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USA Today
21 hours ago
- Entertainment
- USA Today
With UFC's Odd Sox boxer briefs collab, you can put Conor or Jon Jones' face on your ass
We practically can hear Bruce Buffer's plug for it already: "Odd Sox – the official boxer briefs of the UFC." There's an official this, that and the other of just about everything anymore, particularly in the UFC. Let's pour one out for the days of and Dynamic Fastener. For cripes sakes, we've endured Corn Nuts as "the official corn snack of the UFC," so really, what's left? Well, a few things, apparently. And speaking of nuts, the UFC has teamed up with Odd Sox for a collection of underwear and socks. Here at The Blue Corner, we've dug those Odd Sox kids for a long time. Fun socks are the coolest, and they have a plethora and all kinds of licenses. For example, you can rock socks that look like Pringles canisters while wearing boxer briefs emblazoned with the White Castle logo. That way, after you eat a dozen sliders and have to run to the can, you can be reminded of why – right there on your skivvies. And now, too, you can wear socks and underwear with fighters from the world's top MMA promotion. The Odd Sox pitch says the UFC collab features "bold, fighter-themed socks and underwear in a locker room setting." You can pick from 13 different fighters in the men's boxer briefs section, and for $19.99 each (plus tax and shipping, of course) you can put a shirtless portrait pose of your favorite fighter literally within inches of your sweaty crotchal nastiness. These are all-over prints. So that means if you're going with the Conor McGregor boxer briefs, or the Jon Jones ones, you also get to have their faces mere inches from your poop chute. We're not trying to be d*cks here. We're not merely taking the piss, so to speak. As Max Holloway (you can buy boxer briefs with him on them, too!) would say, "It is what it is." And what it is, is: Was this not thought through? Like, what level of a McGregor fan do you have to be to want to wear underwear with his face and shirtless torso on it – and on the front and back, no less? In a fan community notorious for its homophobia, that is next-level rich with irony. Like, SNL sketch rich. The 12 fighters with their own signature portrait panties are McGregor, Jones, Holloway, Islam Makhachev, Alex Pereira, Sean O'Malley, Dustin Poirier, Charles Oliveira, Israel Adesanya, Ilia Topuria, Khamzat Chimaev and Alexander Volkanovski. There's also a UFC logo pair available if you're not keen on looking down to see a photo of one of those guys' faces when you take a leak. Here's what Odd Sox says about the McGregor boxers: "Command attention like 'The Notorious' himself in these Conor McGregor UFC Boxer Briefs. A bold green left side and powerful black right reflect McGregor's unmistakable swagger and precision. On the right, he stands in his signature, unapologetic fight stance. His name is printed in a striking blend of white and gold across the green panel, while a matching green waistband with white UFC and ODD logos seals the look. Built for the brash, the calculated, and the iconic, just like McGregor." Now, if you're just looking to put your favorite fighter's face onto your smelly feet, there are a few extra options beyond the fighters in the boxer crew. That same dirty dozen from the boxers have socks with their cartooned likenesses on them, and you can also can pick from Michael Chandler, Justin Gaethje, Sean Strickland, Diego Lopes, Kamaru Usman, Tom Aspinall, Merab Dvalishvili, Dricus Du Plessis, Belal Muhammad, and just in time for his rising star, Paddy Pimblett. If you're doing the math, that's 22 fighters, all male, and nary a female. Maybe putting Kayla Harrison or Amanda Nunes or Valentina Shevchenko's portraits on men's boxer briefs was overruled. That makes sense. But they don't even rate socks? Here's the official tale of the tape from Odd Sox: "Step into the Octagon with the official UFC collection from ODD SOX. Featuring licensed socks and underwear with bold graphics of your favorite fighters, this collection celebrates the heart of MMA. From legends like Conor McGregor and Jon Jones to rising stars and the UFC logo itself, these styles combine comfort, performance, and knockout design. Whether you're watching fight night or training like a pro, show your fandom with officially licensed UFC apparel and accessories you can only find here."


