Latest news with #DSOR
Channel Post MEA
12-05-2025
- Business
- Channel Post MEA
Redington Launches AWS Marketplace Practice At GISEC Global 2025
Redington has announced the launch of its AWS Marketplace as a Practice at GISEC Global, marking a major step in expanding its cloud-first portfolio. This initiative will enable Redington's vast channel ecosystem to unlock new growth opportunities by accessing, purchasing, and delivering third-party software solutions from the AWS Marketplace. As part of this practice, Redington has been selected by AWS under the Designated Seller of Record (DSOR) program, authorizing it to resell products from approved Independent Software Vendors (ISVs) on the AWS Marketplace. Through this initiative, Redington has been shortlisted to work with prominent global ISVs—including names like Palo Alto Networks, Barracuda, Cisco, Red Hat, and Qlik—offering a curated suite of solutions to meet diverse customer needs. With the AWS Marketplace Practice, Redington's channel partners gain seamless access to an extensive catalogue of third-party solutions, enabling them to: Simplify procurement: Easily purchase and deploy cloud-based solutions through a single platform. Expand portfolios: Offer customers a broad range of software solutions without the complexity of direct vendor contracts. Accelerate time to market: Leverage Redington's expertise, certifications, and DSOR status to quickly resell approved ISV offerings. Enhance profitability: Access special pricing, bundled offers, and incentives that strengthen margins and competitiveness. For customers, the AWS Marketplace Practice delivers immediate benefits — including access to cutting-edge solutions from global brands, faster procurement and time-to-market, competitive pricing, simplified purchasing, and trusted expert support from implementation to post-sales. 'Redington's AWS Marketplace Practice reflects our unwavering commitment to making cloud innovation accessible, scalable, and profitable for both partners and customers,' said Nehal Sharma, Vice President, Cloud Solutions Group, Redington. 'With this launch, we are removing traditional barriers to cloud adoption by offering a seamless, centralized platform where partners can access, procure, and deploy cutting-edge solutions from leading global ISVs. For customers, it means faster innovation, greater cost efficiency, and trusted expertise. Ultimately, we are bridging the gap between global technology providers and regional businesses, empowering organizations of all sizes to accelerate their digital transformation journeys and stay competitive in an increasingly cloud-first world.' The AWS Marketplace Practice will be officially launched at GISEC Global, underlining Redington's leadership in cloud aggregation and its close collaboration with AWS to empower the channel ecosystem. 0 0
Tahawul Tech
21-03-2025
- Business
- Tahawul Tech
Comstor's partners can now access Cisco's outstanding technology portfolio through AWS Marketplace
Rakesh Parbhoo, Executive Vice President, Westcon-Comstor MEA, highlights what their partnership with Cisco & AWS Marketplace means for the channel. Q: Can you tell us about Comstor and Cisco's partnership with AWS Marketplace? A: Comstor has maintained a long-standing partnership with Cisco. Recently, Westcon-Comstor was awarded the DSOR agreement with AWS, enabling us to privately list our vendors' products on AWS Marketplace and share quotes with our channel partners. Given our decades-long relationship with Cisco, it is not surprising that they are among the first vendors included in Westcon-Comstor's AWS Marketplace program. We can now list Cisco's cybersecurity, observability, networking, and collaboration-focused software products on AWS Marketplace. Q: What does this partnership mean for the channel? A: End-user buyer behaviour is evolving rapidly. An increasing number of end users want to procure in AWS Marketplace thanks to the flexibility and pre-defined budgets it offers. At Westcon-Comstor, we're committed to enabling partners to sell where their customers want to buy. The partnership with AWS Marketplace allows us to meet this objective. By providing our partners with the ability to access Cisco's outstanding technology portfolio through AWS Marketplace, we are establishing a new platform that will foster growth and scalability throughout the value chain. Overall, this agreement with AWS presents a unique opportunity to strengthen the position of the channel in the cloud marketplace ecosystem while also allowing new growth opportunities for our partners and vendors. Image Credit: Westcon-Comstor
