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Joe Fresh, Life at Home™, and Crayola Launch a Colourful Limited-Edition Collection
Joe Fresh, Life at Home™, and Crayola Launch a Colourful Limited-Edition Collection

Cision Canada

time4 days ago

  • Lifestyle
  • Cision Canada

Joe Fresh, Life at Home™, and Crayola Launch a Colourful Limited-Edition Collection

TORONTO, July 17, 2025 /CNW/ - Joe Fresh and Life at Home ™ are teaming up with creative icon Crayola for a vibrant and nostalgic collaboration. Together, they are launching a limited-edition apparel and home goods collection inspired by Crayola's beloved retired crayon colours, recently re-introduced for a short time, just in time for back to school. Think shades like Dandelion Yellow, Blizzard Blue and Magic Mint—bringing a touch of vintage to fun modern styles. The collection is now available online and in select stores across Canada. "Colour is a big part of our DNA at Joe Fresh, so we knew we had the opportunity to build something special with our partners at Crayola, an iconic brand that loves colour just as much as we do," says Meghan Lengyell, Vice President, Marketing at Joe Fresh. "We were inspired by Crayola's retired colours to create a fresh, colourful collection, with cute tees and sweats along with easy lunch bags and food containers that make back to school a little more fun." The collection features over 65 products for adults, kids, toddlers, and babies—all inspired by the comeback of Crayola's beloved retired colors. Featuring cozy sweatshirts, to matching sweatsuits, t-shirts and more the assortment has something for everyone. In collaboration with Loblaw's in-house homeware brand, Life at Home®, the collection also includes coordinating lifestyle items such as lunchboxes, backpacks, water bottles, and food containers, all in bold, fun colour. "This collaboration is about more than just fashion – it's about celebrating and bringing colour to everyday moments," says Margot Somerville, Director Product, Marketing & Communications Crayola Canada. "Every piece is designed to spark joy, ignite creativity, and bring back cherished childhood memories for the whole family. It's been an amazing experience working with Joe Fresh to bring this vision to life Ready to add some colour to your wardrobe? Items from the limited-edition Joe Fresh x Life at Home™ and Crayola collection will be available in gender-free sizing: XXS-XXL for adults, S-XL for kids, 2-5T for toddler, and 0-24 months for baby. Life at Home™ merchandise will be sold exclusively instore. Check out a full store list of where you can purchase the collection here. About Joe Fresh Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men, and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish, and thoughtful details. In categories spanning apparel, accessories, and footwear, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available in more than 1,450 retail locations; including over 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, 7 freestanding Joe Fresh stores and For more information, please visit About Crayola Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys and digital platforms, live action and animation content, and location-based experiences allowing children of all ages to colour their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit or join the conversation at

Her husband made her an icon, but Amelia Earhart was real
Her husband made her an icon, but Amelia Earhart was real

Boston Globe

time6 days ago

  • Entertainment
  • Boston Globe

Her husband made her an icon, but Amelia Earhart was real

Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Related : Advertisement Why did this accomplished and self-confident woman marry such a repugnant scammer, disliked almost universally by her friends and colleagues? She almost didn't, it turns out. The first part of their relationship was conducted while he was still wedded to another woman, Crayola heiress Dorothy Binney, whose money kept him in the marriage even as he began pitching proposals to Amelia. Amelia's reservations are expressed in a moving letter to 'Gyp,' as she called Putnam, which Shapiro includes in its entirety. 'You must know again my reluctance to marry, my feeling that I shatter thereby chances in work which mean most to me.' After one botched wedding day — Amelia broke down in sobs at the point of taking her vows — she did manage to go through with the ceremony a second time. Advertisement 'BREAK NEWS GENTLY TO MOTHER,' she wired her sister. Amelia's feminism, her pacifism, and her progressive politics come through loud and clear in Shapiro's account, refreshing in contrast to the right-wing proclivities of her fellow iconic flier, Charles Lindbergh. Her first career as a social worker grew out of genuine compassion for people in need and young people in particular; she was an involved and loving stepmother to Putnam's son from his first marriage, David. But along with the important and interesting points Shapiro makes about Amelia Earhart, she includes many digressions of questionable importance, and her writing style is distractingly quirky. Lindbergh is 'an Icarian daredevil,' Putnam a 'Janus-faced' 'stinkard.' After Putnam sells her plane to the Smithsonian for $7,000, Shapiro wonders 'Did he gently grasp her delicate hands as he shared the thrilling news of the museum solidifying their marriage and place in aviation history?' How the museum solidified their marriage was not clear to me, but frilly speculations like this are frequent, and usually not phrased as questions. Related : Advertisement In a description of Earhart's visit to Paramount Studios in Hollywood, Shapiro writes that 'even Cary Grant, Jeanette MacDonald, and Harpo Marx found themselves goose-pimply with excitement, eagerly lining up to be photographed with her.' I found the idea of a goose-pimply Cary Grant to be so odd that I consulted the Notes section at the end of the book to learn what this assertion was based on. It was not sourced, and this became the first of many times I checked back there to no avail. At the beginning of these Notes, Shapiro says 'For space considerations, I have added notes where there is information that may not have been seen before or lies off radar of all but the most avid Earhart enthusiasts.' I would argue that, in a serious work of nonfiction, the importance of backing up one's speculations outweighs 'space considerations.' On the other hand, I would have very much liked to have seen space considerations taken into account in the text itself. For example, a blow-by-blow description of a press conference given by Amelia and her 21-year-old stepson David on the occasion of his taking a job with her fledging company, Boston-Maine Airways, includes David telling a story about a 'deceased tarantula,' followed by this head-scratcher: 'Amelia matched David's adventurous spirit with her own humorously amped-up anecdotes of homelife, including one engaging and funny tale revolving around enigmatic bite marks appearing on every piece of fruit at her Rye house, with the stupendous riddle only solved after everyone in the home amusingly posed as furniture, unveiling a chipmunk as the true culprit.' Advertisement That was one stupendous riddle, I'd say. Related : Despite the weaknesses of the presentation, the Amelia Earhart Shapiro introduces us to in these pages is well worth getting to know, and her mysterious fate is less of a mystery once you have. After all, this is a woman who, when asked whether she ever experienced fear while flying, said, 'Never!' and then went on to say, 'Who wants to be eighty and have hardened arteries?' Not she. THE AVIATOR AND THE SHOWMAN: Amelia Earhart, George Putnam, and the Marriage That Made an American Icon By Laurie Gwen Shapiro Viking, 512 pages, $35 Marion Winik is the author of ' ' and ' ,' and the host of the NPR podcast, The Weekly Reader.

