Latest news with #CoolEffect
Business Wire
20-05-2025
- Business
- Business Wire
Cool Effect Adds First Direct Air Capture Project to Portfolio Following Rigorous Review
SAN FRANCISCO--(BUSINESS WIRE)-- Cool Effect, a Bay Area nonprofit that supports high integrity carbon emission reduction and removal projects around the globe, is announcing today that it has selected a Direct Air Capture (DAC) project to be added to its portfolio of carbon projects. After a comprehensive review, Cool Effect has chosen to represent Project Juniper, a DAC project in Nevada owned and operated by LA-based project developer Clairity Technology. After a comprehensive review, Cool Effect has chosen to represent Project Juniper, a DAC project in Nevada owned and operated by LA-based project developer Clairity Technology. This marks the first time that Cool Effect has supported a DAC project, and only the second durable technology-based Carbon Dioxide Removal (CDR) project added to its portfolio after selection of a biochar project in 2024. The United Nations Intergovernmental Panel on Climate Change estimates that 10 billion metric tons, or 10 gigatons, of carbon dioxide removal will be required annually by 2050. Despite its potential as a complement to decarbonization strategies, investment in DAC remains a fraction of what's needed. According to carbon market database Allied Offsets, only 2.1 million tons of DAC carbon credits have been transacted as of December 2024 1 – less than 0.02% of what will be required each year. 'We've seen growing interest in DAC projects from our corporate buyers, but many remain cautious because of price and availability, and are wary of investing in an emerging technology,' said Jodi Manning, CEO at Cool Effect. 'Clairity's innovative approach has demonstrated that scalable, high-integrity carbon removal through DAC is not just the future promise—it's starting now with Project Juniper. We're proud to add this project to our portfolio, helping build confidence in the market and setting a high bar for what first-of-its-kind, science-backed carbon removal should look like.' Project Juniper captures atmospheric carbon dioxide using Clairity's novel, low-cost, and scalable three-step DAC process. First, fans blow air over a widely available, low-cost, and non-toxic alkali carbonate sorbent, capturing the carbon dioxide via a chemical reaction. Then the sorbent is heated to low temperatures, off-gassing the carbon dioxide, which is collected, and yielding water. Next, the carbon dioxide is introduced to feedstock materials, where it undergoes a mineralization process that permanently locks in carbon by generating carbonated materials. Once mineralized, the carbonated materials are transported to a local construction and demolition (C&D) landfill for storage. C&D landfills are designated for industrial waste disposal and highly regulated, meeting strict methodological requirements for ensuring low reversal risk and a carbon storage durability of over 1,000 years. Most DAC processes are both energy-intensive and consume water, which would traditionally place an increasing strain on communities as DAC scales to megaton and gigaton levels. However, Project Juniper is carbon-negative and water-positive, generating water for water-stressed communities in Southern Nevada and providing a significant environmental and economic co-benefit. The project is fully electric and can be powered by clean energy from the local grid operator. Additionally, it boasts a modular design with the ability to add on fans and increase carbon capture capacity over time, allowing for it to scale and right-size based on investment. 'We were deeply impressed by the Clairity team and their innovative DAC technology,' said Johanna Depenthal, Director of Project Research at Cool Effect. 'Their non-toxic, energy-efficient, and water-generating carbon capture and sequestration process is a step forward for DAC, and their careful accounting of project emissions via the comprehensive Life Cycle Assessment (LCA) ensures that resulting credits are truly additional. We also appreciate the meaningful co-benefits it brings to the Southern Nevada region, a key consideration for every project we support at Cool Effect.' Project Juniper is currently undergoing validation by Isometric, a leading carbon removal registry. Following the project's approval, credits are anticipated to issue in summer 2025, at which time Clairity Technology is expected to be the first DAC project developer to issue credits in the United States and only the second in the world. 