Latest news with #DMOs
Hospitality Net
23-05-2025
- Business
- Hospitality Net
ETC and GDS-Movement Launch White Paper to Help Destinations Navigate EU Sustainability Rules
The European Travel Commission (ETC) and the Global Destination Sustainability Movement (GDS-Movement) have released a white paper, 'A Destination's Guide to the New EU Sustainability Regulations', at IMEX Frankfurt 2025. This guide aims to help destinations in the tourism industry navigate significant upcoming regulatory changes. Being prepared helps Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) ensure sustainability compliance, reduce negative environmental impacts, mitigate reputational damage, achieve financial and legal immunity, and create new business opportunities. The new directives — the Corporate Sustainability Reporting Directive (CSRD), the Empowering Consumers for the Green Transition Directive (ECGTD), and the Green Claims Directive (GCD) — will require greater transparency, accountability, and stricter management of sustainability claims, reshaping how destination management organisations operate and communicate their environmental impacts. These regulations apply not only to destinations and businesses within Europe, but to any organisation operating in the EU market, including global accommodation platforms and digital intermediaries. This white paper was launched to help NTOs, DMOs, and the wider tourism industry navigate these changes and offers practical steps to achieving compliance, managing risks, and seizing new opportunities. It also provides guidance on updated sustainability reporting and compliant communication strategies to help organisations navigate the evolving legislative landscape with confidence. Sustainability is now a key factor in how destinations are viewed and engaged with. NTOs and DMOs are in a unique position to lead the way, helping local businesses and stakeholders navigate the shift to more responsible, responsive tourism. With new EU rules on the horizon, it's essential they stay ahead of the curve and set the example for others to follow. ETC CEO, Eduardo Santander Proactive destinations can lead by example while honouring the new regulations. This is not just about compliance – it's about leadership and new scope. Destinations that act now will build trust, enhance their reputations, and be better-positioned for long-term success. Guy Bigwood, CEO of the GDS-Movement The white paper highlights three key actions: Understanding the roles and responsibilities involved in complying with the new EU directives. Aligning with the regulations, marketing claims, and destination management strategies. Tackling the risks of non-compliance and the opportunities of early adoption, such as improved reputation, new funding channels, and enhanced visitor trust. To further support the industry in this transition, ETC and GDS-Movement will host two webinars, on 10 and 11 June 2025, offering additional insights and practical next steps. The full white paper can be downloaded here. About European Travel Commission Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront of the European tourism scene, establishing its expertise and building up partnerships in areas of tourism, based on promotion, market intelligence and best practice sharing. View source
Yahoo
26-03-2025
- Business
- Yahoo
Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations
The partnership provides DMOs with tools to measure the real economic impact of digital marketing investments AUSTIN, Texas, March 26, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today announced a strategic partnership with Tourism Economics, an Oxford Economics company and global leader in tourism industry analysis. This collaboration brings destination marketing organizations' (DMOs) sophisticated attribution capabilities and economic impact dashboards, allowing them to directly connect their paid marketing efforts to visitor metrics and economic outcomes. "Destination marketers are under increasing pressure to demonstrate the ROI of every marketing dollar spent," said Lindsey Wilkes, SVP of Business Development at Orange 142. "Our partnership with Tourism Economics transforms how DMOs can measure success, moving far beyond traditional metrics. This gives our clients the data they need to optimize campaigns, justify budgets, and secure stakeholder support for their tourism initiatives." The partnership enables Orange 142's DMO clients to access powerful metrics that directly tie advertising efforts and digital strategies to tangible outcomes, including: Total Visitors from Media: Track visitors who arrive at destinations as a direct result of media campaigns Total Visitors from Website: Measure real people who visited after engaging with the destination's website Cost Per 1000 Visitors: Assess the efficiency of marketing spend in driving actual visitation Average Length of Stay: Identify which campaigns drive longer visits and higher spending Economic Impact Data: Validate tourism's contribution to local economies through job creation and tax revenue Point of Interest Visitation: Track the attractions visitors frequent most to inform promotional strategies Tourism Economics' Media Impact Calculator (MIC) serves as the foundation for much of this analysis, allowing DMOs to quantify the economic impact of their paid media, optimize based on performance, identify new opportunities, and shape ROI strategy. "Destinations must demonstrate returns on their paid marketing investments with increasing precision," said Tourism Economics' Chuck Davison, Vice President, Attribution Solutions. "The MIC unlocks a powerful solution that helps DMOs connect the dots between campaign touchpoints and real-world economic impact. We're proud that this partnership with Orange 142 equips destination marketers with more actionable intelligence to make tailored, informed decisions." This partnership is particularly valuable for tourism boards dependent on tax revenue and local business support. The detailed economic impact data helps secure funding by demonstrating