Latest news with #CruiseMaps
TTG
17-06-2025
- Business
- TTG
The powerful free marketing tool that could transform your cruise business
Lines including Cunard, P&O Cruises and Marella Cruises sell branded versions of The Cruise Maps onboard their ships, with prices ranging from £40-120, depending on the size of the map and whether a frame is included. ROL Cruises went a step further this year, offering branded The Cruise Maps as a more personal gift for its customers. Sarah Wikevand, chief operating officer, ROL Cruise, says: 'We recently ran a campaign gifting The Cruise Maps to a selection of our world cruise guests. On their return, guests were surprised with a beautifully framed, personalised map of their journey, tracking every destination, port and special memory along the way. The response has been fantastic. Many of our guests have shared photos of their maps on social media, including dedicated world cruise Facebook groups, and have told us what a wonderful keepsake it is for keeping their cruise memories alive. 'For some, it was their first world cruise so having a tangible, special memento to hang on their wall means the experience continues long after they return home. We see The Cruise Maps as a brilliant marketing tool. It adds genuine value and creates lasting positive associations with our guests and ROL Cruise. It's a special way of thanking customers for their loyalty. We're now exploring other ways to incorporate these into future campaigns, particularly for longer or once-in-a-lifetime cruise packages where they have the most impact.'
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The Independent
27-02-2025
- The Independent
New website lets you track your cruise history all in one place
A new digital platform is offering a way for cruise passengers to make a free digital memento of their favourite sailings. The Cruise Globe lets passengers enter details of a cruise they have been on and creates a map of their route to view on a 3D globe. You can sign up for free with your email and you will need to enter the name of the cruise ship, departure port and date of the sailing. The system then uses automatic identification system (AIS) satellite tracking technology to provide a full overview of the route you took, including the exact distance travelled. You can even zoom in to see the location of individual ports. Users can add multiple cruises so you can build a digital record of your cruising history. The tool will tell you the total nautical miles you have cruised, how many countries you have visited, your top cruise lines and how many sailings you have done. Your personalised cruise globe and track record can be shared online or downloaded for free. Alternatively, you can pay for a professional print of an individual route through sister service Cruise Maps, with prices starting from £48 depending on the size. This is a more personalised option than other apps such as Cruise Mapper, which lets users see where ships are located and track itineraries. The Cruise Globe is the brainchild of three friends, Matthew Jones, Will Ellison and Emma Le Teace, all of whom have a shared love of travel, ships and the ocean. Jones has eight years' experience building start-ups and both his parents worked for Cunard in the 1980s as a nurse and chief engineer on the QE2 and Countess. Ellison trained in naval architecture and has 15 years' experience building marine technology start-ups, while Le Teace is known for her popular Emma Cruises blog and TouTube channel. Jones said: 'Following months of research, we realised that what cruisers have been crying out for is an accurate record of exactly where they have been on all of their cruises, and to be able to share this information with family and friends. 'While there are countless apps that can be used to track flights and general travel, up until now nothing existed to allow cruisers to do this as AIS satellite tracking data often has gaps and cleaning it up is a time-consuming process. Thanks to Will's knowledge and experience, and our hard-working data validation team, we are able to clean up the data and create a platform on which users can explore and share the 100 per cent accurate statistics of their entire cruise history.' More than 50,000 routes have already been logged in just one week, Le Teace added: 'We are so excited by the incredible response to the launch of The Cruise Globe and can't wait to keep developing it. We know that cruisers love to look at their cruise stats and most people like to keep a written history of their travels in a notebook or on their computer. 'With the launch of The Cruise Globe, we are giving them the means to really show off their cruise journeys visually and statistically with their entire cruise history all on one beautiful digital globe.'