'We're incredibly proud of the breakthrough technology behind Project Juniper and what it represents for the future of carbon removal,' said Glen Meyerowitz, Founder & CEO at Clairity Technology. 'From the beginning, we set out to create a DAC solution that is both scalable and cost-effective today. Partnering with Cool Effect—a leader in rigorous project selection and integrity—validates the work we've done and gives us confidence that we can accelerate impact in the years ahead.' To learn more about Cool Effect and how to partner with the organization to develop an impactful carbon credit program, please visit About Cool Effect™ Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit dedicated to reducing carbon emissions around the world. Endorsed by 1% for the Planet, its mission is to educate and then inspire businesses and individuals to take measurable action against climate change by purchasing scientifically verified carbon credits from the world's highest quality projects. It returns more than 90% of each donation directly to its project partners and, since its launch at the Paris COP in 2015, has helped projects receive over $70 million for nearly ten million tonnes of emission reductions. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. To learn more, please visit or follow Cool Effect on Facebook, Instagram, LinkedIn and X. About Clairity Technology Clairity Technology is a global leader in direct air capture (DAC) and carbon storage by advancing the bounds of what can be accomplished today. Clairity's process uses readily available materials and simple hardware to deploy solutions to capture and remove atmospheric CO 2. Project Juniper is Clairity's first commercial facility to perform DAC and storage via ex-situ mineralization and will generate the first independently verified credits from a DAC project in North America. Clairity will be increasing the scale of its removal across the US Southwest and in other locations around the world. For more information, visit
Yahoo
20-05-2025
- Business
- Yahoo
Cool Effect Adds First Direct Air Capture Project to Portfolio Following Rigorous Review
Nonprofit Backs Breakthrough Carbon Removal Solution from US-Based Clairity Technology, Supporting Scale and Integrity in the Growing DAC Market SAN FRANCISCO, May 20, 2025--(BUSINESS WIRE)--Cool Effect, a Bay Area nonprofit that supports high integrity carbon emission reduction and removal projects around the globe, is announcing today that it has selected a Direct Air Capture (DAC) project to be added to its portfolio of carbon projects. After a comprehensive review, Cool Effect has chosen to represent Project Juniper, a DAC project in Nevada owned and operated by LA-based project developer Clairity Technology. This marks the first time that Cool Effect has supported a DAC project, and only the second durable technology-based Carbon Dioxide Removal (CDR) project added to its portfolio after selection of a biochar project in 2024. The United Nations Intergovernmental Panel on Climate Change estimates that 10 billion metric tons, or 10 gigatons, of carbon dioxide removal will be required annually by 2050. Despite its potential as a complement to decarbonization strategies, investment in DAC remains a fraction of what's needed. According to carbon market database Allied Offsets, only 2.1 million tons of DAC carbon credits have been transacted as of December 20241 – less than 0.02% of what will be required each year. "We've seen growing interest in DAC projects from our corporate buyers, but many remain cautious because of price and availability, and are wary of investing in an emerging technology," said Jodi Manning, CEO at Cool Effect. "Clairity's innovative approach has demonstrated that scalable, high-integrity carbon removal through DAC is not just the future promise—it's starting now with Project Juniper. We're proud to add this project to our portfolio, helping build confidence in the market and setting a high bar for what first-of-its-kind, science-backed carbon removal should look like." Project Juniper captures atmospheric carbon dioxide using Clairity's novel, low-cost, and scalable three-step DAC process. First, fans blow air over a widely available, low-cost, and non-toxic alkali carbonate sorbent, capturing the carbon dioxide via a chemical reaction. Then the sorbent is heated to low