tourism's actual economic footprint, from visitor spending to business expansion, tax revenue generation, and employment growth. "When starting our journey with Tourism Economics, it was exciting to know that Orange 142 was a partner so that we could get the full benefit of their robust offerings," shared Michael Snyder, Director of Operations Visit South Jersey. "As a smaller DMO, it's nice to have a media partner that can help us walk through the attribution and will go over learnings and how we can best apply them to future campaigns." For more information about Orange 142's partnership with Tourism Economics or to learn how your destination can benefit from these advanced attribution capabilities, click here. About Orange 142 Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public. We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients. Our team of experts has a deep understanding of the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals. We are committed to providing our clients with the highest level of service and transparency. We believe that open communication and collaboration are essential to the success of every advertising and marketing initiative. About Direct Digital Holdings Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Travel & Tourism, Energy, Healthcare, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences. At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone." For more information, visit About Tourism EconomicsTourism Economics, an Oxford Economics company, combines deep knowledge of tourism dynamics with rigorous economics to answer the most important questions facing global destinations and corporations. More than 500 companies, associations, and destinations work with Tourism Economics annually as a research partner. We bring decades of experience to every engagement to help our clients make better marketing, investment, and policy decisions. View original content to download multimedia: SOURCE Direct Digital Holdings Sign in to access your portfolio
Associated Press
13-03-2025
- Business
- Associated Press
Steller Launches Connected Content Solution for DMOs
KIRKLAND, Wash., March 13, 2025 /PRNewswire/ -- Steller, a video-based, travel planning platform that allows travelers to discover, connect and book based on experiences shared by creators, has launched Steller Connect, a tool enabling Destination Marketing Organizations (DMOs) to connect influencer content directly to planning tools and marketing automation that moves travelers through the booking journey. Steller Connect allows destinations to integrate Trips by Steller™ itineraries and video into their website. The detailed itineraries are infused with influencer or traveler UGC video of each stop. Each stop includes vital travel information and is geotagged to an interactive map available on both web and mobile app. The viewer can switch between 3 views, list, map, and video allowing them to fully explore the destination. The most valuable Steller Connect feature for DMOs is the connection to trip planning tools and marketing automation that truly makes a difference in getting people to their destination. The multi-channel journey retargets users through email and push notification to help them continue planning their own trip to the destination and booking it when it's time. Transforming DMOs' Digital Strategy Historically, DMOs have struggled to link influencer marketing efforts to measurable results. With Steller Connect, destinations can now: Extend the lifespan of influencer content, keeping high performing content in front of prospective travelers for a year. Connect short form video content and influencer recommendations to trip planning tools and retargeting automation. Prove marketing ROI by tracking itinerary engagement, planned trips, and completed bookings. 'Measuring the true impact of travel influencer marketing has always been a challenge. Impressions and likes don't translate directly into booked hotel nights, and with the rising cost of influencer content, destinations are paying more for less visibility. Steller Connect keeps high-performing content in front of travelers for a full year and connects it to a booking journey. With built-in planning tools and detailed reporting, DMOs can finally see the real ROI of their influencer marketing efforts.' – Pete Bryant, CEO of Steller. Early Adoption and Proven Success Six destinations, including three international and three domestic, participated in the Steller Connect beta and saw impressive results. Discover Puerto Rico implemented the tool in late October, embedding high performing influencer content and Trips by Steller™ itineraries into eight pages of their website. Seventy trips were planned through Steller Connect, with travel occurring within the first 90 days after the campaign concluded. 'We are extremely pleased with the results delivered by both campaigns we executed in partnership with Steller. A key component of these campaigns was Steller Connect, which Discover Puerto Rico integrated across eight landing pages on our website, including the homepage. We first added Video, followed a month later by Trips by Steller itineraries. This feature allows travelers to explore influencer-generated content, create personalized itineraries, and seamlessly book stays and experiences—driving economic impact for our destination. Pages featuring Steller Connect saw increases in Average Session Duration, indicating better engagement after its addition. With interactive maps, descriptions, and traveler reviews, it truly makes influencer marketing actionable and bookable' said Astrid Emmanuelli, Senior Social Media Manager of Discover Puerto Rico. A Fully Connected Travel Planning Experience The human experience is the most important part of the travel planning journey. People want to see themselves reflected in your content to feel comfortable enough to book a trip. With Steller Connect, DMOs can connect powerful stories from relatable influencers to an actionable, engaging, and measurable trip-planning experience. Visit to learn more.
