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India Today
a day ago
- Business
- India Today
Where skin meets science: Beauty services for the new age
New Delhi today's beauty industry, "premiumisation" has become more than just a buzzword—it's a philosophy. One of India's established salon brands is redefining what premium means by integrating advanced medical-grade technologies, clean formulations, and personalised care into a luxe-yet-approachable salon Indian beauty landscape is undergoing a quiet revolution. Consumers are no longer satisfied with surface-level treatments — they're demanding experiences that combine clinical precision, conscious choices, and indulgent self-care. As the idea of "premium beauty" evolves, what truly sets apart a high-end experience from the rest?advertisementIndia Today spoke to Aditya Sharma, CEO of Cut & Style Salon, to decode how the future of premiumisation is unfolding —SERVICE DESIGN GOES CLINICAL YET COMFORTABLE This shift is most evident in how services are designed. Gone are the days of basic facials and superficial treatments. Now, clients are offered medically-informed, technology-backed options like Hydra Facials, Oxy Facials, anti-aging protocols, FDA-approved laser hair removal, and targeted skin-brightening solutions. These aren't just cosmetic treatments—they're clinical-grade, evidence-based approaches that ensure both safety and FORMULATIONS DRIVE PRODUCT CURATIONProduct selection is also evolving. While not always explicitly stated, there's a clear focus on wellness-aligned, high-performance skincare, often featuring vegan, cruelty-free, and clinically-tested formulations. These products are chosen to support not just aesthetic goals but also long-term skin health, reflecting an awareness of 'conscious beauty.'EXPERIENCE MATTERS: FROM CLINIC TO COMFORT ZONEadvertisementOne major distinction lies in the setting. While medical aesthetics often conjure images of sterile clinics, this salon is designed to feel calming and luxurious. Warm interiors, soothing lighting, and personalized attention transform the experience into one of self-care rather than medical necessity. It's clinical skincare in a setting that encourages comfort and brand defines "conscious luxury" as a mindful approach to indulgence, where efficacy, sustainability, and ethical practices coexist. It caters to clients who want results, but also care about how those results are achieved. This includes everything from vegan products and eco-conscious packaging to services that account for lifestyle factors like stress, diet, and SHIFT TO EXPERT-LED, CONSULTATIVE BEAUTYResponding to increased demand for expert guidance, the salon has doubled down on education and qualifications. All dermatologists are certified medical professionals, and aestheticians are licensed or diploma-holders who undergo regular training in the latest technologies. Consultations involve in-depth skin analysis, ensuring that each treatment is based on real data rather than generic than a place for a haircut or facial, this salon envisions itself as a holistic lifestyle destination. Integrated services now include skin and body therapies, laser treatments, and scalp care—positioned not as occasional splurges, but as part of a regular wellness models are also part of the evolution, offering monthly treatments, exclusive events, and early access to new technologies—fostering a loyal community rather than one-time WITHOUT COMPROMISING SENSORIALITYThe salon's offerings balance performance with pleasure. Advanced devices deliver instant, visible results, while the overall experience remains indulgent. Clean, effective formulations are paired with spa-like environments and relaxing treatments, ensuring that efficacy doesn't come at the cost of to global trends, personalisation and wellness are at the core of this premium transformation. Each client's journey begins with a consultation and analysis, followed by a tailored plan that may include advanced facials, scalp therapies, and body treatments. It's beauty aligned with lifestyle, not just a market crowded with self-declared premium services, what sets the real ones apart? It's a combination of medical expertise, personalisation, luxurious ambiance, clean and conscious products, and a commitment to client education. It's about making advanced skincare feel safe, empowering, and FOR BEAUTY PROFESSIONALS LOOKING TO LEVEL UPFor others in the industry, the roadmap is clear:Invest in continuous training and strict safety and hygiene technology-backed, data-driven clean formulations without sacrificing every client spaces that soothe, not transparent and build beauty of the future is smart, ethical, luxurious—and deeply personalTo succeed in this competitive, discerning market, experts suggest salons must invest in staff education, uphold medical-grade hygiene standards, and communicate value clearly. Trust is built not just through ambience, but also through honesty about results, safety, and the science behind every treatment.
News18
22-04-2025
- Business
- News18
The Rise of Express Beauty: How Salons Are Redefining Self-Care for the Fast-Paced Consumer
Last Updated: Express beauty is redefining self-care, offering quick, high-impact treatments tailored for today's fast-paced lifestyles. In an era where every minute matters, beauty salons are undergoing a quiet but powerful transformation. The rise of express beauty services — quick, high-impact treatments designed to deliver visible results in under an hour — is not just a trend; it's a direct response to the demands of a fast-paced, hyper-connected world. 'As lifestyles become increasingly fast-paced, today's consumers are looking for beauty solutions that are not only effective but also time-efficient," notes Aditya Sharma, CEO, Cut&Style Salon. The shift is palpable — express facials, quick blowouts, and targeted skin and hair treatments are becoming the norm for busy professionals and students alike. 'Express beauty is no longer just a trend—it's a response to evolving urban lifestyles where every minute counts," Sharma emphasizes. Clients today want to step into a salon during a lunch break or between meetings and emerge feeling rejuvenated, polished, and confident. This shift has prompted salons to rethink traditional service formats, streamline operations, and train their teams to deliver results-driven treatments with precision and speed. 'The future of beauty lies in adaptability," Sharma says, 'and express services represent a natural evolution, making self-care more accessible, time-efficient, and aligned with the modern consumer's lifestyle." Subham Virmani, Director, Esskay Beauty Resources, echoes a similar observation, noting that the appetite for express beauty is particularly strong among millennials and Gen Z. 'They're looking for results-driven treatments that are time-efficient, cost-effective, and easily accessible," he says. This generation wants to look polished without spending hours in the salon, redefining self-care as something quick, efficient, and result-oriented. From 15-minute facials and lash lifts to multitasking rituals that combine hair, skin, and nail care into one session, salons are rapidly innovating to meet these evolving expectations. Virmani highlights another emerging trend: the growing demand for men's grooming services. 'Express facials and detox hair rituals are becoming increasingly popular among male clients who value both convenience and high-performance results," he shares. The transformation isn't limited to service menus alone. Salons are increasingly embracing digital solutions for diagnostics, bookings, and even express ritual kits, ensuring a seamless and hygienic client experience — a priority in the post-pandemic era. 'The rise of mono-dose formats has further helped minimize cross-contamination risks, making express treatments a safer and smarter choice," adds Virmani. Another shift? Pricing models. As clients seek greater flexibility and value, there's a noticeable move toward à la carte options and curated express bundles that allow customization without the hefty price tag or time commitment. 'Ultimately, express beauty isn't just a trend; it's a reflection of the modern consumer's demand for convenience without compromise," says Virmani. In this new landscape, salons are not merely offering faster services; they are reshaping the very definition of beauty and self-care. The future belongs to those who can deliver impact, personalization, and speed — helping consumers look and feel their best, all in the time it takes to grab a coffee.