temperatures, off-gassing the carbon dioxide, which is collected, and yielding water. Next, the carbon dioxide is introduced to feedstock materials, where it undergoes a mineralization process that permanently locks in carbon by generating carbonated materials. Once mineralized, the carbonated materials are transported to a local construction and demolition (C&D) landfill for storage. C&D landfills are designated for industrial waste disposal and highly regulated, meeting strict methodological requirements for ensuring low reversal risk and a carbon storage durability of over 1,000 years. Most DAC processes are both energy-intensive and consume water, which would traditionally place an increasing strain on communities as DAC scales to megaton and gigaton levels. However, Project Juniper is carbon-negative and water-positive, generating water for water-stressed communities in Southern Nevada and providing a significant environmental and economic co-benefit. The project is fully electric and can be powered by clean energy from the local grid operator. Additionally, it boasts a modular design with the ability to add on fans and increase carbon capture capacity over time, allowing for it to scale and right-size based on investment. "We were deeply impressed by the Clairity team and their innovative DAC technology," said Johanna Depenthal, Director of Project Research at Cool Effect. "Their non-toxic, energy-efficient, and water-generating carbon capture and sequestration process is a step forward for DAC, and their careful accounting of project emissions via the comprehensive Life Cycle Assessment (LCA) ensures that resulting credits are truly additional. We also appreciate the meaningful co-benefits it brings to the Southern Nevada region, a key consideration for every project we support at Cool Effect." Project Juniper is currently undergoing validation by Isometric, a leading carbon removal registry. Following the project's approval, credits are anticipated to issue in summer 2025, at which time Clairity Technology is expected to be the first DAC project developer to issue credits in the United States and only the second in the world. "We're incredibly proud of the breakthrough technology behind Project Juniper and what it represents for the future of carbon removal," said Glen Meyerowitz, Founder & CEO at Clairity Technology. "From the beginning, we set out to create a DAC solution that is both scalable and cost-effective today. Partnering with Cool Effect—a leader in rigorous project selection and integrity—validates the work we've done and gives us confidence that we can accelerate impact in the years ahead." To learn more about Cool Effect and how to partner with the organization to develop an impactful carbon credit program, please visit About Cool Effect™ Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit dedicated to reducing carbon emissions around the world. Endorsed by 1% for the Planet, its mission is to educate and then inspire businesses and individuals to take measurable action against climate change by purchasing scientifically verified carbon credits from the world's highest quality projects. It returns more than 90% of each donation directly to its project partners and, since its launch at the Paris COP in 2015, has helped projects receive over $70 million for nearly ten million tonnes of emission reductions. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. To learn more, please visit or follow Cool Effect on Facebook, Instagram, LinkedIn and X. About Clairity Technology Clairity Technology is a global leader in direct air capture (DAC) and carbon storage by advancing the bounds of what can be accomplished today. Clairity's process uses readily available materials and simple hardware to deploy solutions to capture and remove atmospheric CO2. Project Juniper is Clairity's first commercial facility to perform DAC and storage via ex-situ mineralization and will generate the first independently verified credits from a DAC project in North America. Clairity will be increasing the scale of its removal across the US Southwest and in other locations around the world. For more information, visit Sources Pranav Balaji, "DAC: Processes, types of DAC and Current state of DAC," Allied Offsets, December 2024, View source version on Contacts Media Contact Jenn EiskampDemonstrate PR on behalf of Cool Effectcooleffect@
Forbes
07-04-2025
- Business
- Forbes
What Can Mid-Size Businesses Do About Climate Change?
