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Refinery29
10-07-2025
- Entertainment
- Refinery29
Huda Beauty's Lip Contour Stains Are Causing A Commotion
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When Huda Beauty unveiled its Lip Contour Stains — a smudge-proof lip stain-meets-lip liner promising 12-hour wear — the internet went… mild. Unlike the brand's Easy Bake Setting Powder and Easy Blur Foundation (both recent viral hits among beauty enthusiasts, makeup artists, and editors alike), the stains have received a wave of less-than-glowing reviews. What are people saying about Huda Beauty's Lip Contour Stains? On TikTok, it doesn't take long to find videos claiming that the $25 products arrive completely dry or dry out after just a couple of uses. In response, beauty lovers are flooding the comments with tips and suggestions, like wetting the felt-tip brush before use. The commotion even prompted a TikTok response from Huda Beauty founder Huda Kattan herself. @monalisahater Got it yesterday and stored it upside down to see if that would help… it did not 💔 Is this a me problem #hudabeauty #hudabeautylipcontour #lipstain #helpme #makeup ♬ original sound - nora 🫂 In a video with 1.7 million views and climbing, Kattan defended the product as a sleek new innovation she believes will soon be everywhere, adding that some users may simply be using it incorrectly. Referring to the tapered felt-tip applicator, she added, 'Right now, there's nothing on the market that looks like this. [It was] made in Japan, and the formula was made in Germany — it's fancy. It's the crème de la crème of quality.' With costs rising across the board, we've come to expect serious quality, not to mention ease of use, from every makeup product we buy. But it's clear that the brand's claims don't match the reality of some consumers. So what's gone wrong? Cosmetic chemist Javon Ford took to Instagram to explain why your Lip Contour Stain might dry out quickly: 'This is partly because it's a marker, but also because of this specific marker's composition,' said Ford. Without diving too deep into science, he explained that beyond water and aloe vera juice, the main ingredient is a film-former called polyurethane-35, which helps the colour adhere to the lips: 'It's long-lasting and fast drying,' said Ford. View this post on Instagram A post shared by Javon Ford (@javonford16) He said that all markers can dry out quickly as the volatile substance — in this case, water — can slowly evaporate from the cap. But where Huda Beauty's is concerned, it can become even more noticeable when there's a large percentage of a non-water-soluble ingredient, in the case of polyurethane-35. Ford added that while other lip stains are solely water-based (like CoverGirl's Outlast Lip Stain) or oil-based, such as Haus Laboratories' Hybrid Lip Oil Stain, Huda Beauty's formula needs extra attention to work properly. Zobia Ahmed, a cosmetic chemist and product developer, agrees that the creamier, more viscous liquid inside Huda Beauty's lip stains might make the product trickier to use: 'Emulsions have a habit of thickening over time, so maybe that viscous liquid gets 'stuck' and you have to tap it on a hard surface or tip upside down to force the liquid to the tip. Or maybe the viscous liquid becomes thicker just by sitting in the marker,' she says. But here's the catch-22: that thicker consistency — also made of glycerin and plant oils — is what cushions the lips, making it more moisturising and flexible, and helping to prevent dryness and bleeding outside the lip line, says Ahmed. For consumers whose pens aren't working at all, Ahmed says it's possible that during the manufacturing or filling stage, the tip might not have been primed adequately: 'If you don't saturate marker tips and felt tips properly, they will feel dry upon first use,' she says. If yours isn't doing anything, just reach out to the brand. View this post on Instagram A post shared by Zobia | Cosmetic Chemist (@zobssssa) How do you stop the Huda Beauty Lip Contour Stains from drying out? Besides this, Ahmed says that user error could contribute: 'When this product was developed, it was done so with clear instructions: store the marker cap-side down,' she says. 'If users aren't following the instructions, chances are they'll experience these drying issues.' Makeup artist Maria Asadi says that dried-out tips are a common issue with pen-style applicators like these: 'The ink inside behaves a lot like a felt-tip pen, so how you store it really matters,' she confirms. 'If you're holding or storing it with the tip facing up, the ink naturally sinks away, travelling down from the tip, making it dry out faster.' Alicia Lartey, an aesthetician, product developer, and cosmetic chemist in training, also recommends shaking it downwards before applying and ensuring the cap is firmly closed when you're finished. Lastly, because it's a stain, Lartey recommends applying it directly onto bare skin — and Kattan agrees: 'I don't apply it on top of foundation,' she said, as it simply won't stick. 