Latest news with #CopyNothing
The Advertiser
3 days ago
- Automotive
- The Advertiser
Donald Trump slams Jaguar's 'woke' marketing campaign nine months later
It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from: It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the "woke" rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a "stupid, and seriously WOKE advertisement" which he called a "DISASTER". "The CEO just resigned in disgrace, and the company is in absolute turmoil," his post reads. "Who wants to buy a Jaguar after looking at that disgraceful ad." CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for "personal reasons" after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a "complete reset", and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover Content originally sourced from:
7NEWS
3 days ago
- Automotive
- 7NEWS
Donald Trump slams Jaguar's 'woke' marketing campaign nine months later
It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the 'woke' rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a 'stupid, and seriously WOKE advertisement' which he called a 'DISASTER'. 'The CEO just resigned in disgrace, and the company is in absolute turmoil,' his post reads. 'Who wants to buy a Jaguar after looking at that disgraceful ad.' CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for 'personal reasons' after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a 'complete reset', and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm.
Perth Now
3 days ago
- Automotive
- Perth Now
Donald Trump slams Jaguar's 'woke' marketing campaign nine months later
It seems like everybody has weighed in on Jaguar's controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of models wearing futuristic, boldly coloured garb in its infamous Copy Nothing advertisement campaign, the sitting US president has come out swinging against the 'woke' rebrand of the Indian-owned British luxury brand. In a post on his Truth Social platform defending actress Sydney Sweeney, he said Jaguar produced a 'stupid, and seriously WOKE advertisement' which he called a 'DISASTER'. 'The CEO just resigned in disgrace, and the company is in absolute turmoil,' his post reads. 'Who wants to buy a Jaguar after looking at that disgraceful ad.' CarExpert can save you thousands on a new car. Click here to get a great deal. He then segued into criticism of Bud Lite's advertising, singer Taylor Swift, and other topics scarcely worth discussing on an automotive website. The retirement of JLR CEO Adrian Mardell was announced earlier this month. He will be replaced on November 1 by the chief financial officer of parent company Tata Motors, PB Balaji. Mr Mardell is a 35-year veteran at the firm, and signed a three-year contract in mid-2023 to serve as CEO, replacing Thierry Bolloré who quit suddenly for 'personal reasons' after just two years in the role, and after announcing in 2021 that the Jaguar brand would go all-electric and be positioned further upmarket. The term 'woke' once meant to be alert to racial injustice, but figures like President Trump have come to commonly use it as a pejorative term to mean anything from excessive political correctness to diversity, equity and inclusion campaigns at government agencies. Under his administration, terms like 'climate change' have also been referred to as woke. Whether you'd call it 'woke' or simply unconventional or even weird, Jaguar's initial Copy Nothing advertisement in November 2024 featured models of different genders, ethnicities and ages, all in brightly coloured outfits and some with unusual haircuts or makeup, and set against brightly coloured backdrop. However, there wasn't a car to be seen. Just a day or so later, Jaguar teased its Type 00 concept, before pulling the wraps off in December. Supplied Credit: CarExpert Riding a new dedicated electric vehicle (EV) platform that doesn't support combustion powertrains, the Type 00 concept previews a trio of production vehicles that will see Jaguar repositioned from being a British BMW rival to more of an electric Bentley alternative. The first of these production vehicles is set to debut in 2026. In short, higher prices and lower sales volumes will be the order of the day at Jaguar, which has also received a new wordmark to go with its dramatically different design language. Positioning Jaguar in the volume premium vehicle segment, where it competed against Mercedes-Benz, BMW, and Audi – a strategy developed when Ford Motor Company owned the brand and continued under Tata's ownership – proved an expensive failure. Supplied Credit: CarExpert Jaguar never got anywhere near selling the 600,000 vehicles a year it needed to be profitable, which perhaps explains why parent JLR has made such a bold move to completely throw out this model. Having the more stable, profitable Land Rover brand – or, as JLR puts it, the Defender, Discovery and Range Rover marques in its House of Brands – gives the automaker cover to carry out this reinvention. Mr Mardell called it a 'complete reset', and JLR expects only 10-15 per cent of Jaguar's existing customer base will stay with the brand. Supplied Credit: CarExpert Jaguar's rebranding may have been controversial, but it arguably generated more mainstream buzz with one advertisement and one concept car than at any time in decades. The initial teaser video is sitting at 4.7m views and close to 48,000 comments on YouTube, and has generated countless comments across social media. While much of this commentary has been negative, the campaign has nevertheless put Jaguar back in the public consciousness. It's not just Jaguar fans and world leaders that have criticised the rebranding, however. A letter from Jaguar's internal design team to chief creative officer Gerry McGovern was shared by Autocar India, with team members criticising aspects of the rebranding efforts that were led by external agency Accenture Interactive. JLR is reportedly conducting a review of its account with the firm. MORE: Jaguar's shock new design revealed as luxury EV concept breaks cover
