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Snowflake boosts AI with real-time licensed content access
Snowflake boosts AI with real-time licensed content access

Techday NZ

time4 days ago

  • Business
  • Techday NZ

Snowflake boosts AI with real-time licensed content access

Snowflake has introduced Cortex Knowledge Extensions, allowing enterprises to supplement their AI agents with real-time, licensed content from third-party publishers, with Stack Overflow among the first partners to join the Snowflake Marketplace. The introduction of Cortex Knowledge Extensions enables enterprise customers to enrich their AI applications and agents with updated, reliable content from publishers such as Stack Overflow, USA TODAY, and Packt. This approach ensures proper attribution and licensing of content, distinguishing it from other systems that use scraped material without consent from original publishers. According to Snowflake, this new capability is designed to address challenges faced by both enterprises and publishers. Enterprises often struggle to gain access to timely external information for their AI systems, limiting accuracy and depth of insight. Meanwhile, publishers are seeking a secure and fair way to allow their content to be used by enterprise AI, with assurance of both compensation and control. "Building powerful AI apps and agents at scale hinges on enterprises having access to a wealth of internal and external data that adds rich context to AI outputs. Snowflake is raising the bar on enterprise-wide collaboration to make it even easier for customers to fuel their AI initiatives with AI-ready data and harness the power of agentic apps — regardless of whether the data and apps reside within their own four walls or come from trusted third-party sources. Our latest innovations enable teams to turn possibilities into reality with data and AI, all without worrying about security and governance risk," Prasanna Krishanan, Head of Apps & Collaboration and Horizon at Snowflake, commented on the launch. With Cortex Knowledge Extensions, publishers are able to list their content, such as news articles, textbooks, and research papers, on the Snowflake Marketplace. Enterprises can then purchase this content and integrate it into their AI-powered apps and agents, including Cortex Agents, Cortex Search, and the soon-to-be-available Snowflake Intelligence. This functionality enables AI systems to provide responses informed by timely and relevant information while allowing publishers to monetise their intellectual property under agreed licensing terms. The mechanism for delivering content through Cortex Knowledge Extensions relies on retrieval-augmented generation and is underpinned by Snowflake's Zero-ETL Sharing functionality. This setup empowers publishers to revoke access to content if necessary, while always displaying clear attribution and links to the original source, thereby enhancing reliability and provenance. Alongside Cortex Knowledge Extensions, Snowflake has introduced Semantic Model Sharing, which is currently in private preview. Semantic Model Sharing allows enterprises to integrate and interact with AI-ready structured data within their Snowflake Cortex AI applications — whether the data originates from internal sources or third-party providers. The use of semantic models helps ensure consistency in how data and business concepts are defined and applied across different systems, contributing to more trustworthy and accurate AI outputs. By mapping internal data to standardised semantic models, enterprises can accelerate insights, support more uniform decision-making, and access industry-standard metrics while maintaining governance and version control. Snowflake reports that these advances are intended to eliminate the manual effort required to create semantic models internally, while supporting high-quality, context-rich, and accurate AI responses. Users can directly interact with their data using Semantic Model Sharing in Cortex AI, including Cortex Analyst, Cortex Agents, and Snowflake Intelligence. In addition to content and model sharing, Snowflake is adding support for Agentic Native Apps in its marketplace. This feature provides customers with access to third-party agentic applications, which can securely combine provider and consumer data within the enterprise's governance framework. Data remains within the customer's environment while agents perform tasks such as portfolio management and optimisation, using proprietary algorithms and datasets. Currently, Snowflake Marketplace connects enterprises with over 750 providers, offering more than 3,000 live data, application, and AI products. The introduction of Agentic Native Apps is intended to give providers new ways to distribute and monetise their offerings while allowing enterprises to drive additional value from their data without compromising privacy or security.

USA TODAY Network Joins Snowflake Marketplace
USA TODAY Network Joins Snowflake Marketplace

Business Wire

time4 days ago

  • Business
  • Business Wire

USA TODAY Network Joins Snowflake Marketplace

New York, NY--(BUSINESS WIRE)-- Gannett Co., Inc. (NYSE: GCI) today announced an agreement with Snowflake, the AI Data Cloud company, to join Snowflake Marketplace. Snowflake Marketplace enables enterprises to enrich their AI apps and agents with proprietary unstructured data from third-party providers, while allowing providers to protect their intellectual property and ensure proper attribution. This includes real-time news and content from USA TODAY and the USA TODAY Network of over 200 local publications across the country. 'We are excited to be part of Snowflake Marketplace, a pioneering ecosystem that empowers publishers to monetize their content for enterprise AI applications under just and transparent licensing terms,' said Michael Reed, Chairman and Chief Executive Officer, Gannett. 'As we all navigate the same challenges around unauthorized AI use of content, Snowflake offers a proactive solution that prioritizes both attribution and fair compensation.' Through Snowflake Marketplace, enterprises can further contextualize their AI-powered apps and agents in Snowflake Cortex AI, including Cortex Agents (generally available soon), Cortex Search, and Snowflake Intelligence (public preview soon). This allows enterprises to harness real-time insights across news, research, and publications to enrich their AI outputs, alongside the wealth of proprietary knowledge in their own organization's documents. 'The USA TODAY Network is the largest local-to-national publishing and digital media organization in the country, with 195 million average monthly unique visitors relying on our trusted content to stay connected to the stories and cultural moments happening in their communities,' said Renn Turiano, Chief Consumer and Product Officer, Gannett. 'We are thrilled to join Snowflake Marketplace among the first news publishers to provide our trusted content for enterprise AI use in an equitable manner that respects our intellectual property rights while ensuring compensation for the value created for end users. This marks an important step forward in establishing a mutually beneficial ecosystem for AI companies, enterprises, content owners, and publishers to strategically partner, while driving innovation forward.' Organizations interested in learning how Gannett | USA TODAY Network can support their AI strategic efforts in areas including marketing analysis, targeted advertising, consumer research, and advanced analytics should contact gannettinfo@ ABOUT GANNETT Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. ABOUT USA TODAY Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix ®). USA TODAY NETWORK USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the leading news media publisher in the U.S. in terms of circulation and has the largest digital audience in the News and Information category, excluding news aggregators, based on the December 2024 Comscore Media Metrix ® Desktop + Mobile. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets across 43 states and our community events business, USA TODAY NETWORK Ventures. With deep roots in local communities spanning the U.S., we engage approximately 140 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events, which may include but not be limited to all statements other than statements of historical facts contained in this press release, including statements relating to the collaboration and our , beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'expect,' 'predict,' 'potential,' 'could,' 'will,' 'would,' 'ongoing,' 'future' or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in 'Item 3. Key Information - Risk Factors' in Gannett's 2024 Annual Report on Form 10-K and Gannett's quarterly reports on Form 10-Q and Gannett's other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gannett disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.

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