Latest news with #ConorKavanagh
Time of India
01-08-2025
- Business
- Time of India
‘F' word in first 7 seconds of video? YouTube says it's fine but only under this one condition
YouTube has rolled out a significant update to its monetisation policy, giving content creators more freedom when using profanity in videos. Previously, any video that included swear words within the first seven seconds was flagged with a yellow dollar icon, restricting ad revenue. This meant many creators saw reduced earnings despite producing quality YouTube will allow full monetisation indicated by the green dollar icon even if certain mild or strong profanities are used during those initial seven seconds. The change was confirmed by Conor Kavanagh, Head of Monetisation Policy Experience at YouTube, who explained that shifting advertiser preferences led to the new approach. Advertisers can now choose the level of profanity they are comfortable associating with their ads, allowing creators to focus on authentic storytelling without worrying about immediate demonetisation. This move is expected to boost earnings for many creators while reflecting evolving digital advertising standards. New YouTube ad policy gives creators freedom to use early swear words YouTube's decision is linked to shifting advertiser preferences. According to Kavanagh, advertisers now have greater control over ad placement and can choose whether to run ads on videos with mild or moderate profanity. In the past, there was an expectation to avoid pairing ads with early profanity, but advertiser flexibility has allowed for policy adjustments. This means content creators no longer have to fear immediate revenue loss from minor language used naturally in conversations or Community Guidelines now classify profanity into two categories: Moderate profanity – Words like a**hole are considered mild and no longer block monetisation if used briefly. Strong profanity – Words like f** and sh*** are considered severe, yet still permitted within the first seven seconds without losing full ad revenue. However, profanity in thumbnails or subtitles will still trigger limited ads, and content that heavily repeats strong swear words (like profanity compilations) remains restricted under advertiser-friendly guidelines . Impact on YouTube creators and advertisers This change gives YouTube creators more creative freedom and encourages natural, unfiltered dialogue in videos. Creators can now focus on content quality rather than censoring every word in the opening seconds, while advertisers can still choose their brand safety preferences. YouTube, however, emphasises that this does not mean unrestricted swearing throughout entire videos. Excessive profanity or repeated use can still result in limited monetisation or content restrictions. The update shows how YouTube is evolving to balance creator earnings and advertiser needs in the modern digital ecosystem. It reflects a growing understanding that context matters—a single early swear word is no longer considered harmful to brand image. For creators, this change signals an opportunity to express themselves more authentically while still complying with advertiser-friendly guidelines and maximising revenue potential.
Yahoo
30-07-2025
- Entertainment
- Yahoo
YouTube loosens profanity rules for monetized videos
YouTube is tweaking its profanity-related rules to allow creators to monetize videos with swearing in them, provided the profanity is contained to the first seven seconds of the video. In November 2022, YouTube changed its rules so that creators who used swear words in the first 8-15 seconds would potentially be ineligible for any ad revenue. After much backlash, the company changed its rules again in March 2023 so that such videos would be eligible for limited ad revenue, unless they use profanity in the majority of the video. Announcing the latest changes, YouTube's head of monetization, Conor Kavanagh, said in a video late on Tuesday that the changes of two years ago were made to align YouTube videos with broadcast standards. 'We introduced this guideline to align with broadcast standards, advertisers expected ads on YouTube to have a distance between profanity and the ad that just served. Those expectations have changed, and advertisers already have the ability to target content to their desired level of profanity,' he said. He noted that if creators use moderate or strong swear words in the title or thumbnail, their videos might have limited monetization. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
30-07-2025
- Entertainment
- TechCrunch
YouTube loosens profanity rules for monetized videos
YouTube is tweaking its profanity-related rules to allow creators to monetize videos with swearing in them, provided the profanity is contained to the first seven seconds of the video. In November 2022, YouTube changed its rules so that creators who used swear words in the first 8-15 seconds would potentially be ineligible for any ad revenue. After much backlash, the company changed its rules again in March 2023 so that such videos would be eligible for limited ad revenue, unless they use profanity in the majority of the video. Announcing the latest changes, YouTube's head of monetization, Conor Kavanagh, said in a video late on Tuesday that the changes of two years ago were made to align YouTube videos with broadcast standards. 'We introduced this guideline to align with broadcast standards, advertisers expected ads on YouTube to have a distance between profanity and the ad that just served. Those expectations have changed, and advertisers already have the ability to target content to their desired level of profanity,' he said. He noted that if creators use moderate or strong swear words in the title or thumbnail, their videos might have limited monetization.
Hindustan Times
30-07-2025
- Entertainment
- Hindustan Times
YouTube is fine with the F-word for monetisation, as long as it's…
If you are a YouTube creator who has been making content that includes profanity in the first 7 seconds, well, YouTube restricted the ability to fully monetise it, and it featured the yellow dollar icon, not the full green icon. But now, as shared by Creator Insider's, Conor Kavanagh, who is the Head of Monetisation Policy Experience at YouTube, has come forward to announce good news that says people can now fully monetise their videos, even if their videos include profanity in the first seven seconds. This opens up monetisation possibilities for creators. YouTube is now okay with profanities but only until the 7-second mark.(Pixabay) So why the change now? Well, YouTube's Conor explains that over time there are new advertising policies, and advertisers cannot specifically target the types of content they would like their ads on. It's primarily the change of expectations. Previously, there used to be an expectation of a gap between the actual profanity and the ad that is going to be displayed. But now advertisers are free to choose from their desired level of profanity. What counts as profanity? YouTube also explains exactly which words count as profanity. Words like assh*le are moderate profanities. Strong profanities include words like 'f*ck' and more. YouTube says you can now use all of these words without affecting the monetisation within the first 7 seconds of your YouTube videos. However, at the same time, if you use profanity in thumbnails or subtitles, monetisation will remain limited. The video also goes in-depth about what can result in a limited monetisation status. Videos like a compilation of a character's top swear words from a specific TV show, or something similar wherein strong profanities are repeated, remains a violation of the advertiser-friendly guidelines on YouTube. MOBILE FINDER: iPhone 16 LATEST Price
