Latest news with #CultureBrands
Yahoo
a day ago
- Automotive
- Yahoo
Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hyundai launched a marketing campaign, 'Best of Both Worlds,' in support of its Sante Fe and Tuscon hybrid vehicles, per a press release. Two ad spots and two long-form videos feature a French cowboy who lives in Paris, Texas and drives Hyundai's hybrids. A separate campaign, 'He Got Money,' focuses on fuel savings and is targeted at an African-American audience. The campaigns, from Innocean USA and Culture Brands, respectively, come as the automaker has seen hybrid vehicle sales increase 44% so far in 2025, despite ongoing macroeconomic uncertainty. Hyundai is going all-in on its hybrid vehicles with a pair of ads that mix humor and value propositions like performance and savings. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive. The 'Best of Both Worlds' effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas. A 30-second 'Cowboy' spot which debuted on June 8 during the NBA finals focuses on the Sante Fe Hybrid and shows how the titular character can have 'more cheese' on his plate by saving on fuel. 'Mosey' focuses on the Tucson Hybrid and will air later this month. In addition, a long-form YouTube spot has a cinematic feel, albeit one drawn more from Westerns and not Wim Wenders' art house classic 'Paris, Texas.' However, the campaign was filmed on location in the Texas town, and Hyundai will donate an estimated $30,000 from production to support local schools in the community. Created by Innocean with media by Canvas, 'Best of Both Worlds' will run across broadcast, digital and programmatic platforms, with custom digital content on TikTok, Meta, Reddit, YouTube and beyond. In a separate but related effort, Hyundai continued its series of 'Okay Hyundai' ads with 'He Got Money.' The 30-second ad focuses on a character who owns a hybrid and the gossip about his seemingly extravagant lifestyle, which — in a nod to ongoing price pressures — includes a fridge full of eggs. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and will be featured in influencer partnerships. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday' — and is from Hyundai's African American agency of record, Culture Brands. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America, in a press release. Hyundai's increased hybrid sales follow the automaker becoming the launch partner of Amazon Autos late last year. One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon's ad platform by the end of Q1, partially due to its ability to sell its cars via the online retailer, Adweek reported. Hyundai is currently the only automaker that has that functionality on Amazon. Recommended Reading Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad
Malaysian Reserve
a day ago
- Automotive
- Malaysian Reserve
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed 'OKAY Hyundai' series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ — Hyundai Motor America, in partnership with Culture Brands, today launched, 'He Got Money,' a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning 'OKAY Hyundai' series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: 'OKAY Hyundai.' This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. 'Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump.' 'With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank,' said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. 'You can keep your style, make smart choices, and still have the aunties talking.' Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic 'Friday' and 'The Price Is Right.' Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs
Yahoo
2 days ago
- Automotive
- Yahoo
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed "OKAY Hyundai" series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ -- Hyundai Motor America, in partnership with Culture Brands, today launched, "He Got Money," a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: "OKAY Hyundai." This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. "Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains," said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. "'He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump." "With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank," said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. "You can keep your style, make smart choices, and still have the aunties talking." Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic "Friday" and "The Price Is Right." Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. "He Got Money" will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs View original content to download multimedia: SOURCE Hyundai Motor America Sign in to access your portfolio