'What will also happen is you'll clog the tip,' Kattan added, though running it under hot water can help unclog it. How much product do you get in the Huda Beauty Lip Contour Stains? Another of Kattan's concerns was the criticism around the product's fill — a seemingly paltry 1ml, according to users. In her video, Kattan addressed this, explaining that while it might not feel like a lot, it is. 'The product is full,' she said. Adding, 'If we were to make it chubbier and fill it more, it would just be… a not great experience.' Kattan and her team tested the product strictly as a lip liner, and she claims you'll get around 200 uses — but only if used as a liner. @hudabeauty Let's talk texture 💋 Our Lip Contour Stain = water-based, pigmented, soft matte finish, 12-hour stay. 8 shades from soft pink to juicy red 💧FAUX FILLER Jelly Oil = high-shine and packed with passion fruit oil & shea butter for soft, glossy lips. Grab yours at before they vanish 🛍️ ♬ original sound - Huda Beauty Compared to similar pen liners, 1ml does feel quite scant. I asked Ahmed whether this is normal for lip liner pens. 'In theory, 1ml may contain enough pigment for hundreds of applications when the formula is thin — like CoverGirl's,' she tells me. Thicker formulas like Huda Beauty's, however, would likely have fewer applications: 'This is because they don't distribute as easily as their thinner counterparts,' says Ahmed. But there are merits to a thicker formula: 'It's more concentrated, so there's less swiping back and forth, and less of a need for reapplication.' Lartey adds that as a beauty consumer, she wants her lip liners to contain a reasonable amount of product that allows her to get enough use out of them without the formula going bad. 'With that in mind — and with moderate use and correct storage — I do think 1ml is fair,' she says. What are the Huda Beauty Lip Contour Stains like IRL? Having tried the Lip Contour Stains myself, I can confirm they leave very little room for error. Even as a seasoned lip liner wearer, I feel a little nervous every time I use one. Since the product behaves like ink, you only have a few seconds to blend with your finger if you want a diffused lip look, and micellar water only does so much to clean up any mistakes. But that's the entire point, says Lartey: 'I think people need to remember that the primary job of a lip stain is to stain. Plus, it's marketed as such.' That said, Kattan is listening to her customers, though she seems hesitant to change the formula too much: 'I will work on how long you guys have to play with the product, but I don't know if it's going to work,' she said in her video. She added, 'It might make the product less long-lasting. We want to give you guys a product that lasts all day long.' What's a good alternative to Huda Beauty's Lip Contour Stains? Asadi doesn't typically reach for lip stains unless a makeup client specifically requests them or she's working in very humid conditions and needs waterproof makeup. Instead, she likes to use VIEVE's Modern Lip Definer, $23, and KIKO Milano's Everlasting Colour Precision Lip Liner, $12.50. 'These are my go-to for a bulletproof lip liner that holds throughout the day,' says Asadi. 'They're super long-wearing, richly pigmented, and don't smudge.' For maximum wear, she likes to apply the liner all over the lips as a base, skipping gloss or balm. 'This gives you a clean, matte finish that lasts for hours without needing touch-ups, and that will take you through the day,' she adds. Speaking of excellent staying power, Kattan is aware of the comparisons to other lip stains, particularly KIKO Milano's Long Lasting Colour Lip Marker, $14.50, and CoverGirl's Outlast Lip Stain, $11.99. Ahmed has used the latter — and she has thoughts: 'While it's beautiful and effective, it lacks the conditioning agents and flexible film formers that would add to the user's comfort,' she says. Adding, 'CoverGirl also relies on a high-alcohol system for quick drying, which is effective but may feel drier over time.' However, Ahmed doesn't think we'd notice the difference if we were only using the stains as lip liners, rather than all over the lips. Likewise, Kattan maintains that the Lip Contour Stain is different — in the best way: 'We're not here to give you the same products as other brands,' she said in her video. 'Once you get the use right, I'm confident you're going to love it.' With the right technique and storage, the Lip Contour Stain can deliver on its long-wear promise, but for many, a lip product that demands more effort might not feel worth the payoff.


