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Yahoo
26-04-2025
- Business
- Yahoo
McDonald's chicken strips mark first permanent menu addition in 4 years
This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. McDonald's is adding chicken strips, called McCrispy Strips, to its permanent menu on May 5, the brand said Thursday in a press release. The chicken strips are McDonald's first major addition to its U.S. core menu since 2021. This is the chain's first significant menu launch since it formed its restaurant experience teams, including a chicken menu division, in March. McDonald's chicken strip offering could help insulate the Golden Arches from the competitive threat posed by chicken QSRs. Fast food as a whole has embraced chicken as a major sales driver. McDonald's new restaurant experience teams include a branch solely dedicated to chicken product development, alongside divisions targeting beef products and dessert/beverage innovation. Rival Wendy's is also looking to chicken as a menu innovation priority, and the fastest-growing major chains in terms of sales, according to Circana, are chicken chains like Wingstop and Raising Cane's. 'The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait,' Alyssa Buetikofer, McDonald's chief marketing and customer experience officer, said in a statement. Cesar Piña, the chain's senior vice president and chief supply chain officer, said McDonald's has worked to ensure adequate supply of the menu item. 'Bringing new products to our fans requires collaboration across suppliers, franchisees, and company staff. We hold ourselves to the highest standard and aim to bring fans nothing less than greatness,' Piña said. The Golden Arches is also adding a new permanent dipping sauce, called Creamy Chili Dip, to accompany its chicken strips. McDonald's will sell the strips in three- or four-piece orders. McDonald's needs a win in culinary novelty, as the success of its Chicken Big Mac promotion and $5 Meal Deal last year was erased by a consumer pullback after an E. Coli outbreak linked to contaminated onions on Quarter Pounders. Recommended Reading McDonald's creates 'restaurant experience' team to sharpen menu innovation Sign in to access your portfolio
USA Today
25-04-2025
- Business
- USA Today
McDonald's debuts McCrispy Strips. Here's when you can get the new chicken menu item
McDonald's debuts McCrispy Strips. Here's when you can get the new chicken menu item 'The demand for chicken strips has been remarkable,' Alyssa Buetikofer, McDonald's chief marketing and customer experience officer, said. Show Caption Hide Caption McDonald's Egg McMuffin marks 50th anniversary As egg prices surge, McDonald's honors the Egg McMuffin's 50th anniversary by offering discounts and avoiding surcharges. Scripps News McDonald's is adding a new chicken dish to its menu – and no, it's not the Snack Wrap just yet. The fast-food giant is debuting McCrispy Strips, expected to be available by May 5 in participating markets – although some restaurants have them now. The 100% white meat strips, coated with a new black pepper flavored breading, come with a new Creamy Chili Dip, described as "savory, sweet and tangy," McDonald's announced April 24. Customers want more chicken dishes, said Alyssa Buetikofer, McDonald's chief marketing and customer experience officer, in a news release. "The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait," she said. "We took our time, listened to our fans, and created a product we knew they would crave. And the best part is we're just getting started.' The McCrispy Strips are the first new permanent menu item for McDonald's since 2021, when the restaurant chain added the Crispy Chicken Sandwich. "When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customers' expectations,' said Cesar Piña, McDonald's senior vice president and chief supply chain officer, in the release. "We hold ourselves to the highest standard and aim to bring fans nothing less than greatness.' McDonald's McCrispy Strips: What to know McDonald's new McCrispy Strips can be ordered in servings of three or four strips. They come with Creamy Chili Dip sauce, but you can opt for other sauces such as Tangy Barbecue, Spicy Buffalo and Creamy Ranch. While most restaurants will have McCrispy Strips by May 5, some locations have them now. Food blogger Burger Beast posted about purchasing the strips on April 22, calling them "crispy and flavorful." Burger Beast posted prices of $4.99 for three strips (two sauces) and $5.99 for four strips (two sauces). McDonald's did not divulge prices, as they may vary by location and individual restaurants set prices. For those waiting for the return of Snack Wraps, they will have to wait at least a few more weeks. The official McDonald's X account hinted at the menu item's return in a post on April 15: "snack wraps 0x.14.2025," suggesting the dish featuring chicken breast meat will arrive before October. What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day Contributing: Gabe Hauari Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@
Yahoo
24-04-2025
- Business
- Yahoo
All-New Strips and a Bold Sauce Signal McDonald's Big Play in the Chicken Wars
