Latest news with #ConsumerElectronics
Globe and Mail
2 days ago
- Business
- Globe and Mail
Hisense Unveils M2 Pro, Its Smallest, Lightest, Most Portable 4K Laser Mini Projector Ever
QINGDAO, China , /CNW/ -- Hisense, a leading brand in global consumer electronics and home appliances, announces the newest addition to its Laser TV lineup, the M2 Pro Laser Mini Projector. This powerhouse of a device pushes the boundaries of compact projection, delivering an immersive 4K cinematic experience anywhere, powered by innovative technologies never before seen in such a portable form factor. The Hisense M2 Pro Laser Mini Projector represents a paradigm shift in portable home cinema. By successfully miniaturizing and perfecting advanced laser and AI technologies, Hisense has created its smallest, lightest, and most portable laser projector to date, offering a powerful, versatile, and incredibly user-friendly device that delivers a premium, large-screen experience wherever life takes you. Next Gen Technology Miniaturized At the heart of the M2 Pro is the advanced AI 4K Clarity technology, a sophisticated suite of algorithms working in harmony to deliver pristine images. This includes a powerful AI 4K Upscaler that intelligently transforms lower-resolution content into stunning 4K detail, an AI Noise Reduction feature ensuring a clean and clear picture, and an AI HDR Upscaler that meticulously optimizes contrast and highlights for a more dynamic viewing experience. With 2.07 million micromirrors powered by a precision DLP system, the M2 Pro projects detailed 4K visuals up to an expansive 200 inches, ensuring crystal-clear precision down to every pixel. Hisense's Pure Triple Color Laser technology, a hallmark of Hisense's premium Laser TV products, uses discrete red, green, and blue lasers to produce an exceptionally wide color gamut, rendering images with unparalleled vibrancy and lifelike accuracy. The successful miniaturization of this core laser engine is the key to the M2 Pro's unprecedented compact size and light weight, making true 4K laser projection genuinely portable for the first time in Hisense's history. Advanced Imaging and Seamless Adaptability A major technological leap for portable projection, the M2 Pro features Optical Zoom with a 1.0–1.3 throw ratio. This engineering marvel allows users to precisely adjust the image size and distance while maintaining full 4K sharpness—a crucial advantage that sets it apart from digital-only zoom solutions which often degrade image quality. This optical innovation, combined with the impressive 65-inch to 200-inch screen adaptability, ensures a seamless and high-quality viewing experience in virtually any environment, whether indoors or outdoors. Effortless Setup and Immersive Audio Ease of use is paramount to the M2 Pro's design, powered by cutting-edge automation. Hisense has integrated advanced features to make setup effortless: seamless auto keystone correction and auto focus ensure the image is always sharp and perfectly aligned, eliminating manual tweaking. Furthermore, the intelligent 7-tailored wall color adaptation automatically adjusts projected colors to compensate for the hue of the projection surface, guaranteeing vivid, accurate colors even when projecting directly onto a non-white wall – a groundbreaking feature for truly adaptable projection. Beyond visuals, the M2 Pro delivers an immersive audio experience with built-in Dolby Audio & DTS Virtual:X technology, providing rich, spatial sound without the need for external speakers. Powered by the intuitive and popular VIDAA Smart OS, users can directly stream from top platforms including Netflix, YouTube, and Disney+, all easily navigated with a convenient voice remote. The inclusion of Dolby Vision and multiple HDR formats further ensures nuanced detail from shadows to highlights, perfect for both movies and gaming. The Hisense M2 Pro stands as a testament to Hisense's relentless pursuit of innovation, embodying the pinnacle of portability without compromising on a breathtaking big-screen experience. This revolutionary projector ushers in a new era for home cinema by enabling expansive 4K visuals from a device engineered for ultimate flexibility and ease of use. The Hisense M2 Pro Laser Mini Projector will be coming soon to key markets worldwide, including the United States , Germany , Australia , among others. Release dates, price, and availability will be determined by local markets in the weeks to come so please stay tuned. About Hisense Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2025 Q1). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Zawya
5 days ago
- Business
- Zawya
