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Time of India

Cred and T Rajendar show Chennai the rewards of paying bills on time

Cred , the rewarding platform for the creditworthy, has invoked the iconic T Rajendar to spotlight the rewards of good financial behaviour in its new, quintessentially 'TR' brand film. Speaking directly to 'TR Nation', the campaign celebrates the legendary performer's unmistakable delivery and presence as a multi-hyphenate actor, director, producer, lyricist, composer, and singer. Now, he dons one more hat: that of an explainer, where he transforms creditworthiness from a concept to a conversation - a rewarding one. The campaign comes at a time when Chennai is emerging as one of India's most financially aware cities. A recent Cred–YouGov survey highlighted that 65 per cent of respondents in Chennai know their exact credit score , the highest among all Indian metros. With the film, Cred and TR show this financially progressive community that creditworthiness can be rewarding too. In a few seconds, a late-night doomscroll turns into a walk through the rewards that Cred members earn by paying their bills on the app - jewellery, vacations, gadgets, makeovers and other experiences. The film will run for six weeks across Tamil Nadu. The campaign continues on the app as well, with curated offers on brands like Butterheads, VS Mani, Bodycraft, Sangeetha Veg, Cha Republic, GIVA, A2B, Lakme and many more. Watch the video here: