Latest news with #CurryCon
Hype Malaysia
2 days ago
- Entertainment
- Hype Malaysia
Under Armour Cooks Up New Curry Collection & Announces Curry Brand World Tour
It's the collab EVERYBODY needs! Under Armour and Curry Brand have announced their marquee basketball initiative of the 2025 Curry Brand World Tour. Curry Brand—Stephen Curry's basketball footwear and apparel line under Under Armour—is going global, returning to Asia for hosting Curry Camp in both the U.S. and China. Spearheaded by Curry himself, this first-ever world tour will bring the original Curry Camp concept overseas for the first time, alongside Curry Con, the brand's first-ever basketball culture convention. The tour will blend elite athlete development across two continents with high-impact fan engagement, introducing a first-of-its-kind hybrid model designed to elevate the next generation of hoopers and deepen the global connection with fans. Kicking off in August, Curry will begin the U.S. leg of the tour in San Francisco, promoting the brand and upcoming products through various activations across multiple cities. The tour will culminate in Chongqing, China, marking the Asian debut of Curry Camp and Curry Con, the ultimate basketball immersion experience for fans. 'I'm incredibly excited for this year's tour – not only to host Curry Camp in San Francisco, but also to bring it to Asia for the first time. I'm looking forward to working with some of the best young athletes in the world at both Curry Camp experiences, to connect with fans at the first-ever Curry Con, and immersing ourselves once again in the culture and history of the region.' Stephen Curry, NBA superstar and President of Curry Brand. Complementing Asia's very first Curry Camp, the tour will also introduce the inaugural brand culture convention Curry Con. This dynamic 3-day fest in Chongqing, open to all fans across Asia, will serve as a hub for innovation and fan engagement fostering a vibrant community around the brand. Attendees will have the chance to explore interactive exhibits, discover the latest product innovations, engage in sports sessions with athletes, and delve deep into the brand's rich history, core values, and forward-thinking vision for the future of sport. The Under Armour Curry Collection is available now at all Under Armour Brand Houses and Hoops Station nationwide, as well as online at Don't miss your chance to gear up, take your game to the next level, and be part of the basketball movement.
Time of India
27-07-2025
- Entertainment
- Time of India
De'Aaron Fox backs out of 2025 Curry Brand World Tour, leaving Stephen Curry to travel solo in Asia
star De'Aaron Fox recently declared that he will not be traveling with Stephen Curry on the 2025 Curry Brand World Tour next month. Basketball enthusiasts from Hong Kong to Chongqing were eagerly awaiting this partnership. Tired of too many ads? go ad free now However, he recently canceled it for unspecified reasons. The schedule was set by early July. Fans anticipated behind-the-scenes access to two of the league's fastest and most dazzling guards in addition to unique sneaker drops. Nevertheless, Steph Curry was left hanging by this abrupt change in plans. Curry Brand goes global as De'Aaron Fox announces withdrawal from 2025 international tour The San Antonio Spurs player De'Aaron Fox and star Steph Curry were both supposed to be on the 2025 Curry Brand World Tour, which Curry Brand announced on July 8. The tour will start in August. Along the route, the team will stop at Chongqing, China, Tokyo, Hong Kong, and San Francisco. However, De'Aaron Fox said on Friday that Steph Curry will be travelling alone. He took to X and said: "Unfortunately, I won't be able to travel to Asia next month," the point guard said in a video posted to X, formerly Twitter. "This was a tough decision for me. I was really looking forward to traveling to ... meet all of you and show off the Curry 2s and experience the incredible basketball culture in Asia." Beyond the video, Under Armour, , and the S.A. Spurs have not released an official comment, and the player did not give a reason for his cancellation. He further said: "I'm truly sorry.. Your love for the game and unmatched enthusiasm set you apart from any other fanbase in the world." The tour was partially based on Victor Wembanyama's international presentation from the year before, but the S.A. Tired of too many ads? go ad free now Spurs player's distinct style and G.S. Warriors player's superstar gravitas were anticipated to steal the show during stops in the US and Asia. De'Aaron Fox backed out, leaving Stephen Curry alone (Image via Instagram / @stephencurry30) 's 2025 Curry Brand World Tour was announced on July 8. Curry Brand, Stephen Curry's basketball shoe and clothing business under Under Armour, is expanding internationally. It will make several trips back to Asia and hold Curry Camp in China and the United States. Along with Curry Con, the brand's first-ever basketball culture conference, this international tour will introduce the original Curry Camp concept abroad for the first time. However, the franchise owner will have to deal with this all alone. Also read:
Yahoo
08-07-2025
- Sport
- Yahoo
Stephen Curry's Latest Announcement Leaves Fans Stunned
Stephen Curry's Latest Announcement Leaves Fans Stunned originally appeared on Athlon Sports. Stephen Curry has established himself not only as the greatest shooter of all time and one of the best point guards in NBA history, but also as a pioneer. Advertisement In a time when most NBA superstars signed endorsement deals with Nike, Jordan, or Adidas, Curry zagged when everybody was zigging. He signed a very lucrative deal to spearhead Under Armour's basketball team, and it's paid off big dividends so far. Golden State Warriors guard Stephen Curry (30) prepares to play the Minnesota Timberwolves before game one of the second round for the 2025 NBA Playoffs at Target Center. Bruce Kluckhohn-Imagn Images With that in mind, Curry Brand and Under Armour will go on a World Tour this offseason, according to a report by Tomer Azarly: "Under Armour and Curry Brand announced the 2025 Curry Brand World Tour today," Azarly wrote. "Stephen Curry and De'Aaron Fox will be going on tour in August to San Francisco, Tokyo, Hong Kong, Xi'An, as well as Chongqing, and they'll host camps for high school boys and girls. They'll also host a 3-day brand culture convention, Curry Con, in Chongqing." Advertisement Fox was the first player to sign an endorsement deal under the Curry brand. They also have Davion Mitchell, Seth Curry, and Quincy Olivari on the team, and they signed collegiate stars MiLaysia Fulwiley and Japanese sharpshooter Keisei Tominaga. Curry enjoyed some much-needed time off after another strong season. The Golden State Warriors are still trying to sort out the Jonathan Kuminga situation and bring more firepower to the Bay Area because their championship window will stay open for as long as he's healthy. In the meantime, the sharpshooting star will continue to take his brand to the next level. Advertisement This story was originally reported by Athlon Sports on Jul 8, 2025, where it first appeared.