TCL and Arsenal announce global partnership expansion in multi-year deal
Dubai, UAE: TCL, a leading global consumer electronics brand and the No.2 TV brand worldwide, proudly announces the elevation of its partnership with Arsenal Football Club to a global level, becoming Arsenal's Official Global Consumer Electronics Partner. This milestone marks a new era in the relationship between two iconic brands driven by shared values of innovation, excellence, and progress. Building on a successful regional partnership in the UK, Middle East, and Africa since 2023, TCL and Arsenal are now taking their collaboration global, connecting with fans and consumers in more markets through shared values of innovation, performance, and progress. Sunny Yang, General Manager – TCL Middle East & Africa, stated: 'We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, we aim to deliver immersive experiences that unite the power of technology with the spirit of sport. Together, we are building a legacy that will inspire greatness around the world.' Delivering High-Impact Moments on and off the Pitch: Since the beginning of the partnership in 2023, TCL and Arsenal have collaborated on a series of high-profile activations that brought fans closer to both the club and the brand: The 'Go Big with TCL' digital campaign, featuring Bukayo Saka, Gabriel Jesus, and Mo Elneny, introduced TCL's XL TV collection to global audiences. See here. 'Inspire Greatness', a regional hero film starring Mikel Merino, Declan Rice, and Ben White, showcased TCL and Arsenal's shared commitment to empowering communities through sport and innovation. See here. Exclusive meet-and-greet experiences in Dubai gave fans and TCL customers direct access to Arsenal players during the club's warm weather training camp. See here. Arsenal legend Robert Pires visited TCL's booth at IFA Berlin 2023, one of the world's most influential consumer tech shows. And in Turkey, Invincibles defender Martin Keown headlined TCL's regional product launch, engaging with media, partners, and staff in celebration of the partnership. Looking Ahead: Deeper Storytelling and Expanded Fan Engagement Following the success of the 'Inspire Greatness' activation, supporters can expect a new wave of storytelling through the extended global partnership featuring Arsenal men's first team player and newly appointed TCL ambassador, Bukayo Saka. The expanded partnership also includes Arsenal's UEFA Women's Champions League-winning women's team, reinforcing TCL's commitment to equality and innovation across all areas of the game. In addition, TCL products will be integrated into Arsenal's flagship matchday show 'Live from N5', further engaging the club's global fanbase and bringing smart technology closer to the heart of the matchday experience. This global announcement is a testament to TCL's fast-growing presence across MEA and beyond, as the brand continues to innovate in consumer electronics while strengthening emotional connections with sports fans worldwide. TCL will continue to work with Arsenal to craft powerful stories, create unique fan interactions, and deliver unforgettable experiences across touchpoints on the field, on screen, and at home. For more information, please visit: About TCL Electronics TCL Electronics ( is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at For media queries, please contact: Mayukh Sikdar Watermelon Communications Dubai, UAE mayukh@
Yahoo
26-05-2025
- Business
- Yahoo
Hisense Announces Full Refunds if Real Madrid Wins the FIFA Club World Cup™
48 lucky shoppers in the UAE can get money back on purchases during the brand's 'Own the Moment' limited-time promotion DUBAI, UAE, May 26, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances and official sponsor of the FIFA Club World Cup 2025™, is marking the upcoming tournament with an exclusive offer for consumers in the UAE. In celebration of this year's World Cup, Hisense is giving UAE fans the opportunity to turn their support into rewards as part of the brand's 'Own the Moment' initiative. From 23 May to 13 July 2025, shoppers who purchase selected Hisense products from authorised retail stores, brand shops, and official e-commerce platforms in the UAE will be entered into a raffle draw that will see 48 lucky winners receive a full refund if Real Madrid wins the FIFA Club World Cup 2025™. Additionally, all registered consumers will be entered into a draw to win a selection of exciting Hisense products, from televisions and refrigerators to smart home appliances. While two MEGA prize winners will receive a travel voucher to visit the winning club's country and embrace the spirit of the FIFA Club World Cup™ firsthand. To further ignite the football experience