The Herald Scotland
4 days ago
- Automotive
- The Herald Scotland
Trump rips Jaguar ad after CEO's resignation
CEO Adrian Mardell, who spent three decades at Jaguar Land Rover (JLR) and served as chief executive over the last three years, announced he will step down in November and will be succeeded by P.B. Balaji. The company announced the switch-up in a release on Thursday, July 31. "These three years have been a great privilege," Mardell said in a written statement. "Together with the incredible JLR workforce, we have cemented JLR's position in the automotive industry during a time of incredible change." More: Trump says he loves Sydney Sweeney's jeans ad - after hearing she's a Republican Why was the ad controversial? In November 2024, the company released a head-turning ad entitled "Copy Nothing." The 30-second ad did not feature a car, but instead had models dressed in bright, androgynous attire. Some of the slogans the company used as part of the advertisement included "create exuberant," "live vivid," "delete ordinary," and "break moulds," using the British spelling. The advertisement went viral on social media immediately, generating tens of millions of views and thousands of social media comments within 24 hours. Several Jaguar customers said they were caught off guard by the advertisement. "This just made me want to sell my Jaguar and I don't even own a Jaguar," tweeted conservative corporate activist Robby Starbuck at the time. In a statement defending its rebranding, the company said: "Our brand relaunch for Jaguar is a bold and imaginative reinvention and, as expected, it has attracted attention and debate. "As proud custodians at such a remarkable point in Jaguar's history, we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new era." What did the president say? Trump had his own opinions about the ad, which he shared on Monday, Aug. 4. "Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil," wrote Trump in a Truth Social post, in which he also said Actress Sydney Sweeney, who is reported to be a registered Republican, has the "HOTTEST" ad out there. More: Trump backs Sydney Sweeney after backlash over American Eagle ad The president was referring to Sweeney's American Eagle jeans ad, which has come under fire for supporting eugenics because of its wordplay using "jeans" and "genes." In the advertisement, dubbed "Sydney Sweeney Has Great Jeans," the actress tells the camera, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue." Then a banner with the words "Sydney Sweeney Has Great Jeans" pops up. Those opposed to the ad say the company used a blonde, blue-eyed, white woman as a symbol of good genes. Following Trump's comments, American Eagle's stock jumped 23 percent. Michelle Del Rey is a trending news reporter at USA TODAY. Reach her at mdelrey@
West Australian
5 days ago
- Entertainment
- West Australian
‘HOTTEST': Donald Trump praises Sydney Sweeney after finding out she's a Republican, drags Taylor Swift
US President Donald Trump has again made headlines with his latest outspoken comments, this time praising actor Sydney Sweeney while taking a jab at Taylor Swift. The actor sparked backlash following her American Eagle ad, where she playfully remarked, 'Genes are passed down from parent to offspring, often determining traits like eye color, personality, and even hair color. My jeans are blue.' Given today's political climate, some critics accused the ad of carrying a racist 'dog whistle.' This weekend, BuzzFeed confirmed that Sydney Sweeney is a registered Republican in Florida, based on publicly available voter records. When Mr Trump learned about her political affiliation during an interview, he responded excitedly, 'She's a registered Republican? Oh, now I love her ad!' Shortly after, Mr Trump took to Truth Social, declaring, 'Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!' Indeed, many sizes of Sydney's Ultra Wide-Leg Jeans are currently sold out on American Eagle's website. Interestingly, the success of American Eagle's sub-brand Aerie has been linked to its commitment to diversity in its campaigns. Mr Trump compared Sweeney's ad favourably to Jaguar's controversial 2024 'Copy Nothing' campaign, which featured a diverse cast but drew right-wing criticism for being 'woke.' 'On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad,' Mr Trump said. He also referenced the Bud Light boycotts sparked after transgender TikToker Dylan Mulvaney's promotional post, writing, 'Shouldn't they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST.' Turning his sights to Taylor Swift, Mr Trump added, 'Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can't stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!' Back in May, Mr Trump had also posted, 'Has anyone noticed that, since I said 'I HATE TAYLOR SWIFT,' she's no longer 'HOT?''.
