Latest news with #ConstantContact
Yahoo
21-05-2025
- Business
- Yahoo
Constant Contact and Xero collaborate to fuel small business growth
Seamless integration automates marketing and accounting for small business growth, freeing up valuable time and streamlining workflows. WALTHAM, Mass., May 21, 2025 /PRNewswire/ -- Constant Contact, the leading provider of digital marketing tools for small businesses and nonprofits, today announced a powerful new integration with Xero, the global small business accounting platform. This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations. The integration connects two essential resources small businesses rely on every day — their marketing platform and financial management systems. In just a few clicks, Constant Contact users can automatically sync their Xero contacts into email campaigns, making it easy to send targeted, high-impact messages and measure results. Xero customers gain access to Constant Contact's robust digital marketing platform, including AI-powered email, automations, SMS, social media, event tools, and more. By unifying marketing and customer contact data, the integration helps small businesses boost campaign engagement and save time. "The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments," said Stephanie Ting, Chief Strategy Officer at Constant Contact. "This integration is a game-changer because it connects the dots between a business owner's marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we're giving small business owners the tools they need to work efficiently, connect with customers and thrive." "We're excited about the benefits this partnership with Constant Contact will provide to small businesses," said Vikram Grover, SVP of Partnerships at Xero. "In today's digital landscape, effective online marketing is vital for reaching customers and growing a business. By creating a seamless, automated workflow between digital marketing and finance through this integration, we're helping businesses save time, improve cash flow, and ultimately drive greater efficiency—allowing them to focus on connecting with customers and thriving in the digital world." The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data. Additionally, Constant Contact customers can get Xero free for 6 months on any business plan, and Xero customers qualify for 50 percent off Constant Contact for 6 months on any Constant Contact plan. About Constant ContactConstant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall. View original content to download multimedia: SOURCE Constant Contact Sign in to access your portfolio
Associated Press
21-05-2025
- Business
- Associated Press
Constant Contact and Xero collaborate to fuel small business growth
Seamless integration automates marketing and accounting for small business growth, freeing up valuable time and streamlining workflows. WALTHAM, Mass., May 21, 2025 /PRNewswire/ -- Constant Contact, the leading provider of digital marketing tools for small businesses and nonprofits, today announced a powerful new integration with Xero, the global small business accounting platform. This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations. The integration connects two essential resources small businesses rely on every day — their marketing platform and financial management systems. In just a few clicks, Constant Contact users can automatically sync their Xero contacts into email campaigns, making it easy to send targeted, high-impact messages and measure results. Xero customers gain access to Constant Contact's robust digital marketing platform, including AI-powered email, automations, SMS, social media, event tools, and more. By unifying marketing and customer contact data, the integration helps small businesses boost campaign engagement and save time. 'The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments,' said Stephanie Ting, Chief Strategy Officer at Constant Contact. 'This integration is a game-changer because it connects the dots between a business owner's marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we're giving small business owners the tools they need to work efficiently, connect with customers and thrive.' 'We're excited about the benefits this partnership with Constant Contact will provide to small businesses,' said Vikram Grover, SVP of Partnerships at Xero. 'In today's digital landscape, effective online marketing is vital for reaching customers and growing a business. By creating a seamless, automated workflow between digital marketing and finance through this integration, we're helping businesses save time, improve cash flow, and ultimately drive greater efficiency—allowing them to focus on connecting with customers and thriving in the digital world.' The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data. Additionally, Constant Contact customers can get Xero free for 6 months on any business plan, and Xero customers qualify for 50 percentoff Constant Contact for 6 months on any Constant Contact plan. About Constant Contact Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall. View original content to download multimedia: SOURCE Constant Contact
Cision Canada
21-05-2025
- Business
- Cision Canada
Constant Contact and Xero collaborate to fuel small business growth
Seamless integration automates marketing and accounting for small business growth, freeing up valuable time and streamlining workflows. WALTHAM, Mass., May 21, 2025 /CNW/ -- Constant Contact, the leading provider of digital marketing tools for small businesses and nonprofits, today announced a powerful new integration with Xero, the global small business accounting platform. This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations. The integration connects two essential resources small businesses rely on every day — their marketing platform and financial management systems. In just a few clicks, Constant Contact users can automatically sync their Xero contacts into email campaigns, making it easy to send targeted, high-impact messages and measure results. Xero customers gain access to Constant Contact's robust digital marketing platform, including AI-powered email, automations, SMS, social media, event tools, and more. By unifying marketing and customer contact data, the integration helps small businesses boost campaign engagement and save time. "The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments," said Stephanie Ting, Chief Strategy Officer at Constant Contact. "This integration is a game-changer because it connects the dots between a business owner's marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we're giving small business owners the tools they need to work efficiently, connect with customers and thrive." "We're excited about the benefits this partnership with Constant Contact will provide to small businesses," said Vikram Grover, SVP of Partnerships at Xero. "In today's digital landscape, effective online marketing is vital for reaching customers and growing a business. By creating a seamless, automated workflow between digital marketing and finance through this integration, we're helping businesses save time, improve cash flow, and ultimately drive greater efficiency—allowing them to focus on connecting with customers and thriving in the digital world." The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data. Additionally, Constant Contact customers can get Xero free for 6 months on any business plan, and Xero customers qualify for 50 percent off Constant Contact for 6 months on any Constant Contact plan. About Constant Contact Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall.
