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Cuisinart Outdoors Fires Up Growth—One Product Innovation At A Time
Cuisinart Outdoors Fires Up Growth—One Product Innovation At A Time

Forbes

time09-06-2025

  • Business
  • Forbes

Cuisinart Outdoors Fires Up Growth—One Product Innovation At A Time

As more consumers embrace outdoor cooking as a lifestyle rather than a seasonal hobby, brands are under pressure to deliver high-performance products that balance innovation, versatility, and real-world functionality. One company leading this evolution is Cuisinart Outdoors, a division of the iconic kitchen appliance brand that's redefining how and where we cook. In this exclusive interview, Kris Kahn, SVP and General Manager of Cuisinart Outdoors, shares how the brand is capitalizing on its legacy of quality to carve out a dominant position in the outdoor space—one product innovation at a time. At the core of Cuisinart Outdoors' R&D strategy lies a philosophy of purposeful innovation. 'Each product is thoughtfully engineered to deliver exceptional performance while enhancing real-world outdoor cooking experiences,' says Kahn. Cuisinart Outdoors doesn't just build for the market—it builds with the market. Customer feedback is not only welcomed but actively integrated through pre-launch testing, user reviews, and social listening. Culinary influencers and chefs are also brought in early in the design and prototyping stages, ensuring each product meets the expectations of today's home chefs. 'Our guiding principles are quality craftsmanship, versatility, and price accessibility,' Kahn notes. 'We're constantly fine-tuning based on how real people use our products.' With competition heating up in the outdoor cooking space, differentiation is essential. That's why Cuisinart Outdoors is banking on multifunctionality and sleek design to keep its edge. Cuisinart outdoor wok station. Cuisinart 'We approach our outdoor products with the same rigor and creativity that built our reputation indoors,' says Kahn. Flagship innovations like the Propel+ Four Burner 3-in-1 Gas Grill, the 28" Outdoor Griddler, and the Outdoor Wok Station exemplify the brand's commitment to multifunctional performance wrapped in user-friendly form factors. These innovations aren't just catching the eyes of consumers—they're also turning heads among retailers. 'Retailers value our innovation and wide appeal,' explains Kahn, 'but what really drives partnership is our credibility as a trusted kitchen brand that has successfully expanded into the outdoor space.' Exclusive product collaborations and immersive in-store experiences are central to Cuisinart's retail strategy, bolstered by marketing efforts designed to drive traffic and engagement across channels. The feedback on recent launches has been overwhelmingly positive, Kahn shares. 'Customers appreciate the attention to detail, intuitive design, and flexibility. Whether it's the convenience of a griddle/broiler combo or the versatility of a multi-burner grill, they're recognizing the value we bring to their outdoor cooking lives.' This enthusiasm is reflected in robust demand and consistently high satisfaction scores, affirming that Cuisinart Outdoors is resonating with both seasoned grillmasters and casual backyard chefs alike. In a post-pandemic landscape where supply chain reliability remains a top concern, Cuisinart Outdoors has doubled down on operational resilience. 'We've invested heavily in technology and data transparency to stay ahead,' says Kahn. With SAP at the heart of its supply chain strategy, the company can track inventory in real time, optimize demand forecasting, and make agile decisions that reduce the risk of stockouts. 'Our cross-functional coordination allows us to respond quickly, ensuring products are where they need to be—whether that's in a warehouse, on a retail shelf, or shipped direct-to-consumer,' Kahn adds. Looking forward, the brand is eyeing expansion into emerging product categories and geographies. Portable solutions, prep-and-serve accessories, and products inspired by global culinary trends are all in the pipeline. 'Our mission is to elevate the outdoor cooking experience,' says Kahn. 'We're designing for the modern outdoor lifestyle—functional, accessible, and always ready for what's next.' As outdoor cooking continues to grow in popularity and sophistication, Cuisinart Outdoors is proving that innovation isn't just about what you cook with—it's about how seamlessly it fits into your life.