Associated Press
04-02-2025
- Automotive
- Associated Press
Hyundai Champions the Joy of Driving in 'Play for the Car' Campaign Featuring the 2025 Sonata Hybrid
Directed by Nate Edwards, the campaign highlights the Sonata Hybrid's sleek design, luxury features, and advanced technology The campaign builds on Hyundai's ongoing commitment to cultural resonance and representation through the acclaimed 'OKAY Hyundai' series FOUNTAIN VALLEY, Calif., Feb. 4, 2025 /PRNewswire/ -- Hyundai in collaboration with its agency Culture Brands, is launching 'Play for the Car,' its latest marketing campaign featuring the 2025 Hyundai Sonata Hybrid. The campaign highlights the Sonata Hybrid's sleek design, premium features, and impressive efficiency, making it an ideal choice for the dynamic, fast-paced lifestyles of today's couples. Building on the success of the acclaimed 'OKAY Hyundai' series, Hyundai and Culture Brands continue its mission to deepen Hyundai's authentic connection with the African American community. This latest campaign exemplifies the brand's commitment to cultural resonance by collaborating with the renowned Invisible Collective. Directed by Nate Edwards, celebrated for his expertise in magical realism and cultural storytelling, the campaign showcases how the Sonata Hybrid enriches the dynamic, tech-driven lifestyles of today's couples, keeping their routines fresh and their connection vibrant. Adding to the creative excellence, the spot was edited by Vinnie Hobbs, a three-time MTV Video Music Award nominee for Best Editing. ''Play for the Car' reflects Hyundai's focus on capturing life's meaningful moments and how our vehicles can help create them,' said Sean Gilpin, chief marketing officer, Hyundai Motor America. 'It's about how the Sonata Hybrid empowers our customers to pursue their passions with confidence and style.' The campaign follows Emmett and Cassie, a couple navigating the hustle of daily life while keeping their connection and playful spirit alive. When Cassie leaves behind her newly purchased Sonata Hybrid, Emmett eagerly takes it for a spin, turning an unexpected moment into an opportunity to add excitement to their routine. As he discovers the car's sleek design and advanced features, even the busiest day feels more enjoyable. Hyundai Sonata Hybrid 'Play for the car' Campaign :30 TV Spot 'The story of Emmett and Cassie is the story of many of us – finding moments of connection and joy amid the chaos of daily life,' said Nate Edwards, director of the campaign. 'The Sonata Hybrid serves as the backdrop to a narrative that celebrates love, life, and sustainability.' The 2025 Hyundai Sonata Hybrid features a 2.0L GDI 4-cylinder hybrid engine paired with a 6-speed automatic transmission, delivering impressive fuel efficiencyi without compromising performance. Standard features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto™ and Apple CarPlay®ii, and a suite of advanced safety technologies such as Forward Collision-Avoidance Assist and Blind-Spot Collision Warning. 'The 'OKAY Hyundai' series continues to push boundaries in connecting with diverse audiences, and this latest campaign is no exception,' said Erik Thomas, director of experiential and multicultural marketing at Hyundai Motor America. 'Through relatable storytelling and intentional representation, we're showcasing how the 2025 Sonata Hybrid is synonymous with the innovation and sophistication that today's drivers expect.' 'Play for the Car' will run across multiple platforms, including 15- and 30-second broadcast and digital spots, as well as influencer partnerships. The campaign aims to influence awareness and opinion through impactful and relevant narratives that resonate with a diverse audience. Culture Brands Culture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 15-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can® and #CultureTags®. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor America Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit i Legal Disclaimer: 2025 SONATA Hybrid SEL: 44 City/51 Hwy/47 Combined MPG. SONATA Hybrid Limited: 44 City/51 Hwy/47 Combined MPG. All figures are EPA estimates and for comparison purposes only. Actual mileage may vary with options, driving conditions, driving habits and vehicle's condition. ii Legal Disclaimer: Apple CarPlay is a registered trademark of Apple Inc. Android Auto is compatible with Android phones running Android 6.0 or higher. Android Auto may not be available on all devices and is not available in all countries or regions. Additional apps may be required. Android and Android Auto are trademarks of Google LLC.