Dollar General's Back-to-School Shopping Season Offers Affordable Finds
Dollar General's Back-to-School Shopping Season Offers Affordable Finds

Business Wire

time10-07-2025

  • Business
  • Business Wire

Dollar General's Back-to-School Shopping Season Offers Affordable Finds

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Dollar General (NYSE: DG) is helping families and educators shop smarter this back-to-school season as a destination of choice for budget-friendly school and classroom essentials. From an expansive assortment of over 70 back-to-school items priced at $1 or less to exclusive savings for educators, the Company offers shoppers value and variety. 100% of DG's core back-to-school items are offered at last year's everyday low prices Share With over 20,000 convenient locations across 48 states, Dollar General is committed to affordability, equipping students and classrooms across the country with quality school supplies while delivering savings that matter. 'Dollar General stands ready to deliver on our commitment of everyday value to help families as they shop for back-to-school items,' said Steve O'Brien, vice president, division merchandise manager. 'Whether you're a parent stocking up on supplies, a teacher preparing their classroom or a student getting ready for dorm living, we offer the essentials you need at prices that will help support a confident start to the school year.' Teacher Discounts & Deals Now through September 6, DG is offering 30% off select stationery for verified teachers.* DG's 'Teacher Social Media Sweepstakes' will award 20 educators with a $250 Dollar General gift card. The sweepstakes runs July 15 – August 30 on DG's Instagram.** To support local schools and help families simplify shopping while stretching their budgets, DG is partnering with TeachersList, a verified school supply list platform, to help ensure students are prepared to learn. Smart Savings & Hot Buys 100% of DG's core back-to-school items are offered at last year's everyday low prices – including Crayola® crayons, Elmer's® glue sticks, notebooks, binders and $1 deals on folders, pencils and more – all carefully selected to deliver the best value for families this season. Discover 70+ back-to-school and stationery items priced at $1 or less, including essentials like folders, notebooks and composition books. Plus, find a selection of Crayola® variety coloring packs for $2 and under. Find fashionable and functional backpacks for just $5 each, available in several colors, patterns and designs. 'Build the Lunchbox' and stock up on affordable snacks the kids love with deals***: Sales promotions on fruity snacks including Gushers™, Fruit by the Foot™ and Fruit Rollups™ 2 for $5 and select Dole® products 3 for $6. Special offers on family-favorite PB&J fixings, like Welch's® Jelly & Peter Pan® Peanut Butter, 2 for $5. Crunchy treats including Cheez-Its® 3 for $6 and Keebler® items 2 for $6. Shop a wide selection of national brands like Sharpie®, Expo®, Crayola®, Elmer's®, BIC® and more, alongside DG's quality private labels including iMagine® and OfficeHub®. Additional Savings Customers can save the most this back-to-school season by signing up for a myDG account to access additional deals and DG Digital Coupons. Take advantage of further savings with DG's Weekly $5 off $25 deal every Saturday and planned weekday $5 off $25 deals offered in July. Beyond the weekly savings ads, customers can utilize in-store product scanning through the DG app to surface available coupons and deals. *Teacher 30% off coupon should be available in the user's DG Digital Coupon account approximately 24-48 hours after verification. Limit one use per 24-hour period, up to ten total uses during the promotional period (through September 6, 2025). ** No purchase necessary. ***Applicable dates vary. Check DG app or website for current offers. About Dollar General Corporation Dollar General Corporation (NYSE: DG) is proud to serve as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 2, 2025, the Company's 20,582 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world's most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

Add to Cart: Amazon's Best Back-to-School Deals for Every Student
Add to Cart: Amazon's Best Back-to-School Deals for Every Student

