Latest news with #Criteo
Yahoo
01-08-2025
- Business
- Yahoo
Why Criteo Stock Was a Winner on Wednesday
Key Points The adtech company posted its latest set of quarterly figures. Revenue rose, but adjusted net income declined. 10 stocks we like better than Criteo › It's safe to say Criteo (NASDAQ: CRTO) shareholders weren't feeling the sluggishness of Hump Day. Collectively, they traded up the shares of the France-based adtech company after it posted its latest earnings report, leaving them with a nearly 1% gain at market close. That compared favorably to the slight decline of 0.1% posted by the S&P 500 index that trading session. Crushing second-quarter estimates For its second quarter, Criteo -- which reports in U.S. dollars -- earned $483 million, which was a 2% improvement over the same period of 2024. Going in the opposite direction was non-GAAP (adjusted) net income; this fell to $51 million ($0.92 per share) from the year-ago profit of $64 million. Despite the bottom-line decline, both headline fundamentals crushed the consensus analyst estimates. On average, pundits tracking Criteo stock were modeling slightly over $275 million for revenue, and merely $0.71 per share for adjusted profitability. In its earnings release, Criteo revealed that its retail media revenue zoomed 11% higher. Lagging well behind that, however, was its sluggish (1%) growth from performance media. A bullish move Nevertheless, Criteo is bullish about its future, as indicated by its raised guidance. Its preferred internal profitability measure, contribution ex-traffic acquisition costs (TAC) -- basically, revenue minus such expenses -- is now expected to grow at a rate of 3% to 4% in 2024 over the previous year in constant-currency terms. Previously, the company was guiding for a flat to low single-digit percentage rise. Despite its favoring of this unusual metric, the fact that Criteo is confident of its growth suggests it has more good, estimates-topping quarters in front of it. Although the investor reaction to the earnings was cautious, I feel those folks were justified in bidding up the stock on Wednesday. Should you buy stock in Criteo right now? Before you buy stock in Criteo, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Criteo wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $630,291!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,075,791!* Now, it's worth noting Stock Advisor's total average return is 1,039% — a market-crushing outperformance compared to 182% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 29, 2025 Eric Volkman has no position in any of the stocks mentioned. The Motley Fool recommends Criteo. The Motley Fool has a disclosure policy. Why Criteo Stock Was a Winner on Wednesday was originally published by The Motley Fool Sign in to access your portfolio
Martechvibe
31-07-2025
- Business
- Martechvibe
Criteo, WPP Media Scale Commerce Intelligence to CTV
The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Topics News Share Share Criteo, WPP Media Scale Commerce Intelligence to CTV Whatsapp Linkedin Criteo has announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with supply partners, and Criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory. As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Powered by Criteo's Commerce Grid Supply-Side Platform (SSP), curated Deal IDs enable advertisers to activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales. ALSO READ: 'There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media,' said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media. 'By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV.' Criteo's real-time commerce signals originate from 17,000 ecommerce sites, 200 global retail partners, and thousands of open web publishers. When enhanced by WPP Media's Open Intelligence, these signals help build high-intent shopper audiences that are designed to convert. As Criteo delivers these audiences against CTV inventory, brands are now able to access these segments across their preferred DSP partners, streamlining activation. 'With Commerce Grid, Criteo is giving advertisers a seamless way to activate high-performing audiences on Roku. We're excited to see this partnership showcase the power of CTV in helping brands drive full-funnel outcomes,' said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. 'This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital,' said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. 'By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel.' ALSO READ:
Yahoo
30-07-2025
- Business
- Yahoo
WPP Media, Criteo partner to bring more performance to CTV advertising
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a new pact with Criteo, according to a press release. The two are offering advertisers curated Deal IDs that are supported by Criteo's Commerce Grid and can be activated on any demand-side platform (DSP). Criteo's data signals, estimated to represent over $1 trillion in annual e-commerce sales, will be enhanced with WPP Media's artificial intelligence-powered Open Intelligence solution to create shopper audiences. The goal is to realize the same degree of precision and measurement that's available in digital in a premium CTV environment carrying broad audience reach. Roku, Samsung and Scripps piloted the offering that looks to inject more performance into CTV advertising by activating its potential to reach shoppers. Dive Insight: WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo's supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media's supplier network and Open Intelligence, an AI-powered 'large marketing model' that is designed to predict audience behavior and market performance. CTV and commerce media have been moving closer together as advertisers try to generate more concrete outcomes, such as driving foot traffic and sales, from a channel that's traditionally leveraged for mass reach and brand awareness. The news sees