19-07-2025
Brands cash in on viral Andy Byron–Kristin Cabot ‘kiss cam' moment at Coldplay concert
The internet barely had time to recover from the viral video of Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot before brands swooped in to capitalise on the moment. The duo's mid-concert embrace at Coldplay's Boston show on Wednesday, caught on the venue's 'kiss cam,' has now seemed to have inspired a wave of witty advertising clip, which showed Byron and Cabot hugging and smiling as lead singer Chris Martin quipped about them 'having an affair,' sparked endless memes and commentary online. Brands, as always, were quick to ride the a pillow and mattress brand, shared a cheeky image of Byron hugging a Frido pillow on the 'kiss cam,' captioned: 'Bro could've just used our Cuddle Pillow and avoided all that embarrassment.'
Premium pen maker LAMY Global also joined the trend, sharing a shot of the pair with a sharp caption: 'He doesn't know yet but on Monday he'll need a good pen to sign his divorce papers.'GlobeAir, a private jet charter service, posted the viral clip with a marketing twist, offering a 'quickest escape' from Boston to Hawaii. 'We help you through every stage of life! Vacation is calling,' their caption read. View this post on Instagram A post shared by GlobeAir | Private Jet Charter (@globeair)Hotels & Resorts Worldwide played along too, sharing a scenic beach video captioned: 'This and your HR manager.' View this post on Instagram A post shared by Hotels & Resorts Worldwide (@hotelsandresorts)Meanwhile, the incident has snowballed into a corporate headache for Astronomer. The company confirmed that both Byron and Cabot have been placed on leave pending an internal investigation. 'Astronomers are committed to the values and culture that have guided us since our founding,' the firm said in a statement on suggest Byron is negotiating his resignation and exit package, with co-founder and Chief Product Officer Pete DeJoy stepping in as interim CEO. The company also clarified that the woman in the viral video was not Vice President of Human Resources Alyssa Stoddard, addressing misinformation circulating Andy Byron nor Kristin Cabot has publicly commented on the viral video.- EndsMust Watch
