4 days ago
- Business
- Fashion Value Chain
FESPA 2025 Drives Global Print Innovation in Berlin
FESPA Global Print Expo 2025, along with the European Sign Expo and Personalisation Experience, took place from May 6–9 at Messe Berlin, drawing top-tier professionals and innovators from across the global specialty print sector. The event served as a key arena for strategic business development, tech discovery, and cross-border networking.
With total footfall reaching 23,061 and 14,036 unique visitors—up 10.5% from 2024—the show reinforced its global appeal. Attendees from 126 countries, primarily from Germany, Poland, Italy, the UK, and the Netherlands, reflected its international stature. Notably, 87% of the audience were decision-makers, with 71% holding senior roles such as CEO, director, or manager. Visitors represented a combined investment potential of €2.9 billion, with 40% planning purchases within the year.
Attendees engaged deeply with the event, often staying multiple days to explore the expansive exhibits, including over 100 product and tech unveilings. The SmartHub Conference proved a major draw, offering insights into digital innovation, efficiency, and sustainable practices.
Voices from the industry reinforced the event's impact:
Narenda Dadid , DCC Group, saw it as a window into future trends.
Felix Hartz , Sygns, valued access to novel signage solutions.
Michael Ryan , FESPA, highlighted strong regional turnout and networking momentum.
Executives from Brother and HP praised the show's live demos and direct customer engagement.
Exhibitors like NSELED and Design Huddle noted strong lead generation and valuable discussions on personalisation and tech-led creativity.
European Sign Expo reached record exhibitor levels, and the third Personalisation Experience debuted SmartHub, showcasing next-gen customisation solutions.
FESPA's ecosystem now looks ahead to its 2026 edition in Barcelona, set for May 19–22 at Fira de Barcelona, which will also include the return of Sportswear Pro.
