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Crocs promotes HeyDude president to chief brand officer role
Crocs promotes HeyDude president to chief brand officer role

Fashion Network

time22-05-2025

  • Business
  • Fashion Network

Crocs promotes HeyDude president to chief brand officer role

Crocs Inc. has announced the promotion of Terence Reilly to the role of executive vice president, chief brand officer, effective immediately. Reilly was previously brand president of HeyDude. In this newly created role, Reilly will oversee the marketing and communications functions for both the Crocs and HeyDude brands. He will continue to report to chief executive officer, Andrew Rees, while collaborating with Anne Mehlman, executive vice president, brand president for Crocs, in addition to HeyDude brand leadership. Rees will serve as the interim president for the HeyDude brand alongside the brand's senior leadership team until a permanent structure is announced, said the Broomfield, Colorado-based company. A brand expert, Reilly has a track record of building brand identity, connecting to relevant culture and fostering consumer engagement and loyalty. Before joining Crocs in 2024, the executive worked at drinkware firm Stanley Brand, where he served a president. Prior to his time at Stanley, Reilly served as the chief marketing officer at Crocs, Inc., in addition to holding various other marketing leadership roles, from 2013 to 2020, after holding various senior level marketing and leadership positions. "Since Terence rejoined Crocs, Inc. in 2024, the HeyDude brand has seen significant traction under his leadership. He has galvanized a team, sharpened the brand's strategic focus and re-established authentic connections with our consumers. I am confident that the green shoots we are seeing today are building the foundation for sustainable long-term brand growth," said Rees. "With Terence in this new role and in partnership with our proven leadership team, this shift will create an elevated focus on driving heat and energy for both our brands and spark disruptive innovation as we engage with our consumers and customers around the world." Earlier this month, ​Crocs Inc. announced a revenue increase of 1.4% in its first quarter, on the back of an increase in sales at its flagship brand, Crocs, where revenues increased 2.4% to $762 million.

Crocs promotes HeyDude president to chief brand officer role
Crocs promotes HeyDude president to chief brand officer role

Fashion Network

time22-05-2025

  • Business
  • Fashion Network

Crocs promotes HeyDude president to chief brand officer role

Crocs Inc. has announced the promotion of Terence Reilly to the role of executive vice president, chief brand officer, effective immediately. Reilly was previously brand president of HeyDude. In this newly created role, Reilly will oversee the marketing and communications functions for both the Crocs and HeyDude brands. He will continue to report to chief executive officer, Andrew Rees, while collaborating with Anne Mehlman, executive vice president, brand president for Crocs, in addition to HeyDude brand leadership. Rees will serve as the interim president for the HeyDude brand alongside the brand's senior leadership team until a permanent structure is announced, said the Broomfield, Colorado-based company. A brand expert, Reilly has a track record of building brand identity, connecting to relevant culture and fostering consumer engagement and loyalty. Before joining Crocs in 2024, the executive worked at drinkware firm Stanley Brand, where he served a president. Prior to his time at Stanley, Reilly served as the chief marketing officer at Crocs, Inc., in addition to holding various other marketing leadership roles, from 2013 to 2020, after holding various senior level marketing and leadership positions. "Since Terence rejoined Crocs, Inc. in 2024, the HeyDude brand has seen significant traction under his leadership. He has galvanized a team, sharpened the brand's strategic focus and re-established authentic connections with our consumers. I am confident that the green shoots we are seeing today are building the foundation for sustainable long-term brand growth," said Rees. "With Terence in this new role and in partnership with our proven leadership team, this shift will create an elevated focus on driving heat and energy for both our brands and spark disruptive innovation as we engage with our consumers and customers around the world." Earlier this month, ​Crocs Inc. announced a revenue increase of 1.4% in its first quarter, on the back of an increase in sales at its flagship brand, Crocs, where revenues increased 2.4% to $762 million.

