Latest news with #DMX
Campaign ME
23-05-2025
- Business
- Campaign ME
Dentsu launches programmatic CTV Marketplace responding to viewer behaviour
Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region's accelerating shift toward streaming. Reportedly an industry-first move, the CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single platform. 'This is more than a new buying channel – it's a new way of thinking about digital video,' said Saadeddine Nahas, Head of Product and Partnership at dentsu MENA. 'As audiences migrate to CTV, we're providing advertisers with a first-mover advantage – delivering scale, sustainability, and addressability in one unified platform. DMX is already providing brilliant optimisation of investments and impactful results for our clients, and we are really excited to extend this offering to Connected TV for the first time in the region.' Advertisers using DMX have already reported measurable gains including an 18 per cent increase in attention scores, 17 per cent improvement in viewability, and a dramatic 820 per cent reduction in out-of-geo placements. In addition, the platform enables a 60 per cent decrease in fraud, 25 per cent more page views, 30 per cent longer session durations, and 20 per cent lower carbon emissions. With technology enablement by Magnite, a leading independent programmatic advertising company, the DMX CTV marketplace brings the rigour of digital planning to the premium TV space, offering: Custom quality inventory : Curated supply tailored to brand and campaign needs : Curated supply tailored to brand and campaign needs Stronger addressability (g reater cost efficiency) : Enhanced targeting through advanced audience solutions : Enhanced targeting through advanced audience solutions Streamlined efficiency : Centralized buying for faster, more effective activation : Centralized buying for faster, more effective activation Greater transparency and control : Unified measurement and campaign management : Unified measurement and campaign management Sustainability at scale : Lower emissions with every impression delivered : Lower emissions with every impression delivered Advanced protection: Built-in safeguards against fraud and low-quality placements Commenting on the launch, Ramzy Abouchacra, Media Practice President, dentsu MENA, said, 'At dentsu, we've always prioritised what drives real progress and that's meaningful action. Our CTV marketplace is a fully operational solution born from the belief that innovation is achieved through doing, not just discussing. We empower our clients to lead with intelligence, impact, and a forward-looking vision.' 'This launch builds on the momentum we've generated across the region – from pioneering the first Arabic-language attention study in MENA, to transforming commerce through media, to setting the standard with thought leadership that moves the industry forward.' The way consumers watch content is changing. With streaming now dominating screen time, CTV presents a powerful new arena for brands to engage audiences with impact and precision. Dentsu's CTV marketplace signals the first time advertisers in the region will have access to an agency CTV-enabled, curated marketplace – giving brands and advertisers a smarter, more efficient way to plan, buy, and measure across premium video environments. Multiple campaigns are slated to launch this month utililising dentsu's new CTV marketplace, demonstrating the solution's capability and value for the agency's clients.
Yahoo
22-05-2025
- Entertainment
- Yahoo
The Latest: It's Rapper Kid Cudi's turn in the witness stand at Sean 'Diddy' Combs' trial
NEW YORK (AP) — Rapper Kid Cudi is set to testify Thursday at the New York sex trafficking trial of Sean 'Diddy' Combs. He follows a former aide to the music mogul who told the jury about the threatening world he said Combs created for his inner circle. Prosecutors allege that Combs, a three-time Grammy winner, used his fame and fortune to create a deviant empire of exploitation, coercing women into abusive sex parties while silencing victims through blackmail and violence, including kidnapping, arson and beatings. Combs' lawyers argue that all the sexual acts were consensual, and although he could be violent, he never veered into sex trafficking and racketeering. Kid Cudi is expected to testify about his brief relationship 14 years ago with Combs' ex-girlfriend, the R&B singer Cassie. She spent four emotional days on the witness stand responding to questions about the most disturbing secrets of her sex life, and describing being beaten and raped by a man she once loved. The Latest: Ex-assistant described cleaning up booze, drugs and baby oil after sex marathons Combs' one-time personal assistant testified Wednesday that he was in charge of cleaning up hotel rooms after the hip-hop mogul's sex marathons — tossing out empty alcohol bottles, baby oil and drugs, tidying pillows and making it look as if nothing had happened. Kaplan, who worked for Combs from 2013 to 2015, said the Bad Boy Records founder would sometimes summon him to a hotel room to deliver a 'medicine kit,' a bag full of prescription pills and over-the-counter pain medications. He said Combs dispatched him to buy drugs including MDMA, also known as ecstasy. Kaplan, 34, was granted immunity to testify after initially telling the Manhattan court that he would invoke his Fifth Amendment right against self-incrimination. Prosecutors contend Combs leaned on employees and used his music and fashion empire to facilitate and cover up his behavior, sometimes making threats to keep them in line and his misconduct hush-hush. ▶ Read more about Kaplan's Wednesday testimony Manhattan courthouses are familiar territory for some rappers Rapper and actor Kid Cudi will be following in the footsteps of plenty of other rappers who have had reason to visit the two Manhattan federal courthouses