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Channel Post MEA

emt Strengthening Cybersecurity Awareness and its Expansion in the Region

Mo Mobasseri, CEO of emt Dubai, participated in GISEC, the region's leading cybersecurity event, reaffirming the company's long-standing commitment to the conference. Since its inception, emt had viewed GISEC as a vital platform for engaging with partners, vendors, and cybersecurity professionals across the Middle East and Africa. At this year's event, emt spearheaded two key initiatives. In collaboration with the UAE Cybersecurity Council and GISEC Global, the company hosted the Cyber Escape Room for the second time, fostering interactive cybersecurity awareness. Additionally, emt partnered with the GISEC, UAE Cybersecurity Council and DESC to launch a Cybersecurity Awareness Van, which traveled across the country, educating universities and organizations on cybersecurity best practices. Mobasseri highlighted emt's strategic partnerships with vendors such as Progress Software, SecureG, Heimdal Security, Resecurity, and Matrix 42, all of whom were featured at the emt stand. With AI reshaping cybersecurity, Mobasseri acknowledged both the challenges and opportunities it presented. To address this, emt hosted a workshop on generative AI and its impact on cybersecurity. Experiencing double-digit annual growth, emt expanded its presence in Saudi Arabia, South Africa, Egypt, Jordan, Kenya, and Nigeria. Mobasseri emphasized the necessity of upskilling cybersecurity professionals and the general public. The company remained committed to offering training programs and innovative solutions to protect organizations from cyber threats. Recognizing the complexities of channel partnerships, emt strengthened its professional services and engineering team to provide white-label support. By focusing on niche technologies, emt ensured profitability for its partners. Looking ahead, Mobasseri expressed optimism about the region's cybersecurity growth, particularly given the UAE government's strategic initiatives driving investment and technological adoption. 0 0