Crocs promotes HeyDude president to chief brand officer role
Crocs promotes HeyDude president to chief brand officer role

Fashion Network

time22-05-2025

  • Business
  • Fashion Network

Crocs promotes HeyDude president to chief brand officer role

Crocs Inc. has announced the promotion of Terence Reilly to the role of executive vice president, chief brand officer, effective immediately. Reilly was previously brand president of HeyDude. In this newly created role, Reilly will oversee the marketing and communications functions for both the Crocs and HeyDude brands. He will continue to report to chief executive officer, Andrew Rees, while collaborating with Anne Mehlman, executive vice president, brand president for Crocs, in addition to HeyDude brand leadership. Rees will serve as the interim president for the HeyDude brand alongside the brand's senior leadership team until a permanent structure is announced, said the Broomfield, Colorado-based company. A brand expert, Reilly has a track record of building brand identity, connecting to relevant culture and fostering consumer engagement and loyalty. Before joining Crocs in 2024, the executive worked at drinkware firm Stanley Brand, where he served a president. Prior to his time at Stanley, Reilly served as the chief marketing officer at Crocs, Inc., in addition to holding various other marketing leadership roles, from 2013 to 2020, after holding various senior level marketing and leadership positions. "Since Terence rejoined Crocs, Inc. in 2024, the HeyDude brand has seen significant traction under his leadership. He has galvanized a team, sharpened the brand's strategic focus and re-established authentic connections with our consumers. I am confident that the green shoots we are seeing today are building the foundation for sustainable long-term brand growth," said Rees. "With Terence in this new role and in partnership with our proven leadership team, this shift will create an elevated focus on driving heat and energy for both our brands and spark disruptive innovation as we engage with our consumers and customers around the world." Earlier this month, ​Crocs Inc. announced a revenue increase of 1.4% in its first quarter, on the back of an increase in sales at its flagship brand, Crocs, where revenues increased 2.4% to $762 million.

Steve Madden, Foot Locker and More Shoe Stocks Soar on Trump's Latest 90-Day Tariff Deal With China
Steve Madden, Foot Locker and More Shoe Stocks Soar on Trump's Latest 90-Day Tariff Deal With China

Yahoo

time12-05-2025

  • Business
  • Yahoo

Steve Madden, Foot Locker and More Shoe Stocks Soar on Trump's Latest 90-Day Tariff Deal With China

Crocs Inc., Steve Madden Ltd. and Wolverine Worldwide Inc. were among the footwear stocks seeing gains on Monday morning following the latest tariff move by U.S. President Donald J. Trump. This comes after an early morning joint statement from the United States and China, in which they announced a substantial reduction on tariff rates. Starting Wednesday, the U.S. will lower tariffs on Chinese imports from 145 percent to 30 percent, while China will reduce its tariffs on American goods from 125 percent to 10 percent. More from Footwear News U.S. And China Hit 90-Day Pause On Tariffs, Begin Trade Negotiations Steve Madden Partners With Glamear on China Expansion The U.S. and China agreed that the tariff freeze would last an initial 90 days to allow room for further negotiations as they move toward a potential trade deal. Shares of Steve Madden, which has taken considerable action to reduce its reliance on China, jumped nearly 12 percent, while Wolverine Worldwide, which is aiming for 'near zero' Chinese production by 2026, saw its stock up by 8 percent. What's more, shares for Nike Inc. and Crocs were both up 6 percent on Monday. Other shoe brands like Skechers saw little movement following Monday's news, with shares remaining flat. As for footwear retailers, Foot Locker Inc., Dick's Sporting Goods Inc. and DSW parent company Designer Brands Inc. all saw their stock jump nearly 10 percent. Shares of Boot Barn Holdings Inc. soared nearly 14 percent and Shoe Carnival Inc. rose nearly 9 percent. Trump's change of tune on China, however, had some analysts cautious on what comes next. 'We've had reassurance from the U.S. that negotiations will continue and that the tone of the negotiations have been positive and U.S. and China don't want to decouple…That doesn't mean that we're back to where we were before the Trump inauguration, the 10 percent baseline tariff still exists everywhere, the 90 [day] pause is there and the clock is starting to tick,' said Jane Foley, head of FX strategy at Rabobank. Aaron Hill, FP Markets' chief analyst, added: 'The 90-day timeframe indicates these tariff cuts are a negotiation tactic rather than a permanent resolution, creating uncertainty about long-term trade policies.' Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You Sign in to access your portfolio

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