over the past two decades. They've appeared as witnesses, participants in civil lawsuits, and in some cases, criminal defendants. Among those who came to these courts before him was Tekashi 6ix9ine, Ricky 'Slick Rick' Walters, DMX, the Beastie Boys, N.O.R.E. or Noreaga and Lil' Kim. What is Kid Cudi's involvement with Combs and Cassie? Last week, Cassie testified that Combs arranged for her to meet Cudi in 2011 to work on music. The two began dating soon after, and she said she got a burner phone to communicate with Cudi in secret. Cassie said she and Combs had broken up at the time, although they still engaged in sex parties that Combs orchestrated. It was during one of these that Combs looked at her phone and learned of the Cudi relationship, Cassie testified. In response, she said he lunged at her with a corkscrew and kicked her in the back. When Cassie and Combs were out of the country in 2012, Combs told her that Cudi's car would be blown up and Combs wanted Cudi's friends there to see it, Cassie testified. On Tuesday, Cassie's mother, Regina Ventura, testified that Cassie told her Combs was so angry about her relationship with Cudi that he planned to release sexually explicit videos of her and send someone to hurt Cassie and Cudi. Who is Kid Cudi? The Cleveland born-and-raised, skinny-jean wearing, Grammy Award-winning rapper has long been celebrated for his alternative hip-hop, emotional music that effortlessly weaves genres together in surprising ways. Cudi began as something of a protégé of Kanye West, when the then-uncontroversial rapper signed Cudi to his G.O.O.D. Music label in 2008. Cudi left in 2013. He is featured on Jay-Z's 'The Blueprint 3' and West's landmark '808s & Heartbreak.' Cudi has always had an eye and ear toward innovation. In 2022, his album 'Entergalactic' was released alongside a Netflix adult-animated romantic comedy of the same name, which he told The Associated Press allowed him to 'explore the abstract.' Kid Cudi expected to take the stand Cudi's turn on the witness stand will come immediately after George Kaplan, a former personal assistant to Combs, finishes his testimony. A prosecutor said testimony by Cudi, whose legal name is Scott Mescudi, was not expected to be lengthy. Cassie testified last week that Combs threatened to blow up Cudi's car and hurt him after he learned she was dating the rapper and actor. Cudi is to follow Kaplan to the witness stand after the personal assistant to Combs from 2013 to 2015 finishes telling about what he experienced during 80- to 100-hour work weeks. ▶ Read more about Cudi's upcoming testimony
New York Post
19-05-2025
- Entertainment
- New York Post
Arlo Willner, son of late-night TV royalty, accused in NYC slashing
The young man who allegedly slashed three people during a fight outside a Manhattan bar Saturday is the son of late-night TV royalty — and is now facing an attempted-murder charge. Arlo Willner, the 20-year-old offspring of late 'Saturday Night Live' music coordinator Hal Willner and his wife Sheila Rogers — an Emmy Award-winning producer for James Corden and David Letterman — pleaded not guilty to the upgraded charge and related counts at his arraignment in Manhattan Criminal Court. 3 Arlo Willner, the 20-year-old offspring of late Hal Willner and his wife Sheila Rogers, pleaded not guilty at his arraignment. Getty Images Advertisement His bail was set at $100,000 cash or $200,000 bond — and bond was swiftly posted for him, allowing him to stroll out of jail in less than a day. Willner — whose 2004 birth was marked in a New York Post column at the time — allegedly started the bloody argument around 3:30 a.m. when he approached the trio of victims outside Sally's Bar in Kips Bay and asked to buy cocaine, according to a criminal complaint. The three male victims 'informed [Willner] that this was not the place for that,' and the suspect's ensuing verbal outrage turned physical when he pulled a knife, the complaint said. Advertisement Willner allegedly slashed one victim, 46, in the neck that led to a deep laceration and massive bleeding, while he stabbed another victim, 45, in the shoulder and slashed the third, who is in his 30s, in the stomach, according to the complaint. The rampage finally came to an end when one of the victims grabbed the knife and threw it in the street. Manhattan prosecutors also charged Willner with two counts of first-degree assault and criminal possession of a weapon on top of the attempted-murder rap. He was initially slapped with only assault and criminal-possession-of-a-weapon charges by police. Advertisement While a judge set the $100,000 cash bail or $200,000 bond amounts in the case, the suspect was out of custody in less within a day after celebrity bondsman Ira Judelson secured a $200,000 bond, law-enforcement sources said. 3 Willner allegedly slashed the trio of victims after asking to buy cocaine. J.C. Rice Judelson is known as the 'bondman to the stars' for working with numerous high-profile clients over the years, including Harvey Weinstein, DMX and Ja Rule. Willner's mother Rogers was a three-time Emmy-winning supervisor producer for 'The Late Late Show with James Corden' before the CBS program ended in 2023, and she previously worked for the 'Late Show with David Letterman,' according to her LinkedIn profile. Advertisement Hal Willner was a highly regarded music producer for 'SNL' for decades before his death in April 2020. He was suffering from symptoms associated with COVID-19 when he died at 64 years old, according to reports at the time. He was also known for putting together a series of eccentric all-star tribute albums. 3 Willner allegedly started the argument around 3:30 a.m. outside of Sally's Bar in Kips Bay. J.C. Rice A lawyer for Arlo Willner, David Scott Smith, declined comment on the case Sunday. A call left for Rogers and Willner was not returned. His next court appearance is May 22.
