Latest news with #CookiesonTop
Miami Herald
15-07-2025
- Business
- Miami Herald
After streamlining menu, Starbucks needs fans' help to liven it up
It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy. Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on coffee as part of the chain's turnaround plan. Don't miss the move: Subscribe to TheStreet's free daily newsletter Starbucks has long had one of the most customizable menus in the business, with offerings that accommodate all dietary needs and preferences. The coffee giant has over 170,000 different ways to customize beverages, allowing customers to choose from a variety of syrups, drizzles, toppings, sweeteners, coffee and non-coffee bases, coffee types, crafting styles, and multiple dairy or non-dairy milk options. Related: Starbucks CEO announces major update on turnaround plan Starbucks' highly customizable menu has influenced fans to create imaginative drink orders, which eventually led to the emergence of a secret menu with beverages that continue to go viral on social media. Although Niccol has managed to make multiple changes to the Starbucks menu, social media's power is too massive to ignore, as it has helped the coffee chain stay relevant. Image source: Getty Images After years of fans playing around with Starbucks' (SBUX) customizable menu to create unique and creative beverages, the coffee giant has officially embraced the trend by launching the "secret menu" on its mobile app starting today. Related: Starbucks removes fan favorite item, customers are shocked This highly anticipated debut features a rotating selection of four drinks, all of which can be crafted by customizing beverages already available on the original menu. Here are the first four secret menu drinks: Cookies on Top can be crafted by ordering a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble Glow-Up can be ordered by selecting the Mango Dragonfruit Lemonade Refresher, adding peach juice blend, and topping it with Vanilla Sweet Cream Cold Tea & Pearls can be made by mixing Starbucks' iced black tea with lemonade and adding raspberry-flavored popping Add White Mocha can be crafted by ordering a Brown Sugar Oatmilk Shaken Espresso, adding White Chocolate Mocha Sauce, and topping it with Vanilla Sweet Cream Cold Foam. Starbucks fans are the pioneers of this custom beverage trend that has helped it become the recognizable brand it is today. To thank them for their loyalty and encourage consumer engagement, the coffee giant is launching a first-of-its-kind contest. Through July 20, customers can use the enhanced customization options in the Starbucks app to craft their own original beverage and submit it for a chance to be featured on the official secret menu. More Starbucks News: Starbucks considers massive change to its second-largest businessStarbucks executives to get huge bonus as baristas demand better payStarbucks unveils huge store updates amid turnaround plan Starbucks will hold a public vote on its Instagram, allowing fans to choose the top four finalists and creating more social media buzz. The finalists' drinks will be showcased on the secret menu from August 18 through 25. The three runner-ups will receive a $5,000 prize, and the first-place winner will receive $25,000. Fans can download the Starbucks app and click the "offers" tab to explore the secret menu drinks and learn more about the contest. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Mint
14-07-2025
- Entertainment
- Mint
Starbucks unveils official secret menu in app with $25,000 contest
Starbucks has finally made its famous "secret menu" official! Starting today, July 14, anyone with the Starbucks app can find these special drinks under the "Offers" tab. No more guessing or complicated orders, the app automatically adds all customizations when you select drinks like: Cookies on Top (vanilla cold brew with cookie crumbs) Dragonfruit Glow-Up (blended mango drink with peach foam) Lemon, Tea & Pearls (tea with raspberry bubbles) Just Add White Mocha (oatmilk espresso with sweet foam). This move was inspired by popular Instagram pages where fans shared thousands of DIY recipes over the years. Starbucks is also launching a "secret menu contest" where customers and employees can submit their own drink creations until July 20. Four finalists will win $5,000 each and see their drinks featured in the app August 18-25. Then, fans vote on Instagram, and the grand prize winner gets an extra $25,000, totaling $30,000 in prizes! Past fan creations like the "Pink Drink" and "Medicine Ball" eventually became official menu items, showing that Starbucks listens to customer ideas. For over a decade, secret menu drinks spread through TikTok and Instagram accounts like @TheRealStarbucksSecretMenu. Baristas often struggled during busy hours when customers ordered these off-menu creations, causing confusion. Now, the app solves this by including all modifications automatically – just tap and order. Starbucks CEO Brian Niccol has focused on digital convenience, recently simplifying menus while adding customization options. To try these drinks, download the Starbucks app and join Starbucks Rewards (it's free) . New secret menu items will rotate regularly, so keep checking the "Offers" tab. For contest entry details, visit Remember: these special drinks are only available at participating stores, and some locations might not have all ingredients like popping pearls or cookie crumble.
