25-04-2025
McVities boss on the correct way to eat a chocolate digestive
The boss of the biscuit factory where McVitie's chocolate digestives have been made for the last 100 years joined BBC Radio Manchester on air to deliver an important message: we've all been eating our biscuits wrong.
Mr Coulson told listeners: "One of the very first things I learnt when I got to join McVitie's was chocolate side down to eat the digestive."
"Now, up until then I'd always eaten it the other way round, I still do, if I'm honest," he added. "You can do it exactly how you want to do it."
While the debate has likely raged since the treat's inception 100 years ago ("it's the world's most incredible debate"), Coulsan says that by eating it chocolate side down, the chocolate "starts to melt, you start to get the flavour, and away you go".
Before too many could argue, he adds: "It makes sense, right?"
Renowned for its long-standing range of biscuits, UK brand McVities has been around since 1839, when it started as a small provision shop in Edinburgh, Scotland.
The brand enjoyed continued success but it wasn't until 1892 that Alexander Grant developed the original recipe for the famous McVitie's Digestives biscuit – a recipe that remains secret to this day.
In 1927, the brand continued to innovate in the snack sphere by creating the Jaffa Cake (named after the Jaffa oranges used in their centre), followed by the penguin bar of 1932, and the Hobnobs launch of 1985.