South China Morning Post
18-05-2025
- Entertainment
- South China Morning Post
Meet the celebrities with the most children: from Elon Musk's kids with Ashley St Clair, Grimes and Shivon Zilis, to Mia Farrow, Nick Cannon and Eddie Murphy – and the late Marlon Brando and DMX
Like it or not, being famous means your private life becomes a subject of public fascination – and it's no surprise that by extension, your children will too. Elon Musk with his son X Æ A-12 earlier this year. Photo: Reuters Earlier this year, conservative writer Ashley St Clair claimed she had welcomed a child with Elon Musk. The Tesla billionaire neither confirmed nor denied it, but if it were true, that would make him a father of 14. He welcomed six with Justine Wilson – one of whom passed away from sudden infant death syndrome – three with Grimes, and four with Shivon Zilis Advertisement However, the Dogemeister is not the only one with a large family. Here are some celebrities who have spawned large broods. 1. DMX – 15 children Hip hop artist DMX died in April 2021. Photo: Reuters Hip-hop icon DMX is survived by his 15 children, per Page Six. He shared four with his ex-wife Tashera Simmons, one with fiancée Desiree Lindstrom, two with ex-girlfriend Yadira Borrego, and the remaining with several other women, per Capital Xtra. 2. Mia Farrow – 14 children Mia Farrow and Dylan Farrow at the Time 100 Gala in 2016. Photo: TNS Rosemary's Baby actress Mia Farrow shares three biological children with her ex-husband André Previn and one with Woody Allen – the investigative journalist Ronan Farrow. She also adopted 10 children from around the globe. One of them, Soon-Yi is currently married to Allen. Meanwhile, Dylan Farrow, who The Great Gatsby actress adopted from Texas, claimed she was sexually abused by the Midnight in Paris director, which he denied.
Express Tribune
08-04-2025
- Entertainment
- Express Tribune
KARD's BM under fire for using racial slur on TikTok Live, apology sparks debate
KARD member BM has come under fire after saying the n-word during a TikTok Live while singing along to a DMX song. The incident quickly drew criticism from fans, particularly due to BM's American upbringing and fluency in English, with many stating he should know better. Clips from the livestream circulated widely on social media, with one video showing BM reciting the controversial lyrics. Following immediate backlash, the idol returned to TikTok Live, inviting fans—especially Black viewers—to confront him directly and share how his actions made them feel. Fan reactions were divided. Some applauded BM for not issuing a generic apology and instead offering his platform to voices from the affected community. honestly, i'm hurt but also kind of proud (?) of BM for apologising so quickly and STRAIGHT to OUR COMMUNITY and even letting black fans talking on his live and everything — 合 𝒆𝒍𝒚' .☘︎ ݁˖🧃 (@chae4ely) April 8, 2025 idk if im bugging and like genuinely not even in a way to defend BM, but the way y'all were acting in that live with one of the few idols that was willingly open to listening to fans blew me just now. — Soleil (@seungnmin) April 8, 2025 Others viewed the gesture as performative, noting that BM continued to receive TikTok Live donations during the apology session. Guys u know what I realised…BM is actually getting donations for this live😭😭😭😭he could turn that off HES GETTING A BAG FOR THIS — Deans pr manager 🪐 (@thenigginjoon) April 8, 2025 Several also pointed out that BM, being from Los Angeles and raised in the United States, had no excuse. bm literally grew up in la lmao, why are y'all wasting your breath trying to educate him on not using the n-word?? — °°𝓶𝓼°°la edgehead☆⋈ (@_shownusofty) April 8, 2025 The controversy comes amid a wider wave of criticism within the K-pop industry, as several idols are being exposed for cultural appropriation and racial insensitivity. Videos of BLACKPINK members using the n-word while rapping hip-hop songs during their trainee days have resurfaced online, sparking renewed backlash. Meanwhile, members of the rookie girl group KISS OF LIFE have also been accused of appropriating Black culture through fashion and styling in recent appearances.
