Latest news with #Connected
Yahoo
4 days ago
- Business
- Yahoo
Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts
We recently published a list of . In this article, we are going to take a look at where Inc. (NASDAQ:AMZN) stands against other AI stocks on Wall Street's radar. On June 2, Citizens JMP analyst Nicholas Jones reiterated a 'Market Outperform' rating on Inc. (NASDAQ:AMZN) with a $250.00 price target. Discussing Amazon's aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market. Comparing the two, they noted how Amazon is currently offering discounts on its DSP to attract marketers while Google is offering credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps. A customer entering an internet retail store, illustrating the convenience of online shopping. Even though Google and Amazon benefit from owning popular platforms such as YouTube and Prime Video that offer unique inventory, The Trade Desk is also a strong competitor, owing to strong relationships and deep integrations with brands and advertising agencies. With CTV advertising gaining momentum, the competition between companies is only expected to intensify even further. Despite the competition, analysts believe that Trade Desk's embedded position with key industry players is a major factor that could help it maintain its market share against the tech giants' efforts. All in all, investors will be keeping a close eye on Amazon as it navigates the dynamic digital advertising landscape and aims to capitalize on the opportunities within the DSP and CTV markets. Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
4 days ago
- Business
- Yahoo
Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts
We recently published a list of . In this article, we are going to take a look at where Inc. (NASDAQ:AMZN) stands against other AI stocks on Wall Street's radar. On June 2, Citizens JMP analyst Nicholas Jones reiterated a 'Market Outperform' rating on Inc. (NASDAQ:AMZN) with a $250.00 price target. Discussing Amazon's aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market. Comparing the two, they noted how Amazon is currently offering discounts on its DSP to attract marketers while Google is offering credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps. A customer entering an internet retail store, illustrating the convenience of online shopping. Even though Google and Amazon benefit from owning popular platforms such as YouTube and Prime Video that offer unique inventory, The Trade Desk is also a strong competitor, owing to strong relationships and deep integrations with brands and advertising agencies. With CTV advertising gaining momentum, the competition between companies is only expected to intensify even further. Despite the competition, analysts believe that Trade Desk's embedded position with key industry players is a major factor that could help it maintain its market share against the tech giants' efforts. All in all, investors will be keeping a close eye on Amazon as it navigates the dynamic digital advertising landscape and aims to capitalize on the opportunities within the DSP and CTV markets. Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
30-05-2025
- Business
- Yahoo
Connected Home, Subscriber Experience Innovations to be Featured in Fiber Connect 2025 Proof of Concept Demonstrations
Showcase of six new concepts will be on display at the world's largest fiber broadband event WASHINGTON, May 30, 2025--(BUSINESS WIRE)--The Fiber Broadband Association (FBA) today announced the lineup of Proof of Concept (PoC) demonstrations planned for Fiber Connect 2025, June 1-4, in Nashville, Tenn. FBA partners with the Broadband Forum to host the PoC Showcase, and this year six PoCs will feature collaborative innovations from 11 companies that have the power to transform the Connected Home and/or the broadband subscriber experience. Each PoC must leverage one of three BBF specifications for fiber access interoperability, ONT/Home Gateway manageability, and/or Wi-Fi performance. "The Proof of Concept Showcase at Fiber Connect 2025 continues to push the boundaries of what's possible in the Connected Home and across the Wi-Fi user experience," said Evann Freeman, Fiber Broadband Association Board Member and Conference Committee Chair, and Vice President of Government & Community Relations at EPB of Chattanooga. "This year's demonstrations embody the collaborative spirit and technical innovation that define our industry, and we're proud to provide a platform where visionary companies can shape the future of fiber broadband applications." "The Broadband Forum-based Proof of Concept demonstrations underscore the power of open standards and interoperability in accelerating real-world innovation," said Ken Pyle, Director of Marketing at Broadband Forum. "From AI-powered Wi-Fi to next-gen service orchestration, these projects offer a glimpse into how BBF specifications are transforming broadband performance and subscriber satisfaction." Fiber Connect 2025 PoC projects can involve up to three companies, and at least one PoC participant must be a member of either FBA or BBF. Submissions must incorporate one of three BBF specifications: BBF.247 (OLT/ONT Interoperability), TR-369 (User Services Platform), and/or BBF.398 (Wi-Fi Performance). The list of 2025 Proof of Concept demonstrations include: AI-powered Wi-Fi Experience with Cross TR-069/TR-369 Interoperability – presented by AVSystem and Gemtek This PoC will demonstrate the potential of agentless interoperability of TR-369 and TR-069 standards in one solution aided by AI to revolutionize the home Wi-Fi experience, improving customer experience, reducing operational costs, and increasing customer loyalty. Maximizing Network Profitability through Open Access, Interoperability, Service Management, and Advanced Services – presented by Ciena