Black America Web

time09-07-2025

  • Business
  • Black America Web

Add to Cart: Amazon's Best Back-to-School Deals for Every Student

Source: Canva / General Back-to-school shopping is expensive—but Amazon's 2025 deals are coming through with serious savings. Whether you're sending kids off to school, heading back to college, or upgrading your home setup, now's the time to add-to-cart smart. From under-$30 backpacks to noise-canceling headphones, Amazon's back-to-school sale covers every box. Laptops, dorm gear, and classroom basics are all marked down—and the good stuff goes fast. Some discounts hit 40% off or more, and new deals drop daily. We're seeing price drops on must-haves like Chromebooks, wireless printers, planners, and those trendy Stanley-style water bottles. Even name-brand supplies—think Crayola, and Five Star—are up for grabs at way less than in stores. Amazon's prices shift day to day, so some of these items may not be on sale right now. But check back often as back to school season approaches. Tech heads can score on tablets and accessories, while style-conscious students can snag discounted kicks, hoodies, and lunch boxes. And yes, parents—we see you. There are deals on coffee makers, organizers, and everything you need for smoother mornings. We've rounded up the best Amazon back-to-school deals you can grab today. Scroll the list, click fast, and don't wait—these prices won't hang around long. Hint: The best valued laptop for teens is at the bottom of this list!

Crayola's now-CEO leaned in to automation when everyone else was offshoring and now he's reaping the rewards
Crayola's now-CEO leaned in to automation when everyone else was offshoring and now he's reaping the rewards

Yahoo

time06-07-2025

  • Business
  • Yahoo

Crayola's now-CEO leaned in to automation when everyone else was offshoring and now he's reaping the rewards

Kids' art supply maker Crayola went against the corporate grain in the early 2000s when, instead of offshoring production, it invested money into making products better and faster. CEO Pete Ruggiero explains why that process was the right choice for today's tariff economy. Two decades ago, the name of the game in U.S. manufacturing was offshoring. Just as China was entering the World Trade Organization and ramping up its capabilities, it seemed like every U.S. company from General Motors to Dell was racing to move its operations outside the country. The ethos was exemplified by General Electric CEO Jack Welch, a ruthless cost-cutter who led 'supplier migration' conferences and once quipped that, in an ideal world, a company would 'have every plant you own on a barge to move with currencies and changes in the economy.' Against this backdrop, though, Crayola—maker of the world's most widely sold crayon—took a different tack. Pete Ruggiero, at the time an operations executive, thought the children's art supply maker could be more efficient by staying close to home. 'I kind of saw the writing on the wall that was coming,' CEO Peter Ruggiero told Fortune. 'In 2007 when so many people were making decisions to offshore, I kind of strategically said to our CEO at the time, this close-to-market responsiveness is a critical capability.' Ruggiero, who was then the company's executive vice president for global operations and technology, turned out to be right—leaving Crayola well-positioned to ride out the on-again, off-again tariffs when President Donald Trump announced them last spring. Today, while Crayola sources from a number of countries including Brazil and Vietnam, '70% of what we sell globally, we make in the Lehigh Valley,' Ruggiero told Fortune. The 140-year-old company has been in eastern Pennsylvania since 1902, and today employs 500 manufacturing workers in the region. It moved to the area when founders Edward Binney and Harold Smith built a small facility there to take advantage of the region's water power and its abundant slate. (Before Crayola made crayons, it was known for slate pencils and the first 'dustless chalk,' popular with teachers.) But the process wasn't as simple as sitting back and watching the money roll in: Crayola wanted to become more efficient and more profitable. So in 2007, the company embarked on a self-improvement spree to eliminate waste and ramp up production through automating key processes. This included investing in new high-speed production processes and ferreting out waste through the Lean Six Sigma method, a corporate philosophy where workers are encouraged to bring up problems. 'We've invested in the people with Lean Six Sigma training, and we've invested in technology. So we have very highly automated processes, and we have the scale,' Ruggiero told Fortune. He wasn't sure it would immediately work. 'I was envisioning, when we did it, that old I Love Lucy episode where she's trying to pack chocolates, and I'm saying, there's no way that our employees can ever do all of this work,' Ruggiero joked. But the process worked, increasing capacity and creating better products. The first wave saved the company $1.5 million, according to software provider Minitab, a Crayola vendor. Today, the 3 billion crayons the company makes every year are all manufactured via high-speed rotary molds capable of churning out 1,300 crayons a minute. The company isn't completely immune to supply-chain woes. By necessity, it sources colored pencils from a renewable pine forest in Brazil—something that can't be replicated in the U.S., because no such forest exists here. 'There's really nothing we can do. It's just additional cost for us,' Ruggiero told Forbes recently. But its relative insulation means that, rather than scrambling to find new sources for products, the CEO can focus on building out other revenue streams—moving into entertainment programming and expanding the Crayola Experience theme parks across the U.S. and globally. 'Even though we sometimes feel like we could be better where we're operating today, versus where we were operating in 2019, the scale of our business is up 30%, 40%' since that time. 'We grew, grew, grew, and now we're still growing.' This story was originally featured on

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