Buzz Feed
05-07-2025
- Entertainment
- Buzz Feed
27 Lightweight Beauty Products For The Summer
CoverGirl's Yummy Blur Lipstick, which is designed to roll on as a balm and dry matte, giving you the best of both lippie worlds. This gives a smooth, diffused finish for a step above the "no makeup makeup" look. If you're going for a minimalist, easy-to-maintain summer beauty routine, this is a must! And a tinted lip balm that's eerily close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie, giving the perfect subtly polished effect. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. A travel-friendly SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a nonsticky, white cast–free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. And La Roche-Posay Anthelios SPF 40 Tinted Sunscreen, aka the "holy grail" of tinted sunscreens — reviewers love this lightweight, buildable formula so much that a lot of them replaced their foundation with it altogether. If you're in the market for some subtle but effective coverage that won't get goopy or settle in pores, this is your sunscreen match made in heaven. Plus Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block! A cult-favorite Persian Garden fragrance rollerball with warm florals, ocean air, and light amber that reviewers compare to Glossier's $78 "You." This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how clean and long-lasting this sweet but elevated fragrance feels, and how nicely it plays with other scents! E.l.f. Sheer For It Blush Tint, the $5 answer to the beloved $26 Benetint that does just as brilliant of a job despite costing five times less. This flush of pigment for your lips and cheeks is perfect for those lightweight, "no makeup makeup" looks that are especially key on a day when the sun is showing no mercy. And a multipurpose blush stick reviewers compare to the $18 Pixi Beauty version — this version may be cheaper, but it's also easily buildable, blendable, and perfect for that light, dewy, "kissed by a happy pink cloud" look. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, " Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Billion Dollar Brows Eyebrow Powder fills in your brows as naturally and realistically as the $23 Anastasia Brow Duo version for less than half the price. Reviewers are stunned by how effective this is and how long it lasts, especially at such a low price point. First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly! Live Tinted's Huestick Corrector, which is a 4-in-1 eye, lip, and cheek multistick designed to neutralize dark spots and circles to help even out your skin tone before you use concealer or foundation. You can also use it as a buildable blush or lip color because it is truly a beauty MVP. L'Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives. And Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin!). L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours. Catrice's Magic Shaper Face Cream Palette as an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!) A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $5?? My friends, life is good. E.l.f. Halo Glow Liquid Filter that looked at the iconic (and expensive) $49 Charlotte Tilbury Flawless Filter and said, "Game on, pal." Not only does this give that dewy, soft, "barely there" finish, but it's designed to hydrate your skin with hyaluronic acid, helping improve your moisture barrier for long-term glowiness, too. And Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before meetings or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness. The iconic Alleyoop Pen Pal, which features four quick, easy-to-use products in one tiny package. Each of the three pens comes with a curated color palette of four retractable colors to touch up brows, eyeliner, lips, and highlights, so you've got an entire quick makeup arsenal in the palm of your hand. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself. Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.