This PoC will highlight a subscriber self-serve portal and cloud instance of multi-domain service orchestration to drive service automation from a marketplace of providers and services. It will also demonstrate the power of open standards to maximize choice and cloud-managed platforms for advanced Wi-Fi management and in-home experience control. Lighting Up the Future: Showcasing Fiber Interoperability & Smart Connectivity – presented by Incognito, Harmonic, Vecima, Innago This PoC showcases fiber interoperability and smart connectivity in fiber access, CPEs, and apps. It highlights service and network automation in the connected home, managing both next-gen and legacy devices to maximize FTTx investments and leave no device behind. Precision OT PON Extender – presented by Precision Optical Technologies (Belden) This PoC showcases a unique approach to low noise optical amplification that enables truly passive and extended reach PON links for distances up to 80km (for a 1x32 split). It demonstrates how this technology sits next to an OLT in the hub/central office and interoperates with off the shelf ONTs. Advancing Multi-Tenant, Multi-Access Wholesale Wireline and Wireless Connectivity – presented by Radisys Corporation, Zoom Technology Group This PoC will demonstrate End-to-End management of FTTx OLTs and ONTs, subscriber Wi-Fi management, and user experience of ONTs and Access Points. It presents a wholesale provisioning approach where a neutral-host operator can administrate multiple ISPs, for the potential to improve how communities could be serviced by broadband access. Precision Meets Efficiency: 3D Scanning and Digital Twin Technology for Enhanced Build Quality and Streamlined Documentation – presented by TKI Infrastructure Solutions This PoC will demonstrate how to capture a precise, measurable, and geographically accurate representation of field conditions to enhance network build quality, project predictability, and faster subcontractor invoicing. All PoCs will be presented in the Fiber Connect 2025 Expo Hall, June 2-3, and evaluated by leading industry analysts. Awards will be presented in the following categories: Most Innovative, Biggest Impact, and Game Changer. To learn more about Fiber Connect 2025, visit the conference website here or subscribe to FBA's Fiber Forward Weekly newsletter here to stay updated on conference news and more. About the Fiber Broadband Association The Fiber Broadband Association is the largest and only trade association that represents the complete fiber ecosystem of service providers, manufacturers, industry experts, and deployment specialists dedicated to the advancement of fiber broadband deployment and the pursuit of a world where communications are limitless, advancing quality of life and digital equity anywhere and everywhere. The Fiber Broadband Association helps providers, communities, and policymakers make informed decisions about how, where, and why to build better fiber broadband networks. Since 2001, these companies, organizations, and members have worked with communities and consumers in mind to build the critical infrastructure that provides the economic and societal benefits that only fiber can deliver. The Fiber Broadband Association is part of the Fibre Council Global Alliance, which is a platform of six global FTTH Councils in North America, LATAM, Europe, MEA, APAC, and South Africa. Learn more at View source version on Contacts Press Contact: Christy BarbaranConnect2 Communications for the Fiber Broadband AssociationFBA@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Post
24-05-2025
- Business
- Business Post
Alice O'Leary
Fashion giant H&M made waves recently when it announced that it will use AI-created digital clones of real-life models in its marketing campaigns and social media posts. The Swedish retailer revealed plans to create digital 'twins' of 30 models using artificial intelligence (AI) with their consent. These twins will be featured in advertisements for the brand, offering what H&M describes as a new frontier in creative expression. In a statement to Connected, Jörgen Andersson, H&M's chief creative officer, championed the initiative and insisted that the company's use of AI would not change the brand's 'human-centric approach'. 'Creativity and being radically curious have always defined who we are at H&M,' he added in a Linkedin post. 'Now, we're exploring new territory — generative AI — and discovering how technology can unlock new ways to showcase our design in innovative ways. 'The opportunities are almost endless. We can explore and enhance creativity which benefits us and the entire industry,' Andersson added. But the 'entire industry' does not share the same optimistic sentiment. Many experts are concerned that digital cloning could negatively disrupt the fashion industry, with job displacement, ethical boundaries, and the misuse of personal data all cited as concerns. Niamh O'Donoghue, global head of social media at luxury brand Stella McCartney, voiced reservations about digital twinning — especially from an ethical standpoint. She stresses the importance of implementing clear rules surrounding consent and control. 'It's no matter if you give consent for your image to be used on the internet,' O'Donoghue says. 'There's only a certain level of control you have before it appears on unwanted websites or in unwanted campaigns.' 'What does the longevity look like if a model consents to their image being used — is that forever? Can they revoke that permission after a period of time?' she asks. 'Can their image be used long after they have left the industry, even after they have died?' It is a valid concern. Intellectual property (IP) in the context of AI raises complex questions in regard to ownership and protection — particularly when that intellectual property is a digital version of a real person. 