Latest news with #ConversationSummaryAdd-Ons
Hindustan Times
a day ago
- Business
- Hindustan Times
Reddit rolls out AI ad tools to turn user conversations into marketing insights
Reddit has launched new artificial intelligence (AI) advertising tools designed to help brands engage more effectively with the platform's vast user discussions. The announcement came during the Cannes Lions International Festival of Creativity as Reddit marked its 20th anniversary. The company revealed that its new AI engine, called Reddit Community Intelligence, will transform years of user-generated content into useful insights for marketers. The new AI-powered tools are still in early testing stages and include Reddit Insights and Conversation Summary Add-Ons, according to the company. Both tools aim to harness the collective intelligence from Reddit's billions of posts and comments to offer marketers data-driven ways to improve their campaigns. Also read: A gamer's guide to high-performance laptops Reddit Insights functions as a social listening platform, which gives advertisers access to key metrics and analysis drawn from two decades of conversations on the site. It provides a dashboard where marketers can explore topics, track trends, and review popular posts within relevant subreddits. This tool will also help brands assess consumer perceptions and monitor cultural shifts that affect purchasing decisions. Also read: India's digital job scene to expand in 2025 with rise in AI and data-driven roles Publicis Media, a major advertising firm, is one of the first testers of Reddit Insights. According to Reddit, Publicis Media used the tool to refine creative ideas, conduct competitive research, gather user feedback, and identify emerging trends. Furthermore, the second tool, Conversation Summary Add-Ons, enhances ads by displaying positive user comments about the brand or product directly beneath the advertisement. An AI-generated summary of these comments accompanies the display to provide what Reddit calls 'social proof.' This feature aims to boost consumer confidence and speed up decision-making. Also read: India's AI Industry to Grow Threefold, May Reach $17 Billion by 2027 On the other hand, Reddit claims that internal tests showed ads using Conversation Summary Add-Ons achieved a 19 percent higher click-through rate than standard image ads. Early adopters of this feature include game developer Jackbox Games and the US electric vehicle company Lucid.
CNBC
2 days ago
- Business
- CNBC
Reddit stock jumps after company rolls out new AI advertising tools
Reddit shares popped about 5% after the social media company debuted new artificial intelligence-powered advertising tools. The two new features, announced Monday in a post during the Cannes Lions festival, will help brands better leverage discussions on the platform. The company said the tools are powered by an engine called Reddit Community Intelligence that turns "posts and comments into structured intelligence." Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them identify trends and launch campaigns. The other tool, called Conversation Summary Add-ons, allows brands to show "positive" user content under their ads. "These are tools for a new era of community marketing, one where brands can tap into Reddit's authenticity and connect meaningfully with high-intent communities around the world," the company wrote. The company said Publicis served as the exclusive alpha tester for Reddit Insights, while Lucid and Jackbox Games were among the early testers for Conversation Summary Add-Ons. Companies across industries are betting on new ways to harness AI to improve advertising campaigns and better engage with users. These new tools are transforming the industry while also putting pressure on some advertising stalwarts. The industry is also currently navigating a bumpy environment spurred by the trade war with China. During the recent earnings season, many companies warned of sluggish advertising sales in certain regions due to a rocky macroeconomic environment. Recent developments, however, have suggested a cooling of tensions between the U.S. and China. Last month, Reddit posted strong sales and upbeat guidance. The company has benefited from recent changes to Google search and internal site improvements, which include convincing logged-out users to open accounts. Logged-in accounts are more beneficial to advertisers.