Newsweek
02-07-2025
- Business
- Newsweek
Newsweek New & Noteworthy: Products You Need to Try (Jul 2, 2025)
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. New V8 energy drink mixes are out on shelves, Kettle Brand launched new and spicy potato chips and has put a product on shelves for the first time. If you're searching for new products to try, we've got you covered. Newsweek's New & Noteworthy, in partnership with the Best New Product Awards, is a weekly editorial feature that helps consumers discover the latest and greatest products! This series covers food and beverages, personal care, beauty, household care, home goods, baby and kids, pets and so much more. Follow along as we spotlight the innovations shaping tomorrow's trends. Each week, we bring you a curated selection of new and innovative products, ensuring you're always in the know about what's fresh and exciting across a range of consumer categories. Stay ahead of the curve with our expert insights and find your next favorite product right here. In this week's edition, you'll also find delicious ice cream bars, outstanding snacks, healthy pasta and more. We hope you find something you love. Marketers looking to showcase their latest products can submit them for consideration by completing this form. V8 Energy Drink Mixes V8 Energy Drink Mixes. V8 Energy Drink Mixes. New & Noteworthy This new drink mix powder offers a steady energy boost in a new, convenient, on-the-go format. Each packet contains 80 milligrams of caffeine from green and black tea, plus antioxidants and vitamins A, C and E. Available now in three delicious flavors: Pomegranate Blueberry, Peach Mango and Strawberry Lemonade. Buy V8 Energy Drink Mixes for $5.99. CoverGirl Clean Fresh Blurring Skin Tint CoverGirl Clean Fresh Blurring Skin Tint. CoverGirl Clean Fresh Blurring Skin Tint. New & Noteworthy CoverGirl's new Clean Fresh Blurring Skin Tint is a weightless liquid foundation with a soft matte finish that smooths and blurs the appearance of pores. Infused with 2% Niacinamide, Licorice Root Extract and Bamboo Extract, this CoverGirl foundation hydrates skin for up to 24 hours. It contains Broad Spectrum SPF 30 Mineral Sunscreen to protect skin against harmful UVA/UVB rays. Buy CoverGirl Clean Fresh Blurring Skin Tint for $13.99. Sauz X Little Spoon Chicken Parmesan Biteable and Spaghetti and Meatballs Plate Sauz X Little Spoon Chicken Parmesan Biteable and Spaghetti and Meatballs Plate. Sauz X Little Spoon Chicken Parmesan Biteable and Spaghetti and Meatballs Plate. New & Noteworthy Little Spoon and Sauz team up this summer with Spaghetti + Meatballs and Chicken Parm—two no-prep meals made with Sauz's Summer Lemon Marinara. Each serving has 10–14g of protein, 0g of added sugar and no artificial preservatives or additives. Designed for busy nights, growing appetites and kids who love pasta. Buy Sauz X Little Spoon Chicken Parmesan Biteable and Spaghetti and Meatballs Plate for $6.49. Pop & Sol Pop & Sol. Pop & Sol. New & Noteworthy the beloved family-owned direct-to-consumer brand, is hitting store shelves for the very first time with Pop & Sol, a flavor-packed, feel-good snack line with serious snack cred. The new lineup features eight wildly crave-able treats that deliver vibrant, unique flavors designed to shake up snack time. Buy Pop & Sol for $5.49. jeni's J- Bars jeni's J- Bars. jeni's J- Bars. New & Noteworthy jeni's ice cream is introducing J-Bars, now available in freezer aisles nationwide. They're everything jeni's ice cream is known for, now on a stick. Voluptuous body, buttercream-like texture and bursting with flavor. Unforgettable, stop-you-in-your-tracks delicious — indulgent and deeply satisfying. Buy jeni's J- Bars for $8.99. Miso Mayo Miso Mayo. Miso Mayo. New & Noteworthy Miso Mayo's umami bomb of flavor is a funky, umami-packed blend of mayonnaise, white miso, toasted sesame seeds and a touch of brown sugar, perfectly suited for summer sandos stacked high with juicy tomatoes and all of the summer's best produce. Think of it as a cheat code to level up flavor on easy summer dishes. Buy Miso Mayo for $10.00. It's Skinny Pasta Meals It's Skinny Pasta Meals. It's Skinny Pasta Meals. New & Noteworthy Low-carb, low-calorie pasta brand It's Skinny has now introduced ready-to-eat Pasta Meals; pairing the brand's signature zero-carb, gluten-free noodles with rich organic cheese blends. The shelf-stable dishes bring restaurant-quality flavors to the center store without sacrificing taste or convenience and they are ready in about five minutes from start to finish. Available in three flavors: Truffle Parm, Cacio e Pepe and Velvety Cheddar. Buy It's Skinny Pasta Meals for $36.99. Fly By Jing Chili Crisp Noodles Fly By Jing Chili Crisp Noodles. Fly By Jing Chili Crisp Noodles. New & Noteworthy Fly By Jing's #1 best-selling Sichuan