'I'm sure H&M have thought about the lifecycle of how these images appear, but I'm sceptical to think that they've thought about the full ecosystem of how that image is protected,' O'Donoghue says. Tangible threat Beyond digital risks, the social media head sees a very tangible threat to the fashion industry's workforce. 'It would almost be washing teams completely clear — from the digital experts, right through to the runners and the camera crews,' she says. 'When you see the amount of jobs that the fashion industry provides, it is stark to think that all of that could be gone in 50 years' time if more fashion-houses decide to go down the AI or clone route,' she adds. Paula Marie Kilgariff is a circular fashion tech entrepreneur and a lecturer in fashion business and digital transformation at Technological University Dublin (TUD). The digital fashion expert views cloning of this nature as a positive force for the fashion industry — but one that is far from new. 'It's a thing, it's happening. It's been around,' she says. However, Kilgariff does not shy away from acknowledging potential downsides of this emerging use of AI in fashion. 'Major disruption is going to happen, and people will lose their jobs,' she says. 'AI will take over. Fashion buying? Redundant. Styling? Redundant. 'But remember that quote, '87 million jobs will be replaced by AI, but 93 million will be created'?' she adds. O'Donoghue echoed a similar sentiment, expressing cautious optimism about the possibility of a new jobs being created within the fashion industry. 'It could create new types of roles, like digital modelling consultants, or take traditional roles and give them a digital twist,' she says. 'The idea of opening up a new industry is quite exciting, but how does that live in situ with traditional routes?' Of course, the use of AI across industries in 2025 is not surprising, but H&M's latest move ventures beyond avatar lookalikes and creates something far more intimate: a digital extension of a real person. Kilgariff points to Colonii, an Irish digital fashion avatar company that develops IP avatars for use in social commerce, gaming experiences and influencer marketing. Colonii's avatars are entirely fictional and detached from real people or identities — an important distinction in the ongoing conversation about IP and data privacy. Aileen Carville, chief executive and co-founder of Colonii, says that unlike many AI creations that mirror human characteristics, the brand 'never set out to disrupt the model industry'. 'My co-founder and I have both worked in the fashion industry for very long time,' she says. 'I have cast models myself for years for Fashion Week in London and Paris... we are not competing or displacing an existing model industry.' While acknowledging the cost-saving potential of using AI models in fashion, Carville warns of the potential for them to sidestep critical privacy and consent protocols. 'It's an incredibly valuable tool in the creative process, but you can't rely on it 100 per cent' 'There's so many layers of circulation that you have to sign off, whether the model is going to be used for an event, if the model is going to be used in printed or digital media… so when you introduce AI models, it kind of bypasses some of those processes.' Ultimately, Carville is confident that AI is 'here to stay — it's not going anywhere'. 'It's an incredibly valuable tool in the creative process, but you can't rely on it 100 per cent,' she adds. Looking to the future, the question remains whether H&M's move into digital clones is a genuine step forward for the fashion industry — or just a passing trend. For stylist and creative director O'Donoghue, the concept still feels 'a bit gimmicky'. 'I think the industry still places a lot of onus on personalisation and personal touch — a computer can only do so much,' she says. 'I think to have a set of human eyes, bringing a vision to life, is ultimately what storytelling and the fashion industry is all about.'
Yahoo
22-05-2025
- Business
- Yahoo
Pixalate Unveils Q1 2025 North America Ad Viewability Benchmarks: 67% Mobile App Viewability in US; Desktop Web Ad Viewability at 58% in Canada
According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had 59% mobile web ad viewability, while Canada had 63% mobile app viewability London, May 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 North America Programmatic Ad Viewability Benchmarks for the United States (U.S.) and Canada. The reports analyze the percentage of open programmatic advertisements viewed across the mobile and desktop web, mobile app, and connected TV (CTV) open programmatic advertising ecosystems. In addition to the U.S., Canada reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for Japan, Singapore, Australia, India, the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, Mexico, and Brazil. Key Statistics US Platform Viewability Mobile In-App 67 % Mobile Web 59 % Desktop Web 57 % Canada Platform Viewability Mobile In-App 63 % Mobile Web 61 % Desktop Web 58 % By global regions Desktop web ad viewability benchmarks Global: 58% APAC: 59% EMEA: 62% LATAM: 64% North America: 57% Mobile web ad viewability benchmarks Global: 58% APAC: 51% EMEA: 59% LATAM: 59% North America: 59% Mobile app ad viewability benchmarks Global: 56% APAC: 54% EMEA: 59% LATAM: 49% North America: 67% Pixalate's data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources. Download all of Pixalate's Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country Mexico Brazil UK France Spain Ukraine Israel Netherlands Germany U.S. Canada Japan Singapore Australia India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' IVT is also sometimes referred to as 'ad fraud.' Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.' CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
