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Business Standard
13-05-2025
- Business
- Business Standard
Curefoods acquires India rights to Krispy Kreme, plans Northern expansion
Curefoods has acquired pan-India rights for Krispy Kreme—the global doughnut and coffee brand. The move marks Curefoods' strategic expansion into the northern region of the country, enabling it to scale Krispy Kreme's footprint across India. Previously holding exclusive distribution rights for South India, this acquisition includes a takeover of 11 Krispy Kreme stores in Delhi NCR, comprising seven physical retail outlets and four cloud kitchens, in areas such as Worldmark Aerocity, Select City Walk Mall Saket, Ambience Mall Gurgaon, Promenade Mall Vasant Kunj, and Mall of India Noida. With this expansion, Curefoods now operates over 100 Krispy Kreme outlets across the country—a mix of dine-in stores and cloud kitchens. 'This marks a pivotal step in Krispy Kreme's India journey,' said Ankit Nagori, Founder, Curefoods. 'With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country. Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that's sustainable, accessible, and exciting for our consumers.' While this announcement marks an entry into North India, Curefoods has also outlined plans to deepen its presence across other parts of the country in the future, including western markets like Mumbai. The company said the acquisition highlights Curefoods' long-term vision of bringing global food brands closer to Indian audiences by leveraging its deep distribution networks, operational agility, and consumer insights.


Time of India
13-05-2025
- Business
- Time of India
Curefoods acquires pan-India rights for doughnut brand Krispy Kreme
Cloud kitchen startup Curefoods said on Tuesday that it has acquired the pan-India rights for doughnut and coffee brand Krispy Kreme . The deal also marks Curefoods' entry in North India with Krispy Kreme, after its takeover of seven retail stores and four cloud kitchens in Delhi NCR. The financial terms of the deal weren't disclosed. With this expansion, Curefoods now operates over 100 Krispy Kreme outlets across the country. Last December, it had acquired the South and West India operations of Krispy Kreme. US-based Krispy Kreme Inc has operations in 40 countries through a network of doughnut shops, retail partnerships and a digital platform. 'With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country,' said Curefoods founder Ankit Nagori . 'Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that's sustainable, accessible, and exciting for our consumers.' Curefoods also intends to broaden its footprint in other parts of the country, with a focus on western regions such as Mumbai. Founded in 2020 by former Flipkart executive Nagori, Curefoods houses brands such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle. The Bengaluru-based company has over 500 cloud kitchens and offline stores in 40 cities. Curefoods posted 53 per cent revenue growth in fiscal year 2024 and narrowed its net loss to less than a half of what it was the year before. According to a report released last year by the National Restaurant Association of India , the cloud kitchen sector expanded at a compound annual growth rate (CAGR) of 30-40 per cent between 2019 and 2024. The segment is expected to grow at a CAGR of 35 per cent over the next four years, the report added.