two titans in their respective categories working together to meet that client demand while CTV soars. U.S. ad spending on the channel is expected by eMarketer to grow 16.8% in 2025 to reach $33.48 billion. WPP Media is the world's largest ad-buying agency and Criteo wields a wide view into commerce media, with data signals drawn from 17,000 e-commerce sites, 200 global retailers and a range of open web publishers. Key to the partnership is Criteo's Commerce Grid, billed as the world's first commerce-oriented SSP. WPP Media launched Open Intelligence in June, shortly following its rebrand from GroupM, as a way to push past conventional ID-based targeting. WPP Open assesses factors including geographical, commercial and behavioral data to create custom AI models, which can be further souped up using the client's own data sets. Advertisers taking advantage of the pact can deploy the two companies' Deal IDs on the DSP of their choice. The solution has already been piloted by top industry players, including Roku, which leads the CTV device market in the U.S. 'This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital,' said Joseph Meehan, general manager, global commerce supply at Criteo, in a press statement. 'By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel.' Recommended Reading WPP Media launches AI-driven tool to push beyond ID-based targeting Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
29-07-2025
- Business
- Yahoo
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV
Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectiveness NEW YORK , July 29, 2025 /PRNewswire/ -- Today, Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with premium supply partners, and Criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory. Turning Brand Budgets into Business Outcomes in any DSP As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on high-fidelity commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Powered by Criteo's Commerce Grid Supply-side Platform (SSP), curated Deal IDs enable advertisers to seamlessly activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales. "There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV," said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media. Bringing Commerce and Premium Supply Together Criteo's real-time commerce signals originate from 17,000 e-commerce sites, 200 global retail partners, and thousands of open web publishers, spanning over $1 trillion in annual ecommerce sales. Amplifying those signals through WPP Media's Open Intelligence creates high-intent, shopper audiences built to convert. As Criteo delivers these audiences against premium CTV inventory, brands are now able to access these segments across their preferred DSP partners, streamlining activation. "With Commerce Grid, Criteo is giving advertisers a seamless way to activate high-performing audiences on Roku. We're excited to see this partnership showcase the power of CTV in helping brands drive full-funnel outcomes," said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. "This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital," said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. "By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel." Contacts Criteo Public Relations Jessica Meyers, Criteo Investor Relations Melanie Dambre, About CriteoCriteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit About WPP MediaWPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit Forward Looking Statements Disclosure This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations. View original content to download multimedia: SOURCE Criteo Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Malaysian Reserve
29-07-2025
- Business
- Malaysian Reserve
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV
Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectiveness NEW YORK , July 29, 2025 /PRNewswire/ — Today, Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with premium supply partners, and Criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory. Turning Brand Budgets into Business Outcomes in any DSP As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on high-fidelity commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Powered by Criteo's Commerce Grid Supply-side Platform (SSP), curated Deal IDs enable advertisers to seamlessly activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales. 'There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV,' said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media. Bringing Commerce and Premium Supply Together Criteo's real-time commerce signals originate from 17,000 e-commerce sites, 200 global retail partners, and thousands of open web publishers, spanning over $1 trillion in annual ecommerce sales. Amplifying those signals through WPP Media's Open Intelligence creates high-intent, shopper audiences built to convert. As Criteo delivers these audiences against premium CTV inventory, brands are now able to access these segments across their preferred DSP partners, streamlining activation. 'With Commerce Grid, Criteo is giving advertisers a seamless way to activate high-performing audiences on Roku. We're excited to see this partnership showcase the power of CTV in helping brands drive full-funnel outcomes,' said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. 'This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital,' said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. 'By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel.' Contacts Criteo Public Relations Jessica Meyers, Criteo Investor Relations Melanie Dambre, About CriteoCriteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit About WPP MediaWPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit Forward Looking Statements Disclosure This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption 'Risk Factors' and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations.