Yahoo
04-02-2025
- Automotive
- Yahoo
Hyundai Champions the Joy of Driving in "Play for the Car" Campaign Featuring the 2025 Sonata Hybrid
Hyundai's latest product marketing campaign, created with Culture Brands, celebrates connection and sustainability with the 2025 Sonata Hybrid Directed by Nate Edwards, the campaign highlights the Sonata Hybrid's sleek design, luxury features, and advanced technology The campaign builds on Hyundai's ongoing commitment to cultural resonance and representation through the acclaimed "OKAY Hyundai" series FOUNTAIN VALLEY, Calif., Feb. 4, 2025 /PRNewswire/ -- Hyundai in collaboration with its agency Culture Brands, is launching "Play for the Car," its latest marketing campaign featuring the 2025 Hyundai Sonata Hybrid. The campaign highlights the Sonata Hybrid's sleek design, premium features, and impressive efficiency, making it an ideal choice for the dynamic, fast-paced lifestyles of today's couples. Building on the success of the acclaimed 'OKAY Hyundai' series, Hyundai and Culture Brands continue its mission to deepen Hyundai's authentic connection with the African American community. This latest campaign exemplifies the brand's commitment to cultural resonance by collaborating with the renowned Invisible Collective. Directed by Nate Edwards, celebrated for his expertise in magical realism and cultural storytelling, the campaign showcases how the Sonata Hybrid enriches the dynamic, tech-driven lifestyles of today's couples, keeping their routines fresh and their connection vibrant. Adding to the creative excellence, the spot was edited by Vinnie Hobbs, a three-time MTV Video Music Award nominee for Best Editing. "'Play for the Car' reflects Hyundai's focus on capturing life's meaningful moments and how our vehicles can help create them," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "It's about how the Sonata Hybrid empowers our customers to pursue their passions with confidence and style." The campaign follows Emmett and Cassie, a couple navigating the hustle of daily life while keeping their connection and playful spirit alive. When Cassie leaves behind her newly purchased Sonata Hybrid, Emmett eagerly takes it for a spin, turning an unexpected moment into an opportunity to add excitement to their routine. As he discovers the car's sleek design and advanced features, even the busiest day feels more enjoyable. Hyundai Sonata Hybrid "Play for the car" Campaign :30 TV Spot "The story of Emmett and Cassie is the story of many of us – finding moments of connection and joy amid the chaos of daily life," said Nate Edwards, director of the campaign. "The Sonata Hybrid serves as the backdrop to a narrative that celebrates love, life, and sustainability." The 2025 Hyundai Sonata Hybrid features a 2.0L GDI 4-cylinder hybrid engine paired with a 6-speed automatic transmission, delivering impressive fuel efficiencyi without compromising performance. Standard features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto™ and Apple CarPlay®ii, and a suite of advanced safety technologies such as Forward Collision-Avoidance Assist and Blind-Spot Collision Warning. "The 'OKAY Hyundai' series continues to push boundaries in connecting with diverse audiences, and this latest campaign is no exception," said Erik Thomas, director of experiential and multicultural marketing at Hyundai Motor America. "Through relatable storytelling and intentional representation, we're showcasing how the 2025 Sonata Hybrid is synonymous with the innovation and sophistication that today's drivers expect." "Play for the Car" will run across multiple platforms, including 15- and 30-second broadcast and digital spots, as well as influencer partnerships. The campaign aims to influence awareness and opinion through impactful and relevant narratives that resonate with a diverse audience. Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 15-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can® and #CultureTags®. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok i Legal Disclaimer: 2025 SONATA Hybrid SEL: 44 City/51 Hwy/47 Combined MPG. SONATA Hybrid Limited: 44 City/51 Hwy/47 Combined MPG. All figures are EPA estimates and for comparison purposes only. Actual mileage may vary with options, driving conditions, driving habits and vehicle's Legal Disclaimer: Apple CarPlay is a registered trademark of Apple Inc. Android Auto is compatible with Android phones running Android 6.0 or higher. Android Auto may not be available on all devices and is not available in all countries or regions. Additional apps may be required. Android and Android Auto are trademarks of Google LLC. View original content to download multimedia: SOURCE Hyundai Motor America Sign in to access your portfolio