Co-Founder and Director at Cool Effect, Dee Lawrence is backed by decades of experience in the carbon credit industry. Maybe shareholders are pressuring you, employees are asking questions or you've just been handed sustainability responsibilities in human resources. Whatever the reason, taking meaningful action on climate change as a mid-size business can feel overwhelming. How can your business mitigate climate change in a meaningful way? First, define your objectives. Are you trying to achieve net zero, a science-based target or do you wish to plant trees or protect local waterways? Does your corporate philanthropy align in some way that provides direction toward climate solutions? If you oversee the supply chain, does it provide some clues about areas where you may want to concentrate to reduce emissions or waste? Aligning sustainability with your core business strategy also helps engage stakeholders. If customers and investors see a clear link between your climate efforts and your business mission, they'll be more likely to support your initiatives. Look for industry benchmarks and best practices to help guide your decision-making. Once you've aligned your climate goals with business strategy, here's how to get started in taking meaningful action as a mid-size business. The simplest way to cut emissions is to use less energy. Implement a 'lights out' policy in the office. Then review the source of your electricity. Historically, all power came from coal, gas or burning other fossil fuels. That's no longer the case, so contact your power company or do the research to see if there is a greener alternative. Green power can substantially cut business emissions. It's an easy decision if you understand that burning a pound of coal releases approximately 2.07 pounds of CO2 per hour, depending on the type of coal burned. When coal is transported across the country, the dust blows into land and water ecosystems, leading to crop, water and air pollution with toxic elements. Yet, coal still accounts for about 16% of U.S. electricity. With 90% of new electricity generation capacity coming from solar and wind, simply requesting renewable energy increases demand and accelerates the rate of adoption. Beyond electricity, consider other ways to improve efficiency. Upgrade office lighting to LED bulbs, install motion sensors in infrequently used areas and invest in energy-efficient appliances. If your business has a fleet, transitioning to hybrid or electric vehicles can significantly reduce emissions. Beyond energy, small operational changes add up. Offer meatless food choices at company events and lunches, optimize employee commuting and improve office recycling. Encourage employees to reduce waste while traveling, such as reusing towels and keeping bedding unchanged during hotel stays. Look at procurement policies as well. Can you source office supplies and equipment from sustainable vendors? Can packaging materials be minimized or switched to recyclable options? Sustainable purchasing decisions contribute to long-term impact. Consider implementing a Green Team within your organization—an employee-led group focused on sustainability initiatives. This can help engage staff, generate new ideas and ensure follow-through on green policies. Travel is skyrocketing, both for personal and business use, with the International Air Transport Association projecting that a record 5.2 billion passengers will take to the skies in 2025. Air travel emissions are surging, and while airlines are supporting the development of Sustainable Aviation Fuel (SAF), SAF production remains minuscule in comparison to the demand for jet fuel. Limit business travel to essential trips. Virtual meetings have become standard practice and can often replace in-person visits. If travel is necessary, prioritize direct flights and economy class to reduce per-person emissions. If you must travel, compensate for that travel by purchasing high-quality carbon credits that fund carbon projects reducing emissions by planting trees, turning waste into energy or managing forests, among other activities. However, not all carbon credits are created equal and quality can be difficult to assure, so reduce risks by looking for credits with integrity ratings. Some carbon credits provide additional benefits beyond carbon mitigation or sequestration that fit well with corporate policies. If the project is community-based, understand how the community has been engaged in the project and how they benefit from the project. Purchasing carbon credits for air travel is a measurable way to determine your impact on climate, it's easy to communicate internally and credits can be budgeted for. The quality of the credits you purchase is important, as consumer travel programs are the second most scrutinized for greenwashing. If you do purchase carbon credits for air travel, depending on the quantity, a contract may be involved. It will be important that you ask that the credits purchased be retired to prevent resale. Payment terms will often be shorter than the typical 60-day procurement terms. Price can vary according to the project type and issuance date. Ask about middleman fees, if any. Now that you've taken these small steps in getting started, ensure progress by tracking and measuring your sustainability efforts. Set benchmarks and key performance indicators (KPIs) related to energy use, waste reduction and emissions. Regularly reviewing your impact will allow you to identify areas for improvement. Are your energy savings meeting expectations? Are employees engaged in sustainability initiatives? Transparency builds trust. Sharing updates with employees, customers and investors not only demonstrates accountability but can also inspire others to take action. The only way we will solve the climate problem is by coming together to take small actions that cumulatively can have an impact. No business can do everything, but every business can do something. Start with what's feasible, build momentum and expand your efforts over time. The path to sustainability is a journey, and the most important step is the first one. Forbes Nonprofit Council is an invitation-only organization for chief executives in successful nonprofit organizations. Do I qualify?