for fans, special edition Real Madrid models spanning Hisense televisions, air conditioners, and Laser TVs will be available for purchase. The FIFA Club World Cup 2025™ will take place from 14 June to 13 July, bringing together the world's best clubs in a celebration of sporting excellence. Hisense's 'Own the Moment' campaign invites fans to embrace all aspects of the tournament viewing experience, whether at home or in the stands, through its cutting-edge technology. "Our partnership with the FIFA Club World Cup 2025™ reflects Hisense's mission to deliver world-class experiences through innovation," said Jason Ou, President of Hisense Middle East and Africa. "With this unique promotion, we want our consumers in the UAE to feel part of the action and enjoy the thrill of supporting one of the world's most iconic clubs." With a strong track record of global sports sponsorships, including partnerships with Real Madrid, FIFA Club World Cup 2025™, and UEFA Euro 2024™, Hisense is planning a range of entertaining activities to bring fans in the region closer to the game. From immersive viewing experiences to interactive campaigns, the brand aims to enhance how people connect with the sport and share in the excitement of world-class football. *The promotion applies to most products across the Hisense range, with full terms and conditions available soon. About Hisense Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 34 industrial parks, 30 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: Photo: View original content to download multimedia: SOURCE Hisense Middle East
Zawya
22-05-2025
- Business
- Zawya
SARCO appointed as sole authorized distributor for Samsung Consumer Electronics in Oman
Muscat – In a major development, Al Seeb Technical Establishment (SARCO) LLC, in partnership with Samsung, announced a significant strategic development. As of April 1, 2025, SARCO has assumed the role of sole authorized distributor for Samsung Consumer Electronics across all channels and product categories in the Sultanate of Oman. This includes independent retailers, indirect organized retailers, operators, B2B clients, and online platforms. He added, 'Samsung is a trailblazer in innovative and user-centric technology. With the commitment and passion of the SARCO team, we are confident in expanding the brand's reach across Oman and delivering an elevated customer experience that sets new standards in the industry.' © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Asharq Al-Awsat
19-05-2025
- Business
- Asharq Al-Awsat
Huawei Launches 1st Laptops Using Home-grown Harmony Operating System
Huawei launched two new laptop models on Monday, the first sold with its own Harmony operating system, in a bid to take on well-established Western Big Tech rivals even as the United States seeks to limit its access to crucial chips. Despite its emergence as the world's leading producer of tech hardware, China's development of computer operating systems has lagged behind Microsoft (MSFT.O), and Apple (AAPL.O), whose Windows and macOS have cornered the global market for decades. The new MateBook Fold and MateBook Pro both run on HarmonyOS 5, the latest version of an operating system Huawei Technologies began developing in 2015 and introduced five years later on its Mate series smartphones, Reuters reported. It began developing the laptop prototypes in 2021. "The Harmony laptop gives the world a new choice," Yu Chengdong, head of Huawei's consumer business group, said during a livestreamed launch event. "We kept on doing the hard things but the right things." The base model of the MateBook Fold, which does not have a physical keyboard and offers an 18-inch OLED double screen when fully extended, will sell for 23,999 yuan ($3,328). The MateBook Pro model, which uses a conventional laptop keyboard, is priced from 7,999 yuan. Washington began restricting Huawei's access to U.S. technology in 2019 over national security concerns, pushing the company to build its own capacity to develop and produce chips and operating systems. Huawei said the HarmonyOS for computers currently offers over 150 applications, including WPS Office from Kingsoft ( - an alternative to Microsoft's Office - and photo editing app Meitu ( Xiu Xiu. By the end of 2024, over 7.2 million individual developers were developing apps for HarmonyOS, which was installed on over a billion devices, including smartphones and TVs, according to Huawei's latest annual report. Huawei did not disclose which processing chip it had used to power the newly-launched laptops. But it said the computers' relatively high prices were the result of the cost of new manufacturing technology for the chipset.