Yahoo
10-03-2025
- Business
- Yahoo
Planny Drive Launches Planny 3.0: Revolutionizing AI in Destination Marketing
The platform integrates real-time, verifiable data to ensure AI-generated travel insights remain consistent and trustworthy. By connecting large language models with trusted data sources, Planny 3.0 provides a structured approach to AI adoption in the travel industry. Tel Aviv, Israel--(Newsfile Corp. - March 10, 2025) - Planny Drive has launched Planny 3.0, an AI grounding platform designed to enhance the accuracy and reliability of AI-driven visitor engagement for Destination Marketing Organizations (DMOs). Planny Drive Launches Planny 3.0: Revolutionizing AI in Destination Marketing To view an enhanced version of this graphic, please visit: "While AI adoption is increasing in the travel industry, DMOs often struggle with fragmented automation tools and temporary chatbots that lack a centralized approach. This is where Planny 3.0 comes in," said Jacov Mazor, CEO of Planny Drive. Planny 3.0 addresses these challenges by ensuring AI recommendations are based on verified information from sources such as Google Maps, Google Places, Viator, and official DMO websites. By integrating AI within a structured system, Planny 3.0 reduces misinformation risks while improving digital visitor experiences. According to Mazor, Generative AI models sometimes produce incorrect but plausible information, a challenge known as AI hallucination. Planny 3.0 minimizes this risk by ensuring AI-generated insights rely on cross-referenced sources, data synchronization, and AI adaptation to evolving tourism trends and operational data. The platform is designed to align AI-generated recommendations with real-time updates, helping DMOs offer visitors accurate travel insights. "AI in tourism must go beyond automation-it needs to be reliable and grounded in real-time information," said Mazor. "Planny 3.0 provides DMOs with a structured AI solution that prioritizes data integrity, ensuring visitors receive accurate and actionable insights." Rather than replacing human expertise, AI is positioned as a tool to optimize visitor engagement and decision-making. Planny 3.0 enables DMOs to improve visitor experiences with AI-driven recommendations tailored to real-time travel conditions. The platform automates content updates, reducing manual effort while maintaining accuracy. It also allows DMOs to analyze visitor behavior and refine marketing strategies through data-driven insights. "As DMOs embrace digital transformation, AI must be more than an experimental tool-it should be a strategic asset," Mazor added. "Planny 3.0 ensures trust and operational efficiency in visitor engagement." Planny Drive develops AI-driven solutions for the travel and tourism industry. The company integrates real-time data verification with ethical AI implementation to provide scalable and reliable digital tools for DMOs and tourism organizations worldwide. For more information, visit About Planny Drive Planny Drive develops AI-driven solutions for the travel and tourism industry. The company integrates real-time data verification with ethical AI implementation to provide scalable and reliable digital tools for DMOs and tourism organizations worldwide. Planny 3.0, the company's flagship product, is the first AI grounding platform designed to enhance digital visitor engagement through structured knowledge bases, verified data synchronization, and adaptive AI learning. By prioritizing transparency and data integrity, Planny Drive supports responsible AI adoption in destination marketing. Contact Info:Name: Jacov MazorEmail: jacov@ Planny DriveWebsite: To view the source version of this press release, please visit Sign in to access your portfolio
Associated Press
10-03-2025
- Business
- Associated Press
Planny Drive Launches Planny 3.0: Revolutionizing AI in Destination Marketing
The platform integrates real-time, verifiable data to ensure AI-generated travel insights remain consistent and trustworthy. By connecting large language models with trusted data sources, Planny 3.0 provides a structured approach to AI adoption in the travel industry. Israel, March 10, 2025 -- Planny Drive has launched Planny 3.0, an AI grounding platform designed to enhance the accuracy and reliability of AI-driven visitor engagement for Destination Marketing Organizations (DMOs). 'While AI adoption is increasing in the travel industry, DMOs often struggle with fragmented automation tools and temporary chatbots that lack a centralized approach. This is where Planny 3.0 comes in,' said Jacov Mazor, CEO of Planny Drive. Planny 3.0 addresses these challenges by ensuring AI recommendations are based on verified information from sources such as Google Maps, Google Places, Viator, and official DMO websites. By integrating AI within a structured system, Planny 3.0 reduces misinformation risks while improving digital visitor experiences. According to Mazor, Generative AI models sometimes produce incorrect but plausible information, a challenge known as AI hallucination. Planny 3.0 minimizes this risk by ensuring AI-generated insights rely on cross-referenced sources, data synchronization, and AI adaptation to evolving tourism trends and operational data. The platform is designed to align AI-generated recommendations with real-time updates, helping DMOs offer visitors accurate travel insights. 'AI in tourism must go beyond automation—it needs to be reliable and grounded in real-time information,' said Mazor. 'Planny 3.0 provides DMOs with a structured AI solution that prioritizes data integrity, ensuring visitors receive accurate and actionable insights.' Rather than replacing human expertise, AI is positioned as a tool to optimize visitor engagement and decision-making. Planny 3.0 enables DMOs to improve visitor experiences with AI-driven recommendations tailored to real-time travel conditions. The platform automates content updates, reducing manual effort while maintaining accuracy. It also allows DMOs to analyze visitor behavior and refine marketing strategies through data-driven insights. 'As DMOs embrace digital transformation, AI must be more than an experimental tool—it should be a strategic asset,' Mazor added. 'Planny 3.0 ensures trust and operational efficiency in visitor engagement.' Planny Drive develops AI-driven solutions for the travel and tourism industry. The company integrates real-time data verification with ethical AI implementation to provide scalable and reliable digital tools for DMOs and tourism organizations worldwide. For more information, visit About Planny Drive Planny Drive develops AI-driven solutions for the travel and tourism industry. The company integrates real-time data verification with ethical AI implementation to provide scalable and reliable digital tools for DMOs and tourism organizations worldwide. Planny 3.0, the company's flagship product, is the first AI grounding platform designed to enhance digital visitor engagement through structured knowledge bases, verified data synchronization, and adaptive AI learning. By prioritizing transparency and data integrity, Planny Drive supports responsible AI adoption in destination marketing. Contact Info: Organization: Planny Drive