Business Mayor
17-05-2025
- Business
- Business Mayor
The Future of Small Business: Embracing Customer-Centric Marketing and Tech
Sign in or sign up to access this audio feature! No worries … it's FREE! The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant Contact's latest Small Business Now report reveal a clear trend: Even as the economic future remains uncertain, early-stage businesses aren't just surviving—they're strategically positioning themselves for long-term success. By adopting technology, streamlining their marketing strategies, and prioritizing their customer relationships, these business owners demonstrate that resilience and flexibility are key to thriving in today's market. Finding Stability & Thriving in Uncertainty The current economic climate is anything but easy: Inflation, shifting consumer habits, and rising expenses pose massive hurdles. Instead of shying away, new entrepreneurs are diving in with one clear priority: building strong customer relationships. To do that, these new business owners revealed their primary marketing channels, highlighting a dramatic shift in marketing trends: 63% of new entrepreneurs rely on social media as their primary marketing tool, but as their businesses grow, they're diversifying. A surprising 33% now view email marketing as an untapped goldmine for conversions and customer loyalty. As a result, more small businesses are expanding their media mix to include more direct engagement channels, such as email and SMS, recognizing their potential to create deeper customer connections. The growing impact of technology also speaks for itself: 91% of new small business owners report that tech has played a key role in their success, and 72% plan to use AI in their marketing efforts this year. In today's landscape, technology isn't just an advantage, it's a requirement for business growth. The SMB Mindset for 2025: Optimistic Yet Realistic Entrepreneurs are optimistic about the future but also mindful of the challenges ahead. Although 45% of small business owners anticipate growth this year, many acknowledge the roadblocks, including 35% who cite economic reasons as a primary concern. Customer acquisition challenges and increasing costs remain top challenges, but small businesses continue to prove their resilience. When looking back at their journeys, these new business owners weren't rocked by the challenges of starting a business. Although 52% acknowledge the difficulties they faced, 95% would choose to repeat the experience. Their optimism is evident: 71% express excitement for the future and 57% take pride in their achievements. The entrepreneurial spirit remains strong, and every day it continues to attract new people to take the dive into small business ownership despite the initial struggles. Expanding the Marketing Playbook Social media remains one of the top marketing tools for most new small businesses. However, an increasing number of entrepreneurs are branching out into email and SMS marketing to deepen customer engagement. Fully 33% of SMB owners recognize email marketing as a neglected tool with significant potential for customer retention and conversions. Despite its proven effectiveness, only 15% of small businesses currently invest in SMS marketing, missing out on one of the most interactive and direct channels. But why are email and SMS so important?
Cision Canada
30-04-2025
- Business
- Cision Canada
New Global Report Reveals Consumers Have "Blind Spot" For Small Businesses
Constant Contact's Small Business Now report combines insights from over 8,000 consumers across the globe, revealing about 80 percent misjudge the scale of SMBs 82 percent agree small businesses positively impact their lives, and 40 percent would be "devastated" if their favorite local business closed Restaurants, grocery stores and retail shops are the most-loved small businesses globally, and 40 percent of consumers visit their favorite SMB at least once a week WALTHAM, Mass., April 30, 2025 /CNW/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced findings from its latest Small Business Now report, which uncovers a surprising contradiction in how consumers view small businesses. While most people feel personally and emotionally connected to the small businesses that shape their communities, the vast majority misjudge the scale of SMBs and their value to the economy. "Small businesses are deeply embedded into our lives, yet it is easy to look past them and take them for granted," said Frank Vella, CEO at Constant Contact. "Many of us feel a personal connection to our favorite local businesses, but our research shows a significant awareness gap when it comes to the prevalence of SMBs. Failing to recognize the critical importance of small businesses in our communities and economies creates a blind spot, overlooking their impact on all of us. As we approach National Small Business Week in the United States, this is a reminder that small businesses deserve more than just our appreciation; they should be seen, supported, and celebrated." Top Findings from Constant Contact's latest Small Business Now report: Constant Contact combined insights from over 8,000 consumers across the United States, Australia and New Zealand (ANZ), Canada, and the United Kingdom, to explore the perceptions, behaviors and emotional drivers that shape how people engage with small businesses, and celebrate their contributions to our communities and economies. Top trends include: Only 19 percent of Americans correctly identified how many small businesses operate in the U.S. (33 million), with similar awareness gaps in Canada (16 percent), the UK (20 percent), and ANZ (11 percent). 82 percent of consumers agree that small businesses positively impact their lives 83 percent would feel upset if their favorite businesses had to close, and 40 percent would be "devastated." 40 percent of global consumers say they visit their favorite small business at least once a week. Across all regions, consumers say supporting small businesses makes them feel connected, helpful, and proud. Globally, the most popular types of small businesses are food and beverage businesses like restaurants and bakeries, grocery stores, retail and specialty stores, locally-owned franchises and personal care or wellness businesses. The top reasons for supporting small businesses are quality of products and services, personalized customer support, and local impact. These findings provide new insight into how consumers perceive and engage with small businesses and highlight why it is important to see, visit, and support the businesses that power our local economies. To learn more about the findings from Constant Contact's Small Business Now, download the report. Study Methodology: Constant Contact 's Small Business Now report analyzes insights from over 8,000 consumers aged 18+ in Australia, Canada, the United Kingdom and the United States, and results were aggregated to determine global trends. All stats are representative of their associated demographics. The survey was conducted by Ascend2 Research in March 2025. About Constant Contact Constant Contact makes digital marketing easy and effective for small businesses and nonprofits around the world. Whether just starting out, or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability and award-winning customer support, we help the small stand tall.
