Latest news with #CommonwealthBankBuilding
West Australian
13 hours ago
- Business
- West Australian
Apple Perth City: New Forrest Place store to offer guided tech tours and pick-up counter in Australia firsts
Guided tech tours and a dedicated pick-up counter mark Australia-firsts for Apple as the global brand prepares for the grand opening of its new Perth City store on Friday morning. After a 15-year residence on Hay Street, the city's flagship store has relocated to the ground level of the former Commonwealth Bank Building, intersecting Forrest Place and Murray Street Mall. Deirdre O'Brien, Senior Vice President of Retail & People, told The West the move was driven by the company's mission to deliver local customers the best available products and services. 'When we decided to reopen this store, it's really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,' she said. The development represents somewhat of an anniversary celebration, with the iconic brand's first official bricks and mortar residence in Perth opening on June 26, 2010. Its second Perth store opened at Westfield Booragoon — then Garden City — in September 2012. With a focus on convenience, community, and delivering collaborative experiences through passionate personnel, Ms O'Brien said Apple Perth City would offer local customers services that are yet to be rolled out anywhere else in the country. 'In a first for Australia, Apple Perth City features a new space where customers can interact with Apple Watch guided by one of Apple's knowledgeable Specialists,' she said. 'In another first for Australia, we're also introducing Apple Pickup at a dedicated counter, which makes it even easier for customers to place an order online and pick up products when it's most convenient for them. 'And for customers wanting to unlock new tips and tricks on their favourite device, they can sign up for a free Today at Apple session hosted at the dedicated tables for a more personal experience.' Commuters might have noticed recent updates to the building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch as it points to its official unveiling date. Ms O'Brien said the brand's move to the heritage building is no coincidence, with every inch of the new space designed to celebrate the company's varied clientele, and stay true to its commitment to sustainability. The city store will run on 100 per cent renewable energy, with the shop's interior transformed to reflect modern design features while nodding to the building's history. 'Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop,' Ms O'Brien said.
Perth Now
13 hours ago
- Business
- Perth Now
What the new Apple Perth City store has that others don't
Guided tech tours and a dedicated pick-up counter mark Australia-firsts for Apple as the global brand prepares for the grand opening of its new Perth City store on Friday morning. After a 15-year residence on Hay Street, the city's flagship store has relocated to the ground level of the former Commonwealth Bank Building, intersecting Forrest Place and Murray Street Mall. Deirdre O'Brien, Senior Vice President of Retail & People, told The West the move was driven by the company's mission to deliver local customers the best available products and services. 'When we decided to reopen this store, it's really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,' she said. The Apple store in Perth's CBD is moving into the city's main mall. Credit: Justin Benson-Cooper / The West Australian The development represents somewhat of an anniversary celebration, with the iconic brand's first official bricks and mortar residence in Perth opening on June 26, 2010. Its second Perth store opened at Westfield Booragoon — then Garden City — in September 2012. With a focus on convenience, community, and delivering collaborative experiences through passionate personnel, Ms O'Brien said Apple Perth City would offer local customers services that are yet to be rolled out anywhere else in the country. 'In a first for Australia, Apple Perth City features a new space where customers can interact with Apple Watch guided by one of Apple's knowledgeable Specialists,' she said. 'In another first for Australia, we're also introducing Apple Pickup at a dedicated counter, which makes it even easier for customers to place an order online and pick up products when it's most convenient for them. 'And for customers wanting to unlock new tips and tricks on their favourite device, they can sign up for a free Today at Apple session hosted at the dedicated tables for a more personal experience.' Commuters might have noticed recent updates to the building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch as it points to its official unveiling date. Ms O'Brien said the brand's move to the heritage building is no coincidence, with every inch of the new space designed to celebrate the company's varied clientele, and stay true to its commitment to sustainability. The city store will run on 100 per cent renewable energy, with the shop's interior transformed to reflect modern design features while nodding to the building's history. 'Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop,' Ms O'Brien said.
West Australian
6 days ago
- Business
- West Australian
Apple Perth City Store: New outlet to open June 27 as inaugural Murray Street location shuts up shop
Tech juggernaut Apple will officially be closing its Hay Street store in Perth City on June 25, unveiling a shiny new replacement store in the heart of the CBD just two days later. The brand's flagship WA outlet will be resurfacing down the road at the old Commonwealth Bank Building, taking up residence at 1 Forrest Place. The store's official opening is set for Friday, June 27 at 9am. It will intersect the Murray Street Mall shopping strip and Forrest Chase open area. Commuters might have noticed recent updates to the heritage building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch. Days out from the launch, the brand's website promises an extension of the previous outlet's interactivity. 'Prepare to discover a flourishing hub of creativity, as we open the door to a new era of growth for Perth and for you,' it reads. The move comes almost exactly 15 years after Apple's first bricks and mortar entry into Perth which launched on June 26, 2010. The West reported in 2024 that the new store would take up two shops at the building, including the one currently leased by Pandora jewellery store and one previously leased by City Beach clothing. Apple operates its second Perth store at Westfield Booragoon, which opened to the public in September 2012. To get local fans hyped about the change, specially curated collections of entertainment have been recommended, which feature Western Australian musical artists, films, TV shows, and books accessible across Apple's suite of media platforms.
Perth Now
6 days ago
- Business
- Perth Now
New Apple store opening in Perth next week
Tech juggernaut Apple will officially be closing its Hay Street store in Perth City on June 25, unveiling a shiny new replacement store in the heart of the CBD just two days later. The brand's flagship WA outlet will be resurfacing down the road at the old Commonwealth Bank Building, taking up residence at 1 Forrest Place. The store's official opening is set for Friday, June 27 at 9am. It will intersect the Murray Street Mall shopping strip and Forrest Chase open area. Tim Cook, chief executive officer of Apple Inc. Credit: David Paul Morris / Bloomberg Commuters might have noticed recent updates to the heritage building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch. Days out from the launch, the brand's website promises an extension of the previous outlet's interactivity. 'Prepare to discover a flourishing hub of creativity, as we open the door to a new era of growth for Perth and for you,' it reads. The move comes almost exactly 15 years after Apple's first bricks and mortar entry into Perth which launched on June 26, 2010. The Apple store in Perth's CBD is moving into the city's main mall. Credit: Justin Benson-Cooper / The West Australian The West reported in 2024 that the new store would take up two shops at the building, including the one currently leased by Pandora jewellery store and one previously leased by City Beach clothing. Apple operates its second Perth store at Westfield Booragoon, which opened to the public in September 2012. To get local fans hyped about the change, specially curated collections of entertainment have been recommended, which feature Western Australian musical artists, films, TV shows, and books accessible across Apple's suite of media platforms.