Cuisinart Outdoors® Unveils Two New Revolutionary Grills with Industry-First Technology
Cuisinart Outdoors® Unveils Two New Revolutionary Grills with Industry-First Technology

Associated Press

time27-02-2025

  • Business
  • Associated Press

Cuisinart Outdoors® Unveils Two New Revolutionary Grills with Industry-First Technology

Ahead of outdoor entertaining season, the Cuisinart® 28" Outdoor Griddler™- 2-in-1 Griddle & Broiler and Propel+ Four Burner 3-in-1 Gas Grill (Grill, Griddle, Pizza Oven) will be available at national retailers starting March 1 STAMFORD, Conn., Feb. 27, 2025 /PRNewswire/ -- Cuisinart Outdoors®, a brand dedicated to enhancing outdoor experiences with innovative culinary and comfort solutions, is introducing two game-changing grills each featuring pioneering technology. The 28" Outdoor Griddler™- 2-in-1 Griddle & Broiler and the Propel+ Four Burner 3-in-1 Gas Grill (Grill, Griddle, Pizza Oven) will be available at national retailers starting March 1. 'At Cuisinart Outdoors, our goal is to elevate and simplify the entire outdoor entertaining experience,' said Kris Kahn, SVP & General Manager for Cuisinart Outdoors, a division of Conair LLC. 'The Propel+ Four Burner 3-in-1 Gas Grill and the 28" Outdoor Griddler™- 2-in-1 Griddle & Broiler do just that. By bringing professional-grade technology and versatile features to outdoor cooking, they're truly a one stop shop made for backyard chefs of all levels.' The demand for multifunctional outdoor cooking spaces has never been higher and these new offerings may just ignite a battle of the barbeques among grillers in backyards across the country. Both grills are designed with first-of-their-kind technology and innovative features like a patent-pending contour lid and baffle system, making them all-in-one solutions that can cook up breakfast, lunch and dinner, making outdoor cooking professional level meals practical and easy. 28" Outdoor Griddler™- 2-in-1 Griddle & Broiler: Seamlessly transition between griddling and broiling with the first-ever 2-in-1 Griddle & Broiler, delivering unmatched versatility. The patent-pending Broiler Baffles system controls heat with precision—locking it in for high-heat searing or releasing it for toasting and warming. A spacious 504 sq. in. griddle handles everything from pancakes to burgers, while the adjustable 3-level broiler ensures a perfect flame-kissed finish on steaks, veggies, and more. Sleek, modern, and powerful, this all-in-one outdoor essential is redefining backyard cooking. Cuisinart Propel+ Four Burner 3-in-1 Gas Grill (Grill, Griddle, Pizza Oven): Built for today's multi-tasking griller, its patent-pending contour lid creates Thermo-Flo™ technology that ensures rapid preheating and even heat distribution across the cooking surface. With nearly 500 square inches of cooking space, this grill also has a premium griddle and 15" pizza stone perfect for making restaurant quality pizza in under six minutes. Home cooks will be able to shop for the new grills at nationwide retailers like The Home Depot, Best Buy, and Amazon at an SRP of $499.99. Cuisinart will unveil these groundbreaking products at The Inspired Home Show (March 2-4) and the National Hardware Show (March 18-20), where industry experts and attendees will experience their versatility firsthand. For more information, please visit Connect with Cuisinart Outdoors: TikTok ABOUT CUISINART OUTDOORS: Cuisinart is a premier kitchenware brand dedicated to making culinary experiences enjoyable and accessible for home cooks everywhere. Established in 1973, Cuisinart revolutionized the way food is prepared with the introduction of the food processor and has continued to innovate ever since. Expanding beyond the kitchen, Cuisinart Outdoors brings the same commitment to quality, functionality, and style to outdoor cooking and entertainment. From high-performance grills to versatile accessories and heating solutions, Cuisinart Outdoors is redefining how people cook, entertain, and enjoy their outdoor spaces year-round. Passionate about bringing people together through food, Cuisinart fosters connections and enhances the joy of cooking. Whether indoors or out, their products empower cooks of all levels to unleash their culinary potential and create memorable meals for family and friends. Press Contacts Zeno Group Ashley Friedman

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