Chili Crisp is paired with bouncy, chewy knife-cut noodles for a flavor-packed meal that comes together in six minutes. Each pack includes springy noodles, bold sauce packets (Sichuan Chili Crisp and a tangy-sweet soy vinegar sauce) and dried chives for a crave-worthy bowl in minutes. Buy Chili Crisp Noodles for $3.99. Olly Supergood Superfoods and Big 10 Probiotics Olly Supergood Superfoods and Big 10 Probiotics. Olly Supergood Superfoods and Big 10 Probiotics. New & Noteworthy Olly's Supergood Superfoods and Big 10 Probiotic are two new products designed to support gut health. The Big 10 Probiotic contains 10 billion CFUs and 10 probiotic strains, including DR7, Synbio and Bi07, to support both immune and digestive health. Supergood Superfoods is a family-friendly gummy supplement with 15 superfoods, prebiotics and vitamin C, aiming to fill nutritional gaps and support the immune and nervous systems. Buy Olly Supergood Superfoods and Big 10 Probiotics for $19.97. Kettle Brand Chili Crisp Potato Chips Kettle Brand Chili Crisp Potato Chips. Kettle Brand Chili Crisp Potato Chips. New & Noteworthy Turn on the heat and spice up your summer with Kettle Brand Chili Crisp potato chips. These boldly flavored, spicy chips start off savory and end with a tingling chili flavor. These limited-edition kettle-cooked potato chips are available for a short time only, so get them while you can. Buy Kettle Brand Chili Crisp Potato Chips for $5.29. Written permission from Best New Product Awards Inc. is required to use the New & Noteworthy, Best New Product or Newsweek logos. Have any questions? Contact Kim Diamond at kdiamond@ Newsweek participates in various affiliate marketing programs, which means we may get paid commissions on products purchased through our links to retailer sites.


Vancouver Sun
29-06-2025
- Entertainment
- Vancouver Sun
Makeup tutorial: What is K-Beauty? Here's how to get the look
This summer's biggest makeup trends are what you'd expect — clean esthetic, warm tones, nude lipstick and glowing skin. The idea here is less is more; letting your blush and bronzer do most of the work and using techniques that require little to no touch up throughout the day. What is K-Beauty you ask? It's a beauty esthetic and inspiration from South Korea that really leans into the idea of smooth satiny skin, buttery lip and blurred cloud-like finishes. Here's a four-step makeup routine inspired by this beauty trend using a few drugstore products. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. I started by hydrating my skin, as this is one of the most important steps to achieve a glowing, supple complexion. Using a large Quo blender brush, I applied Cover Girl Clean Fresh Skin Tint Foundation to even out my skin. I then dabbed on a light application of concealer under my eyes to brighten any shadows. I opted to use a cream bronzing stick to contour my face and add warmth and discovered Cover Girl Tru Blend Skin Enhancer Contour Balm , which I absolutely loved and was so easy to use. I traced my face where I wanted to create more definition and used the Quo blender brush to blend everything seamlessly into my skin. Next, I dabbed on the Cover Girl Tru Blend Skin Enhancer Blush Balm in Nude Flush onto my cheeks and eyes to warm up my complexion. Lastly, on my lips I used the Essence Extreme Shine Lip Gloss in Gold Dust to create a soft buttery finish. I love this clean makeup look. It's easy, effortless and perfect for the summer.


Calgary Herald
29-06-2025
- Lifestyle
- Calgary Herald
Makeup tutorial: What is K-Beauty? Here's how to get the look
This summer's biggest makeup trends are what you'd expect — clean esthetic, warm tones, nude lipstick and glowing skin. The idea here is less is more; letting your blush and bronzer do most of the work and using techniques that require little to no touch up throughout the day. Article content What is K-Beauty you ask? It's a beauty esthetic and inspiration from South Korea that really leans into the idea of smooth satiny skin, buttery lip and blurred cloud-like finishes. Here's a four-step makeup routine inspired by this beauty trend using a few drugstore products. Article content Article content Article content I started by hydrating my skin, as this is one of the most important steps to achieve a glowing, supple complexion. Using a large Quo blender brush, I applied Cover Girl Clean Fresh Skin Tint Foundation to even out my skin. I then dabbed on a light application of concealer under my eyes to brighten any shadows. Article content I opted to use a cream bronzing stick to contour my face and add warmth and discovered Cover Girl Tru Blend Skin Enhancer Contour Balm, which I absolutely loved and was so easy to use. I traced my face where I wanted to create more definition and used the Quo blender brush to blend everything seamlessly into my skin.