McDonald's fans get what they want. And apparently they want more chicken. On Thursday, April 24, McDonald's announced the launch of its new McCrispy Strips and a new Creamy Chili Dip to accompany them. Best of all, these items are on the permanent menu — no limited-time bologna here. According to a statement provided to Food & Wine, these items mark the first time the Chicago-based fast-food chain has added something new to its permanent menu in the United States since 2021. As for what the McCrispy Strips are all about, McDonald's shared that they are made with "juicy, 100% white meat, coated with crispy golden-brown breading and bursting with a bold, new black pepper flavor." And the sauce sounds like an ideal pairing as it's a "savory, sweet, and tangy sauce that unlocks the full Strips experience." Related: What Is the McDonald's McGold Card? Inside the Legend of This Coveted Pass "When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customers' expectations,' Cesar Piña, the senior vice president and chief supply chain officer at McDonald's, said. 'From the farms we source from to how food is prepared in our restaurants, bringing new products to our fans requires collaboration across suppliers, franchisees, and company staff. We hold ourselves to the highest standard and aim to bring fans nothing less than greatness.' Hungry fans can enjoy the new McCrispy Strips in either three- or four-piece portions, each accompanied by one or two cups of Creamy Chili Dip, starting on May 5 at participating restaurants across the U.S. McDonald's noted that you can also pair the strips with your favorite McDonald's signature sauce, including Tangy Barbecue, Spicy Buffalo, or Creamy Ranch, to personalize the experience. As for why this menu item and why now, Alyssa Buetikofer, the chief marketing and customer experience officer at McDonald's, noted that "the demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans, and created a product we knew they would crave. And the best part is we're just getting started.' And we bet we know what you're wondering — if McDonald's loves chicken so much, where the heck is the snack wrap? The brand added in its statement that fans should stay tuned to its social channels for more "juicy" updates and signed off by adding, "That's a wrap … at least for now!" We see you, McDonald's. We see you. McCrispy Strips: Made with white meat and coated in black pepper breading. Available in three- or four-piece portions beginning May 5. Creamy Chili Dip: A 'savory, sweet, and tangy sauce' made with red jalapeño, bell pepper, and sesame oil to cut through the fried chicken's fatty richness. Read the original article on Food & Wine
Yahoo
24-04-2025
- Business
- Yahoo
McDonald's to launch McCrispy Strips with creamy chili dip
McDonald's is set to enhance its menu with the launch of McCrispy Strips and the Creamy Chili Cip across the US in all participating restaurants by 5 May. This chicken dish represents the brand's first new permanent menu item in the country since 2021. The McCrispy Strips are made from 100% white meat in a crispy, golden-brown breading flavoured with black pepper. The new offering will come with a choice of three or four pieces, accompanied by one or two Creamy Chili Dip cups, respectively. This new dip will be sweet and tangy and is designed to complement the taste of the McCrispy Strips. McDonald's chief marketing and customer experience officer Alyssa Buetikofer said: "Since stepping into my new role as a leader of the US business this year, I've been excited for fans to get to experience our additional chicken offerings. "The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans and created a product we knew they would crave." Customers can also opt to enhance their meal with McDonald's signature sauces, such as Spicy Buffalo, Tangy Barbecue or Creamy Ranch, to create their preferred flavour combinations. McDonald's senior vice-president and chief supply chain officer Cesar Piña added: "When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfil to meet our customers' expectations. 'From the farms we source from to how food is prepared in our restaurants, bringing new products to our fans requires collaboration across suppliers, franchisees, and company staff. We hold ourselves to the highest standard and aim to bring fans nothing less than greatness." "McDonald's to launch McCrispy Strips with creamy chili dip" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Indianapolis Star
24-04-2025
- Entertainment
- Indianapolis Star
McDonald's sets launch date for chicken strips. When can you get them? What about Snack Wraps?
McDonald's chicken strips are headed back into restaurants next month. And the Snack Wraps might not be far behind. The fast food giant announced that McCrispy Strips will be back in stores nationwide, alongside a new Creamy Chili Dip by May 5. Some stores have the items now. It's the chain's first new permanent menu item in the U.S. since 2021. McCrispy Strips are made with 100% white meat and coated with crispy golden-brown breading featuring a new bold black pepper flavor. They're paired with Creamy Chili Dip, a savory, sweet and tangy sauce; but guests can opt for other McDonald's sauces. The chicken strips will come in three- or four-piece counts. When is the Snack Wrap coming back to McDonald's? McDonald's previously confirmed that its Snack Wrap will be making a return, as well. The company in Monday's release announcing the McCrispy Strips launch date said consumers should stay tuned for more updates, 'And that's a wrap…at least for now!'
