Latest news with #ContentCheckLite
Engadget
2 days ago
- Entertainment
- Engadget
TikTok 'content check' tells creators if their videos will be blocked from For You pages
TikTok's "For You" recommendations have long been a source of mystery and fascination for creators on the platform. Even the most seasoned TikTok stars don't always understand why some videos go viral and some don't. And there's long been lots of speculation about the types of content that is and isn't acceptable to the app's recommendation algorithm. Now, the company is looking to give creators more transparency into its recommendations. TikTok is testing out a "content check" feature that will allow creators to preview whether their videos have issues that might prevent them from appearing in the coveted "For You" feed. TikTok is kicking it off with a web-based feature called "Content Check Lite" that will be available on desktop in TikTok Studio. The feature will check uploaded videos for "For You" eligibility and flag potential issues before posting. The company also says it's in the "early stages" of experimenting with a "broader" content check feature that can check "content against all our Community Guidelines before it goes live on platform," and offer specific feedback on changes that can help correct ineligible content. A "small group" of creators are currently part of the test, according to the company. TikTok has already tested a version of this for TikTok Shop sellers, and says the feature has already resulted in a 27 percent reduction in "low-quality uploads" to the app. The feature could also help the company increase trust with creators, who often speculate about "shadow bans" and why some videos don't get as many views as they expect. "Ultimately, our goal is to help creators understand our rules and make sure that they can know how best to build that audience and build that thriving following on TikTok," TikTok's head of operations and trust and safety, Adam Presser, said during a press event. "We're excited to learn from the pilot, and hope to have more to share ahead in the next few months." The company is also adding several other updates for creators, including new muting and filtering controls that make it easier to weed out specific terms from comments in live streams and other posts. The app is also getting a designated "creator inbox" to make it easier to manage messaging in the app. Creators who want to have a separate space to interact with followers will also be able to take advantage of "creator chat rooms," which allows eligible accounts to make a dedicated space for chats with up to 300 followers.
Axios
2 days ago
- Axios
TikTok releases Footnotes and other safety tools
TikTok is introducing a sweeping set of safety features aimed at improving the app experience for families, creators and the broader community. Why it matters: The updates underscore TikTok's ongoing push to promote digital well-being amid intensifying scrutiny from parents and regulators. "People love TikTok. They come to entertain themselves, to laugh, to discover, and everything I know about safety is in order to have that joy and that fun, you have to feel safe," Suzy Loftus, head of trust and safety for TikTok U.S. Data Security, told Axios. Driving the news: The updates, presented Tuesday at TikTok's New York office, span community-driven content labeling, parental controls and creator support tools. Footnotes is now live in the U.S. The feature, which launched as a test in April, lets vetted users suggest written context for videos, similar to Community Notes on Meta and X. Family Pairing can now alert parents when their teen uploads content, show more of their teen's settings like managing topic selections and privacy and lets parents block accounts on their teen's behalf. Well-being Missions gamify learning about digital well-being by letting users earn badges by completing tasks. Creator Care Mode automatically filters out offensive comments and users whose comments are reported, disliked or deleted. Other creator tools include bulk muting words or phrases during livestreams, Creator Inbox for better managing messages, Creator Chat Rooms with moderators and Content Check Lite for previewing For You feed eligibility before upload. The big picture: TikTok has expanded its safety features over the years as it grew to reach about half the U.S. population. It introduced Family Pairing in 2020 and more time limit features for teens in 2023. The latest updates build on that foundation and offer more proactive, AI-powered tools designed to reduce the burden of combating bad behavior. Summer Lucille, @juicybodygoddess on TikTok, said at Tuesday's event she values the ability to delete comments in bulk as someone who works with the plus-size community. "I deal also with a very vulnerable group, teenage girls who are plus size, so I watch my comments like a hawk," she said. "I want to make sure that I protect them .... so block, block, block." Yes, but: Angie Drobnic Holan, director of the International Fact-Checking Network — a panelist at Tuesday's event — praised the tools but also stressed the importance of multiple forms of moderation. "I have not heard TikTok say this, but some other platforms have suggested that they can turn their entire content moderation effort over to a public notes program, and we don't believe that's true," Holan said. What's next: TikTok previewed a new well-being experience where users can view their screen time and access calming features such as breath exercises and nature sounds.