Time Out
25-06-2025
- Entertainment
- Time Out
Heathers The Musical
Before Mean Girls there was Heathers, a pitch-black comedy about how high-school popularity can be murder. Kevin Murphy and Laurence O'Keefe'S 2014 musical based on that film now returns Off Broadway in a revised version, directed by the U.K.'s Andy Fickman, that is likely to appeal to newcomers as well as to the show's loyal fans (known as Corn Nuts, after one character's dying words). Heathers tells the story of a nice girl named Veronica who falls into the bad company of three cruel student dictators and a sociopathic newcomer who wants to rid the school of their ilk. The impressive cast includes Lorna Courtney (& Juliet), Casey Likes (Back to the Future), McKenzie Kurtz (Frozen), Olivia Hardy, Elizabeth Teeter and Broadway comic treasure Kerry Butler (Xanadu).
Yahoo
17-06-2025
- Business
- Yahoo
Why Corn Nuts is a ‘diamond-in-the-rough' for Hormel Foods
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. When Hormel Foods spent $3.35 billion four years ago to buy Kraft Heinz's snack nut portfolio, much of the attention was paid to the crown jewel of the transformative deal: Planters nuts. And for good reason. Planters was nearing $1 billion in sales and would immediately become one of Hormel's best-selling products, surpassing other portfolio staples such as Spam, Jennie-O turkey and Justin's peanut butter. But included in the mix was a brand Hormel viewed as underappreciated and one it was confident it could turn around. The brand was Corn Nuts, a crunchy snack created during the Great Depression for bars and taverns. For years, Corn Nuts seemed to lack direction as Kraft Heinz prioritized investing in its better-selling cousin Planters, which caused the smaller brand to languish. 'There was a recognition that this was kind of like a diamond-in-the-rough-type situation where you had a really simple business in corn and a lot of opportunity for growth,' said Patrick Horbas, market director for Corn Nuts and Planters, who came to Hormel from Kraft Heinz following the purchase. 'With a little bit of focus, attention and additional excitement, it could be something more than it was.' When the now 89-year-old brand was acquired by Hormel in 2021, it had a dominant presence in convenience stores but lacked meaningful exposure in other channels, such as grocery, where it could tap into growing consumer interest in snacking. The item also had largely saturated markets in the western U.S., close to its home state of California. Hormel was determined to get Corn Nuts into more retail outlets and broaden its reach to other parts of the country, such as the East Coast. It also set out to deepen its focus on innovation. One of Corn Nuts' most valuable assets is the snack's ability to carry flavor due to its unique shape. The brand has four main flavors — Original, Ranch, BBQ and Chile Picante Con Limon. Hormel aims to introduce a new limited-time Corn Nuts flavor every year that taps into an existing market trend before determining whether to scale it, Horbas said. Kickin' Dill, Loaded Taco and Mexican Street Corn are just a few limited-time offerings that have become permanent fixtures in Corn Nuts' lineup. 'A corn kernel is a great canvas for a lot of things,' Horbas observed. 'It's always tough when you have so many flavors that can go on something, you have to think it through.' Since acquiring the Corn Nuts brand, Hormel 'has seen strong momentum across key metrics,' including household penetration, sales, volume and distribution, according to a company spokesperson. Hormel is exploring other opportunities for the brand. In May, it ventured beyond its traditional offering for the first time with Corn Nuts Partially Popped, combining the signature crunch of the snack with the light, airy texture of popcorn. Horbas said Hormel could take Corn Nuts further beyond the iconic crunchy kernel and into other forms. 'It's a little risky,' Horbas said about expanding Corn Nuts into new formats. 'The upside is much larger, too, but you're introducing something new. It takes a lot more education in the space. It takes a lot more trial of the product. But I would say those things are always on our mind.' Recommended Reading Hormel Foods' snack brands thrive behind 'transformative' $3.35B Planters buy Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data