and medical records. Amplify aims to address the root causes of fragmented health data workflows by using AI and a data-first strategy, enabling agencies to optimise clinical reviews, automate processes, and quicken evidence-based results. The solution offers a departure from the limitations of traditional systems by prioritising the understanding of unstructured medical content from the beginning. This approach allows for the elimination of siloed intake models and fractured operations, providing agencies and enterprises with the capability to fully embrace automation, expedite decision-making, and enhance outcomes across essential programmes. Commence chief growth officer Ian Checcio said: 'It's not about bolting on AI to a broken process; it's about starting with the data itself. 'Once you understand the flow of health content, you can enable AI to do its job: extract meaning, streamline action, and enhance meaningful outcomes.' The platform handles operational obstacles by speeding up medical record retrieval, which reduces the time and effort required from providers and agencies. It achieves this by automating and standardising intake in multiple channels. The platform connects claims to clinical evidence for quality medical reviews and fraud detection. It also augments reviews with AI-driven tools. Amplify supports benefit determinations and enhances case management by delivering structured data and AI-extracted insights directly into case workflows. Using three integrated models, comprised of capture, review, and clarity, Amplify can function independently or in unison to ingest, interpret, and intelligently analyse health information. The modules provide an adaptable, unified platform experience that caters to the varied challenges faced by healthcare and government entities. Features of Amplify include unified data intake from various methods and modalities, noise reduction for data integrity, AI-ready processing for transforming unstructured documents, and dynamic case management. Its capabilities also include AI-augmented medical reviews, natural language search, system interoperability with EHRs and claims systems, and end-to-end security that meets federal compliance standards. Converting fragmented health records into intelligent and structured insights, Amplify improves government and healthcare programmes to lessen administrative burdens. "Commence introduces Amplify for health data management" was originally created and published by Hospital Management, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
26-06-2025
- Entertainment
- Yahoo
Brooke Shields's Latest Red Carpet Hairstyle Proves She's Still the Ultimate Cool Girl
When you buy through links on our articles, Future and its syndication partners may earn a commission. If there's anything Brooke Shields is great at (besides acting, obviously), it's knowing how to add the perfect amount of edge to any look. The actress and Commence founder made an appearance at the premiere of My Mom Jayne: A Film By Mariska Hargitay at the Tribeca Film Festival in New York City on June 13, and she stunned in a plunging, emerald-sequined suit with matching green eye makeup. She pulled it all together by styling her hair in loose spiral curls, which were a pretty big departure from the straight and naturally wavy hairstyles she's been spotted wearing at a few recent events. She even let her gray roots peek through a little bit—more gray hair on the red carpet, please! It's not clear yet who was the mastermind behind Shields's hairstyle from this weekend, but it's likely that they used a standard ceramic curling iron to achieve the curls and followed it with some extra-hold hairspray to keep them from falling throughout the night. If the actress's style has inspired you to wear big voluptuous curls this summer, keep reading for some product suggestions to keep them looking their best from day to night. Create effortless, professional-looking curls with this tool, which has five different heat settings so you don't have to worry about heat damage. View Deal Heat protectants are must to protect your hair from damage. This one provides a barrier to shield the hair from heat damage without weighing it down. View Deal Once your curls are finished, you'll need a product that ensures they'll stay in place. This spray provides 24-hour hold without making your hair feel crunchy. View Deal
Yahoo
10-06-2025
- Business
- Yahoo
From Calvin Klein Icon To Founder: Brooke Shields Launches Commence At 59, Raises $3.5M And Says 'It Is So Not For The Meek Of Heart'
Actor and model Brooke Shields entered the beauty startup scene at age 59 with the launch of Commence, a haircare brand designed for women over 40. The company debuted its first three products in June 2024 and secured $3.5 million in funding from outside investors to support the launch, Forbes reports. Shields made the announcement during The Wall Street Journal's Future of Everything event in New York City, where she described the experience of becoming a founder later in life as 'so not for the meek of heart.' She also shared how the journey has pushed her in new ways, saying, 'I never thought I'd be a CEO.' Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — 'Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. Commence targets a demographic often overlooked by mainstream beauty brands, namely women navigating midlife changes such as menopause and aging hair textures, CNBC reports. According to Forbes, Shields launched an online community during the pandemic to connect with women over 40 and discovered recurring concerns around thinning hair, scalp dryness, and gray hair management. The brand's initial lineup includes a $21 dry shampoo, a $26 leave-in conditioner, and a $30 thickening root serum, Forbes reports. To bring her vision to life, Shields assembled a team that includes Karla De Bernardo, known for her marketing work with Macy's (NYSE:M), and Mark Knitowski, a former fragrance and product expert at Victoria's Secret (NYSE:VSCO). Rather than building a brand centered around her personal image, Shields told the Journal that she opted to keep her name off the product labels. 'The products have to speak for themselves,' she said, reinforcing her commitment to long-term brand independence. Trending: Invest where it hurts — and help millions heal:. While raising capital, Shields said that she encountered skepticism from some venture capitalists who questioned her entry into an already saturated beauty space. One investor told her she would likely fail, prompting her response: "I'm not here for your opinion, I'm here for your money." Although the investor passed on the opportunity, Shields told the Journal that she was proud of herself for speaking up and standing her ground. 'We'll go back to pitch him again,' she added. According to a January report by Beauty Matter referenced by Shields, Gen Xers spend an estimated $279 billion annually on beauty and personal care, with forecasts projecting that number to reach $430 billion over the next said she saw an opportunity to serve a demographic she felt was overlooked by existing beauty brands, according to the Journal. She was included in Fortune's 50 Over 50 list, which celebrates entrepreneurs, scientists, and changemakers redefining what achievement looks like in later stages of life, Forbes reports. Shields doesn't sugarcoat what it takes to build something from the ground up. 'I would tell someone, just don't give up,' she told the Journal. 'You've got to just be avaricious, and if you start doubting, just do something that absolutely stops you and keep moving forward. Be ready to pivot and be ready to surround yourself with the best talent that you can find to support the whole team.' Commence is still in its early days, but Shields is clear about where she wants to take it. She's building toward something lasting that reflects the needs, identity, and buying power of a group that's been ignored so far. Read Next: Here's what Americans think you need to be considered wealthy. Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? MACY'S (M): Free Stock Analysis Report This article From Calvin Klein Icon To Founder: Brooke Shields Launches Commence At 59, Raises $3.5M And Says 'It Is So Not For The Meek Of Heart' originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
