a day ago
Arab content creators debut at Cannes Lions
In a milestone for global content creators representation, the 71st Cannes Lions festival in France has featured Arab digital content creators in its official programme for the first time since adding the content creators track.
This regional recognition; strategically facilitated by regional consultancy Creator North; showcases creators whose platforms, voices, and communities are authentically rooted in the Arab world, signaling a fundamental shift in recognising the region's narrative influence.
During the festival, three pioneering voices claimed the spotlight in an independent capacity and featured, Ahmed El Ghandour (Egypt), the science communicator who engages 7.8 million YouTube followers; Ahmed Al Basheer (Iraq), the political satirist behind The Albasheer Show with 22.5 million followers globally; and Haifa Bsessio (Palestine), the empowerment-focused storyteller featured at the Forbes 30/50 Summit and Nobel Peace Prize concert.
Their presence reflects the strategic rise of the creator economy, which now encompasses over 1.5 million creators generating $300 million annually in the GCC alone.
Creator North's blueprint for Arab content creators representation
This milestone resulted from a strategic partnership between Cannes Lions and Creator North; the pioneering consultancy helping to facilitate the Arab creator economy's global ascent. As the region's first agency dedicated exclusively to creator strategy and brand partnerships, Creator North designs culturally intelligent opportunities where authentic voices drive measurable impact and regional sectoral growth.
Commenting on the occasion, Waleed Laham, Founder and CEO of Creator North stated: 'What we witnessed at Cannes Lions was not a symbolic presence, but a defining moment that confirms Arab content creators are now partners in shaping the global creative economy—not just because of their wide reach, but through the intellectual and creative value they bring to the global stage.'
Arab voices lead Cannes conversations as regional creator economy accelerates
During the Festival, the creators hosted two defining sessions with Ahmed El Ghandour engaging the 'Terrace Stage' audience with 'The Future of Friendship,' a timely exploration of human connection in our digital age. Simultaneously, Haifa Bsessio and Ahmed Al Basheer commanded the 'Creator Roof' stage with 'Stories That Survive: Creating Amid Crisis'; a resonant dialogue on transforming perspective into power through content born in challenging contexts.
